1

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Jasmina Hrustic & Kevin Vazquez

Grade 11

Age 17

Mission Statement

Mission StatementSMSA’s FMN ensures that each customer receives professional, devoted, and amicable service. We pledge to provide at an affordable price – well prepared meals using quality ingredients. To ensure that all customers/families receive their home cooked meals on time. Finally, to thank each customer for the opportunity to serve them and their families

OpportunityOur service will prepare meals for busy families who lack the time to cook when they arrive home from work and desire a healthy meal

Business ProfileType of Business

Service We prepare home cooked meals to be

sold at our school on Fridays for families that either work and have no time to cook when arriving home or families just looking for a quick healthy meal

Legal Structure Partnership It requires little paperwork to start and

allows us to share our talents and responsibility

We’re qualified to run this business because:

Have taken a Marketing /Entrepreneur class

We have good customer service skills

We have cooking experience

Market AnalysisIndustry Name Catering Services

Industry Size $7 Billion

Total Population Hartford, CTAll Hartford Public Schools

Target Market Adults/familiesMales and FemalesAges of 18 +Average household income of $33,000 or greater in SMSA.

Potential Market 68% of the target market said they would order dishes from SMSA’s FMN

21,000

442

650

Total Population

Target Market

Potential Market

8

Target Market Segment

Demographics

Males & females 18+ with a high school diploma

Geographic's

SMSA families, will expand in the future to other schools

Psychographics

Make time for their children, busy working families looking for a quick healthy meal opti0n

Buying Patterns

Willing to spend hard earned money on healthy meal options

Competitive AdvantageSMSA’s FMNCook YourselfDominosFactors

Affordable

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

None Affordable

Good Good Excellent

Pizza making skills

Time consuming &

Not enough skill

Variety of foods

Nationwide Your own home

SMSA, Hartford

Excellent None Excellent

Marketing Mix

PeopleMales & FemalesFamiliesAges: 18+

• Business cards• Online websites• Word of mouth

SMSAHartford, CT

Devoted, amicable, and professional catering

Affordable and includes some discounts to make it even more affordable

Promotional MixAdvertisin

g Internet and Business cards $20.00

Publicity Facebook, Twitter, SMSA’s official website, and word of mouth $0.00

Personal Selling

Our website with personal emails(Within SMSA’s website)

$0.00

Sales Promotion

Coupons – Purchase from us 4 times in a row without missing a week and get 25% off your next purchase.

$69.98

Total Monthly Promotional Expense $89.98

Promotional Expense MonthlyAmount

Cost of Materials/Labor

MaterialsMaterial Description Cost/Total Quantity Cost per Unit

Hefty Styrofoam plates $12.27 (350 plates)$0.03

Chicken $1.89 (1lb) $0.95

Salad & Fruit $1.69$0.56

Rice $13.69 (20lb)$0.46

Total Material Cost per Unit$2.00

LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 Time (6 mins) $0.83Total Labor Cost per Unit $0.83

COGS (per Unit) $2.83

For just one chicken dinner, which includes side dishes like rice with salad and fruits will be just $6.00.

Economics of One Unit

Selling Price (per Unit) $7.00

COGS (per Unit) $2.83

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $2.83

Contribution Margin (per Unit) $4.17

For just one chicken dinner, which includes side dishes like rice with salad and fruits will be just $6.00.

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance ($1/2 M liability) $75.00

Salary $1,000.00

Advertising $89.98

Depreciation (computer, cell phone,) $50.00Rent/Utilities (Gas, Electric, Telephone, Internet)

$25.00

Total Average Monthly Fixed Expenses $1,239.98

Total Hours in a Week = 168

Monthly Sales ProjectionsFirst Year

0200400600800

Jan Feb Mar Apr MayJune July Aug Sept Oct Nov DecUni

ts S

old

Total Units Sold

6,420

Monthly Break-Even Units

In an average month, the company will begin to make a profit after selling units.297

Monthly Fixed Expenses

Contribution Margin per Unit = Monthly Break-Even Units

$1,239.98

$4.17

Projected Yearly Income StatementFirst Year

Selling Price per Unit $7.00

Number of Units Sold 6,420

Total Sales $44,940.00

Variable Expenses $0.00

Contribution Margin $44,940.00

Fixed Operating Expenses $11,779.81

Pre-Tax Profit $33,160.19Taxes @ 15% $4,974.03

Net Profit $28,186.16

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Computer/cell phone

Best Buy/AT&TAlready owned

Start up supplies/ ingredients

BJ’s$200.00

DBA Hartford$10.00

ServSafe certification

Culinary School$350.00

Stove/Cooking utensils

SMSA’s Kitchen (Commercial) $0.00

Partnership Agreement

Webber & Myers LLC $150.00

Total Start-Up Expenditures$710.00

Cash ReservesEmergency Fund $355.00

Reserve for Fixed Expenses (x3) $3,719.94

$4,784.94Total Start-Up Investment

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

ROI: Return on Investment

For My Business: DollarEquivalent =

$28,186.16$44,940.00 X 100 = 63%

$28,186.16$4,784.94 X 100 = 589%

$.63

$5.89

Financing StrategySource Amount Debt (owe) Equity(own) Gift

Personal Savings $4,000.00 x

Relatives/Friends $800.00 x

Totals$4,784.94

$4,784.94

Total Start-Up Investment

Business Responsibility& Philanthropy

Philanthropy SMSA’s Family Meal Night will provide 5% of their

net profits to the Action Against Hunger ACF-USABusiness Responsibility Our customers will be aware of this by the Action

Against Hunger ACF-USA logo found on our business card

Business & Personal Goals

To get our business up and running (June – Aug)

Will improve our business by hiring more employees to help with the cooking. Hire a professional chef later on

Graduate from SMSA and attend a college of our choice

Business Personal

Training/education involves going to culinary school which will perfect our skills

To use a professional chef as our mentor which we will pay to teach us the cooking skills we need in order to successfully run our business

Shor

t-Ter

mLo

ng-T

erm

K: To graduate from college and secure a job in the criminal justice field

J: To graduate from college and secure a job in the medical field

Stuffin’ In Yo BellyThank you for your

consideration.

SMSA’s Family Meal Night

Visit our website: www.smsafmn.webs.com

UNDER CONSTRUCTION