Jake Godgart - Marketing Overview
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PROFESSIONAL AND ACADEMIC EXPERIENCE WORK EXPERIENCE SKILLS AND ACTIVITIES Strategic Planning > Calculated total available market and gauged market validation to develop go-to-market strategy cookbook for Autotask to expand into adjacent markets targeting 10,000 new partners and estimate over $300K MRR > Assisting in the design for routes to market and initial sales outreach to achieve vertical penetration targeting technology vendors ranging from start ups to Fortune 100 and industry associations > Created market entry plan for ChannelEyes to target the Telecom dealers industry; increasing the TAM by more than 20% > Researched, assessed and recommended new product offering for Kraft BelVita Breakfast Biscuits by conducting industry, competitive, market segmentation, and product research and analysis to create detailed marketing plan and presentation for Senior Marketing Strategy Capstone course > Conducted company analysis and developed creative strategic plan to increase Netflix revenue and attain new video content to offset recent customer loss for Senior Strategic Management Capstone course Product Launch And Execution > Increased Channeltivity inbound lead generation by 40% using Hubspot CMS, social networking, blogging, search engine optimization, listings in directories, developing Channeltivity LinkedIn Community and establishing a Channeltivity recommended partner directory > Sales outreach to existing customers promoting new add-ons for Autotask though telemarketing and direct selling at a premier trade show; exceeded education seminar registration goals by 10% and company lead generation expectations by 20% > Sourced high potential leads to increase sales pipeline using LinkedIn, email, and cold calling targeting strategy to introduce ChannelEyes products to IT Channel Marketing team leads Product Development > Created research due diligence report on Autotask’s newly acquired VARStreet E-Commerce product including competitive analysis, consumer analysis, SWOT analysis and assembled ranked product enhancement requests attained from customer feedback > Presented findings and suggested solutions to members of the VARStreet team and executive management to help align the product roadmap with customer demand and improved user experience > Conducted quality assurance testing for both Autotask’s platform and the ChannelCandy mobile application Experience in a Start-Up Environment > High involvement with several startups from seed to mid-size with cross departmental experience in sales, marketing, quality assurance, customer service, strategic planning and business development > Created business plans, product plans, white papers, presentation decks, and elevator pitches > Pitched, developed, and presented RevThis! visual collaboration software business concept at StartUp Weekend - Tech Valley > Compiled due diligence documents for prospective investment Computer Skills Microsoft Office Suite Adobe Photoshop Adobe Illustrator Adobe In-Design SalesForce CRM Albany, NY Looking to relocate and willing to travel [email protected] (518) 469-4472 linkedin.com/in/jgodgart EDUCATION Ithaca College BS: Business Administration Concentration: Marketing, Minor: Legal Studies Graduated in 3 years (Aug 2009 - May 2012) Majority of semesters 18 credits, GPA: 3.1/4.0 Carl Sgrecci Scholarship in Business Prestige Scholarship Business Idea Competition Runner Up - Software (2011) ChannelEyes, LLC Freelance Marketing Consultant Jan 2012 - Present Channeltivity, LLC Marketing Specialist - Intern June 2011 - Sept 2011 Autotask Corporation Strategic Initiatives/Market Development - Intern Dec 2010 - Jan 2011 Vendor Coordinator/VARStreet Customer Advocate - Intern May 2010 - Aug 2010 Junior Channel Representative - Intern May 2009 - Aug 2009 QA tester/Administration/CRM Cleansing/Lead Processing - Intern June 2005 - Sept 2008 JACOB GODGART Aspiring marketing professional interested in joining an innovative company with a passionate team delivering influential products and services. As a result of my skill, experience and education I am capable of developing and executing strategic marketing initiatives to increase brand equity and drive business growth using inbound, field and integrated marketing communications. Exposure to business and start ups since an early age - a hustler who enjoys problem solving and overcoming challenges to build a business and brand from an idea into a reality. Activities Ithaca Business School: Peer Advisors, Deans’ Hosts, Tour Guide, Regional Networking Coordinator, Professional Development Leader (Part Time), IC Club Soccer Accolades 3 time NYS Science Olympiad Champion 2 time NYS Science Olympiad Runner Up EGCSD Education Foundation Award Spotlight on Youth Award and Legislative Resolution NYS Lottery Leaders of Tomorrow Scholarship
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Transcript of Jake Godgart - Marketing Overview
PROFESSIONAL AND ACADEMIC EXPERIENCE
WORK EXPERIENCE
SKILLS AND ACTIVITIES
Strategic Planning
> Calculated total available market and gauged market validation to develop go-to-market strategy cookbook for Autotask to expand into adjacent markets targeting 10,000 new partners and estimate over $300K MRR
> Assisting in the design for routes to market and initial sales outreach to achieve vertical penetration targeting technology vendors ranging from start ups to Fortune 100 and industry associations
> Created market entry plan for ChannelEyes to target the Telecom dealers industry; increasing the TAM by more than 20%
> Researched, assessed and recommended new product offering for Kraft BelVita Breakfast Biscuits by conducting industry, competitive, market segmentation, and product research and analysis to create detailed marketing plan and presentation for Senior Marketing Strategy Capstone course
> Conducted company analysis and developed creative strategic plan to increase Netflix revenue and attain new video content to offset recent customer loss for Senior Strategic Management Capstone course
Product Launch And Execution > Increased Channeltivity inbound lead generation by 40% using Hubspot CMS, social networking, blogging, search engine optimization, listings in directories, developing Channeltivity LinkedIn Community and establishing a Channeltivity recommended partner directory
> Sales outreach to existing customers promoting new add-ons for Autotask though telemarketing and direct selling at a premier trade show; exceeded education seminar registration goals by 10% and company lead generation expectations by 20%
> Sourced high potential leads to increase sales pipeline using LinkedIn, email, and cold calling targeting strategy to introduce ChannelEyes products to IT Channel Marketing team leads
Product Development
> Created research due diligence report on Autotask’s newly acquired VARStreet E-Commerce product including competitive analysis, consumer analysis, SWOT analysis and assembled ranked product enhancement requests attained from customer feedback
> Presented findings and suggested solutions to members of the VARStreet team and executive management to help align the product roadmap with customer demand and improved user experience
> Conducted quality assurance testing for both Autotask’s platform and the ChannelCandy mobile application
Experience in a Start-Up Environment
> High involvement with several startups from seed to mid-size with cross departmental experience in sales, marketing, quality assurance, customer service, strategic planning and business development
> Created business plans, product plans, white papers, presentation decks, and elevator pitches
> Pitched, developed, and presented RevThis! visual collaboration software business concept at StartUp Weekend - Tech Valley
> Compiled due diligence documents for prospective investment
Computer SkillsMicrosoft Office SuiteAdobe PhotoshopAdobe IllustratorAdobe In-DesignSalesForce CRM
Albany, NY Looking to relocate and willing to travel
[email protected] (518) 469-4472 linkedin.com/in/jgodgart
EDUCATIONIthaca CollegeBS: Business AdministrationConcentration: Marketing, Minor: Legal StudiesGraduated in 3 years (Aug 2009 - May 2012)Majority of semesters 18 credits, GPA: 3.1/4.0
Carl Sgrecci Scholarship in BusinessPrestige ScholarshipBusiness Idea Competition Runner Up - Software (2011)
ChannelEyes, LLCFreelance Marketing Consultant Jan 2012 - Present
Channeltivity, LLCMarketing Specialist - Intern June 2011 - Sept 2011
Autotask CorporationStrategic Initiatives/Market Development - Intern Dec 2010 - Jan 2011Vendor Coordinator/VARStreet Customer Advocate - Intern May 2010 - Aug 2010Junior Channel Representative - Intern May 2009 - Aug 2009QA tester/Administration/CRM Cleansing/Lead Processing - Intern June 2005 - Sept 2008
JACOB GODGART
Aspiring marketing professional interested in joining an innovative company with a passionate team delivering influential products and services. As a result of my skill, experience and education I am capable of developing and executing strategic marketing initiatives to increase brand equity and drive business growth using inbound, field and integrated marketing communications. Exposure to business and start ups since an early age - a hustler who enjoys problem solving and overcoming challenges to build a business and brand from an idea into a reality.
ActivitiesIthaca Business School: Peer Advisors, Deans’ Hosts,Tour Guide, Regional Networking Coordinator, Professional Development Leader (Part Time), IC Club Soccer
Accolades3 time NYS Science Olympiad Champion 2 time NYS Science Olympiad Runner UpEGCSD Education Foundation AwardSpotlight on Youth Award and Legislative ResolutionNYS Lottery Leaders of Tomorrow Scholarship
