Business with APIsby APIDuo OÜ

Economy with APIsBy 2020 37 billion smart ‘things’ will be

capable to connect with an API

APIs have the potential to provide around 26% more Customer Lifetime Value (CLV

or CLTV) compared to the average customer acquisition sources

Telecom API revenue is forecast to reach $183.6 billion globally by 2021

Company without an API for interconnectivity is living in pre-internet

era

API strategy API features

&21.6.2015 Term APIOps coined by Jarkko Moilanenapisuomi.fi

2015 2015

8.8.2015 APIOps communitykickoff, meetups in Tampere once a month, 6 meetups so far

18.-19.4.2016 Presentation at APIDays Nordic 2016

2016

17.10.2016 Presentation at MindTrek

2016

API Model CanvasAPI as a product

Resembles Lean CanvasDevelopers in focus – DXCommunication method

shared understanding

Developers are the Rockstars of the API Economy

API Model Canvas - context

Business value API in use

API DXAPI design

API Model Canvas

Engage enthusiast API Consumers

Engagemarketing

Engage API Consumers

1

2 3

4

4 elements of great API DX

VALUE DOCUMENTATION

ON-BOARDING TOOLS

Make is obvious for developerWhat is the problem it solves? Reliability

SDKs & PDKsManagement & Statistics

Is it fun and engaging?Self-serviceCommunity & help desk

Sandbox = instant no code testWar stories from developers

Copy-paste code examplesRoadmap

Is it DevOps?

APIOps is DevOps for API

economy

DevOps in API economyBusiness value API in use

API DXAPI design

API Model Canvas

If APIs not Managed this is what API owners will end up with

Presentations: speakerdeck.com/kyyberi

Jarkko Moilanen, @kyyberiFounder of API:Suomi, apisuomi.fi

Igniter of API manifesto, apimanifesti.fi/en

Thank you