Jamie Fox Copywriter

[the other]

Creative Copywriter

Tater Tots® are the one side dish that everyone wants and no one wants to share. Ore-Ida® takes not sharing seriously.

As much as we want Tweens to have their own tots, we want them to enjoy every bite!

Munchie Baker®The Munchie Bakers® bake single-servings of Ore-Ida® products.

Each portion comes in a mooch-proof snack pack with access just for one.

A time stamped code is marked on each snack pack, with directions to

visit Play4Keeps.com to unlock their personal footage.

Tezr Taunt® your friends. A screen on the Munchie Baker® invites Tweens to record a video teaser to show they got what their friends don't.

Tweens enter the code at Play4Keeps.com to grab the footage and Tezr Taunt® all their friends.

Tezr Taunt®

Hot Tot Potato Not® & mApp App®

Games & locations are right at �ngertips with phone and PSP games, as long as

those �ngers aren’t busy munching!

Triumph over hunger and friends

with mApp App,®a downloadable

tracker of Munchie Bakers® by zip code.

The Hot Tot Potato Not® App is a hot potato-like interactive group game where Tweens link together and physically pass the potato or when the screen changes to an Ore-Ida® Tater Tot,® they must tip forward and keep the tots to themselves.

HOT TOT POTATO NOT®

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2nd avenue+–

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HOT TOT POTATO NOT®

Play4Keeps.comTweens navigate to Play4Keeps.com from their snack packs or banner ads on social networking sites.

Know the CodeOnce Tweens reach Play4Keeps.com they are asked to enter the time stamp from the snack pack, unlocking the Tezr Taunt footage.

Share photos. Not Tots.

Get more at Play4Keeps.com

NOT FOR SHARING.

Web Ads on popular networking sites link to Play4Keeps.com for games and iPhone and PSP apps.

Flaunt your Taunt

Tweens Tezr Taunt®via text message or other social spaces.

Enter Code

Play4Keeps

Mobile & Social

oi-674982

www.downy.com

End of the Iron Age.

Quench your appetite.

From Sunny Delight Beverages Co.

0 calories. 100% Flavor. 100% Water.Fruit2o.com

If water grew on vinesit would totally taste just like this.




Seriously, sometimes you want water and grapes at the same time.


Peel-and-eat is so hunter-gatherer.



Web Banner Ad:

Here’s the deal. Costco is better than a coupon. Name brand products at wholesale prices makes shopping with a Costco membership a smarter way to save than a stack of coupons.

Costco inserts appear inside the Sunday paper with regular coupons. A removable preview card is attached so savvy shoppers can try before they buy.

Print

Online newspaper readers click to expand a big Costco savings pass.

Banner AdWhen Mint.com and Quickens users log in, a pop up appears as they roll over their “Groceries” section.

Online

Costco replaces the weekly Val-Pak’s usual jumble of coupons with a single pass.

SAVINGS

THERE’S SOMETHING IN IT FOR YOU

Just Got

The Most Convenient

Way to Save

Bigger.

PRSRT. STD.U.S. POSTAGE

PAIDVALPAK DIRECT

MARKETINGSYSTEMS, INC.

Valpak

school

The Creative Circus

2007-2009

Learned to copywrite and

not copywrong.

Universiteit Antwerpen

2005Minor, European Marketing

& Impromptu Travel

James Madison University

2002-2006

BS in SMAD.

(That’s a real thing, the School

of Media Arts & Design.)

extras

Martin Agency Student WorkshopSummer 2006Bit by the ad bug.

Intern CopywriterMedia Link Communications2005-2006Wrote commercials, wrote radio spots and folded thousands of CD cases.

Director of Media and Public RelationsJames Madison University Program Board2005-2006Made the 11PM news regularly and dealt with the demands of 15,000 students who all wanted to be entertained.

b.c. (before college) workSat children, camp couselored, and balloon sculpted my butt offfor a little pocket change.

Community theater’d just for the hell of it.

Jamie Fox Copywriter

Entertainment & Humor

Transcript of Jamie Fox Copywriter