Isha Gupta

T: +91 98100 77712 | E: isha.9999@gmail.comA: M-2/29, DLF Phase-2, Gurgaon | DOB: 05/05/1983

Digital Marketing Brand & Consumer Strategy Marketing Insight ConsultingCampaign Management Industry Research Content ManagementSocial Media Management Client Acquisition & Management Turnkey Client Consulting

SOCIAL MEDIA MARKETING & BRAND STRATEGY EXPERT

All aspects of social media management, campaign building, content management, client acquisition and management, digitizing offline activities, graphic management

Extensive experience in market studies, consumer analysis, competitive analysis, brand strategy and overall project management

Very strong presentation skills and report making required for effective client servicing Over 5 years of experience in team hiring, management and training Experience across industries including NGOs, NPOs, CSR arms of corporates, personal care,

cosmetics, pharmaceutical, oil & gas, etc

Career History

HALABOL TECHNOLOGIES PVT LTD.

Halabol.com is an online media platform supporting social issues and initiatives through various online tools including NGOs, campaigns, petitions, events, etc. (www.halabol.com)

Director, Marketing & Business Operations (Aug 2011 - Oct 2014)

Over 3 years of experience in social media marketing and campaign strategy designing and execution

Handled a portfolio of clients and their social media requirements across social networks including Facebook, Twitter, Google Plus, LinkedIn, etc

Designed, strategized and executed end-to-end social media campaigns aimed at brand creation and brand marketing

Created and executed digital marketing strategy for the company and its clients Handled content management & strategy, graphic requirements for each campaign Executed client acquisition, servicing and management Managed business operations and expansion strategy Serviced the social sector including NGOs, NPOs and CSR arms of corporates Experience in managing a start-up and its operations

THE SMART CUBE

The Smart Cube is a global consulting services firm that delivers customized, high value business and marketing research to more than 200 large corporations. (www.thesmartcube.com)

Assistant Manager (Jan 2007 – Sep 2010)

Over 4 years experience in market studies, consumer analysis and brand strategy Successfully delivered complete, customized and timely project solutions for multiple

clients, gaining valuable insights into varied market, consumer and brand dynamics Delivered superior and meaningful project analysis, through daily client interactions and

understanding of objectives, brands and consumers Managed extensive primary and secondary research projects, to extract strategic

business/brand parameters Serviced industries including personal care, cosmetics, food & beverage & pharmaceuticals Managed and trained a team of analysts required for report preparation

Skills

Microsoft office (presentations, number crunching, charts, statistical data) Proprietary databases such as OneSource, Bloomberg, DialogPro, Lexis Nexis, and Kompass Digital tools such a Facebook, Twitter, Google Plus, Instagram, LinkedIn Digital analytical tools available online such as Tweetdeck, HootSuite, etc

Projects

Fundraising campaign for an acid attack victim Diwali campaign for Milaap requiring people to donate cracker money for Solar

Lighting project in a rural area Organ Donation event for Mohan Foundation involving famous Indian Ocean band Children campaign with Unicef and Protsahan involving Amitabh Bachchan as brand

ambassador Uttarakhan relief campaign with 350.org Justice in Srilanka initiate with Amnesty International The media buying and planning industry in US, Europe and Asia regions for a global

pharma and FMCG company Caps and Closures market in Europe for a global cosmetic brand Liquid Refill Packaging market in Europe Beauty and Facial industry for a global cosmetics brand Quick Service Restaurant market in Argentina and Russia for a leading fast-food chain

Education

Post Graduation : MBA in Finance and Marketing from IILM, Delhi in 2007 Graduation : Delhi Univ - BA Hons. Mathematics from Sri Venkateswara College in 2004Senior Secondary : CBSE - The Mother’s International School, Delhi in 2001

Isha Gupta

T: +91 98100 77712 | E: isha.9999@gmail.comA: M-2/29, DLF Phase-2, Gurgaon | DOB: 05/05/1983