Jasmine Lam(20)

Emily Maio(30)Vivien Mo(33)Cheryl So(36)

Group members:

IntroductionIntroduction Aim

Compare the price of moon cakes before and after Mid-autumn Festival

BrandMaxim’s & Kee Wah Bakery

Type of moon cakeWhite Lotus Seed Paste with Double Egg Yolks

Maxim’sMaxim’s

Original price

Credit card discount

Exhibition discount

Before Mid-Before Mid-Autumn FestivalAutumn Festival

$263 $163 $157

2 Days After Mid-2 Days After Mid-Autumn FestivalAutumn Festival

$178 $154.9 /

5 Days After Mid-5 Days After Mid-Autumn FestivalAutumn Festival

No more moon cakes for sale

Kee Wah BakeryKee Wah Bakery

Original price

Credit card discount

Exhibition discount

Before Mid-Before Mid-Autumn FestivalAutumn Festival

$218 $174.4 /

2 Days After Mid-2 Days After Mid-Autumn FestivalAutumn Festival

$20 per moon cake

/ /

5 Days After Mid-5 Days After Mid-Autumn FestivalAutumn Festival

No more moon cakes for sale

Selling methods and Selling methods and channelschannels

Credit card discount

Moon cakes vouchers

Advertisements

Buy one box of moon cakes get coupons free

Credit card discountCredit card discount

38% discount HSBC credit card Maxim’s moon

cakes

20% discount Standard Chartered Kee Wah Bakery’s moon

cakes

Moon cakes vouchersMoon cakes vouchers

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Reasons lead to price Reasons lead to price difference difference

As Mid-Autumn Festival is coming and people usually will buy moon cakes to celebrate the festival in tradition

As there are many DEMANDDEMAND, so there must be more SUPPLYSUPPLY to satisfy what we need and what we desire

Before Mid-Autumn Festival, the price of the moon cakes are higher

In order to attract more people to buy moon cakes, the companies offer discounts

Reasons lead to price Reasons lead to price difference difference

However, after the Mid-Autumn Festival, the demand of customers decrease, so the price decrease, there is even no moon cakes for sale a few days after Mid-Autumn Festival

Demand and Supply

ConclusionConclusion

The companies set their prices according to the demands of customers

So after the Mid-autumn festival, the prices of moon cakes decrease

ReferenceReference

Vivien Mo’s father’s information from his company

Google Search

Hong Kong Discuss ForumThank you!