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Amirul KhairDhinda Trijayanti VitrianiRatri Ika PratiwiSalena Nur Adinda

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Overview Company Proile

!ain Strate"i# I$$ue %&pandin" to 'S

Theoreti#al Appli#ation !ana"ement Impli#ation$

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Iri$h #lothin" retailer0 1randed a$ Penney$ in Ireland

3ounded 1y Arthur Ryan0 in 4une (-)-2

Oer a diver$e ran"e o produ#t$ at the low #o$t end o the

!ore than .-5 $tore$ a#ro$$ %urope2

CO!PAN6 PRO3I7%

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3irm Spe#ii# Advanta"e$ 83SA$9

Superior$tore it

Cheaperprodu#t$0

late$ta$hion

7e$$Adverti$ement

Needed

%#onomi#Pri#in" Poli#y

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!ain $trate"i# i$$ue

%&pandin" to 'SA

Theoreti#al Appli#ation

'pp$ala !odel

A$$e$$in" Country Attra#tivene$$

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7/17http$:;;www2youtu1e2#om;wat#

https://www.youtube.com/watch?v=NGWbSv2NY7Mhttps://www.youtube.com/watch?v=NGWbSv2NY7M

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'pp$ala !odel

3ir$t "ained e&perien#e o their dome$ti# m

(-)-

3ir$t Storein Du1lin

Openin" another+ $tore in one

year

+ year$ in

dome$ti#market0 move$

to near1y market

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'pp$ala !odele"an to operate a1road in a near1y market0 and then

penetrated ar away market$

1973, moves to UK

2006, expanding to Europe

2015, expanding to US

.55)0 Spain

.55*0 TheNetherland

.55-0 Portu"alE >ermany

.5(,0 Au$tria

.5(+0 3ran#e

Dire#tly e$ta1li$hed wholly owned or majorityBowned o

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A$$e$$in" Country Attra#tivene$$

-

Country Ri$k$- !arket Opportunitie$

- Indu$try Opportunitie$

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Country Ri$k$

%#onomi# Ri$k$ involved

- Sharp ri$e in e#onomi# "rowth or $e#ond Fuarter 8up to ,2@

- Reported to 1e ,2@ up to .2,

- Stron" dome$ti# demand

- Con$umer $pendin" at ,2( 8e&pe#ted: .2-9

Sour#e: Reuter$

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!arket Opportunitie$ : 'S Retail Indu$try

TwoBthird o the 'S >DP #ome$ rom retail#on$umption

Total retail $ale$ in 'S G.. Trillion in .5(+2

Total annual '2S2 retail $ale$ in#rea$ed 1y +0/

1etween (--, to .5(/

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Indu$try Opportunitie$

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!ana"ement Impli#ation$ Primark mo$t likely will 1e $u##e$$ in 'S

B It i$ well pla#ed or the ir$t $tartB Their produ#t$ are ollowin" the late$t trendB Very "ood pri#e propo$ition

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TANK 6O'HAN6 '%STIONS