PRESENTATION ON Jet Airways
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Transcript of PRESENTATION ON Jet Airways
PRESENTATION ON:- CASE STUDY OF JET AIRWAYS AND KINGFISHER
AIRWAYS
OUTLINESINTRODUCTION OF JET AIRWAYS AND
KINGFISHER AIRLINES.JET AIRWAYS Vs KINGFISHER
AIRLINES.MISSION AND VISION OF BOTH.PRODUCT MIX AND PRODUCT
SERVICES. CRM AND LOYALTY PRACTICES.
INTRODUCTION OF JET AIRWAYS Jet airways was started in May 1993 by an
entrepreneur called Mr. Naresh Goyal. The airlines is owned by Tailwinds, a
company registered in the Cayman Islands.Members roped in by Mr. Naresh Goyal are
as follows:-(i) Mr. Saroj Datta (now the executive director)(ii) Mr. Purush Baliga (V.P., support services)(iii) Mr. Rolland Thomas (V.P., flight operations)(iv) Mr. Steven Jagannathan
INTRODUCTION (CONT.)Jet Airways began international operations to
Sri Lanka in March 2004.It is listed on the Bombay Stock Exchange,
but 80% of its stock is controlled by Mr. Naresh Goyal.
Slogan of the Jet Airways is The Joy of Flying.
INTRODUCTION OF KINGFISHER AIRLINES
Kingfisher Airlines was started in 2005 by Mr. Vijay Maliya.
It is owned by the Bangalore based United Breweries Group.
It started its international operations on 3 September 2008 by connecting Banglore with London.
Slogan of the Kingfisher Airlines is Fly The Good Times.
MISSION AND VISION OF JET AIRWAYS
MISSION:- Jet Airways set itself a target to become the most preferred airline in India and to be the automatic first choice carrier for the travelling public. It strived to be a world class domestic airline and a rote model for all the others to emulate. The route to achieve this mission was high quality service and reliable, comfortable and efficient operations. It has attempted to ensure consistent profitability to enhance shareholder wealth and provide its employees an environment for excellence and growth.
MISSION AND VISION OF JET AIRWAYS
MISSION AND VISION OF KINGFISHER AIRLINES
MISSION:- Kingfisher Airlines will have ‘Fly The Good Times’ approach and this will reflect in the experience they will offer to passengers.
VISION:- The Kingfisher Airlines family will consistently deliver a safe, value based and enjoyable travel experience to all their guests.
Flower of Services of Jet
Core -Transport
Information
Consultation
Order Taking
HospitalitySafe Keeping
Exceptions
Billing
Payment
Information - flight schedules, ticket fares, promotion schemes etc.
• Through website, call service, sms, employees etc.
Consultation - Reg. the choices of class, routes to a destination & special menus for frequent fliers
Order taking - Booking - through phones, fax and internet
- Ticket Office, Call Centres, Company Website & Agents
Hospitality - Most important differentiating factor (from ticket booking to post flight help)
Safe keeping - Luggage & Children
Exceptions - Special requests reg. meal preferences, special amenities for elderly people or children, medical needs etc.
Billing - Charges split, E-mail bills etc.
Payment - Credit card, Travellers cheque, Special payment privileges for frequent fliers
Levels of Product
Product - ServiceOn Ground Services
Check in options - Airport check-in, Tele Check-in, Web Check-in,
Kiosk Check-in, SMS Check-in, Check-in while walk-in,
One Time Check-in on Return Journey, Through Check-in Airport Lounges Coach Services
In-flight Services Classes of Service - First class, Premiere class & Economy class Convenience & Safety -Towels, Pillows & Blankets, Reading material,
First Aid, Smoke detectors, Bassinets, Child Care, life jackets & seat cushion Cuisines Entertainment - Jetscreen – Movies, TV programmes, Games, Music, In-flight
communicator, Online magazines etc. JetWings (in-flight magazine), JetBoutique (in-flight shopping catalogue)
Product - ServiceSpecial Services
o Infant and child care, wheel chair assistance, expectant mothers,
unaccompanied minors, medical emergencies, travelling with animals &
carriage of stretchers
JetMobile
JetKids
JetEscapes
Cargo
Services Domestic Kingfisher First—1. 48 inch seat pitch and a 125 degree seat recline.2. laptop and mobile phone chargers, latest
international newspapers and magazines
3. Every seat is equipped with a personalized IFE system which offers a wide range of Hollywood and Bollywood movies, English and Hindi TV programmes,16 live TV channels and 10 channels of Kingfisher Radio.
4. Only available on selected Airbus A320 family aircraft.
Kingfisher Class—1. 32-34 inch seat pitch with footrests2. passengers can access the latest movies, English and Hindi TV
programmes, live TV and Kingfisher Radio.
Kingfisher Red— Passengers are given complimentary in-flight meals and
bottled water. A special edition of Cini Blitz magazine is the only reading material provided.
International— Kingfisher First—1. full flat-bed seats with a 180 degree recline.2. Passengers are given Merino wool blankets, a Salvatore
Ferragamo toiletry kit, a pyjama to change into, five-course meals and alcoholic beverages. Also available are in-seat massagers, chargers and USB connectors.
3. 17 inch widescreen personal television
PRODUCT AND SERVICES Manage booking.Web check-in.Hotels.Kingfisher e-coupons.Special Care.Special Meal.Business Travels.Cuisines.
WHAT IS PRICING ?Pricing is the process of determining what a company will receive in exchange for it’s product or service.
Price-Quality StrategiesPhilip Kotler identified NINE price-quality
strategies
Premium HighValue
SuperValue
OverCharging
MidValue
GoodValue
Rip-offFalse
EconomyEconomy
High Quality
Low Quality
High Price Low Price
Operating cost Market place Competition Market condition And Quality of services
Factors affecting Pricing
Setting Price1. Selecting the pricing objective 2. Determining demand3. Estimated costs4. Analyzing competitor’s costs, prices
and offers.5. Selecting a pricing method 6. Selecting final price
Strategy that followed by
JET AIRWAYS:- Affordability – based
Pricing
KINGFISHER :- Skimming Strategy
Affordability based – Pricing : The idea here is to set prices in such a way that the targeted sections of population are in a position to
buy a product to the require extent.
Skimming Strategy : This strategy refers to a firm’s
desire to skim the market by selling at a premium price.
CRM AND LOYALTY PRACTICES OF JET AIRWAYS
Jet Privilege Frequent Flier Program. Airport Facilities. Cell Phone Check-in Facilities. Offering low rates. By giving different gifts.
CRM AND LOYALTY PRACTICES OF KINGFISHER AIRLINES.
Frequent Flier Program.King Club Membership.Airport Facilities for King Club Members.Kingfisher Airlines will have a series of
unique rewards for it loyal passengers by offering kingfisher gifts, kingfisher holidays etc.