Brand GuideJeraIT

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The LogoBrand Identity Guide: Anathomy of the Logo

The Jera IT training logo consists of professional typeface. This typeface and its space must never be modified in any way. The logo must always be reproduced this composition without any changes.

The JeraIT training logo should always be reproduced in this form.The logotype has been created with specific letter and spacing.The logotype must have free space for all side minimum free space is determined by the M letter of the Merchant word.Always use approved logo format when reproducing the MRG logo.

JeraIT

Logo VariationBrand Identity Guide: Anathomy of the Logo

Colors

These are some alternative logos that can be used. The main logo still uses full colors (top-left). If using a dark background or a picture, the logo should be white solid color or any gray color (bottom-left).

Black and White

For black and white production, can use wheter Black or Withe logo version (top-right and bottom-right respectively).

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Incorrect Use Of The LogoBrand Identity Guide: Logo Usage

Incorrectcolor distribution

Incorrectoutline

Incorrectcolor usage

Incorrectdrop shadow

Incorrectelements ditribution

Incorrectfont usage

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TypographyBrand Identity Guide: Fonts used in the logo

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890$%&(,.;:#!?’”´)

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOo PpQqRrSsTtUuVvWwXxYyZz1 234567890 $%&(,.;:#!?’”´)

century gothic Bold font

antipasto regular font

The font used for “Jera IT“ was Nexa bold

The font used for “training“ was antipasto Regular

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ColorBrand Identity Guide: Colorimetry

pantone 99-8c

pantone 176-3c

pantone 169-16c

C:100 M:95 Y:5 K:0

C:0 M:0 Y:0 K:50

C:0 M:0 Y:0 K:80

Hex:# 2C2E83

Hex:# 9D9C9C

Hex:# 575757

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JeraIT

Corporate IdentityBrand Identity Guide: Business Card

The Jera IT training business cards are 3.5”x2”. Logo must be used as mentio-ned in this manual.

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Corporate IdentityBrand Identity Guide: Letterhead

The Jera IT training letterhead is 8.5”x11”. Logo must be used as mentioned in this manual.

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Corporate IdentityBrand Identity Guide: Envelope

The Jera IT training envelopes show the logo on top left corner, usign the reverse colors.

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Corporate IdentityBrand Identity Guide: Folder

The Jera IT trainig Folder show the logo on bottom right corner, usign the pantone colors.

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