Jet blue presentation

AHEAD FOR

TRANSMITTAL

LETTER

TAB 1

T R A N S M I T TA L LE T T E RJ F K T 5 J E T B LU E R F P D E C E M B E R 2 0 1 5 4

DECEMBER 11, 2015Mr. Brian HoltmanManager Concessions ProgramsJetBlue Airways JFK Terminal 5

Mr. Andrew WeddigSenior Vice PresidentUnison Consulting, Inc.

DEAR MR. HOLTMAN AND MR. WEDDIG:

On behalf of travelBlue LLC (travelBlue), please accept our response to JetBlues Request for Proposals (RFP) to develop, manage and operate food and beverage, news/convenience, specialty retail and services in Terminal 5 (T5) at John F. Kennedy International Airport (JFK).

The travelBlue team is honored to offer JetBlue an exciting terminal program we strongly believe aligns with JetBlues vision for the future. Our team is led by a global airport concession program development and management company, Vantage Airport Group Ltd. (Vantage). Vantage will address JetBlues requirement that an independent manager oversee self-operated concession units by administering subleases and subtenants while ensuring compliance with all aspects of the leasing program.

Weve assembled an expansive brand offering, that we are confident will achieve the authentic New York experience you seek. Our financial offer leverages the appropriate capital and marketing programs. Our use of the base building, Main Concourse second story and East Concourse ensures we produce an extraordinary passenger experience while we maximize revenues.

ABOUT TRAVELBLUE

travelBlue is a joint venture made up of Vantage, SSP Group LTD (SSP), and Hudson Group (HG) Retail, LLC (Hudson Group). Our partnership combines leaders in the development of forward thinking airport concession programs with the largest dining and shopping experts worldwide. Our collective talents, experience and financial strength create one company ready to deliver a seamless passenger experience unrivaled in any airporton any continent.

Together, we seek to leverage the depth and breadth of our tremendous resources to develop a highly focused, customized solution for T5, based on your passenger demographics and brand. We are dedicated to investing the resources necessary to build a lasting partnership. If awarded the development, management and concessions contract, we fully commit to developing and performing the services in a manner consistent with our proposal and the requirements stated in the Request for Proposal.

As airport concession industry leaders with an extensive presence in New York and at JFK, our travelBlue team stands ready to help JetBlue connect the people, cultures and economies of the world to New York. All travelBlue team members have experience in using new technologies in business to help tailor our service approaches, menus and merchandise selections to customer desires and shopping behaviors. These technologies also allow us to attract shoppers, personalize offerings and deliver a great customer experience. A continued commitment to being at the forefront of technological improvements and all facets of customer service makes us the perfect choice for this program.


LETS BRING HUMANITY TO T5

We see a very bright future ahead for Terminal 5in fact, we see blue skies ahead. And, we share JetBlues vision to bring humanity back to air travel. We will work collaboratively with JetBlue to significantly enhance the terminal building and amenities available to our shared customers. We know the landscape well. We understand your passenger demographic and your need to reflect the city and people of New York.

We thank you for the opportunity to present our ideas, and stand ready to begin the project as soon as your decision is made. We are primed to create a terminal for the 21st century that gives life to your vision of giving passengers the very best airport terminal experience in North America.

Sincerely,

KEY CONTACTS

MATTHEW THOMAS, EXECUTIVE VICE PRESIDENT, TRAVELBLUEVANTAGE AIRPORT GROUP LTDDIRECT 604-269-3818 CELL 604-349-6544EMAIL: [email protected]

PAT MURRAY, EXECUTIVE VICE PRESIDENT, TRAVELBLUESSP AMERICA, INC.DIRECT: 703-723-1060CELL: 202-321-7028EMAIL: [email protected]

MIKE MULLANEY, EXECUTIVE VICE PRESIDENT, TRAVELBLUEHUDSON GROUP (HG) RETAIL, LLCDIRECT: 201-835-4078CELL: 201-939-5050, EXT. 2513EMAIL: [email protected]

George CaseyPresident and Chief Executive OfficerVantage Airport Group Ltd.

Michael Svagdis Chief Executive Offer SSP America, Inc.

Joseph DiDomizio President and Chief Executive OfficerHudson Group (HG) Retail, LLC


travelBlue LLC is a joint venture between Vantage Airport Group, SSP America and Hudson Group. Our three companies comprise the largest food and retail experts in travel channels worldwide. Vantage is a private company, with a strategic partnership at the multi-award-winning Vancouver International Airport. SSP Group is traded on the London stock exchange, and Hudson Group is a wholly owned subsidiary company of Dufry International, which is publicly traded on the Swiss stock exchange.

Vantage has participated in the privatization, development and operation of nearly 30 airports around the world. The company has been recognized by its peers as industry experts. Today, Vantage leads the team redeveloping the Central Terminal at La Guardia Airport in New York.

Over the last 20 years, Vantage has been involved in airports in North, Central and South America, Europe, Oceania, as well as in Chicago and New York here in the United States. Its corporate executives have grown up in the operation and commercial management of airports becoming experts in their field through a life time of experience.

SSP is a leading global operator of food and beverage concessions in travel locations, operating restaurants, bars, cafs, food courts, lounges and convenience stores in airports, train stations, motorway service stations and other leisure locations. With a heritage stretching back 60 years, today SSP has nearly 30,000 employees, serving approximately one million customers every

day. SSP has business at 125 airports and 270 rail stations and operate approximately 2,000 units around the world.

With operations in 29 countries, SSPs international scale is impressive. In North America, SSP operates over 200 outlets in 29 airports, including JFK ($100 million in revenues), Phoenix ($50 million) and Toronto ($60 million). SSPs presence in Europe extends across the continent to leading travel hubs such as London ($500 million), Oslo ($100 million) and Paris ($100 million). SSPs Asia presence includes Hong Kong ($50 million). Worldwide annual revenues for SSP Group now exceed $3.5 billion and the company invests, on average, over $150 million in new projects alone each year.

Hudson Group is the largest travel retailer in North America with over 950 stores in 80 plus airports and major transportation terminals that generated over $1billion in revenues in 2014. Hudson Group has more than 25 years of experience in serving the needs of travelers by operating travel essentials, specialty retail, food and beverage and duty free concessions in airports and major transit hubs.

Hudson Group is a subsidiary of Dufry AG, (Dufry) the worlds largest and most respected provider of retail and duty free concessions. Dufry operates over 1000 stores in 60 plus countries across five continents. Dufry is a publicly traded company on the Swiss Stock Exchange (ticker symbol DUFN). Revenues in 2014 were CHF 4.2 billion. With the recent acquisition of Nuance Group and World

OWNERSHIP STRUCTURE

TRAVELBLUE


OWSTRUC

Duty Free Group, Dufry revenues are approximately CHF 7.8 billion and Hudson Group has taken operation of the stores in North America.

Hudson Groups history dates back to 1926, when the company began operations as Hudson County News Company. The executive management of the company began operating retail concessions in 1983 and airport retail concessions in 1987. Hudson Group has had a consistent executive management team over its 25+ years of airport retail operations. Hudson Group grew its retail operations from $10 million in 1987 to over $1 billion currently.

Hudson was recognized in 2013 as the DFW Champion of Diversity and by ACI North America in 2013 and 2015 for its commitment to diversity as the Inclusion Champion for all of North America. This commitment to diversity is evidenced through Hudson Groups operation of joint venture partnerships with ACDBE companies in more than 40 airports across the United States, representing over $200 million in revenues or 20% of the companys gross revenue.

VANTAGE RESPONSIBILITIES

Maintain a managementcontract with the jointventure to oversee terminaldevelopment, spaceplanning and use planning,concession leasing, spacedesign, concession contractperformance management,marketing programs,innovation team, accountsreceivables and leasepayments to JetBlue of NewYork and New Jersey and thePort Authority.

Transition travelBlue to theterminal, assuming themanagement of the currentprogram, reporting on itsresults, developing plans toimprove those results andultimately space planning fornew development.

Provide value adding terminaloperator services, acrosstechnology and innovation,customer insight, performancemanagement, andcommunication and outreach.

HUDSON GROUP RESPONSIBILITIES

Lease, develop, design andoperate the retail and duty freeprograms

SSP RESPONSIBILITIES

Lease, develop, design andoperate the food and beverageprogram

The joint venture is bound by its operating agreement and its partners to one another correspondingly. The joint venture also has an agreement with each individual company both to clarify the arrangements and to act as the legal documentation of each companys relationship to the others.

JOINT VENTURE RESPONSIBILITIESThe joint venture is owned equivalently by each member, one-third each.


TRAVELBLUE OWNERSHIP-SUBTENANT

Hudson Group SSP AmericaVantage Airport

Group Ltd.

TRAVELBLUE LLC

SUBLEASES MANAGEMENT SERVICES AGREEMENT

Hudson LLC SSP LLCOther

SubtenantsVantage Airport Group

Subsidiary


VANTAGE MANAGEMENT STRUCTURE

JetBlue

Operations Director

Operations Director

Project Coordinator

All Subtenants+

Marketing Director

Business Analyst

VantageChief Executive OfficerTerminal Management

Management Services * Vantage

PANYNJ

* Vantage will provide Management Services across all aspects of Airport Management including: Executive Support,Airport Operations, Marketing & Communications, Sustainability & Environmental Management, Quality Assurance, Project Management, Terminal Planning, Construction Oversight

+ All tenants will report to the Vantage team which include SSP, Hudson and other subtenants

TAB 2

EXPERIENCE &

QUALIFICATIONS

& QUALIFICATIONSEXPERIENCE

My passion for aviation began when I boarded my very first flight as a young boy. I was captivated by the magic of air travel, and that passion has never waned. Vantages focus on people, performance and place has translated into exceptional airport experiences around the globe for more than 20 years. We understand that passengers dont differentiate between the various stages of their arrival and departure; they see them as one holistic airport experience. To deliver the best experience possible, Vantage seeks out, curates and celebrates the unique sense of place that makes the worlds best airports fitting reflections of their local community, geography and personality infusing some of that magic that first inspired me decades ago.

George Casey, President & CEO, Vantage Airport Group

I fell in love with the food business as a kid. I worked in my dads bakery from the age of 12 and learned firsthand how the art of exceptional customer service leads to success. I knew every customers name, their daily order and their weekend order. I learned that quality products and speed of service is essential. Today, my job is to make sure each SSP America team member delivers the same level of service I learned from my Dad to all of our passengersafter all, their journey begins with me.

Michael Svagdis, CEO, SSP America

I started with the company when we were founded in 1986/87 when I was about 16 years old. I remember delivering the New York Times to the different stores with Dad where it all started at LaGuardia. We started with the simple premise of giving travelers more of what they wanted. Today, thats still what we do. Our people are second to none in the world with respect to dedication; were the most dedicated people in the world. It blows me away when I see every day our stores are open at 4am, they close at midnight, they stay open for delays. Were always the first to open and the last to close in an airport, always. We just happen to sell things but its a purpose that goes beyond what we sell. My vision for the future is to make sure I nurture this. I will do everything in my power to continue the philosophies that founded the company.

Joseph DiDomizio, CEO & President, Hudson Group

E X P E R I E N C E & Q UA L I F I CAT I O N S J F K T 5 J E T B LU E R F P D E C E M B E R 2 0 1 5 1 3

Three industry leaders have joined together to offer JetBlue a winning partnership. Its a groundbreaking partnership we believe will produce big-time results complementing JetBlues innovative spirit. Our partnership is poised to make the most of the incredible op-portunity we see ahead for T5. Our goal is to leverage our combined experience to ulti-mately deliver a rewarding customer experience for the JetBlue passenger.

Achieving this goal will require the worlds best terminal management team because experi-ence in our business counts. So, to give the JetBlue team a sense of who we are and what were all about, we offer you insights, on the following pages, into our experience managing major commercial services projects. Weve highlighted our ability to think big and produce results that are even bigger. Weve shared details regarding our history and introduced our leadership team to you.

The travelBlue partnership is standing on the runway ready join JetBlues team. Lets go find blue skies together.

BLUE SKIES AHEADON THE RUNWAY


Vantage Airport Group is a world-class airport operator with more than 20 years experience in airport development, management and investment. One of the first companies to enter the business of airport development, Vantage has transitioned 19 airport facilities from public to private management, delivering award-winning passenger experiences at every step.

Anchored by its passion for people, performance and place, Vantage draws on global best practices to build and operate world-class airports and deliver an exceptional experience to passengers, airlines, stakeholders and the local com-munities they serve. Vantage is an expert in building and leading a strong team Vantage is proud to be leading LaGuardia Gateway Partners, recently select-

ed as the preferred proposer for the redevelopment of the Central Terminal at LaGuardia Airport

Vantage leverages best practices from both its network airports and its found-er, Vancouver International Airport (YVR), a center of excellence in commercial development and non-aeronautical revenue; YVR was recently named North Americas Best Airport by Skytrax for the sixth consecutive year and has the

WORLD-CLASS AIRPORT DEVELOPER

PASSENGER EXPERIENCESAWARD-WINNING

distinction of having the highest commercial spend per enplaned passenger in North America

A hallmark of a Vantage airport is creation of a sense of place, incorporating elements of the unique local culture, geography and history into the airport experience

In the commercial services busi-ness, Vantage has been involved in some of the best commercial airport programs in the world. Its success is rooted in a development philosophy that places a focus on partnership and collaboration at its core. As a result Vantage knows its airports, partners and customers. Vanatge understands that an effective airport operator learns by being well connected at all levels, including with employees and partners on the airport floor. And that open communication builds trust and credibility with partners, driving better performance and higher customer satisfaction.


SSP is a leading restaurant operator in airports and train stations globally. SSP has a 60-year history of setting the standard and raising the bar. The company is a culinary pioneers and are renowned for offering the best culinary concepts reflective of the local community. Its expertise extends to its ability to simultaneously deliver outstanding service in memorable environments that travelers remem-ber and return to time and time again. SSP is a world-class partners that deliver impactful results for our airports.

The SSP of today evolved from several businesses, including a UK on-station rail business that can be traced back to the 1940s and an

airline catering business once owned by the Scandinavian airline, SAS. The company was known as Select Service Partner in the 1980s, and was acquired by Compass Group PLC in 1993, a major catering company out of the United Kingdom. Compass was acquired by the current owners, a Swedish private equity company, EQT, in 2006. From these European roots, SSP Group LTD, headquartered in London, emerged as an industry leader in travel based food and beverage operations.

SSP is a subsidiary of SSP Group LTD. Since our arrival to North America in 2007, SSP has positioned ourselves as the regions food travel

expert, growing to become a leading operator of food and beverage concessions in the U.S. and Canada operating over 200 outlets in 29 airports. SSPs strong growth over the past seven years has been driven by a strategic vision to dramatically improve the food travel experience for passengers through innovation and investment in brands, extensive training and development of staff, building lasting partnerships with airports and together, putting the needs of the passenger first. The SSP team is led by a seasoned group of restaurant professionals who operate an extensive portfolio of local, proprietary and national brands created by culinary celebrities and leading industry experts.

THE FOODTRAVEL EXPERTS


THE TRAVELERSBEST FRIEND

Hudson Group has for years been recognized as the global benchmark brand for travel convenience. And by every metric, Hudson has delivered the highest annual sales, same store organic growth and sales per store in the industry. In the last ten years Hud-son Group has expanded tremen-dously in the areas of specialty and duty free retail. Hudson now operates more than 220 specialty shops and a mix of 35 specialty concepts including many licensed brand names plus 52 duty free stores in 8 North American airports.

Hudson, which is a subsidiary of Dufry AG, a global leader in travel

retail, has all of the established brand relationships, resources, business sys-tems and knowledge of best business practices and customer service from our airports and Dufrys around the globe.

Our company is focused on achiev-ing revenue for our landlords and on winning the loyalty of our customers, rather than on winning awards for ourselves. As we work to become an integral part of the travelers itinerary we build toward the goal of becom-ing the Travelers Best Friend of the JetBlue passengers in Terminal 5. In the airports where we operate, air-ports consistently receive top honors

for their concessions programs, and we take great pride in helping to sup-port those successes.

As one of the largest and most suc-cessful airport retailers in the world, with over 28 years of experience and 950+ stores in North America, we have learned that approaching business from the standpoint of the customer is powerful. It affects every decision, from selecting the right mix of national and local brands and concepts to picking great partners. The right combination, operated ex-pertly, makes customers happy while maximizing the airports return on its concessions program.


350AIRPORTS

33.6MILLION

PASSENGERS SERVED DAILY

11.3BILLION

TOTAL SALES

23% OF REVENUES

ACDBE JVS

231COMBINED YEARS OF EXPERIENCE

1,300+BRANDS

2,082RETAIL UNITS

1,000SUPPLIERS

2,130RESTAURANTS

60,110EMPLOYEES

CLASSBEST IN

80COUNTRIES

VANTAGE, SSP AND HUDSON REPRESENT THE BEST IN CLASS OF AVIATION, RESTAURANT AND MANAGEMENT. FROM OUR COMBINED 350 AIRPORTS TO 33.6 MILLION PASSENGERS SERVED DAILY, WEVE GOT THE EXPERIENCE TO HELP JETBLUE CREATE AND ENTIRELY NEW EXPERIENCE IN T5.


NEW MANAGEMENTBRIGHT AERONAUTICAL FUTUREVANTAGE AT LYNDEN PINDLING INTERNATIONAL AIRPORT (NASSAU, THE BAHAMAS)

Case Studies highlighting partnership, innovation and growth

In 2006, the Bahamian government selected Vantage to manage Lynden Pin-dling International Airport, an airport that JetBlue operates flight to and from, and its major three-terminal redevelopment project following an international tender process. Vantage successfully transitioned the airport to a new management and operational structure under a 10-year contract.

With a highly experienced management team in place, Vantage has overseen a complete turnaround in Lynden Pindling Internationals performance, including

improvements in the commercial program and operational efficiencies, leading to the airports profitability. The introduction of commercial best practices established throughout the Vantage network have al-lowed the airport to enhance and capital-ize on underutilized opportunities in retail, food and beverage, advertising, car rent-als and other airport activities. Vantage employed proven standardized contracts and agreements for commercial tenants in order to increase the predictability and profitability of the airports commercial program. These agreements offer signifi-cant cost savings over the creation of new or custom agreements with each airport concessionaire.

Working in partnership with the client, a sense of place theme was developed to celebrate the rhythms, colors and culture of the Bahamas. This theme found ex-pression through the architecture, interior design, retail design and art. Architectur-ally, the roof form draws inspiration from the rhythms of waves, with a series of graceful flowing curves that hover over the naturally-lit check-in hall. The rhythms of the Bahamas also find their expression

A CLOSERLOOK

CASE STUDY


in the interior design through lyrical patterns and motifs in the ceilings and floor. Storefronts complement the termi-nal architecture and interior design. Tenants, through the tenant design guidelines, are required to express these themes through the design of their stores. The color pal-ette draws upon the spectacular beaches and shoreline, as well as the traditional pastel colors that can be found in much of the traditional residential architecture on the islands. As a further expression of the airports sense of place, a redevelopment of its website took place earlier this year and was subsequently awarded Best Website at Airports Council International North America (ACI-NA) Marketing, Communication and Customer Service Excel-lence Awards.

A series of significant art commissions from Bahamian artists complete the experience. These artworks and sculptures have been integrated in various key locations in order to reinforce the themes, and create memorable reference points and place-makers for passengers. The end result has been a dramatic improvement in the cus-tomer experience that has been recognized with industry awards for the best airport terminal in the Caribbean.

Nassau now regularly rates as one of the best airports in the Caribbean. Following the successful on-time and on-budget completion of the final stage in October 2013, Nassau now features over 485,000 sf of new terminal area and was recognized by ACI-NA as the Most Im-proved Airport in the Caribbean in 2013. In 2014 and 2015, Nassau has been the recipient of a number of awards including most recently #2 Caribbean Airport by Caribbean Journal (second only to Montego Bay, another airport in the Vantage network).


On acquisition by Vantage Airport Group in June 2010, the non-aeronautical yields at Liverpool John Lennon Airport (LPL) trailed those of its airport peers by 35%. With increased competition and a challenging economic environment in Englands north-west region, LPL needed to create an opportunity for increased rev-enues and an improved customer experience. Vantage knows what operating in a very competitive landscape means and developed the Spirit of Liverpool project in order to address the competing demands of airports in the region. Vantage has experience in these sorts of environments, where it has had to work and compete not just for non-aero revenues, but also for passenger traffic.

In 2011, the Spirit of Liverpool project was launched with clearly defined objectives to: Achieve a best-in-class commercial offer and en-

hance non-aero revenues Create a unique sense of place capturing the vibrant

culture of Liverpool; differentiating itself from its competitors

Deliver service excellence at all stages of the custom-er journey and build trust in the LPL

Brand build a dynamic retail environment in which customers want to spend

A cross-functional team from the Vantage network was assembled to review the opportunities. It focused on seven key areas: customer research, space opti-mization, contracting, dwell-time optimization, active concession management, commercial marketing and ground transportation. Based on focus groups within LPLs catchment area and thousands of interviews and

INCREASED REVENUEIMPROVED CUSTOMER EXPERIENCEVANTAGE AT LIVERPOOL JOHN LENNON AIR-PORT (LPL) - SPIRIT OF LIVERPOOL PROJECT

CASE STUDY


questionnaires, a strong retail brand was created, called the Spirit of Liverpool.

Next, the retail footprint was increased by 43% (to 2,230 m or 24,000 ft2) and strong brands, aligned to the pas-senger profile, were introduced. More than 20 new retail concepts were added, including a walk-through duty free store. LPL made a total investment of 12m and conces-sionaires made a further 6m in investments. In order to increase non-aeronautical yields, every retail contract was renegotiated to reflect market-leading terms. Importantly, lease-style contracts were replaced with concession agree-ments that aligned the airports and concessions objec-tives to maximize sales.

LPL further differentiated itself from its competition through the development of a comprehensive digital strategy, including:

Innovation: Introduction of new ancillary revenues in-cluding an online travel shop (i.e. flights, hotels) which made it easier for LPL travelers to purchase by provid-ing a one-stop-shop.

Technology: Simulation models were created using Bluetooth technology to measure process times at check-in, security and gates to understand dwell time, key indicators of how much time passengers have to shop. LPL used this information to drive improvements

and measure impact on concession sales. A customer care initiative was also introduced to ensure passengers arrive in the retail areas in the right frame of mind to shop.

Online Booking: Introduction of new online pre-book facility which provides dynamic pricing and yield man-agement for car parking.

CRM System: Introduction of integrated CRM System to ensure passengers/customers stay connected and receive personalized communications.

The Results: Total non-aeronautical yields increased more than 25% since acquisition, equivalent to more than 2.5m per year. Yields from duty free increased more than 40% and for food and beverage by more than 35%. The cross-functional and collaborative approach developed at Liverpool is now applied at airports across the Vantage network.

Working closely with the concessions, budget and de-velopment plans and regular meetings were established. KPI information was discussed on a weekly basis, product ranges were reviewed and mystery shopping took place regularly. Weekly passenger surveys ensured that the com-mercial team understood areas for improvement. Support-ing the new retailers, a commercial marketing calendar was introduced that includes regular promotions and in-terminal entertainment.


Airports create memorable first and last impres-sions for residents and visitors alike. They are arguably the most important civic buildings of the 21st century. Progressive airport authorities and operators have recognized that their air-port can be an ambassador for the city and region it serves by creating a distinctive sense of place within the airport that is authentic and unique.

Vancouver International Airport (YVR)s sense of place is based on themes that celebrate the Natural Beauty and First Nations Art of British Columbia. The natural beauty of the region is reflected in the architectural design of the ter-minals, which is based on a tree-like structure and suspended walkways that offer spectacular views of the mountains for which the city is fa-mous. The color palette, materials and interior finishes inside the terminal have been inspired by the regions landscape. Passengers enjoy the soothing blues and greens of the seating, carpeting and the warmth of natural materials such as wood and stone. Light-hearted but ap-propriate touches can be found in many other features, such as light fixtures that have been designed to evoke drifting logs and seagulls. Several water features, including a monumen-tal aquarium, create a serene and relaxing environment that reduces passenger stress and encourages retail spending. YVR retail tenants are required to carry these themes into the design of their tenancies. This distinctive design approach, implemented

through a series of carefully-conceived retail design guide-lines, has been one of the key reasons that YVR is recognized worldwide, and is consistently rated as the top airport in North America and one of the top air-ports in the world. In addition, the airport has the best-per-forming retail program in North America, demonstrating that a focus on creative sense of place design can lead to enhanced bottom-line results.

From a commercial program,

YVR has the highest sales per enplaned passenger in North America. This market-leading success can be attributed to: Tailoring retail offer to specific

passenger segment Locating commercial areas

within areas that are tranquil and stress free

Offering a wide retailer mix that includes a cross section of local and national branded restaurants, bars and shops

Taking a very systematic ap-proach to identifying the right mix of concession offerings

CASE STUDYBEST-IN-CLASS PASSENGER EXPERIENCE ENVIRONMENT REFLECTIVE OF THE REGION + LEADING COMMERCIAL PROGRAMVANTAGE STRATEGIC PARTNER: VANCOUVER ITERNATIONAL AIRPORT


Being a very active landlord who con-ducts audits, assists tenants with statistics and rewards high performers

YVR has also led the way in implement-ing technology to improve the customer experience. Operationally, YVR was one of the first airports to introduce self-service ticketing, self-service bag-tagging and dynamic signage that instantly changes to suit the languages of arriving flights. The airport has also developed a proprietary passport-reader technology to speed the arrivals processes.

All these advancements have dramati-cally enhanced the passenger experience and the airports efficiency, leading it to be named the Best Airport in North America by SkyTrax for a sixth consecutive year.


PASSENGER TRACKING TECHNOLOGY PRODUCES ENHANCED TRAVELER EXPERIENCEVANTAGE AT HERMES AIRPORTS (LARNAKA INTERNATIONAL AND PAFOS INTERNATIONAL AIRPORTS - CYPRUS)

Vantage was among the first airport operators to embrace the power and possibility of Passenger Tracking Technology. In 2010, Vantage airports in Cyprus and the United Kingdom first implemented the technology in check-in and security screening areas. Using Bluetooth, airport officials gathered data to help understand passenger dwell time, creating simulation models to better inform resource planning and passenger traffic patterns. Fast forward five years, and both the technology and the insights available to operators have evolved significantly. Today, Hermes Airports, operator of Larnaka and Pafos Airports, has fully embraced Beacon and Bluetooth technology to help understand and improve the passenger journey.

An array of receivers are installed throughout each airports terminal facilities. These receivers detect the position of mobile devices carried by passengers and transmit the data to a central website. From here, airport officials glean valuable information

and insights about the passenger journey: time of arrival, length of time spent in security, and dwell time in commercial areas. And because the receivers only detect devicesnot individualsthe system protects passenger privacy. Hermes Airports has leveraged this data to make strategic, real-time decisions that improve airport operations and promote non-aeronautical revenue which in turn elevates the passenger experience. With less time spent queuing, passengers can spend more time shopping, dining and enjoying airport amenities.

The technologys location functionality also offers the ability to push relevant and up-to-date information directly to a passengers mobile device. Interactive maps can offer passengers the right information at the right time, directing a traveler to the closest coffee shop, offering turn-by-turn directions to their gate, even sending a relevant customized coupon for a nearby concessionaire of choice.

Beacon Technology is continuously improving. At Hermes Airports, the next phase will see additional free WiFi services made available to its passengers. From there, the door opens to a personalized digital airport service, simply by providing a flight number. The airport will have the ability to provide gate information, flight status updates and even destination information such as weather and relevant onward travel options direct to a mobile device. Furthermore, using historical information about passengers travelling to the same destination, provide relevant product offerings and incentives to drive sales in commercials areas.

As many stakeholders contribute to a seamless passenger experience from operators and airlines to screening authorities and retailers Vantage and Hermes Airports believes it is increasingly important to share this technology amongst partners to support a holistic, perceptive passenger journey.

CASE STUDY


LONG-TERM PARTNERSHIPCONTINUAL INNOVATIONSSP AMERICA AT JFK TERMINAL 4

SSP America has been the exclusive operator of food and beverage pro-vider at JFK International Airports in-ternational gateway, Terminal 4 since 2000. SSP Americas experienced team has built an award-winning culinary program garnering tremen-dous media coverage and passenger approval. The success is in large part due to is intense research about the passenger demographic and ability to capture the essence of the air-port, New York City and airlines. The 700-strong SSP America team oper-ates 28 units in 32,000 square-feet of restaurant space. Terminal 4 is home to 31 carriers and with a mixture of 50% domestic and 50% international passengers, a compelling mix of lo-cal, national and international brands is a necessity.

Brand stand outs include two con-cepts by the celebrated NY Chef Marcus Samuelson, Uptown Brasserie and Blue Smoke on the Road. Local brands include Danny Myers wildly popular Shake Shack. SSP America award winners, Le Grand Comptoir, UrbanCrave and Camden food co. provide menu diversity. National brands like the Palm Bar & Grille, Buffalo Wild Wings, Jamba Juice, Bento Sushi provide passengers the comfort of name brands. SSP America has developed a range of bespoke concepts such as the newly opened

Flatiron Coffee serving locally roasted Irving Farms coffee and freshly baked New York pastries from Eli Zabaar. SSP America continually evolves the port-folio and is scheduled to open exciting new concepts in 2016 including the bespoke NY Street Foods and Canal Street Noodle House as well as local favorite Elis Deli.

SSP America works closely with ter-minal management to explore new ideas and is currently testing outdoor food trucks, has introduced ice cream carts and partnered with JC Decaux on onsite promotional programs for advertisers. Efforts also include a cater-ing program, online ordering and line buster technology. These efforts yielded a 4% increase in capture rates dur-ing the past 12 months. SSP America is a committed member of the Airport community having raised more than $40,000 for breast cancer awareness, contribution to the local boy scouts, food drives and more.

Partnership and innovation are two

key ingredients that characterize the SSP America story at New

York JFK Terminal 4. The leading travel restaurateur today operates a hugely

diverse mix of concepts across an array of price-points and styles, with a distinct New York theme

to many of them.

The Moodie Report

CASE STUDY


TASTE OF TORONTOCREATIVE APPROACHES TO MANAGE HIGH VOLUMESSP AT TORONTO PEARSON INTERNATIONAL AIRPORT

Toronto Pearson International Airport (YYZ) is Canadas largest and busiest airport located in Canadas largest and busiest city. The airport is a hub for more than 400,000 flights and serves nearly 32 million passengers annually, a striking figure in a country with a population of just over 34.5 million. SSP is a long-term partner at YYZ having operated at the airport since 1999.

SSP operates 30 units and has close to 675 employees who manage 42,000 square-feet of space at YYZ. The brand portfolio offers a taste of place reflective of the citys vibrant culinary scene. The renowned Mill Street Brewery was introduced in 2012, and is the airports top performing venue restaurant. Similarly Boccone Trattoria Veloce and its quick-service counterpart Boccone Pronto were created in partnership with the iconic local chef Massimo Capra, and give visitors to the airport the chance to experience one of Torontos most famous chefs culinary creations. A recent successful addition is the Distillery District Brew Pub, sister to Mill Street Brewery and sure to be a popular Canadian dining experience.

Additional and important brads are Camden food co., Queen West Bar, Staff Centre, Tim Hortons, True Burger, Upper Crust, The Cork & Well, Eurobar, Freshii, Fridays American Bar, Panopolis, UrbanCrave, Coyote Jacks and Pizza Pizza. Current brands under development include Bento Sushi and Wahlburgers.

Over the course of its long-standing relationship, SSP has continued to help the Airport grow food and beverage revenues by offering quality food and consistently friendly customer service. An example would be an initiative to satisfy daily morning passenger demand for its four Tim Hortons coffee and donut shops. SSP has added coffee only express

CASE STUDY


lanes to handle those who just want their favorite morning cup of coffee. SSP has also recently added two Tim Hortons self-serve satellite kiosks on concourses near the larger, busier locations. These smaller units offer coffee and a limited food menu, but they take pressure off the larger locations and speed up service for customers who are looking for something quick and easy. The result has been higher capture rates, higher revenue, happy customers and an even happier client at the Greater Toronto Airports Authority, who doesnt have to see long queues at the larger Tim Hortons shops every morning.

The decor is contemporary, clean

and inviting. The presence of power

sockets plus dedicated outlets for USB is well

thought through.

Yelp Review

Been a fan for 3 years coming here

on connecting flights. Service and food have

been fab.

Foursquare Review


ONGOING GROWTH AND EXPANSIONWINNING PORTFOLIO OF NATIONAL AND LOCAL BRANDSSSP AMERICA AT GEORGE BUSH INTERCONTINENTAL AIRPORT

SSP America began operations at George Bush Intercontinental Airport (IAH) in 2008 and currently oper-ates 22 units which utilize a total of approximately 25,694 square feet throughout Terminals A, B, C, D and E. SSP America plays a major role in the concessions program at IAH, and is viewed not only as an industry leader, but a trusted partner, con-tinually aligning its goals to meet the airports evolving needs for growth and expansion. SSP America also ensures the IAH restaurant portfolio provides passengers with world-class dining and service that reflect the unique culinary flavors and welcom-ing hospitality of Houston.

SSP operates 22 of its own stores, but also acts as the developer and lessor to several prominent ACDBE operators in Houston including, JDDA Conces-sions, Latrelles, Apple Concessions, the Grove and Niki Smith. SSPs also has a large joint venture in which over 35% of the venture is minority owned. In total SSPs contracts are approxi-mately 50% ACDBE. Within these ventures and subtenant operations, SSP not only manages and operates its own units, but also acts as a sup-porter and leader for its partners.

In 2015, SSP America was awarded a highly competitive contract to operate 14 additional units in 19,200 square feet of space. SSP Americas proposal delivered an exemplary line up that mixed hometown Houston favorites such as Tonys Wine Cellar & Bristro, The Breakfast Klub and Caf Adobe, with national powerhouses such as Hard Rock Caf and Wendys. SSP America has become part of the Houston community by delivering local, national and boutique brands to Houston Intercontinental. SSP America has also used its capital to develop the terminals and include local partners.

We look forward to our continued long-

term partnership with SSP and all of its

representativesthey are a leading example of industry excellence.

Randy W. Goodman General Manager,

Concessions Development

Houston Airport System

CASE STUDY


Hudson Group is a long-term and valued concession partner for JFK-IAT, and a top revenue driver in Terminal 4. In the mid-1990s, the terminal became the first to be privately operated in the USA. In 2003, Hudson Group took over the North America properties of WHSmith in Terminal 4. While WHSmith was generating around $6 million annually in revenue, the Hudson team believed we could deliver far more. It invested over $6 million by building an anchor Hudson News. Fresh design, merchandising, marketing and operations (the four pillars upon which Hudson is built) made the vision a reality. Within 18 months, Hudson had increased annual sales to $18 million.

The large central store was critical to initial growth, but that location was lost during the movement of retail and services from landside to airside. Hudson had to determine how to recapture the business in the new space beyond the central retail hall, which had delivered 40% of it revenues.

Key to maximizing the returns from convenience was treating the

category as an anchor within the retail mix. Hudson needs the right sized space and scale along with strategic locations in order to execute its program, achieve customer service levels and drive revenues. The new spaces were perfectly aligned with the new Hudson concept and our corporate culture of service. In fact, one store is ringing up 50% more sales than the previous central store.

Delivering those surging sales is also dependent upon Hudsons ability to adapt to evolving passenger needs. There have been huge shifts in purchases over the past quarter

Within 18 months, Hudson had turned the previous $6M in annual

sales into $18M.

SURGING SALESADAPTIVE PRODUCT MIXHUDSON GROUP AT JFK TERMINAL 4

CASE STUDY


century. In 1987, newspapers and cigarettes represented 45% of sales. In the 1990s, newspapers and cigarettes had dropped to 3% of sales. In the 1990s, magazines, newspapers and books were half of its sales mix. In the early 2000s, beverages became a huge category as did travel essentials. More recently, Hudson saw electronics and healthy snacks emerge as top sellers. Today its product lines are built around four categories: Media (reading material), Essentials (electronics, travel accessories, health and beauty care), Marketplace (snacks and beverages) and Destination (local souvenirs and mementos).

Hudsons stores are designed to help shoppers find these cat-egories by distinct zones within the store. Overall, the goal is to create a contemporary and relax-ing atmosphere. In addition, they empower our general manager to adjust the categories and mer-chandise around the passengers in their terminal and concourse. They know their passengers pro-files and shift their stores to meet the needs of those passengers.

Along with the Hudson concept, Hudson also operates a range of specialty stores in T4, including Coach, Michael Kors, Victorias Secret, Tumi and sunglasses concept Solstice. The company selected the brands and catego-ries that would complement the rest of the building. Each concept provides great impulse shop-ping and serves a niche that is otherwise underserved in T4. The challenge in fashion retailing is of course to remain relevant, but these brands have a great track record in continuing to evolve and reinvent themselves.

Hudson also worked collabora-tively with the JFKIAT team and coordinated parts of its construc-tion with JFKIAT and SSP to ensure key services were always available to customers. Its a marvelous model of partnership. That trust and partnership is what makes JFK Terminal 4 one of the best conces-sions programs in North America today.

Hudsons News concepts as well as

their specialty locations have consistently

increased its monthly sales activities as well

as their spend per enplaned passenger.

We are pleased to have Hudson as a business

associate.

Michael E. Sibilia Chief Financial Officer


TRANSFORMATION IN 2 AIRPORTSDRAMATIC RISE IN SALES HUDSON GROUP AT LAX AND TBIT

When Hudson acquired the North America properties of WHSmith, including LAX in 2003, WHSmith was generating approximately $62 million a year in sales across the 9 terminals at LAX. The Hudson Team was challenged to increase sales and service. Through staff selection and training, operational execution, trend setting merchandising and visual displays, Hudson raised the bar and sales performance followed. Within 12 months, Hudson annual sales were $72 million and by 2005 sales rose to $80 million with sales increasing steadily thereafter with 2014 LAX sales at $110 million.

TOM BRADLEY INTERNATIONAL TERMINALAnother success story within LAX is Hudsons performance and creativity in Tom Bradley International Terminal where the majority of international traffic arrives and departs. TBIT opened in 1984 in time for the summer Olympic Games and was named for Mayor of Los Angeles Tom Bradley. Hudson operated 14 stores including six travel convenience locations and eight special retail stores with sales of $16 million.

As the new decade began, Los Angeles World Airports (LAWA)

had a vision for TBIT that would create a next generation terminal. LAWA recognized the need for the modernization and rebuilding of the terminal due to anticipated growth and competition as well as the need to accommodate larger airport, increase revenues and need to move retail/dining programs post security. TBIT also needed to modernize its amenities and infrastructure and centralize its security checkpoint.

The result was included a 150,000 square-foot Great Hall, 18 new aircraft boarding gates (accommodating the largest aircraft in the world), public art commissions and iconic, state-of-the-art integrated Environmental Media Systems. With a design inspired by the Pacific Oceans undulating waves, 360-degree views from within the terminal and sustainable facilities designed to achieve LEED certification, the new TIBIT also offers a vast array of almost 70 dining and retail shopping locations and is considered the crown jewel at LAX.

In partnership with Westfield Concession Management, Hudson Group is the largest retail operator in TBIT with 19 stores and has transformed the shopping experience

to include the most recognized and in-demand local, regional and international brands in a phased program opening:

2013: 13 stores were designed, constructed and opened including 3 travel convenience stores and 10 high end specialty stores including: Bvlgari, Coach, Armani, Hugo Boss, Michael Kors, Victorias Secret, Fred Segal, Blizz, Tumi, Hudson, CNN and Hollywood Reporter.

2015: As the final phase of terminal construction was completed, six additional locations were opened: Hudson, Travel & Leisure, Virgin and Boost, Sees Candy, Pinkberry and Angeleno News.

Annual TBIT sales were $16million in 2012 and are now $37 million. This is a testimony to our landlord relationships, brand portfolio and shared brand trust, passenger centric philosophy, operational execution and Travelers Best Friend approach to each and every passenger.

CASE STUDY


2015

AWARDS & ACCOLADES

ARN Airport with the Best Overall Concession Program Medium: San Diego International (SSP America and Hudson) Small: Indianapolis International (SSP America)

ARN Airport with the Best Customer Service Large: John F. Kennedy International (SSP America and Hudson) Medium: San Diego International (SSP America and Hudson)

ACI Richard A Griesbach Award of Excellence JFKIAT operator of Terminal 4 at JFK by SSP America and Hudson

ACI Best Food and Beverage Program (Large Airport) 2nd Place: Toronto Pearson International Airport (SSP America) 3rd Place: Dallas/Ft. Worth International Airport, Terminal D (SSP America)

ACI Best Retail Program 1st Place: JFKIAAT operator of Terminal 4 at JFK by Hudson

ARN Best New Food & Beverage Concept Large: Shake Shack by SSP America

ARN Best Chef-Driven, Local or Regional Restaurant Large: Shake Shack by SSP America

ARN Airport Bar of the Year Large: Le Grand Comptoir by SSP America ACI Best New Food & Beverage (Full Service Concept) 2nd Place: Matts Big Breakfast by SSP America

ARN Best Specialty Retail Brand Operator Large: Hudson Group

Year after year, the travelBlue team is recognized by the industry for our innovative design, culinary leadership, outstanding service and excellence in retailing.

We highlight recent recognition here. More importantly the airports we represent are recognized. In addition to our own awards, we list airports with winning programs that we are part of.

Skytrax Best Airport in North America Vancouver International Airport (Vantage Strategic Partner)

Caribbean Journal #1 & #2 Caribbean Airports Montego Bay & Nassau by Vantage

Best New Duty Free Concept Chicago OHare International Airport Terminal 5 Dufry


2014ARN Airport with the Best Concessions Program Design Medium: San Diego International (SSP America and Hudson)

ARN Airport with the Best Customer Service Large: Dallas/Ft. Worth International (SSP America and Hudson)

ARN Airport with the Best Overall Concessions Program Large: Minneapolis-St. Paul International (SSP America)

ARN Airport with the Best Overall Concessions Program Medium: San Diego International (SSP America and Hudson)

ARN Best News & Gift Operator Large: Hudson Group

Routes Online Marketing Award Nassau Airport by Vantage

ACI - Roll of Excellence Montego Bay by Vantage

DFNI Americas Award Travel Retial Award Dufry

2013ARN Airport with the Best Concessions Program Design Large: Minneapolis-St. Paul International (SSP America) Small: Indianapolis International (SSP America)

ARN Airport with the Best Customer Service Large: Dallas/Ft. Worth International (SSP America and Hudson) Small: Indianapolis International (SSP America)

ARN Airport with the Best Overall Concessions Program Large: Dallas/Fort Worth International (SSP America and Hudson) Small: Indianapolis International (SSP America)

ACI Best Food & Beverage Program Large Airport 1st Place: Minneapolis-St. Paul International Airport, Terminal 1 (SSP America)

2nd Place: John F. Kennedy International Airport, Terminal 4 by SSP America 3rd Place: Phoenix Sky Harbor International Airport, Terminal 4 (SSP America)

ACI Best New Food & Beverage Quick-Service Concept 1st Place: Jacks Urban Eats, Sacramento International Airport by SSP America

2nd Place: Shake Shack, John F. Kennedy International Airport by SSP America

3rd Place: Freshii, Toronto Pearson International Airport by SSP America

ACI Best Green Concessions Practice or Concept 3rd Place: Shake Shack, John F. Kennedy International Airport by SSP America

ARN Best News & Gift Operator Large: Hudson Group

ACI Best New Retail Concept 3rd Place: Mattel Experience, Los Angeles International Airport by Hudson Group

World Travel Awards Best Airport in the Caribbean Montego Bay by Vantage

ACI Best improvement in the Caribbean Nassau Airport by Vantage


WHAT THEYSAID

While the portfolio is extraordinary, we also value the companys steadfast partnership, willingness to explore new opportunities and participation as a member of the T4 community. SSP executives are fully invested in the day-to-day operations.

Edward MidgleyVP Concession ManagementJFK International Airport

Lynden Pindling International Airport has become a place of experience; captured in so many ways; in the architecture, the landscaping, the public spaces and the variety of offerings of food and beverage and retail with a lot of emphasis on Bahamian crafts and Bahamian foods. Weve managed to capture the essence of whats made the Bahamas famous; incredible warmth and Bahamian hospitality and world-class standards. Its a winning combination!

Frank ComitoExecutive VP, Bahamas Hotel & Tourism Association

We recommend SSP America enthusiastically and look forward to our continued long-term partnershipthey are a leading example of industry excellence.

Randy Goodman, General Manager, Concessions DevelopmentHouston Airport System

Sangster International Airport (Montego Bay, Jamaica) managed to strike a nice balance between providing a local experience along with international experiences. People have choice. [Since Vantages involvement], its a completely different ballgame; completely different than what was happening 10 years ago.

Ian DeerCEO, Island Entertainment Brands

I strongly believe that Lyden Pindling Inter-national Airport (Nassau, The Bahamas) is one of the best, if not, the best airport in the entire region and one we can be very proud of.

Adam StewartSandals CEO


SSP has continued to help the Airport grow food and beverage revenues by offering quality food and consistently friendly customer service. SSP is a strong partner to the Airport and actively engaged as a community member.

Giovanna VerrilliAssociate Director, Retail and Food ProgramsGreater Toronto Airports Authority

At JFKs Terminal 7, Hudson continually works to seek innovative and fresh concepts within Airport locations to ensure both creativity and revenue generation is delivered. We are confident that given the opportunity Hudson Group will bring their strong customer base and airport and development expertise to your airport with exciting and prosperous concepts.

Steven ClarkSenior Vice President Customer Service and OperationsBritish Airways PLC

Since first beginning operations, Hudson Group has performed with professional excellence. They designed and constructed top quality stores that were well planned and merchandised. Hudson has been proactive in adjusting to the changing desires of its customers. Their management team and onsite manager keep a careful eye on existing product movements as well as new product availability.

Wayne E. Shank, AAEExecutive DirectorNorfolk International Airport

Hudsons store operating practices and disciplines maximize sales and customer service, and ensure continuous operations. Over the years our working relationship with Hudson management at all levels has been positive and productive. Weve found them to be very responsive.

Peter Spurway, Vice President Corporate Communications, Concession Development & Airport ExperienceHalifax Stanfield International Airport


PEOPLE MATTER

When we select business partners, it is critical that we understand who the partner is. We may ask: Who are the people on their leadership team? What are their experi-ences? We understand these questions and as a result, offer you a set of bios that we hope will give you a sense of our companies leadership.

Each of the companies that make up travelBlue is a sophisticated global entity. The people that manage our companies are a critical piece of understanding each

company. None of these companies are fly by night, or run at the whim of a solitary individual. They are com-prised of long-term industry veterans, each with specific job disciplines to lead for their corporations. All of these individuals will be committed to the JetBlue Terminal, its crew members and passengers.

These corporate leaders will have large staffs that work in the terminal. A representative sample of the onsite team is also provided; as well as the general manager position.


Nigel DolbyGeneral Manger

Nigel has in impressive background as a respected commercial services leader in the global airport industry offering practical, realistic and achievable solutions based on comprehensive business intelligence and consumer insight. Nigel has most

recently led his own consulting business, Nigel Dolby Consulting, for more than twelve years and has a portfolio of more than 45 airports including the worlds top three commercially successful airports: Seoul Incheon, London Heathrow and Dubai. The firms goal has been to help airports maximize airport shopping and dining revenues and enhance the experience for every passenger and customer.

Nigel has achieved client goals through such things as supporting airport clients in:

Delivering the optimum portfolio of products and brands for their client mix

Achieving process efficiencies to maximise commercial dwell time Delivering the optimum commercial space utilising his unique

Dynamic Commercial Capacity expertise Supporting the retail and F&B objectives with a comprehensive

portfolio of commercially focused communication Ensuring the commercial concessions deliver the highest

professional commercial standards and service levels Unifying and aligning the wider airport organisation to the

commercial objectives and principles

Nigel has developed a proprietary methodology to deliver accurately measured solutions for each airport served. For example, at Shanghai Pudong Nigel carried out his Commercial Optimization

Review from which one such measured solution was to establish a new check-in model for each airline that would eliminate waiting and queuing while also reducing airline and handling agent costs. While his Dwell Time Model forecast a 32% increase in Duty Free revenue from implementation of the new model, the actual result was a 34% increase from this one solution alone.

Each of the three most commercially successful airports (Seoul, Dubai and Heathrow) all have credited Nigel as being pivotal to their commercial success.

Nigels experience and expertise is also reflected in his regular requests to provide data, insight, speeches and articles for numerous industry organizations such as IATA, ACI, DFNI, MEDFA, The Moodie Report and the China Civil Aviation Authority.

Nigels core objective is to provide airports with solutions to maximize the revenue generated by every passenger and customer all day every day. His portfolio and industry standing demonstrates that he has achieved considerable success in this regard.

Prior to establishing his consulting firm, Nigel was the Commercial Manager for Newcastle International Airport and was responsible for the creation and implementation of the commercial development strategy including retail and dining performance management, car parking, advertising revenue, contract structure and negotiation, project management, sales analysis and sales process re-engineering.

Nigel commenced his career with IKEA. Following six promotions in eight years he became UK Sales Leader responsible for all UK non-furniture sales (400 million per annum) at 11 IKEA UK stores.

Nigel has a Bachelor of Arts degree from Northumberland University and is a Fellow of the Institute of Legal Executives.


George CaseyPresident and CEO, Vantage Airport GroupGeorge has more than 29 years of senior leadership and management experience in private and public airport development. He has been involved in capital planning, finance, operations, air service development, commercial management, mergers and acquisitions and privatizations in almost every region of the world. He has participated in the analysis, assessment and review of more than 165 airports and in more than $7 billion of airport financings in support of capital projects and acquisitions worldwide. George has chaired or served on more than 12 airport boards of directors around the world. He also serves as a Director on the Vantage Airport Group Board.

Prior to Vantage, from 1992 to 2000, George held various senior executive positions, including President and Managing Director with Airport Group International a worldwide airport management, development and airline services company based in the United States and formerly owned by Lockheed Martin. From 1985 to 1992, he also worked as a consultant with KPMG Peat Marwick and PriceWaterhouseCoopers in their respective airport and infrastructure consulting groups, responsible for airport economic, financial, capital project planning and review, airline use and lease negotiations and operational studies in the United States. George holds a Bachelor of Science degree in Aeronautics with a minor in Business from San Jose State University. He has taken graduate level courses in economics

and public policy and attended executive management development programs. George is a former private pilot.

Michael SvagdisChief Executive Officer, SSP AmericaAs the CEO of SSP America Michaels top priority is to provide the resources needed to ensure associates deliver on the SSP promise of providing a memorable culinary experience for SSP America guests. Michael is also focused on using the companys continued financial growth and stability to creating create career opportunities for the SSP America team. Michael and his team share an incredible passion for food, a desire to create innovative environments and a drive to deliver an exceptional customer experience one guest at a time.

A recognized leader in the food service industry with a passion for leading corporate growth, Michael is a veteran food service professional dedicated to culinary innovation, operational improvements, driving standardizations and aligning strategies with the overarching business goals. He has earned a reputation for his executive acumen, customer experience strategies and solutions to increase sales, while also maintaining a positive accord with labor organizations.Prior to joining SSP America, Michael served as Chief Executive Officer for Eurest Dining Services, a division of Compass Group and a leader in large-scale employee dining services for major global corporations. Notable for their operational complexity on expansive campuses in multiple facilities,

peak rush hours and quick-service mandate, Eurest culinary programs include dozens of propriety, local and national brand concepts on each campus. Michael was responsible for $1.3 billion in revenue, 16,000 associates and more than 1,400 locations.

Michael also held a variety of increasingly senior positions for Morrison Healthcare, also a division of Compass Group, culminating with his appointment as president of the company. Michael provided leadership and strategic direction to operations, marketing and sales teams. He was responsible for the company-wide operating budget in excess of $1.1 billon, with revenues of more than $850 million and a total of 48,000 associates.

Joe DiDomizio President and Chief Executive Officer, Hudson Group Joseph, who was named President & Chief Executive Officer of Hudson Group in April 2008, has been with the company for 23 years. He also serves as Chief Operating Officer of Dufry AGs Region Four (U.S. and Canada).

Joe joined the Hudson Group team in 1992 as Retail Operations Manager in the companys LaGuardia Airport location. Along with many of Hudsons now senior executive team, Joe established at LaGuardia the merchandising, marketing and operational strategies that served as the founding principles of the modern-day Hudson News concept. It was here that Joe learned the


transportation retail concessions business from the ground up and became well-versed in all components of the business, soon expanding the brand portfolio to include bookstores, cafes, and specialty retail shops.

In October 2008, Hudson merged with Dufry AG (SWX: DUFN), one of the largest duty-free travel retailers in the world, and exported the Hudson News brand to 14 countries around the globe. As Chief Operating Officer of Dufrys Region Four, Joe has the additional responsibility for the successful operation of Dufrys duty-free shops in North America. Today Hudson operates over 950 stores in 80 airports and transportation terminals across North America.

Joe is a native of Yonkers, New York. He has a Bachelor of Arts degree in Marketing and Business Administration from the University of Bridgeport, which he attended on a soccer scholarship.

Stewart SteevesChief Financial Officer, Vantage Airport GroupStewart is the Chief Financial Officer of Vantage Airport Group, and is the senior executive leading the LaGuardia Central Terminal Building redevelopment project for LaGuardia Gateway Partners. He is also in charge of asset management for Vantage, overseeing an international network of nine airports across three continents. Prior to joining Vantage at its head office in 2013, he was the president and CEO of Nassau Airport Development Company (NAD) where

he oversaw more than 150 employees and a $500 million capital redevelopment and improvement project.

Stewart has held senior positions at two Vantage airportsNassau in The Bahamas and Hamilton International Airport in Ontario, Canadaand at Vancouver Airport Authority. Prior to becoming CEO in Nassau, he was the companys Vice President, Airport Development and Vice President of Finance and CFO, managing construction and completed financing for the terminal redevelopment project.

Stewart holds a Bachelor of Applied Science degree (Civil Engineering) from the University of Toronto, and an MBA from the Ivey School of Business at the University of Western Ontario. He is also a Professional Engineer, a Chartered Financial Analyst (CFA) and a licensed pilot.

Roger WorrellChief Financial Officer, SSP AmericaAs Chief Financial Officer, Roger is responsible for over $300 million of revenue generated across SSPs U.S. and Canadian divisions. Roger oversees all financial elements of the company, including finance, accounting and treasury. Roger also manages the information technology department, ensuring well-organized support for the companys operations. Roger boasts over 20 years of experience in managing financial operations and directives in two different countries. He joined SSP America

in 2008 following 14 years with SSPs operations in the UK. Prior to leaving the UK, he served as Chief Financial Officer of the UK division which included 300 units on railway stations, Harry Ramsdens (famous Fish and Chips), Millies Cookies and Rail Gourmet. Prior to joining the SSP family, Roger held senior finance positions at Chestermark PLC, Europcar and Tower Records in the UK.

He holds an MBA from the University of Warwick Business School and a Master of Science degree from the University of York.

Adrian BartellaChief Financial Officer, Hudson GroupAdrian Bartella started his career at Dufry headquarters in Basel, Switzerland in 2005. After a successful period in the global Treasury function, he was promoted to Vice President of Controlling & Treasury at the newly acquired Hudson Group, where he was instrumental in integrating Dufrys corporate controlling and financial procedures in Hudson.

He was later promoted to the global position of Investment Control, Mergers & Acquisitions Head, where he supported a series of successful acquisitions of duty free operations, before returning to Hudson Group (Dufry Region 4) in his current role.


Matthew ThomasVice President, Business Development, Vantage Airport GroupMatthew has more than 16 years of senior management experience in the airport sector across all airport functions including strategic development, commercial, operations, capital programs, air service marketing and finance. Matthew has extensive experience leading the development and implementation of customer-centric commercial strategies including: brand development and sense of place introduction, concession planning and space optimization, leading world-class customer care programs, and driving passenger processes to maximize dwell time and retail spend. He has been responsible for the development of award-winning commercial programs at a number of airports worldwide.

Matthew joined Vantage in 2008 and prior to his appointment as Vice President, Business Development, he served as Chief Executive Officer of Vantage Airports UK and Commercial Director for Vantage, with stints as the Commercial Director of Liverpool John Lennon Airport and Hermes Airports in Cyprus. In Cyprus, Matthew was responsible for the commercial development of the new terminal buildings in Pafos and Larnaka. He is a regular industry speaker on such topics as innovative approaches to commercial development and airport-airline partnerships. Before joining Vantage, Matthew held senior management positions with Macquaries airports in Newcastle and Copenhagen. He played a key role in the acquisition and

subsequent transformation of Newcastle Airport.

Matthew holds a Bachelor of Arts degree in Economics from the University of Sheffield and an MBA from Durham Business School. He is a qualified accountant and has completed post-graduate courses in Airport Planning and Management at Cranfield University.

Pat MurrayExecutive Vice President, Business Development, SSP AmericaPat is the Executive Vice President of Business Development and is charged with developing and growing the companys portfolio across North America. He exemplifies and inspires a passion for food, a commitment to quality and a zeal for hospitality. Pat has been an instrumental force in realizing SSP Americas vision of providing food service with a comprehensive restaurant mentality to a large and growing diversity of airport partnerships. His leadership, innovation and strategic approach have been integral to winning and extending numerous airport contracts, and leveraging SSP Americas reputation and experience as the premier food and beverage provider in travel locations through the oversight of its marketing, public relations and communication efforts.

Pats background in restaurant management and concept development prepared him well for the multi-discipline environment of the food and beverage travel arena. Pat began his hospitality career with Al Copeland Investments at Copelands of New Orleans where he rose through the ranks from entry-level manager to

senior vice president of operations. During his 14-year tenure with the organization, Copelands grew from eight restaurants in three states to 55 restaurants in 13 states. Pat then served as director of concept development at HMSHost before joining SSP America.

Pat holds a Bachelors degree in Government, U.S. Foreign Policy from Cornell University.

Michael R. MullaneyExecutive Vice President, Corporate Strategy and Development, Hudson GroupAs Executive Vice President-Corporate Strategy and Business and Development, Mike leads the development, governmental affairs, business alliance and communications team for Hudsons North American relationships and worldwide growth. Hudson group presently has 950+ stores in over 80 airports and transportation terminals in the US and Canada. Prior to joining Hudson, Mike served as manager, Commercial and Business Development for the Cincinnati/Northern Kentucky International Airport (CVG). Mike has 21 years of experience in the public and private sectors of airport concession, airport management and aviation consultation. He is a former Chair of Airport Council Internationals (ACI) Economics Committee (2004). Prior to his position at CVG, he managed a general aviation airport and provided consultation to airlines, the USAF and airport of all sizes in the US. He was also a member of the Florida Department of Transportations Multimodal System Planning Bureau.


Paul LoupakosVice President, Business Development, SSP AmericaA renowned industry leader, Paul has spent over 30 years building relationships between brands and airports across the nation. In managing those long-standing partnerships, Paul has cultivated the hallmarks of high-performing brand operations and excellence in customer service that we see in airport food and beverage today. Paul is a firm believer that successful brand operations stem from doing everything absolutely right. From hiring an impeccably qualified team to flawless operations, an elevated passenger experience begins and ends with exceptional performance on every level.

With SSP America since 2015, Paul is already an integral part of the SSP team given his tremendous industry expertise, large network of industry contacts and impeccable ability to develop lasting partnerships. He oversees a rapidly growing portfolio at a variety of airports in cities across the United States and in Canada including New York and surrounding area, San Francisco, Montreal, Portland, Milwaukee, Madison, Rochester, Minneapolis and Boston as well as new development opportunities.

Prior to joining SSP America, Paul served as the chief operating officer of The Grove, Inc. (TGI). Paul was the companys second employee and began as an hourly employee working out of a kiosk in Louis Armstrong New Orleans International

Airport. He rose through the ranks and served in myriad positions including airport manager and director of operations before his final position as COO. Known for his detailed analysis of consumer observations, airport behavioral trends and daily operations, Paul helped to oversee TGIs transformation as a single brand operator to a successful multi-brand, concessionaire with 60 operations across the U.S., 700 employees and approximately $60 million in annual sales.

Cubie Dawson Vice President, Business Development, Hudson GroupIn his position with Hudson Group for over four years, Cubie Dawson is responsible for Business Development initiatives for all airports in the New York Metropolitan area including JFK, LaGuardia, Newark, Stewart, Atlantic City as well as Pittsburgh International Airport, Cleveland Hopkins Airport, and BWI Thurgood Marshall Airport. Cubie is also responsible for all transit related Business Development initiatives nationwide including Grand Central Terminal, Union Station Washington DC, Worlds Trade Center, Penn Station New York, the Port Authority Bus Terminal and the United Nations. Prior to Hudson, Cubie was Senior Vice President for Jones Lang LaSalle and ran their Urban Mixed Use Transportation initiative internationally. Cubie has over 26 years of experience in mixed use public private development including as the On Call Advisor to the Port Authority of New York and New Jersey for the Redevelopment of the World Trade Center

site, Empire State Development Corporation, The Metropolitan Transportation Authority of New York, The City of Newark as well as Project Executive for the Redevelopment of Denvers Union Station. He is also a member of the Urban Land Institute (ULI). He holds a Bachelor of Arts degree in Business Administration from Hampton University.

Pat CarrollSenior Vice President, Brands and Concepts, SSP AmericaPat is SSP Americas Senior Vice President of Brands and Concepts, responsible for identifying new restaurants to offer to potential airport clients. With more than 20 years experience, in the food travel industry, Pat is highly regarded for his ability to develop and maintain an extraordinary wealth of national and international relationships so integral to the development of new ideas for the marketplace. Pat has brought an ingenious mix of new, national and regional concepts to North American airports. Developing local brands and concepts which truly reflect the flavors of a city or region, is his trademark.

Pat uses his vast airport industry and restaurant knowledge and negotiating expertise to creatively involve local restaurants in the development process. Pats experience and vision will help SSP America continue to successfully revolutionize travelers dining experiences.

Prior to SSP America, Pat was Vice President of Branded Concepts at HMSHost. He also led concept development for the California Caf Corporation in Northern California and


managed significant growth for the company as it expanded across the United States. Pat also served as the Director of Operations for the Carnation Company overseeing fourteen restaurants throughout the Bay Area and Northern California.

Pat BanducciChief Operating Officer, SSP AmericaPat Banducci is a seasoned hospitality and travel retail industry executive with a twenty-year career leading successful operations, business development and financial teams.

As COO, Pat is responsible for overall service and product delivery as well as the operational excellence of SSP Americas restaurants located throughout North America. He leads the implementation and execution of operational initiatives and training programs to create both the structure and staffing resources necessary to support SSP Americas continued growth and commitment to creating extraordinary culinary experiences for its guests, while developing lasting partnerships with our airport clients.

Prior to joining SSP America, Pat was the Principal of Airport Hospitality Advisors, a travel dining and retail consultancy that provided strategic business development and operations advice to concession and restaurant companies in airports. SSP America was one of the firms clients, where Pat handled a variety of complex business development projects for the company.

Pat was previously Executive Vice President and Chief Operating Officer at HMS Host. Pat led operations for Hosts $2.4 billion operation and was responsible for over

20,000 employees at 1,900 restaurants, bars and cafes across North America. Prior to his COO role, Pat held a series of increasingly responsible positions with Host in operations, finance and business development, ultimately leading Hosts business development group from 2007-2011.

Pat was also a financial analyst for Tandem Computers, a Silicon Valley-based mainframe computer manufacturer and a commercial loan officer for Bank of America in San Francisco. Pat has a MBA from the Fuqua School of Business at Duke University and a Bachelor of Science degree in Business Administration from the University of California at Berkeley.

Roger FordyceExecutive Vice President, President and Chief Operating Officer, Hudson GroupRoger joined the Hudson Group team in 1988 as General Manager of its LaGuardia Airport operations. He was promoted to District Manager, overseeing our operations in LaGuardia, Penn Station and Grand Central Station when Hudson acquired these additional New York City transportation terminal operations in 1990. In 1992, he was named Vice President, Operations. He became Senior Vice President, Operations in 1996, and was named Executive Vice President and Co-Chief Operating Officer in 2008. In this role, he is responsible for half of the companys U.S. and Canadian retail operations.

Rogers previous experience consisted of 11 years of retail management, six of them in travel retail. He spent two years with Dobbs/Aeroplex as General Manager of their Penn Station operations. He spent three years as General Manager of WH Smiths operations in Grand Central Station and Penn Station. Prior to that, he was store manager with Greenman Brothers, a New York toy retailer. A native of Long Island, New York, Roger has a Bachelor of Arts degree in Psychology from SUNYStony Brook.

Adriana CooperVice President, Human Resources, SSP AmericaAdriana is an accomplished 20-year human resources veteran with a multi-disciplinary background in the service and hospitality industry. As a member of SSP Americas executive team Adriana oversees the Human Resources organization for North America. Prior to joining SSP America, Adriana served as Vice President and head of Human Resources for Prism Hotels and Resorts. With Prism she was responsible for overseeing the development and successful execution of strategic solutions with a focus on profitability, productivity, talent management and legal compliance. In this role Adriana significantly reduced liability and risk management expenses, revolutionized the HR technology by automating best practices and focused on improving talent management initiatives.

Adriana was appointed as Corporate Human Resources Director for the Fortune 500 award-winning Hilton Worldwide in 2007 and supported various organizations in the United States and globally. While with Hilton she supported the companys global transformation efforts and partnered


with key executive and stakeholders to standardize best practices, developed a succession planning strategy for key clients, revolutionized and streamlined the onboarding team member experience and supported the execution of the companys sustainability, diversity and corporate responsibility programs. Previous leadership roles include positions for entrepreneurial and distinguished hospitality companies including Destination Hotels & Resorts, Hilton Hotels and Choice Hotels.

As a world traveler and food and beverage enthusiast, Adriana spent two years in Sydney, Australia as an independent travel and hospitality consultant. Adriana holds a Bachelor of Arts degree from Universidad Autnoma de Chihuahua, Mexico, and an MBA from Texas Womans University.

Rick YockelsonVice President, People and Administration, Hudson GroupRick joined the Hudson Group team in 2005 as Vice President, People & Administration. In his current role, Rick oversees all of Hudson Groups Human Resources and Payroll functions. He is responsible for the strategic planning of both areas, setting in place structure and technology to effectively manage all disciplines, including training, benefits, employee and labor relations, recruitment, technology and payroll time and attendance.

Ricks previous experience consisted of 33 years in the field of human resources. With the exception of three years as Principal of Premier Human Resources Services, he has spent his career within the retail industry. For eight years, he was Vice President of Human Resources for Party City Corporation. He

also served as Director of Human Resou

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