Reaching the -eyed

generationBill Ashraf

email: bill.ashraf@sussex.ac.uk

Why did I get into this?

My student background

•BSc Applied Biology

(Nottingham Trent University)

1982-1986

•PhD Microbiology

(University of Warwick)

1986-1989

•Executive PT MBA

(Bradford School of Management)

2003-2005

Why did the University support me?

Some Hot Issues- a degree in two years?!

•Reviewing engagement with students

•“Elite to Universal HE system”

• Students as customers

Changing circumstances …

• Increasing competition

•Progressive de-regulation

•Students as customers

•Customers requiring greater flexibility in delivery

•An increasingly diverse student population

Christine E KingVice-Chancellor & Chief ExecutiveApril 2003

University Plan 2003-2008

Changing circumstances …

• Innovation and variation in programme delivery (distance learning, part-time, 24/7 learning)

• An increasingly diverse student population

• Media and marketing savvy consumers

• Changing pace of technology

• IT literacy, particularly amongst the under 25’s

Why did students go for it?

Engage today's students where they learn, on the Internet, audio players and mobile phones

The application of this technological innovation allows for the introduction of a 24/7 learning environment in a rapidly developing customer led 24/7 culture

m-learning“….concerned with learner mobility, in the sense that learners should be able to engage in educational activities without the constraints of having to do so in a highly delimited location” (Mobile Learning [2005], Editors: Kukulska-Hume & Traxler)

Education becomes more portable than ever before!

Digital convergence

“Essentially convergence means we are doing

more with technology but we want to use

fewer gadgets to do it with.”

Mark WardBBC Technology Correspondent

Podcasting

“Podcasting refers to any software and hardware combination that permits automatic downloading of audio files to an MP3 player or mobile phone for listening at the user's convenience”.

•+ audio content can be created,distributed, and downloaded from the web easily

• barriers to adoption and costs are minimal, and the tools to implement podcasts are simple and affordable

•education becomes more portable than ever before

Podcasts

Digital Natives/Digital

Immigrants

In recent years there have been changes in the aspirations, economic realities, commitment and progression of our students.

“Our students have changed radically. Today’s students are no longer the people our educational system was designed to

teach”.   Marc Prensky

Food for thought

The “new media”

• email (250,000)

• 30 weeks playing video games

• 60 weeks on the mobile phone

• 21 weeks on-line

........ more

Gartner claim that by 2009

•50% courses offered will be a hybrid face-to-face and on-line learning

•more than 80% students will use mobile technology as a tool for learning.

18

Apple Confidential18

Last TV broadcast Saturday (16 Dec 06)

“TV is so last century” comment on BBC Radio 4 “Today” programme

(15 Dec 06)

Web ServerStatistics for

iteachsmart.co.uk

Referring Site Report

www.bradford.ac.uk

Browser Summary

# #reqs #pages browser

1 7939 2047 MSIE2 403 199 Safari

3 628 126 Firefox4 3031 34 iTunes

131 0 [not listed: 5 browsers]

File Size Reports iz e #reqs %bytes

0 4640

1 B - 1 0B 0

1 1 B - 1 0 0 B 0

1 0 1 B - 1 kB 716 0 .01%

1 k B - 1 0 k B 4578 0 .69%

1 0 k B - 1 0 0 kB 1587 3 .38%

1 0 0 k B - 1 M B 107 1 .41%

1 M B - 1 0 M B 504 9 4 .50%

#reqs si te

2801 h t t p:// i t each s m ar t . c o . u k /

1781 h t t p:/ /ww w .i t eac hs m ar t . c o . u k /

258 h t t p://b lackboar d .br a d . a c . u k/

248 h t t p:// u k. m y. ms n .com /

69 h t t p:// by10 6 w .b ay10 6 .mai l . l i v e . c

o m /

68 h t t p:/ /ww w . goo g l e .c o .uk /

32 h t t p://m y. ms n .com /

17 h t t p:/ /ww w . goo g l e .co m. sg /

14 h t t p:// 7 0 . 8 6 . 7 . 22 6 :2082/

8 h t t p:/ /ww w . goo g l e .com /

Who needs lectures?•Who needs lectures?

•How useful are lectures?

•Large classes >200 students

•Problems with logistics

•Can podcasting be used instead?

•Students don’t like large classes?

•Students like smaller class sizes?

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Podcasting - The Future of Lectures?

“Blended learning is the combination of multiple approaches to pedagogy or teaching.

For example:- self-paced, collaborative or inquiry-based study. Blended learning can be accomplishedthrough the use of 'blended' virtual and physical resources”.

Examples include combinations of technology-based materials and traditional print materials.

Where Next?

• Using Podcasting as:

- Assessment- Feedback

• Working with colleagues

• Screencasts

What Next: Engagement?

Thanks for listening