Adam Reynolds Copywriter Portfolio

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    03-Dec-2014
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Copywriting portfolio for Adam Reynolds. Over nine years of creating award-winning work for major retailers Marshall Field's and Target. Freelance clients have included Pepperidge Farm, Friedman's Home Improvement, Strategic Fundraising, Lakes Area Real Estate, Southwestern Remodeling, and McDonald's (pitch for DDB, Sydney, Australia)

Transcript of Adam Reynolds Copywriter Portfolio

  • 1. ADAM REYNOLDS // COPYWRITER adam@adamreynolds.com 612.396.9369

2. DIVERSITY // TARGET FUNNYDIVERSITY.IM SO GLADLOOK BEYOND SKIN COLORIM NOT YOUWITHOUT IT WED HAVE TO GO AROUND SAYINGHOW A THING CALLED RACEHETEROGENEOUSNESS. AND THATS JUST HARD. NOT THROUGH IT. THATD BE GROSS.ISNT A COMPETITION AT ALL. IMAGINE IF WE WERE ALL THE SAME. CREEPY.Target.com/diversity All together now. Target.com/diversity Target.com/diversityTarget.com/diversity All together now. All together now.All together now. 3. PROHIBITION-INSPIRED WINE PACKAGING // 4. B2B INCENTIVE PROGRAM // TARGET // AGENCY: LITTLE & COMPANY 2008 Target Stores. The Bullseye Design, Bullseye Dog and Target are trademarks of Target Brands, Inc. All rights reserved. 078313 2008 Target Stores. The Bullseye Design, Bullseye Dog and Target are trademarks of Target Brands, Inc. All rights reserved. 068313 Want results? Turn to Target. The store everyone loves is here to make yourRedline it to Target. The store everyone loves is here to make your business better. Give business better. Target GiftCards are perfect for acquiring new accounts, recognizing SM Target GiftCardsSM to encourage test-drives, entice maintenance or sales, promote referral employees, up-selling program features, promoting loan referral bonuses or increasing loyalty. Visitprograms, recognize employees, or to just throw profits into overdrive. Visit Target.com/corporategiftcards or Target.com/corporategiftcards or call 1-800-5GIFTS5, and get ready to bet on red for black.call 1-800-5GIFTS5 to pull away from the pack. 5. Housing markets. Humidity. Hoopla. Theres alwaysAs always, safety first. And Target GiftCards a very SM some great reason for lagging sales. Why not just give close second. We know you care about your employees. something worth getting no matter what? Target So show them. Give Target GiftCards. Theyre the best GiftCards are the best way to help increase results, SM way to reward safety goals, recognize employees, entice get a better ROI, make your numbers, hit your marks,overtime or just give a nice little bonus at holiday time. nail the bottom line, or whatever business phrase youreTarget, the store everyone after. Target, the store everyoneloves, is here to make your loves, is here to make yourbusiness better and your business better.employees happier. Care for your employees as much as they care Want results? Turn to Target. The store everyoneabout others. Give Target GiftCards. They help loves is here to make your business better. TargetSM entice participation in healthy living programs, and GiftCards are the easiest way to motivate employees,SM make great gifts for the Doctor of the Year or Bestrecognize anniversaries, celebrate birthdays and Blood Pressure Guesser in your office. Target, theholidays, or just get the results youre after. So store everyone loves,look beyond the same old is here to make yourgifts and give them what employees proud ofthey deserve. their accomplishments. 6. BACK TO SCHOOL // MARSHALL FIELDS 7. CLUB WEDD // TARGET welcome welcome 8. SWEET HOME They bang around and make some sound, but you can always rely on quality pots and pans. And now is the time to upgrade your current collection. Turn to the sharpest knives to cut out prep time and make mealtime memorable.HAMILTON A new twist to the club chair. Dark brown, bi-cast leather and espresso-stained legs. 299.99 15-PC. FORGED PRO CUTLERY SET AVINGTON Classic pieces in a dark tobacco finish and antique nickel hardware accents. 25Hx48Wx19Dquot; 179.99. 25Hx22Wx18Dquot; 99.99. 61Hx24Wx14Dquot; 129.99. 20Hx39Wx21Dquot; 129.99.SONYSIGNATURE DISHNIGHT OUT 720p resolution, widescreen with 16:9 aspect ratio, two HDMI inputs and full digital video processor. 1,499.99 HOME Dinner plates, salad plates, bowls, salt & pepper, mugs and teapot. 1.99 to 19.99ONEIDA Five-piece service for four. Lifetime warranty. 39.99LIBBEY Sold in sets of 12. 19.99 BAKE OFF KITCHENAID Heavy-duty 300-watt motor and 67-point Planetary Mixing Action ensures thoroughmixing of ingredients. 4.5-quart stainlesssteel bowl, flat beater, wire whip and dough hook. 249.99 9. BRAND IDENTITY // LUST: A TEMPTING MARTINI AND DESSERT BAR Swallow ChowMENU: INSIDE MENU: OUTSIDE 10. COOTIE CATCHERMINT TIN COASTERS CONDOM CADDY BUSINESS CARD LUST{ A T E M P T I N G M A RT I N I A N D D E S S E RT BA R }{ 6 9 WA S H I N G TO N AV E N, M I N N E A P O L I S, M N 5 5 4 0 1 }{612. 867. 5309} {LUSTI NI . COM } 11. PARENT SURVIVAL KIT // TARGET // AGENCY: CATALYST // The Minneapolis Show, Merit // AIGA Minnesota Design ShowHOW TO SURVIVE THE SHOWER BRING IT TAKE CARE OF YOURSELF, WILL YA? It takes more than soap and water to get you clean in college.With a little planning and ingenuity youll have rinsing andTop 10 items for a smooth move.With all the hustle and bustle of moving to college, its easy to repeating down to a science. Follow these steps to make sureoverlook the important things. Like your life. Target PharmacyBooks and supplies are great, but smart college students SMyour experience is more than lukewarm:makes transferring your prescriptions to any store a snap.wouldnt be caught without these 10 simple lifesavers.1. If you see a shower stall with a door, use it. Community showersHERES WHAT YOU DO: 1. Deodorant. Find friends, not flies.are fun and all, but no one wants to be stuck showering next1. Visit Target.com/pharmacy 2. Noise-canceling headphones. Rock out or lock out your roomie.to a gorilla.2. Click on Prescription Transfer 3. Digital camera. Dont blink. Snap.2. Soap belongs in your hand or hanging nicely on a rope. If it hits3. Fill out the simple online form 4. iPod. Meet your new study buddy. the floor, leave it. Dorm showers havent been cleaned since HOW TO DO YOUR DISHES 5. Mouthwash. For times of 24-hour morning breath.they installed the tile. If then.Prescriptions can be picked up at the Target store nearest 6. Energy drinks. 3 am comes so dang early.3. Two words. Flip. Flop.IN THE BATHROOM SINK HOW TO AVOID THE FRESHMAN 15 THEyour campus. 7. Febreze. Freshen up your dorm. Just spray odors away. 4. Listen for feet and keep your towel nearby. Bathroom pranks COUNTDOWN 8. Shower caddy. A clean solution for shower supplies.often include stealing of the towel forcing you to leave cold,And forget about an apple a day. Join the Target Pharmacy College is for growing up, not out. And if youre not careful, the9. Jump drive. Save often. It just takes one klutz in theIts not like you can bring your dirty dishes home for yourwet and as nature intended, but you did not.Rewards program and well give you 10% off a day of shoppingcomputer lab. Freshman 15 will rear its fat head right around 3rd semester.parents. Its time to get creative. All you need are a fewTO COLLEGEat Target with every 10th prescription purchase made on your10. Electric surge protectors. Real-life scenario: 10 high-tech toys. So if you still want to get recognized at your next high schoolsimple things: Dirty dishes, water, dish soap, scrub brushTarget RedCard.1 outlet. reunion, follow these seven simple rules.and the bathroom sink.1. Beware of the buffet. Most cafs let you eat until you explode. Dont.1. Disinfect the sink. Use some elbow grease and a lot 2. Pizza is inevitable. But dont be so clich. Try the salad bar at of cleaning products.least once a semester. Easy on the bleu cheese, of course.2. Fill sink with warm water and add dish soap. 3. Trash the trackpants. Jeans dig in, letting you know when3. Scrub away. Start with the little least dirty dishes first. Nastyto stop eating. ones should sit and soak.A2Zs oF TxT MSGsHOW TO GET READY IN UNDER 5 MINUTES 4. Watch what you drink, no seriously. Empty calories add up4. If youre lucky enough to have two sinks, repeat step 1 andas quickly as the ticks on your scale. Water is your friend. fill with clean water. Use this to rinse your soapy dishes. 5. Eat six small meals a day. Metabolism goes up, your waistline5. Ask your roomie to dry, or use the hand dryers if you have them. 8 am classes are unavoidable. So is sleeping through yourKids are hard to understand especially now. In our fast-pacedgoes down. Low-fat energy bars between classes keep you awake6. Ta-dah! You should be set for another semester.world of cell phones and PDAs, abrv8ions make it EZer for alarm. Dont go running to class all crusty-eyed. Memorizeand alive.messages to get aX. So study up on the txttotal transaction discounts and does not apply to 10%these GiftCards,hints and youll be set for the next four years.*Subject to Target Pharmacy Rewards program rules. savings cannot be combined with talk. Its timepurchases of quick gift certificates, other 6. Exercise. Need incentive? The free gym is usually loaded with to show your student you know W? theyre talking about: purchases at Food Avenue , Target Commercial Interiors , mail or purchases at Target.com, SMsexy singles.phone orders, account payments, prescription drugs paid for by government programs, alcoholic beverages, or where otherwise prohibited by law, and may not apply to some partner SNOOZE BAR: Dont hit it. 7. Suck at sports? Join an intramural league and have fun withbusinesses and some grocery items, including dairy products. Offer not valid in AR, NJ, NY,