Being a JIBSer

• Personalbranding&PRIME

//////////////////////// JIBS United Issue #1 Spring 2011 ////////////////////////

Research&JIBS

JSAProjects

JSA‘11Board

THENO1MAGAZINEOFJIBS

www.JIBS.se

THE MAGAZINE FOR JIBS STAFF, JIBS STUDENTS AND JIBS ALUMNI - JIBS UNITED.

JIBS STUDENT ASSOCIATION IN COLLABORATION WITH JÖNKÖPING INTERNATIONALBUSINESS SCHOOL & JIBS ALUMNI ASSOCIATION

Have you ever had a question that you did not find or think it was possible to find answer to? Most probably, the answer is yes. There are a multitude of questions out there that wait to be answered or at least tackled by you or anyone else. And it will always be this way, we inherit questions from our ancestors and come up with new questions according to our present circum-stances, wherever in this world. Research is and will always be constant.

I believe in the courage to pose questions and the desire to attain answers. But desire will not take you that far. Few are the ones who actually dare to adven-ture themselves in following their dreams. A dreamer becomes an achiever only by creating an ability to gradually attain answers and eventually, make dreams become part of reality.

Researchers at JIBS and around the world, represent this desire and ability to pose and answer questions. They create valuable knowledge which helps us understand better the issues that surround and influence us. This knowledge is also portrayed throughout our education.

Gladly, JIBS United has met some of these researchers and offers you a glimpse of what they do and how important they are for our education and JIBS itself.

I would like to conclude by saying that all great things around us have started from raw ideas, from people asking themselves what if? These people are charged with great de-sire to attain answers and have learned to acquire a fruitful ability to care to strive and dare. What if your questions are to be answered? You are to decide. The answer lays within your own research.

Should you find yourself interested in JIBS United and what we do, contact us at: junited.jsa@student.hj.se

Written by Mihai LeontescuHead of the Communication Committee within JSA

Responsible Publisher: Alexander Wennlo

Editorial Director:Mihai Leontescu

Editorial Vice-Director: Shabnam Mirzoeva

Editing manager: Adele Thomson

Photo: André Karlström Mikhail Shchepin

Art Directors: Annie JönssonCaroline Olofsson

Marketing: Egija SvilaneGunita Laursone

Writing artists: Polina Ivchenko, Agneta Bladh, Mihai Leontescu, David Gay-Perret, Maggie Hovhanessian, Adele Thom-son, Amanda Modin, Sofia Bengtsson, Anders Svens-son, Emanuel Raptis, Mikael Goldsmith, Mikhail Shchepin, Fredrik Upåker, Sarah Bohm-an, Linus Holm-Bergqvist, Matilda Johansson, David Hammarstrand, Eva Maria Vinghoets Bille. Printed byStrokirk-Landströms AB

CirculationCa. 5 500

Published ByJSAGjuterigatan 5551 11 Jönköping

Front page photoAndré Karlström

Editorial:Questions & Answers

About JIBS United

About JIBS United

C O N T E N T

JIBS United is a project operated by JIBS Student Association in collab-oration with Jönköping International Business School and JIBS Alumni Association. The main objective of the magazine is to inform students, alumni and staff about education, student projects and research proj-ects. We hope that the variety of contents will appeal to you and that your interest in JIBS and all the different activities and projects taking place at JIBS will increase.

junited.jsa@student.hj.se

Number 1 Spring 2011

16 Dean’ Word - Agneta Bladh

8 Being a JIBSer - Preparing to change the world

10 Associate Dean of ResearchFrederike Wetter

12 International Day Spring ‘11On Display

15 PRIME - Personal Branding & Social media

16 JIBS Student pub

19 Klubb Enkelt & Club Caj

20 CeFEO Research CentreInterview with Ethel Brundin and Leif Melin

22 Next Step 2011

24 NFiB Dissertation AwardLucia Naldi & research

25 Personal Development

26 Director of CEnSEInterview Johan Klaesson

28 Spring Inspiration 2011

30 Rolf Lundin & MMTC

32 Internship at the UNMeet Sofia Bengtsson

35 Director of CeLSSusanne Hertz

36 JSA ‘11 Board

38 Word from JSA President

18 JIBS Student Pub

16 Spring Inspiration

alumniJIBS

6 JIBS United

... 5 million SEK have been donated by Lennart Israelsson, a well-known Swed-ish stock trader, to support entrepre-neurial activities of JIBS students.

Did you know that...?

alumniJIBS

The most evident international dimension is the atmosphere itself with faculty and students from several different countries. The entrepreneurial mind depends on all of you and your attitudes. The entrepre-neurship is also strongly focused in the re-search at JIBS.

JIBS has recently received two donations for supporting entrepreneurship among students.

One of the donations origins from a 95 year old man, Lennart Israelsson, called “Aktiestinsen”, who started buying stocks in 1946. He is still active. At a share event at JIBS March 29, the donation of a share portfolio comparable to 5 million SEK was handed over to JIBS. His donation con-cerns a yearly entrepreneurial prize to a student covered by the rate of return from the portfolio. Mr Israelsson estimates the prize to be around 100 000 SEK.

The other donation, from the Oscarsson Family, also concerns entrepreneurship and is devoted to grants to doctoral stu-dents in a future collaboration with Bab-son College in the United States, but also for entrepreneurial courses as part of the PhD education.

JIBS does not only consist of several de-gree programs, but also many research groups. This is a special asset at JIBS, where the resources allocated to research and education is around fifty-fifty. If you have not been in contact with the researchers - which I hope you already have - I recom-mend you to ask your teachers about their research interest.

I am here as CEO and Dean during the re-cruiting process of a new Dean. This gives me the opportunity getting to know the competent and devoted people here - both faculty, students and adminis-trative staff. This is the best with this job. Aside this, I have other engagements. They also concern the higher education sector, but in the form of independent evalua-tions, mostly in other countries. I am also member of some governing boards at other institutions in Sweden and Norway. These involvements offer a possibility to compare different higher education sys-tems and brings valuable perspectives both to me and, as I hope, to JIBS. I wish you all the best with your studies.

JIBS United 7

Word from the acting CEO and Dean of JIBS

Agneta Bladh

//////////////////////Text: Agneta Bladh//////////////////////

This is my first semester at JIBS. I am impressed by the mission of JIBS: entrepreneurial in mind, international at heart.

//////////////////////////////////////////

//////////////////////////////////////////

.... JIBS has recently initiated the EQUIS and AACSB accreditation process.

Did you know that...staff

JIBS Alumni president Tommie Cau reflects on the preparations for moving JIBS Alumni to the next level and forever change the expe-rience of being a JIBS’er

The art of preparationSpeaking to JIBS students at this year’s gala dinner of the annual ca-reer fair Next Step, I introduced the “Art of Preparation”. That means performing the art of preparing oneself to take the leap into a next life phase – the unknown post-graduate career life. I call this an art because not allowing coincidences alone to decide one’s career is sometimes difficult. Sometimes you need to think things through carefully and prepare. Sometimes you also need help in preparing. Naturally, I talked about how JIBS Alumni is a natural component in preparing to take this leap into the unknown. I explained that we are currently developing our alumni network in to a world class social professional community of JIBS graduates. In retrospect I have real-ized that this art preached to the students have also been used in our own development in the past years. We too needed some work to prepare ourselves for future successes.

Successful recoveryThe last issue of JIBS United gave a pretty good idea of what JIBS Alumni is all about. Although a lot of new things are happening the network is not new, originating back to 1996. But like an old house that needs regular repainting and sometimes a small renovation, we sat down in 2009 to draw up a renovation plan of our own. Call it a preparation plan for what we needed in place to become a natural component to JIBS, the students and essentially the JIBS graduates. After 1½ year of working through a recovery plan we can now sum up several great accomplishments in setting this foundation, some of which are: • Introducing a new full time position as Alumni Relations Officer • Taking a seat in the JIBS corporate board • Implementing alumni as one of the six overall Key Peformance Indicators for JIBS • Setting concrete joint targets for the alumni network • Vastly improving the collaboration between JIBS, JIBS Alumni and also the JSA • Developing structures and an incentives program for improving board member continuity • Vastly improving internal routines and processes

The end of the beginningSo when the foundation is now in place we feel that Winston Churchill sums up our situation pretty well when he talked about this being “the end of the beginning” rather than simply “the end”. We leave the past achievements behind while taking JIBS Alumni through a new phase, a new beginning, focusing on exploration rather than prepa-ration. This includes better activating our network, leveraging the potential of many and testing our new structures for creating a liv-ing network. Some initiatives include forming Social Committees in bigger alumni cities, upgrading our online platform, integrating our communication and sharpening our member offering. And on April 29th we host our first breakfast seminar in Stockholm, on trends in media and the entrepreneurial story of building a global media pub-lishing house.

Changing the world requires peopleAny development requires people. Therefore taking JIBS Alumni to the next phase includes recruiting new talented members to the JIBS Alumni board. We are now looking for junior and senior gradu-ates with a passion to change, build and create an impact and with a conviction to develop the JIBS brand. We look for business mind sets and a mix of ages, gender, nationalities, professional backgrounds and personal qualities. We are complementing our current team with people to head up topics such as Treasury, Memberships, Commu-nication and External Relations, all exciting and critical areas. I hope that the improved team will be the one shaping JIBS Alumni for some years to come and forever change the experience of being a JIBS’er.

Yes it is bold, but then again a smart person once said “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has”. At the end of the day, building a great alumni network will strengthen the JIBS brand, improve our market value as graduates and inevitably help building our own professional profiles.

If you are interested in joining our board we close the application process on May 15th. Visit the jibsalumni.se web page or give me or Robert Ellerson a call to hear what is in it for you and how we will jointly change the world!

8 JIBS United

ALUMNI

////////////////////////////Text: Tommie Cau

////////////////////////////President JIBS Alumni,

entrepreneur and JIBS 2006 graduate

?Preparing to change the world

staffALUMNI

JIBS United 9

JIBS ALUMNI ASSOCIATION (JAA)

Join us for an interesting evening to discuss the current af-fairs of the alumni association, listen to inspiring speakers and meet fellow alumni.

JIBS Alumni are invited to the Annual General Meeting to be held on Friday, 27th of May 2011, starting at 18.00 pm in Stockholm. Venue will be disclosed via email invitation and on http://alumni.hj.se.See you there!JAA Board

Are you outgoing and interested in sales?Apply to the External Relations committee

Are you an avid collector?You could be our new Head of Membership Good with budgets and finance?You could be our treasurer! Are you good at talking and convincing?Apply to the Communications committee

For further information, please visit:http://alumni.hj.se/

8 Vacant Positions for JAA

Annual General Meeting 2011

alumniJIBS

10 JIBS United

Interview with the Associate Dean of research at JIBS,

Friederike WelterFriederike Welter, 48, is the associate dean of research at JIBS. Born in a small German town she studied economics and business administration at the University of Wupper-tal and later on finished her doctoral studies at the Uni-versity of Bochum studying small businesses in Nigeria. Before coming to Sweden she worked as a researcher in a large economic research institute in Germany and has been a professor teaching small business management at the University of Siegen. She was also the president of the European Council of Small Business and Entrepreneurship, a network organization of researchers, practitioners and educators (www.ecsb.org).

At the end of 2008 JIBS has recruited Friederike as associ-ate dean of research.

There wasn’t an easy answer when asked what she is cur-rently working on as she is involved in so many different research and teaching activities some of which include supervising master students with their thesis, supporting research activities at JIBS (e.g. through lunch seminars, writing labs), implementing JIBS new research assessment policy or writing articles and book chapters. Currently, Friederike is back at her previous workplace in Siegen, teaching business creation to engineering students and social science students and she is also the associate editor of one of the large entrepreneurship journals (Entrepre-neurship Theory and Practice) which some students might use within their entrepreneurship studies at JIBS.

Each day at the office is different. “There are days when the work as associate dean of research takes priority and I have documents and meetings to prepare and coordi-nate (e.g. the Research Faculty Board). Other days, I con-centrate on writing – applications for funding, or articles, or recently, finalizing a book manuscript. And of course teaching, doctoral students or just now the seminars with master students writing their thesis – this is always fun, as I very much like the discussions and often come back to my office with new ideas and fresh insights”.

Regarding the type of research JIBS is undergoing some important fields according to Friederike include: entrepre-neurship within a region, family businesses, growth and internationalization of new firms, both in our departments and in our research centres. Friederike adds that “entrepre-neurship does require practice and enterprising mindsets, but also skills and knowledge which can be taught to a certain extent. Research is required to further develop our education programmes for teaching entrepreneurship. Also, participating in a research project can broaden your perspectives on what constitutes entrepreneurship”.

“As a student, it is important to be curious and open, to look beyond your own field of study”.

JIBS is a great place to study because of its international flair, Friederike mentions, advising students to make the most out of this environment and of course work hard. Also, get interested in research; there are many interesting research centres part of JIBS (http://hj.se/jibs/en/research).

//////////////////////////////////////////

//////////////////////////////////////////

////////////////////////////Text: Mihai Leontescu

////////////////////////////

Did you know that...... Based on publications 1995-2006, JIBS has been ranked ninth globally and third in Europe in entrepreneurship research.?

alumniJIBS

JIBS United 11

Age: 48Place of Birth: Neheim, GermanyEducation: Economics and Business Administration at Universities of Wuppertal and Bochum.What Friederike does: Associate Dean of research at JIBSDescribing JIBS with three words: Entrepreneurial, international and one of the most interesting workplaces I had so far.

student

12 JIBS United

STUDENT

”Vienā dienā apkārt pasaulei. Nāc un izbaudi to, ko dažādas kultūras var piedāvāt!” (Egija Svilane, Latvia)

“International Day is a great way to learn about other cultures and make friends from all over the world” (Valerie Callister, USA)

“Jorden runt på 50 meter” (Sebastian Wigsten, Sweden)

”1% român, 99% internaţional, în special astăzi. International Day este motivul” (Mihai Leontescu, Romania)

”De Montréal à Singapour en passant par Rio: une journée pour découvrir le monde” (Caroline Lanfant, France)

کی رد ایند رود نتشگو توافتم یاه گنهرف اب رادید زور ،یللملا نیب زور“ زا یکچوک ی هزم ات میوش یم عمج فقس کی ریز یگمه هک یزور .تسا زور.مینک هبرجت ار اه گنهرف رگید(Amir Sajjadi, Iran) ”یداجس ریما

“Увидеть весь мир в один день, это возможно, International Day 2011” (Mikhail Shchepin, Russia)

” Um die Welt in einem Tag” (Maria Franziska Scholl, Germany)

(Xuning Zhang, China)

student

JIBS United 13

STUDENT

Every semester, JIBS celebrates the multinational spirit of the school with the “International Day”.

On this day students from all over the world set up a table in the JIBS lobby, where they give food samples and quiz-zes – and share their knowledge and culture with the rest of the students.

When you walk down the corridor, there is a lively buzz. You can see students with traditional colourful outfits, smell food from all over the world, hear many voices speaking a myriad of different languages, taste delicious and diverse flavours and feel the atmosphere.

More than being just a smorgasbord for the senses, In-ternational Day is an opportunity for students going on exchange to learn more about the countries they are go-ing to, students considering whether or not to go on ex-change to meet people who have gone and come back alive, as well as an opportunity for students coming back from exchange to reconnect with the country in which they have lived.

International Day

////////////////////////////Text: Eva Maria Vingerhoets Bille

////////////////////////////

© 2010 KPMG AB, a Swedish limited liability company and a member fi rm of the KPMG network of independent member fi rms affi liated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Printed in Sweden.

Du kan komma hur långt som helst.Sök vårt Global Internship Programme på kpmg.se/student

314602_GIP_A4.indd 1 2010-11-03 11.48

misc

JIBS United 15

MISC

Social Media

Brandwagon

Did you know that...... Most international JIBS programme is International Management, which is granted the EPAS accreditation. ?

Personal Branding and social media viewed by PRIME

PRIME is the leading Public Relations agency in the Nordic region and the worlds most awarded agency. They have recently visited JIBS giving an exciting presentation about personal branding and social media. The two PRIME digital specialists, Shirin Hirmand and Devi Brunson, started the presentation with an original song, virtual insan-ity, saying that social media is not actually that insane or even that virtual, it very much relates to our reality.

“It is ok to look at branding from a more personal perspective” is what Shirin Hirmand said when introducing the topic. People can learn from the field of branding and can create their own brands through the things they say and do and how they appear, even online. Devi Brunson says that it is actually possible to control how people per-ceive you but it has to be in correlation with who you really are and what you genuinely represent.

Personal brand components that you need to address when building your personal brand:Rhetoric – based on the things you say or writeStyle – based on your appearance. Associations are made towards ones style which may differ according to how you appear, thus being prone to prejudice and subjectivity.Actions – based on the actual things that you do in everyday life.

All these three components contribute to your personal brand. Some may put an emphasis on rhetoric while others focus more on actions, but overall all three components need to synchronise with each other. PRIME specialists also highlighted the importance to set goals when it comes to social media. Select an area of expertise and spread the information that you find in relation with that area of expertise and your goals.

“A survey done by Aftonbladet states that 89% of respondents believe there are too many meaningless posts on Facebook.”

Content and meaning are thus highly unbalanced, probably due to a high volume of posts and also due to a lack of rules or goals that us-ers follow. “People don’t see everything that you write on Facebook, sometimes little is perceived as very much”.

“Virtual life through social media is much like real life, with many dif-ferent components and stories. Be nice, being personal is accepted and even appreciated but not too personal, try to be accessible and interactive” is what PRIME specialists advise. Lady Gaga is now the queen of social media with the most followers. PRIME specialists call her the 3.0 personal brand, through her genuinity and effort to be innovative and available on social media to her fans.

On contrary, there are some who have been caught into this social media business without actually knowing how to handle it. The Southpark episode “You have 0 friends” shows this angle of social media.

But is there a choice out there to whether use or not to use social me-dia nowadays? Almost every student attending the lecture admitted they have a Facebook account, and the scale may very well be similar on higher demographics worldwide for young people. Competition in real-life starts to shift on social media as well.

“It is ok to look at branding from a more per-sonal perspective”

According to a survey 69% of people born in the ‘80s believe that the most important factor in getting a job is a large social network while only 13% believe education is the most important, a high level of in-telligence remaining as a minority percentage. This does not neces-sarily mean that the more friends you have on Facebook the higher chances for getting the job you want.

Employers nowadays tend to google their future employees and they can find pretty much all your visible actions online, giving them in-formation of who you might be. Instead of having a feeling of unease people should bring social media to their advantage, create your own personal brand, use virtual resources to find opportunities and try to have control over the results google might give when one searches for your name. It does not matter how much information you input, all that matters is how you model this information into your unique personal brand.

////////////////////////////Text:Mihai Leontescu

////////////////////////////

flickr.com

student

16 JIBS United

STUDENT

JIBS Student Pub

in collaboration with Club Caj and Klubb Enkelt

student

JIBS United 17

STUDENT

in collaboration with Club Caj and Klubb Enkelt

student

18 JIBS United

STUDENT

So, after one year of ups and downs we have established the JIBS Student Pub. It has been a fantastic journey and much more will come in the future!

When we look in the rear-view mirror we can note that it has been great fun and worthwhile but at the same time very challenging to create a concept to attract all the students at Jönköping International Business School. Moreover, one must underline that the development must go on and new ambitious people need to engage in this fantastic project and be ready to once again take the next step.

A brief background perhaps? JIBS Student Pub is, as you know located at JIBS. JIBS Student Association (JSA) owns the project and Anders Svensson (former President of JSA), Robin Westberg (Project leader), Ronnie Cau and Simon Hansson founded it in the spring 2010. The proj-ect also collaborates with the local restaurant Taste of Beirut and special recognition is in order. Thanks!

JIBS Student Pub is an after school concept and it is opened 4pm to 8pm every other Wednesday and every other Thursday. The vision is that JIBS Student Pub shall be the natural platform for students at JIBS to meet and bond with other students from other countries. Our code is – visit, enjoy and interact. And as always, students pric-es in the bar. During 2011 have the crew invested time, effort and money to renovate JIBS Student Pub. We hope you will like it!

However, let us be a bit more ambitious. JIBS Student Pub aims to stimulate networking. For that purpose will you be able to meet all of the sponsors that JSA has and how knows what that might lead to. But furthermore, JIBS Student Pub will interact with all of the projects that JSA operates as well as arrange banquets (sittningar) with ambitious partners.

And do not forget, take advantage of what JIBS Student Pub can offer you and as always – engage!

JIBS Student Pub

//////////////////////////// Text: Rickard Pettersson

////////////////////////////

student

JIBS United 19

STUDENT

Klubb Enkelt are up for some new ambitious missions and are planning for the first “nya” Klubb Enkelt - 30/4 – Valborg. Klubb Enkelt has been around for six years now and as time goes by, the concept has been renewed and improved for the students best. Klubb Enkelt always has ambitious visions for the club and as students from JIBS operate it, it creates a great event for Jönköping in whole.

The nightclub is called Klubb Enkelt due to its simple and concise concept and always delivers a great party. The “nya” in Klubb Enkelt represent its new ambitions and planned changes, however it will still be a great event where you still will meet awesome people at the end of each month. Since the “nya” was created during the end of March, there will be new exciting twists during 2011. Without rushing into it, the future will bring new ways of delivering music and new ways of clubbing. Klubb En-kelt hopes to further develop its collaboration with JIBS Student Pub and JSA, which until now has and will be extraordinarily for student at JIBS.

As a start of a wonderful spring, the annual “KUBB En-kelt Tournament” is held at Munksjöparken during the Valborg event. This annual gathering is followed by food and beverages for the participants and finished at Klubb Enkelt. If you for a reason could not join, plan ahead and participate next year or for the upcoming event this au-tumn! See you at Klubb Enkelt - 30/4 Valborg as well as at the season finale - 28/5 with an additional banquet at JIBS Student Pub. Hope to se you all again during the kick-off week - 27/8 2011- and we are eager to get started!

With Love – Klubb Enkelt

Club Caj has been around for a long time and is found-ed and operated by students from JIBS. Therefore, the club has always had a special place in the JIBS students’ hearts and is also the reason why Club Caj has all their preparties at JIBS Student Pub. We are very pleased with the collaboration and it’s great to see so many students from JIBS at Club Caj under regular basis.

The club is located at Karlsson Salonger and offers unique parties every second Thursday with exotic themes and great music. Our goal is to be a complementary student club to Akademien, but with a twist housing real star DJ’s from around the world. Club Caj has always been associated with style and is a great place to meet other students and locals who love to dance to the latest of housemusic.

The boys behind the club have promised a great line up for the fall schedule starting first day of KICK OFF WEEK11 welcoming all new zeroes to town!After that, the yearly football tournament “Cup Caj” will form the new students with the old in a great competi-tion for the grand price!

We are looking forward for the season finale as well as an awesome Banquet with JIBS Student PUB!

nya

Klubb Enkelt Club Caj

//////////////////////////// Text:Anders Svensson Linus Holm-Berqvist

////////////////////////////

//////////////////////////// Text: Rickard Netsner

////////////////////////////

alumniJIBS

20 JIBS United

The Centre for Family Enterprise and Ownership (CeFEO) was inaugurated in November 2005 at Jönköping International Business School.

Leif Melin, 63, is the current Director of the Centre of Family Enterprise and Ownership (CeFEO) and Professor of Strategy and Organization at JIBS. Leif, who is originally from Gotland, undertook his Masters degree at Lund University, followed by a PhD at Linköping University and later he became Professor of Strategic Management at the same school. Leif came to JIBS in 1994 and as the first Professor in the field of Business Adminis-tration. His colleague, Uppsala born Ethel Brundin, is the head of the ESOL department (Entrepreneurship, Strategy, Organiza-tion and Leadership) and also a Professor of Entrepreneurship and Business Development at JIBS. Ethel has a wealth of experi-ence in this area, after taking her Masters at Lund University, she worked as an entrepreneur for fifteen years in Sweden and Great Britain before coming become the first female PhD in Business Administration at JIBS.

The centre had initially the vision to become a globally recog-nized leading knowledge centre through the creation and dis-semination of knowledge about family enterprises and owner-ship. Already after 5 years of operations, CeFEO was ranked as the top research institution in family business research in Eu-rope – and number four in the world.

The centre is cross disciplinary; from most areas of business administration to economics and business law, and of Febru-ary 2011 runs about 25 research projects, with 29 people in the centre working – of them, 11 are PhD candidates and the other are postgraduate and senior researchers. The centre’s mission is to combine academic excellence and practical relevance, and

CeFEO provides high quality research about family enterprising and ownership. The family business phenomenon is where the family holds the ownership and it is by far the most common type of business worldwide, and many of the biggest organi-zations are often controlled by families. Whether a business is small, medium or large enterprise, the ownership factor thus remains the same. In Sweden for example, two of the most suc-cessful and famous companies, H&M and Ikea, are both fam-ily owned. The CeFEO is organized around the closely related activities of research and services, and works closely with both researchers and family firms/managers, as well as being an advisory capacity for those interested in family enterprise and ownership. “Mainly it is about continuous family business,” Leif states, and continues:

“To survive over 10 years, or even 100, you need to be adaptive to be able to go through necessary change processes. There could be a contradiction with leaders, or old owners for ex-ample, believing too much in their historically proved success formula which could lead to tensions in a business perspective”.

One of the major projects the CeFEO is working on at the mo-ment is the global STEP (Successful Transgenerational Entrepre-neurship Practices) Project. This project lets academics of entre-preneurship and business collaborate with prospering family firms through key main principles: venturing – launching new businesses; renewal – revitalizing existing businesses; and inno-vation – introducing new products and processes. By creating a flow of powerful practices that empower families to build their entrepreneurial heritance, the members of the STEP Project are expeditiously moving their discoveries from research into prac-tice. The STEP Project was first initiated by Babson College in the USA, with the CeFEO being one of five European founders,

Leif Melin Place of Birth: GotlandEducation: Masters at Lund University, PHD at Linköping UniversityWhat Leif Does: Director of CeFEO, PhD Professor of Strategy and OrganizationDescribe JIBS in 3 words: International, Committed, Future-oriented

LEIF MELIN Director of CeFEO &

ETHEL BRUNDIN PhD Professor

alumniJIBS

JIBS United 21

and now 12 Universities throughout Europe are involved. “All these Universities do research into family business, with fami-lies defined as entrepreneurial one way or another” asserts Leif. In Sweden for example, the CeFEO works with 5 owner families, and learn about corporate entrepreneurship in succession pro-cesses: how it is formed and re-formed within and between the generations. All generations of the family participate in the re-search, and the organizations vary from medium-sized to large businesses.

This year, the STEP Project is having a summit in St. Gallen, Swit-zerland on the 29th and 30th April, , where the research teams from all over Europe meet with their families. The families and fellow academics collaborate in workshop session where the latest findings are at hand. The research is presented in an inter-active way, with feedback from the other families, giving input into practice, so the information gathered benefits the family showing them ways to move forward with the succession and entrepreneurial process, as well as academically benefiting the partners in the STEP Project. “This project is at the forefront of re-search in family business,” says Ethel, with the next step “where researchers will to continue with their research of their families, and create and establish a global survey within which is a de-veloped model and framework, with the research teams in over 35 Universities, both in Europe, Asia, Latin America and North America involved mixing quantitative and qualitative analysis.”

When asked what a “typical day at the office” entailed, Leif and Ethel both glance at each other and laugh. “There is no normal day!” Leif exclaims, and they both go on to explain that some days are taken up by writing up a research paper, and managing

emails, and others taking part in seminars, meetings or inter-national conferences, teaching, or doctoral courses. “Anything can pop up” affirmed Ethel, with Leif interjecting with the fact that there is a lot of travelling involved, as research is a truly in-ternational job.

Leif and Ethel look thoughtful when asked what they would like students to remember from this interview.

“I’d like the students to be a little more open to the

possibilities of being a researcher”

Leif says, his enthusiasm apparent. “It’s a worthy career path, that is international, fun and stimulating. JIBS is one of the few places where you can have these opportunities as a researcher, including to take more of an interest in family business”. Ethel nods in agreement and ends the interview on an inspirational note. “I hope this article shows that the world is open to the stu-dent, and whatever path he or she takes, or even paving that path.”

////////////////////////////Text: Adele Thomson////////////////////////////

...Some 20 percent of new businesses in Sweden are started by foreigners, while younger immigrants (18-24) are twice as likely as their Sweden born counterparts to start their own businesses (thelocal.se).

Did you know that... ?Ethel Brundin Place of Birth: UppsalaEducation: Masters at Lund University, PhD at JIBSWhat Ethel Does: Professor ofin Entrepreneurship and Business Development at JIBS3 Pieces of advice for JIBS students to become successful: Devote your energy to the right things, allow for your emotions, and stay close to your dream.

student

22 JIBS United

STUDENT

NextStep 2011 – meet your future!

Currently studying at the university, each of us hopes to graduate and start our career path one day. Most of us face challenges and doubts about choosing the “right” company or “suitable” working environment that will be worth our time and effort.

In order to alleviate and help students make their first step into their career life, JIBS annually creates a plat-form where students are able to meet various Swedish companies, get interviews and job offers. “NextStep”, the biggest project of JSA, was held on 17th of February in JIBS building, where 25 companies were represented and more than 100 students participated. Several inter-esting guest lectures have been organized and during the evening the career fair moved to Stora Hotellet for the banquet ceremony.

Keeping all the memories in mind, we hope that “Next-Step” project helped the students get informed and de-cide for themselves what career aspect they are willing

to pursue, what risks are they ready to take and what changes are they willing to make.

“You must be willing to bet!” (Ulf Spendrup, Guest lec-turer NextStep ’11)

////////////////////////////Text: Diden Aziz

////////////////////////////

Tim Zantvoort- JIBS student

What was your overall impression of Nextstep’11?Very positive. It was well organized.Where do you want to get employed in the future? Does not matter, as long as it has something to do with logistics. How will you try to achieve your dreams?I will keep studying and improve myself.

Niclas Dagland- JIBS student

What are you expectations on Nextstep’11?I want to find a company where I can practice at.Which companies will you try to talk with today?Logica, Atea and Sogeti.Where do you want to get employed in the future?IBMHow will you try to achieve your dreams?Climb from various consulting firms and then hopefully reach my goals.

NextStep is a very important event at JIBS and it further strengthens JIBS’s good connection to the business community. This is very important for our students and one of the school’s main competitive advantages. We are very satisfied with how the event turned out with many participating companies and visiting students.

////////////////////////////Text: Emanuel Raptis

Project leader Next Step ‘11

student

Photo: Josef Bynert JIBS United 23

STUDENTHenrik Thörnblad- Handelsbanken

What is your business idea based on at PwC?We try to have the decision-making so close to the costumer as possible. The organization is very decentralized. What distinguishes you from other companies in similar industries?More pleased costumers and lower costs in com-parison with other big banks in Sweden. What education have you followed?The Business administration programme with aim at controller.What characteristics do you look for in a potential employee?A person with the ability to take initiative and build up confidence and have a strong focus on the costumer. A person that also enjoys individual responsibility. How important is it to have high grades to be em-ployed at your company?It is not the most important factor. We look at the big picture; how the person is and if he or she is able to meet our expectations in the everyday decision making and present a good service for the costumer.

Emma-Lisa Runius - PricewaterhouseCoopers

What is your business idea based on at PwC?Our brand promise is: building relationships that help clients and people create the value they want. Our watchwords are teamwork, leadership and excellence.What distinguishes you from other companies in similar industries?PwC is one of the world’s largest providers of assur-ance, tax, and business consulting services. As an employee we attract the best people and today we have 161,000 PwC people in 154 countries that work hard to build strong relationships with our clients. This is what makes us successful. What education have you followed?Master in Politics and Economy.What characteristics do you look for in a potential employee?Our core values are teamwork, leadership and excel-lence and that is what we are looking for in our future employees. We are searching for people who are look-ing for new challenges, want to be leaders, and are ready to put in the extra effort to succeed.How important is it to have high grades to be em-ployed at your company?Not so important, we are trying to look at the bigger picture. For us it’s important what kind of work experi-ence the person has, if he or she has been studying abroad and what kind of extracurricular the person has had next to the studies.

alumniJIBS

24 JIBS United

Ever since its foundation, JIBS has been strongly focused on interna-tionalization. Among others, that was what attracted Lucia Naldi, now assistant professor at Bocconi University (Italy) and JIBS, to complete her doctoral studies at Jönköping University.

It was during 1998-1999 that Lucia came to JIBS as an exchange stu-dent from the University of Florence and got appealed by the school’s atmosphere, focus and environment. Later she joined the ESOL depart-ment (Entrepreneurship-Strategy-Organisation-Leadership) and con-centrated on studying growth of small and medium size companies, particularly growth through internationalization.

“One of the great benefits of internationalization is that it opens a new environment in which companies are more prone to acquire important know-how and use it to fur-ther extend both internationally and in domestic market”.

In Sweden, with population of about 9 million people, companies that want to grow must be international by definition”, - comments Lucia on the effects of internationalization.

Having graduated as PhD, Lucia won the prestigious NFIB (National Federation of Independent Business) Dissertation Award 2009 for her outstanding thesis “Growth through internationalization: a knowledge perspective on SMEs”. The Academy of Management, - conference, at which Lucia received that honorable prize, gathers about 6000-8000 scholars from all over the world every year to enrich the profession of management and recognize its most brilliant contributors.

At present Lucia is having an intensive period of research on SMEs, fam-ily firms and media companies at Bocconi University, one of the top Eu-ropean universities. Apart from teaching, her regular job includes mak-ing connections with business community so as to share and apply the results of research and, moreover, get inspiration, as Lucia mentions.

In addition, Lucia is keeping affiliation with JIBS and has a positive at-titude towards its growth: “I think JIBS is on the right track. I believe that we should develop around internationalization, entrepreneurship and business renewal”.

As Lucia admits, a career in academia has been interesting to her since she studied in high school. “If you wish to achieve something, you should first of all be persistent. It is your strong belief in suc-cess that will lead you through all the obstacles”, - she says. “Fur-thermore, it is crucial to be a good team player, because the results of your work highly depend on those whom you interact with”. Still, even though success is what everybody strives for, it is neces-sary to take care of yourself. Lucia notes that drowning in work and forgetting about everything else cannot make one happy. In-stead, general satisfaction with life will help you to be at your best!

“If you wish to achieve something, you should first of all be persistent. It is your strong belief in success that will lead you through all the obstacles”

////////////////////////////Text: Polina Ivchenko

////////////////////////////

...Year 2001 JIBS signs a contract with its 200th partner university. You can find all partner universities on an interactive google map at jibsworld.se.

Did you know that...

?

Interview with the NFIB Dissertation Award, Lucia Naldi//////////////////////////////////////////

//////////////////////////////////////////

Age: 36Place of birth: Florence, ItalyEducation: University of Florence (master’s degree), JIBS (doctoral degree)Workplace: Bocconi University, JIBSWhat Lucia does: Researcher, teacher. Won the prestigious NFIB Dissertation Award 2009Relation to JIBS: Assistant professor at ESOL department, former PhD studentDescribing JIBS with three words: International, inspiring, egaging.

misc

JIBS United 25

MISC

What is Personal Development?If we were to give a definition, although debatable, it could be summed up as the enlargement of our consciousness, to make a better use of our free-will (meaning see-ing more things, waking up, and being able to make responsible choices) and to un-derstand the world better. It is important to notice that Personal Development is not a philosophy or a religion: it is a mindset, a way of thinking based on actions, not talk or unquestioned beliefs. Action is wisdom: we learn through it, and one can develop no matter where one starts from and what one believes in.

Why personal development? The enlargement of one’s consciousness and the mastery of one’s life bring happiness, and that is why personal development is rel-evant. It is important to understand that true peace and long-lasting joy do not come from the outside, but from the way we think about and see the world.

How to achieve this? Without surprise, it demands a lot of person-al commitment, along with a bit of knowl-edge and possibly some support. It demands time and work, and a strong will. Knowledge can be found in books, some movies, or ide-ally through the help of a master (or coach), but then it is up to each of us to apply it. The good news is that all the necessary resources can be found within ourselves, thus ensuring that anybody can develop, including you.

What can the results be?Developed people are “great” people (differ-ent from “good” which refers only to techni-cal skills): they have “something more” than regular people, they seem to be “good at be-ing humans”, they are good individuals. I’m sure we all know somebody that, for some reason, just needs to be around to make us feel good, peaceful, somebody that seems strong, while friendly and accessible: some-body simple, but not simplistic.

How could personal development impact our lives and our surround-ing environment? First it is important to understand that our world is fractal: the small is the same in nature as the big. A snow flake is made of countless little snowflakes with the same pattern. A leaf is made of a main root spreading in small branches, precisely like a tree. And countries are made of people. Thus the emotions and behaviors involved in an argument between two persons have the same pattern as the ones involved in wars between two coun-tries. Therefore a change on the individual scale would lead to a change on the global scale. If people, on an individual basis, work towards abolishing their negative emotions (e.g. fear, doubt) this would apply to a high-er level such as countries and to the entire world.

The second point is that happy people will tend to be ready to serve, meaning acting toward a goal higher than themselves. Since

their happiness comes from their way of thinking, enabling them to fulfill their ego’s needs in a long-lasting way (see Maslow’s pyramid of the human needs to know more about ego and self needs), their actions will aim their self-actualization, which is best at-tained through service. Thus the answers to pollution, wars, famine, disease, global warming, financial crisis and so on will come from individuals who follow their dreams and feel compelled in acting for the world. Therefore, I think Personal Development should be taught in a systematic manner. The knowledge spread by books or through personal coaching should be gathered, and possibly integrated in the education process (schools and universities). Key concepts such as how to see the world, how to think about oneself and others, and skills such as self-confidence, are useful for anyone in any giv-en situation. Thus they should be available through regular courses or maybe seminars about how to attain these skills. Yet none of this is easily available and spread.

I will now conclude with a sentence worth remembering and understanding, for all those who are worried, stressed or unhappy: “Remember that nothing, absolutely noth-ing certifies you will live the second to come.”

Can we improve the world through Personal Development?

////////////////////////////Text:David Gay-Perret////////////////////////////

“Remember that nothing, absolutely nothing certifies you will live the second to come.”

alumniJIBS

26 JIBS United

Interview with the Director of CEnSE, Johan Klaesson“When I left home to study elsewhere, JIBS was rather a new-established local school. So studying there was not really an option for me. But when I lived in Go-thenburg, I started to hear about JIBS’s success, met some of its economics pro-fessors and finally went to finish my doc-toral studies there”.

That was what Johan Klaesson, associate professor in economics at JIBS, answered to the question of why he chose to make a career here. In Johan’s opinion, special-ization and entrepreneurial operations of JIBS make it stand out and attract new talent. “Since JIBS does not have a long history, it is our flexibility that makes us successful”.

In fact, Johan is an experienced econom-ics researcher with specialization in spa-tial economics. During his career he has been working on a wide range of projects in regional growth, such as infrastructure, geographical aspects of goods transpor-tation, entrepreneurship in a regional context.

In addition, Johan is the director of a new centre at JIBS, called CEnSE (Centre for Entrepreneurship and Spatial Econom-ics). The centre was officially opened on January 1st, 2011, building on the earlier centre RUREG (Research Unit for Rural En-trepreneurship and Growth). However, CEnSE is an expanded centre with a wider specialization and about 20 researchers connected to it. So far, it has been suc-cessful in receiving research grants and finding scholarships for doctoral stu-dents, which means being able to attract more staff.

The focus of the CEnSE centre is studying regional economics and entrepreneur-ship in a geographical context. Aimed at providing an inspiring environment for doctoral students, CEnSE strives to grow (with moderation), become sustainable and cooperate with similar groups in oth-er countries.

For JIBS, CEnSE is particularly important since it is part of a network of scholars all over the world. Local partners are equally important. In its structure, CEnSE is a truly entrepreneurial centre. Being financed by investments from outside the school, CEnSE is one important source of revenue for JIBS, which makes it possible to en-gage more doctoral students.

Concerning the future development of JIBS, Johan says that the economics de-partment will contribute by continuing to grow, competing to be on the research frontier and attracting new talent.

Currently Johan is working on two main projects: the first one is about the region-al impact of high-speed trains, and the second one, which is particularly unique in targeting the creation of research tools to look at businesses’ geographical loca-tion at a very precise geographical level, in order to analyse their interdependence and cooperation.Johan does not feel that he has a routine, 8 am – 5pm job, and therefore admits that he is never free! Scientific work is more flexible and creative, but one always has something to do. Johan’s usual day at the office includes several meetings, giving lectures, helping doctoral students and working on research. Moreover, he is of-ten travelling abroad for conferences.

Looking back in retrospect, Johan sees his life as a journey: “At the age of 20 I didn’t know what economics was. Actu-ally, I started studying mathematics, but further on I learned that economics was quite mathematical and decided to do something in this field”, - he says.Finally, Johan gives all the students some valuable advice on how to become suc-cessful:

“Decide what you want to achieve and study hard. In the beginning, everything new seems difficult so don’t give up thinking that things are more complicat-ed than they actually are”.

“The main thing you learn when studying is that you don’t have to keep everything in your head all the time, but to know how to bring it out by, say, browsing a book. It is essential to know how to get the neces-sary knowledge relatively quickly”.

“Indeed, when an individual enters the job market, it is not very necessary for an employer to know what exactly he/she studied. The most important thing one is looking for is a person able and willing to learn and carry out given tasks”.

//////////////////////////////////////////

//////////////////////////////////////////

.... The Inge, Arne and Astrid Oscarsson Endow-ment Fund has donated a portfolio of shares worth approximately 2.45 million SEK to Jönköping Inter-national Business School to support scholarships for doctoral students.

Did you know that...?///////////////////////////////

Text: Polina Ivchenko///////////////////////////////

alumniJIBS

JIBS United 27JIBS United 21

Age: 43Place of birth: Jönköping, SwedenEducation: Uppsala University (master’s degree), University of Gothenburg, JIBS (PhD degree)Workplace: JIBSWhat Johan does: Associate professor in economics at JIBS, teacher and supervisor, director of CEnSE (Centre for Entrepreneurship and Spatial Econom-ics), researcher.Relation to JIBS: researcher, teacher, former doctoral studentDescribing JIBS with three words: specialized, international, entrepreneurial

student

28 JIBS United

STUDENT

Why do we incur students to participate in projects of JSA?There are so many things to do as a student. It is just our mind-sets who put up the limits. Why not get involved in the career fair Nextstep, the fashion show Spring Inspiration or why not show your creative side in Entrepreneurship Day. As creative souls we often find time a scarce resource, when thinking about our creative ideas and vision for the fu-ture. Sometimes this will lead to a situation where our ideas will not be fulfilled right away. When participating in different projects in school, time will be seen differently, you will find time to do those extra things you always have wanted to do.

Participating in a project or even running it helps you enormously find and plan this extra time you are gaining. Students are focused on do-ing well in the university and in many aspects it is forgotten how and why involvement should be encouraged and interacted with business life as early as possible in our education. Many say, actions speak loud-er then words and this is something we need to take in consideration during the time at university and have to keep in mind during our time here. We do not want to look back at our study time and think, why didn’t I participate in this? Everyone is welcome and can contribute with lots of things.

As I started last autumn my vision and ambition was to take every op-portunity into action and make the most out of my study time here in Jönköping. When I now look back, participating in JSA was and is one of the best ways to experience business interaction and the real student life. There are so many ways to participate in different projects, and JIBS is considered one of the highest ranked universities in Swe-den when it comes to getting students involved in projects and after school activities. JSA gives the opportunity to apply what you have learned in class to real life projects and activities.

Almost everywhere, you hear that you should be work-ing on building your network and find business contacts. But how do you really do that?Next Step, the largest JSA project, is a key opportunity to this interac-tion with potential employers and business contacts. Career days are held all over the country and still manage to be interesting and well visited by both companies and students. Many seem to think that if they are first year students, companies and organisations are not inter-ested in them. That’s not the case, as one of the trends right now is to employ through internships. For the companies, this creates a demand to search and follow up students from the very start, and for the stu-dents to build networks. How do you create value through your everyday actions? Spring Inspiration is the second biggest project within JSA, it is prob-ably the one which is the most creative event arranged by students in Jönköping. Over the years, Spring Inspiration has been arranged at Elmia, Munksjöbron and as of this year at Jönköping Teater with a won-derful show. For you interested in making a project with a new creative touch, this event will certainly give you all of that in one package.

Spring Inspiration 2011 fashion and parade

////////////////////////////Text: Linus Holm-Bergqvist////////////////////////////

student

JIBS United 29

STUDENT

If you feel like participating in one of the activities or projects within JSA, please send an e-mail to business.jsa@ihh.hj.se with your CV and a cou-ple of lines about yourself and which project(s) you are interested in. As a new student, this is one great opportunity to get to know others even if you do not know so much about the school.

alumniJIBS

30 JIBS United

////////////////////////////Text: Amanda Modin////////////////////////////

Age: 68Place of birth: UppsalaEducation: Ph. D in Management Science, University of Chicago, 1973

Rolf Lundin, 68, is a man with great experience in both educa-tion and research. Since he graduated from the University of Chi-cago in 1973, Rolf has worked with organization theory dealing with difficulties within the public sector. As a team Rolf and his former co-workers studied municipalities such as Gothenburg, Malmö, Umeå and Luleå identifying risks and preventing crises. In 1978 he became full professor of Business Administration at Umeå University where he spent 23 years of his working life.

Rolf has also had a great influence to the world of periodicals since he founded the journal Scandinavian Journal of Manage-ment of which he was the editor for the first years. That journal has now been published for 27 years and has, reached the up-per categories of academic journals.

When Rolf first came to JIBS he served as the schools’ dean for seven years. With the help of financial resources from the Ham-rin foundation, he was able to establish the Media Manage-ment and Transformation Centre (MMTC) and to recruit Profes-sor Robert G. Picard as the head of the centre. Rolf is grateful to the Hamrin foundation from which the MMTC has received research funding of approximately 100 MSEK during a 10-year period.

With the economical contributions made by the Hamrin foun-dation Rolf is able to continue his research on the challenges in TV production. The main focus with his studies is to recognize the main difficulties with media and TV production in addition to foreseeing upcoming struggles. Together with well-known companies such as STRIX the studies move forward.On Thursday 17th of February a major symposium was held in Stockholm and topics concerning the future changes of TV pro-duction and media management were brought into discussion.

Rolf belives this event will bring rewarding and interesting out-comes for practitioners and academics alike.On a normal day Rolf gets to work at 8.oo8:00 AM. He thinks of his work as quite free, but points out that it takes a lot of self discipline to make things work. “It´s easy to start projects, but you have to finish them too” he says. In his spare time Rolf likes to go fly-fishing or jogging.

When Rolf thinks of the future JIBS he would like to see that fo-cus is held on education and research. Concerning the MMTC he says that it is a great loss that Robert G. Picard has stepped down as the head of MMTC, but as to the future development he is optimistic. The young generation will move the work for-ward.

Rolf finishes the interview by telling that students should take advantage of the opportunities to create a social network and a professional network. By network he refers to the ones both with classmates and companies since the two walk hand in hand. He recommends students to study well and work hard but also points out that it is important to have fun as well. One thing he regrets from his own study period is that he worked so hard that he forgot to have fun.

JIBS with three words: “Entrepreneurship”, “interna-tional” and “Business renewal”

Interview with the MMTC research centre Rolf Lundin//////////////////////////////////////////

//////////////////////////////////////////

www.jibsstudents.com

www.jibsworld.se

www.jibs.se

Interview with the MMTC research centre Rolf Lundin

staff

32 JIBS United

ALUMNI

////////////////////////////Text: Sofia Bengtsson////////////////////////////

Age: 27 years old Born: Halmstad Education: Bachelor in modern languages and Bachelor in political science. What is your relation to JIBS? Former studentWhat did you study in Jibs? Political science and economicsWhere do you work at the moment? Confederation of Swedish Enterprise (Svenskt Näringsliv)

After months of hopelessly looking and applying for internships, my summer was contaminated by the disappointment of not being cho-sen to intern anywhere. But in the middle of July I was speechless upon discovering an e-mail from United Nations Office on Drugs and Crime asking me if I was available to start working for them 2 weeks later. At the time I was working in Norway, but I quickly handed in my notice to my boss and started getting ready for the greatest adventure of my life!

It is difficult to describe the feeling of that first August morning when I arrived at the UN building in the outskirts of Vienna. The United Na-tions have always been a secret dream of mine and here I was standing, so tiny compared to the huge orange buildings on the banks of the Danube. I passed through security, almost bursting with pride and an-ticipation, wanting the guards to ask me why I was there so that I could tell them. The feeling lasted for the full 4 months of my internship, that unreal and dreamy pinch in my stomach, every day when I approached Vienna International Centre.

UNODC works within a variety of fields. They fight piracy in Somalia, organized crime in Eastern Europe and Corruption in Africa and much more. I was working in the Anti-Human trafficking unit, which worked both with trafficking and migrant smuggling. It is a topic that really interests me and I was able to learn a great deal, working with some of the best people in the field. My supervisor was Martin Fowke, a crime expert from New Zealand who was pretty absent during my entire internship. He intimidated me at first, but quite honestly I was intimi-dated by pretty much everybody at first. It is easy to feel very small and insignificant in such a great and complicated organization, not to mention surrounded by extremely ambitious and intelligent people.

The Unit was working on creating a database with information on traf-ficking cases from all over the world, to be accessible for everyone on their website. One of my first and main tasks became collecting, sum-marizing and translating cases from Scandinavian courts. I was also working on a report that investigated the various strategies and re-sponses to trafficking in Scandinavia, the Baltics and Russia. Later on I was helping with the preparations for the launch of a training film on

trafficking and a manual to be distributed to police, social services and others working with victims and offenders of human trafficking.

The most exciting thing that happened during my time in Vienna was probably the visit of Ban Ki Moon. The Vienna International Centre cel-ebrated its 30th anniversary and so “Banky” to whom everybody freely referred in some spirit of anti-hierarchic spirit very unusual for the UN, was coming to speech. During the days before his arrival, people were extremely busy preparing. The buildings were literally polished, the painting refreshed, furniture rearranged. And in the intern community everybody was cracking jokes about their invented personal relations to Banky.

Another unforgettable experience was attending an Expert Group Meeting on the Model Law for migrant smuggling. Abbreviations are preferred at the UN and sometimes it’s a linguistic puzzle to guess what everything actually means. Anyway, in this specific EGM, experts in law, judges, criminal theorists and the foremost in the organized crime fields sat down together to develop UNODC’s Model Law which is now used by countries when they create their legislation. To be present dur-ing this process was a great honor and I have never felt like I was par-ticipating in history making as I was during those three days.

For those of you applying to internships, my advice is to be very per-sistent! Don’t send your applications just to a few selected companies or organizations. Do your research, make a list of all potential places where you would like to work in the future or where you think you might get a valuable experience. Do not be afraid of aiming high! And don’t be afraid of taking a shot at fulfilling a life-long dream if you are offered it!

Sofia Bengtsson, Internship at the United Nations

staffALUMNI

JIBS United 33

Working for the UN means going through a variety of different feelings during the course of the day.I dont think anyone else can understand the complex processes of pride/humiliation/stress/happiness that go through our mind and somehow manage to take over most of our lives.

So, anyway, I thought I would take you all through the mental evolution that I experience most days.

08:30, PrideGoing through the security, walking past Gate 1 and passing the Fountain and the 192 member flags, I always feel kind of moved. It is crazy to think that I am living a small, tiny part of my dream every day that I am here. Making an impact, working to improve the lives of people all over the world.

12:00, Hunger/stressWhen you are an intern you have to accept the fact that work comes in waves. Not like regular, predictable tide waves, but just waves that sometimes come and other times do not come.At this point the work has accumulated as to create a gigantic tsu-nami of tasks and projects, all of which have #1 priority.Adding to the point, the fact that I have recently joined an Arabic class that meet 3 times a week at lunch-time; this means that 1) I am always hungry and 2) I never have time to eat.The good part, though, is that I am learning Arabic. (aLhemdoulillah....!)

15:00, Satisfaction and self-developmentIn the afternoon I usually become much more relaxed and feel more confident about my tasks. My feelings around this time may be a bit biased as it is usually around 3 o clock that I eat my daily dosage of chocolate and have my afternoon coffee. Also, things are slowing down a bit, but I have learnt not to shut down the engine (see #4 for explanation)

17:30, FrustrationOur working hours are from 09-17. But as an intern, you want to make an excellent impression and show everybody that you do not care about having a life outside of the office.Usually, around this time I am well buried in work without a thought of leaving in the near future. BUT on the rare occasion that I have

made plans or have to leave; you can be sure that the phone rings at 17:30 and my supervisor hands over some assignment with priority #1++++.Tasks that come up at this hour normally include such urgent mat-ters as document formatting or research on the very specific topic of “current events”...

20:00, resignation with a hint of self-full-fillmentI won’t lie; usually I have left the office at this hour.On a number of occasions, however, I have also stayed past this time.When I do stay, it’s a special feeling that comes over me, looking out over the city from the 14th floor and seeing the lit up ferries’ wheels and the Danube.I am trying to picture myself with this lifestyle in an approaching fu-ture. It is difficult to complain, even silently to myself, when I know I am doing something that is more than I could have ever believed I would have the chance to do.But still, after 8 o clock I am mostly thinking about how long it will take me to get home and why do I not just leave the office at 17.00 like normal people?

WHENEVER, home, at the office, down-townDespite the hard work and how little brain cells I actually have left for more popular activities, such as catching up with friends or having a drink (outside the UN bar)...I try to never forget how privileged I am to be exactly where I am and how most people never come this close to their most sought after dreams.As somebody wrote; If it is not impossible, it is not worth the effort.

Blog of Sofia Bengtsson

Vill du arbeta underomänskliga förhållanden?

Sök till vårt Internship inom Ideell Sektor

www.pwc.com/se/student

Gå in på vår hemsida om du vill veta mer om internshipets upplägg.

1,4 miljarder människor lever idag i fattigdom. Världens problem är så många och djupa att det är lätt att falla offer för missmod. Samtidigt är det en utmaning som människor världen över möter med ett brinnande engagemang. Varje dag föds nya biståndspro-jekt. Pengar och förhoppningar om att bidra till en bättre värld är ständigt på resande fot. På PwC arbetar vi runt om i världen för att garantera att dessa förhoppningar leder till varaktigt resultat och nu behöver vi in hjälp. Sök till vårt Internship inom Ideell Sektor så har du chansen att få spendera din sommar på ett av PwC:s kontor i ett biståndsland och vara med och se hur vårt arbete fungerar på plats.

• Sista ansökningsdag: 27 mars 2011• Start: Juni 2011• Kontaktperson: Josefi n Helgeson, j.helgeson@se.pwc.com

alumniJIBS

JIBS United 35

Interview with the Director of Logistics and Supply Chain Management research centre (CeLS),

Susanne HertzLogistics and Supply Chain Management is the a new Master program taught at JIBS. The main focus and research area of this program extend to Supply Chain Integration and Alliances, Humanitarian Logistics, Retailing Logistics, Packaging Logistics, Service Logistics, Logistics and Supply Chain strategies, Sourc-ing and Outsourcing, and Power and Transparency in Supply Chain. The vision of the research Centre of Logistics and Supply Chain Management (CeLS) at JIBS is to be a leading centre for knowl-edge development within the field of innovative logistics and supply chain management. The centre is continuously striving for excellence in both research and teaching and developing a dedicated partnership network, aiming towards pioneering and creative thinking in the logistics field.

Prof. Susanne Hertz, the director of the CeLS research cen-tre within JIBS, highlighted the importance of logistics in the Jönköping region. Due to its strategic geographical location a lot of new firms are being established and a large sum of money is being invested in this field, attracting capital inflows into the region. Did you know that Jönköping is ranked 3rd in Sweden in logistics due to its geographical location?

Logistics and Supply Chain Management have become a tool for competitive advantage in the business world. The number of logistics courses at JIBS has increased from 1 to 18 in four years and it is expected to increase with another 5-6 courses next year. Currently, Professor Hertz teaches masters, and doc-torate courses in logistics as well as executive courses in man-agement at JIBS. She has been involved in academics for many years and has worked with a wide selection of research in mar-keting, management, logistics and supply chain, and is current-ly working on humanitarian supply chain articles.

Professor Hertz advises that “students should use networking as an important tool to acquire a job, especially the alumni net-work.

Also, it is extremely important that students are tremendously ambitious, and aware of the opportunities surrounding them. Most importantly, is to always be ready to learn something new, to be open minded to people and understand different situations and circumstances. Today’s market is becoming very competitive, Business Administration and Logistics can pro-vide you with interesting jobs with numerous chances and op-portunities” says professor Hertz.

Professor Hertz thinks that JIBS has been advancing rapidly, and the main drivers of the university are Internationalization, Innovation and Entrepreneurship.

////////////////////////////Text: Maggie Hovhanessian

////////////////////////////

//////////////////////////////////////////

//////////////////////////////////////////

Place of Birth: Stockholm, Sweden.Education: Ph D. from Stockholm School of Economics, BA in Civil Economics from Stockholm school of Economics.Workplace: JIBS, teaches Logistics courses for Master and Doctorate students, also teaches at Stockholm School of Economics. Relationship to JIBS: Director of CeLS research centre; Coordinator of Logis-tics and Supply Chain Management courses, also teaches executive manage-ment courses at JIBS.Describing JIBS in three words: International, Innovative and Entrepreneurial.

Vill du arbeta underomänskliga förhållanden?

Sök till vårt Internship inom Ideell Sektor

www.pwc.com/se/student

Gå in på vår hemsida om du vill veta mer om internshipets upplägg.

1,4 miljarder människor lever idag i fattigdom. Världens problem är så många och djupa att det är lätt att falla offer för missmod. Samtidigt är det en utmaning som människor världen över möter med ett brinnande engagemang. Varje dag föds nya biståndspro-jekt. Pengar och förhoppningar om att bidra till en bättre värld är ständigt på resande fot. På PwC arbetar vi runt om i världen för att garantera att dessa förhoppningar leder till varaktigt resultat och nu behöver vi in hjälp. Sök till vårt Internship inom Ideell Sektor så har du chansen att få spendera din sommar på ett av PwC:s kontor i ett biståndsland och vara med och se hur vårt arbete fungerar på plats.

• Sista ansökningsdag: 27 mars 2011• Start: Juni 2011• Kontaktperson: Josefi n Helgeson, j.helgeson@se.pwc.com

student

36 JIBS United

STUDENT

As President of the JSA I have the executive responsibility within the Association. My main task is to super-vise and delegate work performed by and within the association to ensure fulfillment of our objectives, ensuring both Social and Educational Quality as well as preparing our members for their future careers. As President of the JSA I represent the students in the board of directors at JIBS as well as the Council of Undergraduate and Master Education. I have regular meetings with Agneta Bladh and the other senior management at JIBS.

JSA President, Alexander Wennlo

Head of International Committee, Eva Maria Vingerhoets Bille

Head of Communication Committee, Mihai Leontescu

Head of Marketing Commitee, Mikhail Shchepin

Head of Social Committee, David Hammarstrand

I am very excited to be elected head of the International Committee. I come from a bilingual Danish/Bel-gian background and I have spent more than 3 years living in China, where I met my Australian/New Zea-land husband. Needless to say, I enjoy working in an international environment, and I hope to contribute to make the school even more accommodating for international students in the future. I hope to see the International Days improve even more, the events integrating Swedish and international students becom-ing more plentiful and diverse, and the coordination between different events becoming better. Now that international students coming from outside the EU will start to pay tuition fees, quality in education, social life as well as integration becomes vital for attracting more international students to the school. I will do my best to make 2011 a memorable year for both international and Swedish students alike!

As the head of the communication committee, I am responsible for the JIBS United magazine that you are reading right now. The magazine is intended to raise the voice of JIBS students and inspire readers through our stories and articles, including successful alumni stories, research fields, teaching at JIBS and of course, student projects organized by our JIBS Student Association (JSA) such as Next Step, Spring Inspiration or International Day among others. We are quite a large committee consisting of marketing, photographic, editing and design specialists and of course our talented writing artists. We do encourage others to join us, we are continually looking for great ideas and motivated students. In the end, education is all about learn-ing and what better way to achieve that than by practice. JIBS United is one such way to grow as a student and as a person!

Marketing committee is responsible for communication between students and JSA, such as the web-page www.jibsstudents.com or the emails you receive from Info JSA. The mass e-mailing system has been changed as we send the JSA News once every Sunday as well as we are working on the marketing scheme to be adopted for all of JSA projects. Working as a Head of Marketing Committee, I can truly say that its the best committee to explore your ideas and apply them in reality. It is also fun to be part of marketing, you get to meet a lot of new people and establish good contacts with them. It is also a great responsibility because everything that you do will be seen by the whole university and it should be done well. In the end I would like to say, Marketing Committee is about being creative and appealing to students.

The main focus of the Social Committee is the students. The Committee, which is also known as Sexkreation, works on making the students stay at Jönköping University as pleasant and fun as possible. We arrange all kind of social events and after school activities. The biggest event is the Kick-off week. Every year the event gets bigger and the interaction between the schools at the university increases. One of the events people consider the most memorable is the Student Water Event, or SWE as we know it. Our responsibilities also include the student nightclub Akademien where we work several nights throughout the year. All of Sexkreations sittings are held at Akademien. As part of the JIBS Student Association (JSA) we also get a good insight into and partici-pate in the different projects run by JSA. It is very comforting and extremely rewarding to see that a non-profit organization run by students who originate from different countries and cultures can accomplish so much.

Meet the JSA Board 2011

student

JIBS United 37

STUDENT

JIBS United 37

As the treasurer ofJSA, it is my responsibility to handle the accounting, financial control, liquidity planning and budgets for the association and the projects. With support from the head of internal affairs this year, I have launched a project to increase the accessibility of project budgets to ensure higher quality when it comes to reporting and monitoring. This will increase the quality of the financial control while decreasing the time spent on looking for the latest budget, the latest version of the financial report. Every day is an exciting one and my day is complete when the question marks have been straightened out and there are no red figures on the bottom line.

My goal is to further connect the students with the business society. My focus this year will be to build a solid sponsor group where each company has a contact person at the school. Together we will develop the events we have at the school together with our partners. I want to have as much interaction as possible between the students and the companies we collaborate with which is beneficial for everyone. Another project I will build up this year the Vilja female business network where ambitious students get in contact with successful women in the business world. The idea with this network is to inspire young women and create a platform where you can enlarge your social network and get motivated. Furthermore, I will work on building new partnership in fields of economics and commercial law that are not represented among our partners at the moment. It will be an exiting journey to fulfill the goals and together with great colleagues I think that this will be a rewarding and fun year!

As the Head of Internal Affairs my ambition and goal is to make JSA projects run smoothly and also encour-age students to participate and make the most of their studies in Jönköping. Projects are nowadays very common, but what is important is the definition. My goal is to improve our projects to interlink and interact with real life, for as many as possible to gain real life experience. My belief is that many have something to contribute with and therefore the mission becomes to find these students, willing to give that little extra to gain enormously in return. I will improve the visibility of the projects by increasing the response rate from the announcements. Furthermore the position as Internal Affairs and the External Affairs need to be con-nected and work more closely together.

During my year as a member of the JSA Board my committee will focus on improving the course evalua-tion system but also expanding it, enhance the legal security for all students at JIBS as well as helping the school receive the EPAS accreditation they are currently working on for the International Management and Strategic Entrepreneurship program (former IBC). In addition to this, we will also focus on communicating the rules and regulations Jönköping International Business School has to operate by. It is important for us that as many students as possible know what to expect from their teachers, but this also means; knowing what educational quality to demand!

JSA Vice President, Mikael Goldsmith

Treasurer, Fredrik Upåker

Head of External Affairs, Sarah Bohman

Head of Internal Affairs, Linus Holm-Bergqvist

Head of Quality Committee, Matilda Johansson

As Vice President I am a member of the Presidium of the Board. Outwards, I am the second spokesperson for the association and I manage the contact between both the Student Union and Föreningen Affärsjuristerna. This means I represent the JSA in several student bodies, including the board of Jönköping Student Union. Inwards, I am to ensure the legal quality of all contracts and documents signed by the JSA, both within the association and towards different sponsors or equivalent. You could say I am the head secretary of JSA as I am the appointed secretary of all the board meetings and in addition I am responsible for all the docu-ments before, during and after the board meeting. Furthermore, it is my responsibility to recruit the JSA delegation for the Student Union Annual General Meeting.

When I was born in Denmark back in 1987 Junekon was al-ready 5 years of age. At that time being a business student in Jönköping wasn’t much to brag about. The school was small, most of the education was housed at a local high school and exchange semesters were something only students at Uppsala and Lund could think about. Time went on, my family moved to Belgium. Jönköping was still not known for its business school. Something actually happened in Jönköping in 1990, the Stu-dent Union also moved, just not as far. They moved to Tänd-sticksområdet, Akademiens current location.

The big year in this story is of course 1994, many things hap-pened during this year. Sweden got the bronze in the World Cup of Football, I moved to Oxelösund and something very much important happened in Jönköping. The Jönköping Uni-versity Foundation and the Jönköping International Business School where founded. This of course had a great impact on the little business student association Junekon, first of all, they now had business law students as members. This meant that a name change to IHHJS was needed (Internationella Handelshögs-kolan i Jönköpings Studenter) and also an increase in the qual-ity of students. Most important of all, most of the new students were interested in going abroad and starting their own compa-nies, entrepreneurship and the JIBS Student had arrived!

Since then IHHJS has turned into JIBS Student Association (JSA) and traditions have come and gone. One of the oldest tradi-tions in Jönköping’s student environment, the overalls, were actually introduced by members of our association. Early busi-ness students in Jönköping started wearing them in the begin-ning of the eighties at Student Union parties at Engströmska Villan. Bad ventilation and lack of cleaning meant that students often came home from parties dirty and having to dryclean their clothes. Thus, business students started wearing overalls to protect their clothes from the filth. So next time you look at

a student from one of the other schools in Jönköping wearing their overalls, remember, while we might not wear ours as of-ten, we introduced them to the student life in Jönköping!

The fact that our history is as long as it is and that we have the 30th anniversary of our association coming up next year makes my year as President even more exciting. Not only am I the first ever full time President of the JSA, and taking part in a major overhaul of the entire Jönköping Student movement. I am also responsible for the associations 29th year in existence and as such, responsible to ensure that the 30th anniversary is a great one. We will be recruiting project leaders to set up the plan for how we celebrate the anniversary soon. Stay on the lookout for information about this and don’t hesitate to send me any ideas you have. We need to start planning now to make 2012 one of the best years in the life of the JSA!

////////////////////////////Text: Alexander Wennlo

////////////////////////////

Word from JSA President

.... VILJA is a female business network which was initiated by JIBS students at JIBS.

Did you know that...?

.... JIBS has recently initiated the EQUIS and AACSB accredi-tation process.

Did you know that...

?

Do you want to become part of the JIBS United team? Do you have great desire and ability to make things happen? We are currently looking for two ambitious, skillful art directors to take care of the layout, one editing manager to check the ar-ticles for spelling mistakes and syntax, one mar-keting director to promote the magazine, organize events and also attract revenues through sponsor-ship and advertising within the magazine. Most im-portantly, we are looking for talented writers with creative ideas and good English writing skills.

If you find yourself attracted to any of these posi-tions and are motivated to do a good job and learn, send us an email to junited.jsa@student.hj.se

Your sincerely,Mihai LeontescuHead of Communication Committee

Next issue:August 2011