AbdulrahmanCreative Copywriter Portfolio

Resume 1 - 2

Project 01 3 - 6"UNDERGRADUATE PROJECT"

Project 02 7 - 12"#I _ INVEST"

Project 03 13 - 16"SOCIAL MEDIA CAMPAIGNS"

Project 04 17 - 18

"PUBLICATIONS & BROCHURES"

Coming up

HELLO, MY NAME IS ABDULRAHMAN HESHAM.

PERSONAL INFORMATIOND.O.B 08.11.1991NATIONALITY EgyptianPLACE OF BIRTH Egypt - CairoMILITARY SERVICE CompletedLANGUAGE Arabic - Mother tongue English - Fluent

EDUCATION

2009 Al Najah International School - United Arab Emirates - Abu Dhabi. International General Certificate for Secondary Education (IGCSE).

2014 The British University in Egypt (BUE) in Partnership with Loughbrough University in London. Bachelors in Business Studies - Marketing.

CONTACTMOBILE +97150-722-3594E-MAIL a.hesham91@hotmail.comWEBSITE Abdulrahman Hesham.wordpress.com

SOFTWARE SKILLS

Excellent command of MS Office.SPSSGeneral knowledge in Adobe (Photoshop, InDesign & Illustrator).Prezi

WORK EXPERIENCE

1

Sept 2015 - Current Cairo, Egypt Senior Marketing Executive, Proper Move Real Estate Consultancy

• Preparing marketing plans based on analysis and studies of the real estate market.• Preparing scripts for Ads, and monitoring campaigns.• Breakdown marketing plans into simple tasks, and lead the marketing teams through them.• Coordinate and manage the relationship between the company and its partners (Advertising agencies, exhibitions and events agencies, etc.)• Overlook the execution of all marketing materials including (Website design, social media, print, booth designs, etc.)• Training and managing new marketing employees and help develop their skills.

May 2014 - Feb 2015 Cairo, Egypt Junior Marketing Executive, Proper Move Real Estate Consultancy

• Joined the company as it established. • Conducted research about the Egyptian real estate market, competitors and the development over the years.• Created the company profile.• Interviewed, and supervised agencies to outsource some of the work to (Web development, graphic design, CRM, etc.)• Created social media accounts and content.• Created presentations and print material as sales aid.

Full-time and part-time work experience pre-graduation.

July 2012 - April 2014 Cairo, Egypt Real Estate Property Consultant at Assets for Development

Jan 2010 - June 2012 Cairo, Egypt Ushering and supervising many commercial events for multiple BTL agencies.

Extracurricular activities.

• Co-Founder of “Business students’ community”. A club that organized events related to the business world, economical issues, etc. The club also participated in a number of national and international business competitions.• A member in SIFE (now enactus) new projects team.

2

01

Client: Simply Food.

Brief: This was a group project for my IMC course in college. The brand was assigned to my group and our task was to create a full campaign with a pre-set budget and a specific message that the real owner asked us to abide by. Groups competed and were judged on their ideas, creativity, ability to deliver the message clearly and sticking to the budget.

Spoiler Alert… We won!!

Contribution: Concept, Copywriting, co-directing.

Note: The video ad was shot, edited and presented in less than

24 hours (Don’t hold it against me, please.)

3

Undergraduate Project

Slow romantic

music starts playing

while a guy is getting

dressed up. The guy lights the

candles on the dining

table.

Places a box of Simply pasta on his date’s plate.

Like a gentleman, he pulls the

seat and make sure his date is comfortable.

He sits down facing his date.

He sets the table and

places a box of Simply

potato on his plate.

The guy looks more, and more nervous as

he get ready for the date.

He quickly checks a fancy gift box, then

puts it carefully

back in his pocket.

4

Pulls out the fancy gift

box from his jacket.

The girl looks

confused.

A close up on the

Simply potato box as he keeps eating while she leaves.

Fade out to the logo and tag line “Simply, can never be a one night

stand”.Simply, can never be a

one night stand.

The guy turns around

before she leaves and

ask her whether she is going to

eat her Pasta.

The guy immediately

dig in his box of Simply

potato with a huge smile on his face.

The girl gets overly

excited that he got her something.

He opens the box and pulls out a silver fork

and a silver knife. The girl

gives him a disgruntled

look and gets up to leave.

(Music changes from slow romantic soothing music, to Adam Sandler singing “Somebody kill me please” from the movie

Wedding Singer.)

5

To communicate how simple yet sophisticated this brand and its products are, I decided to go with a very modest concept. A piece of farfalle pasta was drawn using just the word"Simply" but translated in more than 50 languages. This ad was inspired by the divers, multinational recipes that Simply's menu was built upon.

6

02 Client: Proper Move real estate consultancy.

Brief: The artwork you are about to see next is a part of a campaign called “I_invest”. This campaign was created in the middle of the economic turbulences in Egypt. In this campaign we aim to shatter the public stereotype about investment and the investor (Expensive suits, big cigars, and limousines). Proper Move, in this campaign, invites everyone to start investing, not only money, but also to invest in their talents, families, education, health and so on.

Contribution: Concept and copywriting.

7

“#I _ INVEST”

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12

03 SOCIAL MEDIA CAMPAIGNS

Client: Proper Move real estate consultancy.

Brief:What you are about to see are samples from different social media campaigns published mainly on the company’s Facebook page.

Contribution: Proper Move real estate consultancy.

13

Real estate social media accounts have a hard time keeping audience interested in their content unless there are new projects up for sale. As a way of ensuring that our followers maintain interest in our content and also to serve the company image as a consultant, I created a series of real estate news updates . The series continued to be published for a while and received an above average response from page visitors.

14

When a real estate agency advertises a new project or post their high-end listings on social media a lot of people shower these posts with jokes and mockery about the high prices and tight payment plans. Instead of defending the market prices and justifying the increases we embraced the mockery and created a series called “Old News”. In these posts we share with the audience vintage real estate ads with real, but, ridiculous asking prices.

15

This started as just a series of posts giving audience pointers about real estate purchasing. Later on the phrase “Don’t buy alone” became the title of a separate campaign which aspires to educate real estate shoppers on the importance of hiring a consultant and the benefits of having specialized help when it comes to such big purchases. “Don’t buy alone” later became an unofficial slogan for the company.

16

04

Client: Proper Move real estate consultancy.

Brief: Following, you will find the covers of the company profile, brochures and publications that I wrote for the real estate companyContribution: Concept and copywriting.

17

Publications

&

brochures

1- Residential and vacation homes booklets: These were created as a tool to help the sales people as well as the clients. The booklets contain all the data needed in a sales presentation starting from a map of each area all the way to the details of each project.

2- The Newsletter: A publication created to update readers on everything related to real estate, also host research and articles from economic researchers, experienced professionals, home fashion experts and etc.

3- Company profile.

4- Publications that my work was featured in.

18

“Writers AREN’T people exactly. Or, if they’re any good, they’re a whole

lot of people TRYING so hard to be one person.”

F. Scott Fitzgerald