Jessie j
2
Amelia Cranstoun A2 Media Advertisement Analysis Jessie J – Who you are The setting of the advertisement shows a white background, most likely a blank canvas on a photo- shoot. This indicates purity to the artists ability, signifying that her music is more important that overall image and manipulation. The Character of the advertisement is the heading star of Jessie J. The black wig shows the artist’s style and originality that fans are familiar with. The way she represents the album is shown within her look as the album is titled ‘who you are’. Jessie J’s independence to confidently show her style promotes the concept to fans, who are mostly young teenage girls. This means the stars confidence encourages fans aspiration and keeps them form hiding behind insecurities. This is the concept behind the album and also reflects the artist as a role model character. Lastly the stand of the character shows her feistiness and the parted lips of the image indicate an ability to sing, also promoting herself and her skill. Technical codes such as direct address are used to create a connection between the audience, the music and the artist. In effect this could help catch the attention of passers-by and help promote the album. The High key lighting contrasts with the heavy use of black. This divides the advertisements simple colours scheme of black, white and gold. The colour scheme may signify the taste and style of the artist. The advertisement shows reference to ‘Price tag’, a successful song for the artist and what she is most known for. This could create a sense of iconography within the advertisement as it’s a title the
Transcript of Jessie j
Amelia Cranstoun A2 MediaAdvertisement Analysis
Jessie J – Who you are
The setting of the advertisement shows a white background, most likely a blank canvas on a photo-shoot. This indicates purity to the artists ability, signifying that her music is more important that overall image and manipulation.
The Character of the advertisement is the heading star of Jessie J. The black wig shows the artist’s style and originality that fans are familiar with. The way she represents the album is shown within her look as the album is titled ‘who you are’. Jessie J’s independence to confidently show her style promotes the concept to fans, who are mostly young teenage girls. This means the stars confidence encourages fans aspiration and keeps them form hiding behind insecurities. This is the concept behind the album and also reflects the artist as a role model character. Lastly the stand of the character shows her feistiness and the parted lips of the image indicate an ability to sing, also promoting herself and her skill.
Technical codes such as direct address are used to create a connection between the audience, the music and the artist. In effect this could help catch the attention of passers-by and help promote the album. The High key lighting contrasts with the heavy use of black. This divides the advertisements simple colours scheme of black, white and gold. The colour scheme may signify the taste and style of the artist.
The advertisement shows reference to ‘Price tag’, a successful song for the artist and what she is most known for. This could create a sense of iconography within the advertisement as it’s a title the public is familiar associating the artist with. The glitter lips shown are also iconic of artist, sa it is a trademark look for the star to have patterns and glitter artfully crafted to her make-up. This original idea could catch the eye of the public and therefor having this look reflected in the advertisement can create interest. Lastly the Bold font and colours of gold can be seen as iconic of the pop genre. It stands out and its flashy colours and fonts are very popular in advertisements for the genre.
The Narrative of the advertisement is shown through the image of the artists staring into the eyes of the audience. Due to her stand and motion capture we can assume the narrative of the piece would be Performance. The star is shown using direct address and there is use of intertextuality and self-reference within the text, as it highlights in bolder, larger and different coloured fonts, previous work of the artists that proved successful for her career.
