JAM – KPO Services – Agriculture –

VIA CALL CENTRE & CRM - KisanDOST

Presentation For : Agri Input Companies

JAM - KisanDOST Presentation Structure

About JAM

Preview to JAM’s Service Offerings

Information Coverage in Agriculture

Agronomy Topics

Sample Crop Query

Case Study

Critical Success Factors – Generic

Potential Use Cases

Demo CRM Login Credentials

Indicative Client List

JAM - KisanDOST About JAM

• Multi – Lingual (9 Language Covered)

• CRM Based Engagement

• Auto Dialer

• Call Recording

• Dealt with clients across sectors (BFS / Auto / Retail / HealthCare / Consumer Durable etc.)

• Knowledge of Agriculture Domain / B. Sc. Agri

• Doctors to Farmers on Phone

• KisanDOST enriched by

Crop Calendar & Management

Disease and Insect Attacks Inputs

Commodity Prices & Weather

• Based out of Mumbai (50 Seat Centre)

• Facility within 2 min walk from Rly station

• 10+ Years of BPO Experience

• In house Training Facility

• Founder – Alok Mantri. (BE & MBA); Followed by 5 Years Work Exp with TCS - eServe.

KPO Partner

General

BPO Setup

JAM

JAM - KisanDOST Service Offerings

JAM

• Full – Fledged CATI Operations

• Partner with client, right from Program Objective, Sampling, Questionnaire Design, Conducting Recorded Telephonic Interviews, Report Preparation.

• Churning - Cross Sell/Up-Sell to clients existing customers / prospects

• Fresh – Reference Seeking / Online / Industrial Directories

• Incentive Transfers – CRP / Talk time

• Toll Free No.

• Hunting Facility (Any no. of parallel lines can be configured)

• Query Management. Email / Chat Support.

• Focus on Training & Knowledge Management.

Lead Generation

Inbound / Help Desk Bulk SMS Service

Market Research

• Text / Voice SMS

• English / Vernacular Language SMS

• IVR SMS

• Audio Clip Development

• SMS Short Code

JAM - KisanDOST Information Coverage in Agriculture

Farmer Enquiry Area JAM Capability Specific Source

Agronomy practices Detailed Coverage Refer Next Slide

Crop growth regulator Detailed Coverage http://www.cibrc.nic.in/muppgr2012.doc

Sowing & harvesting period Detailed Coverage http://nfsm.gov.in/nfmis/RPT/CalenderReport.aspx

Organic farming Tips NA

Seed selection Tips NA

Irrigation Tips NA

Mandi RATE Detailed Coverage http://agmarknet.nic.in/profile/profile_online/combo3.asp

Mandi Profile Detailed Coverage http://farmer.gov.in/marketprice.html

Weather Detailed Coverage http://www.indiaweather.gov.in (5 day forecast is available)

Crop query Yes Refer Next Slide

Farm machinery Tips NA

Government Policies for Farmers Building Up NA

Insurance Yes ICICI Bank will feed in necessary details

About loan Yes ICICI Bank will feed in necessary details

JAM - KisanDOST Agronomy Topics

Agronomic practices Sub Topics

Field preparation Ploughing, Harrowing, Leveling

Sowing/planting Spacing, Seed rate

Nutrient /fertilizer application NPK, Zn, Sulphur etc.

Intercultural operation Weeding, tagging, earthing etc

Irrigation

Pest management Disease, insect, weed management

Harvesting

JAM - KisanDOST Sample Crop Query - 1

Case Categ

ory

Farmer

query Symptoms Picture Probing done by JAM Solution Offered by JAM

Benefits to

Farmer

Case

I

Crop

Care-

Pest

attack

Thrips

in Onion

What exactly seen in

field?

Small insect seen on

leaves?

Is there yellow/Silvery

blotches on leaves?

Browning of leaves tips?

Upward curling of leaves?

Its thrips attack, Spray LAMBDA-

CYHALOTHRIN 5% EC, 300 ml in

300-400 L water/2.5 acre,

repeat after 5 days OR

OXYDEMETON – METHYL 25% EC

1200 ml in 500-1000 L water/2.5

acre, repeat after 10 days OR

Spray dimethoate 30% EC @ 500

ml in 500-1000 Litres of

water/2.5 acre.

Helps in Timely

control of pest.

Prevent crop

loss.

Helps to

increase in

yield.

Case

II

Crop

Care-

Diseas

e

Alternar

ia leaf

spot in

Brinjal

Is there irregular spot on

leaves?

Have you seen spot with

concentric rings? Dropping

of severely affected

leaves?

The infected fruits turn

yellow and drop off

prematurely

On affected fruits seen

large deep seated spots?

The infected fruits turn

yellow and drop off

prematurely

Its due to fungal infection if

plant is severely damaged then

remove and burning of affected

plant debris.

Spray Zineb 75% WP @ 600-800

g in 300-400 l of water per acre

or Carbendazim 50% WP @ 120 g

in 240 l of water per acre.

Crop was

heavily

damaged so

solution helps

in control of

disease.

Prevent farmer

from yield loss

Farmer got

good return

from same

field

JAM - KisanDOST Sample Crop Query - 2

Case Categ

ory

Farmer

query

Symptoms

Picture Probing done by JAM Solution Offered by JAM

Benefits to

Farmer

Case

III

Crop

Care-

Pest

attac

k

Stem/St

alk

Borer

attack

in Corn

Have you seen yellowing

n drying of upper leaves

or plant whorl.

Ragged irregular holes

seen in the newly

unrolled leaves?

Newly appear shoot can

easily pull out?

'Dead heart' symptoms

seen in field?

Its stem/stalk bore attack, For

Before 15 DAS and whorl is not

properly open then spray

Quinolphos 25EC @1ml/lit OR

100ml/100lit of water per

acre. OR For after 15 DAS use

Carbofuron 3%CG @3-4

granules/plant OR 3-4Kg/acre.

Helps to

severe

damage of

crop.

Prevent crop

or yield loss.

Helps farmer

to take good

yield.

Case

IV

Crop

care-

Nutri

ent

Defici

ency

Redden

ning in

Cotton

When you irrigate the

field? Is there any

sucking pest attack on

plant? Reddening

in plant is in upper

leaves OR lower leaves?

Have you applied

magnessium in field?

Reddening of older

leaves or leaf veins

remains green?

Its magnessium deficiency, for

immediate recovery spray

500gm Magnessium sulphate +

500gm NPK 00:52:34 in 100 lit

of water per acre and soil

application of 25-50Kg/ha

magnessium sulphate.

Helps the

recovery of

crop.

Helps in

quality of

cotton.

It gives good

rate to

farmer.

JAM - KisanDOST Case Study

Client Leading Agriculture Input Provider

Technology

- JAM CRM is integrated with Client CRM via API. Hence,

Processed data from JAM's CRM is synched with client’s

CRM on daily basis

Database Cleaning

- Key fields in database are validated / populated by

engaging farmers via outbound calls

- ST / District / Tehsil / Village are being populated via

Dropdowns and hence eliminating spelling errors.

Lead Management

- The entire funnel, right from lead identification to

closure is being managed.

- Leads are shared with Territory Managers, as per Product

and geography.

- Follow-up is done with TM for lead status and closure.

(WIN/LOST Cases)

JAM - KisanDOST Case Study

Managing Interventions

- For a given sowing date, and crop combination, JAM's

CRM Platform gives a schedule of the farmer needs across

the crop lifecycle.

- JAM's agent screen is populated with intervention

information as per milestone achieved. Agent can then

engage farmer and advice / generate requirement.

Agronomy Solutions

- JAM has a team of Agri graduates to capture agri related

issues on farm faced by farmers

- This expertise helps to understand crop related stress

and provide 1st Level Solution. (Team also gets pictures of

leaves, fruits etc. on Whatsapp from farmers)

- If 2nd level help is required, KMT of client is

approached.

JAM - KisanDOST Critical Success Factors - Generic

1. Proper allocation of source to leads. It would be critical to measure and track all leads that this program generates.

• Recommendation: Lead Source field should be a non-editable field for most of the profiles using the workflow platform

2. Getting access to relevant databases.

3. Proper Support From Sales Team.

• Recommendation: JAM will follow-up with sales team on leads shared and seek feedback. If required, it will also give reminder on GOOD cases.

JAM - KisanDOST Potential Use Cases

1. Quick Phone Based quantitative studies (Administering a

structured questionnaire to respondents on phone and registering their feedback in our CRM)

2. Data Enrichment and Digitization. (Data collected by field

events are checked and validated and a central repository maintained)

3. KPO partners. (Addressing farming related queries of customer base.)

4. Generating Fresh Leads. (By tracking their product requirement

needs and thereby credit needs of a farmer)

5. Handling Product Complaints (Giving patient hearing to farmers

and advising them on better product performance measures)

JAM - KisanDOST Road Map - KisanDOST

1. Front End Mobile App (This App will be used by Sales Team of Client

Organizations and will be used to track open leads / update lead status / add customer etc.)

2. Content for Government Policies.

3. Agent Quality Score via Customer Feedback (A SMS will be

send to customer and he can respond to agents on a scale to 1 - 5)

JAM - KisanDOST Indicative Client List

JAM - KisanDOST Demo CRM Login Credentials

Url http://clientdemo.crayoninfotech.com/crm/auth

User Name admin

Password demo123#

JAM - KisanDOST

Thank You.

• Alok Mantri • alok.mantri@jamoutsourcing.com

• 9322138350