Welcome to my world

Isha Tikku

This is a compilation of some of my second year work at uni. I chose these particular briefs as they represented my skills the best. This portfolio consists of industry led briefs, including one for JD sports, Umbro and the last one a rebranding project for international

companies in India. I would love to get into Fashion features writing, but because we didnt have as many projects to show my skills in the specific area, i chose the ones who show my

Adobe Photoshop, Adobe Iluustrator and Adobe InDesign skills.

Introduction

Contents1.FM022- Umbro project2.Brief- Umbro project3.FM2026-Online De-velopment & practice4.Brief- JD sports5.JD sports brief contd.6. JD sports brief contd.7. JD sports brief contd.8. JD sports brief contd.9.

Umbro Project

FM2022

The Umbro Brief

Classic-Modern-Future

Classic

Isha Tikku

The Cuff of the jacket is stretch, nylon, heavy-weight ribbing cuff. It is the same color as the sleeve.

The waistband of thejacket is made out of the same material asthe cuffs, and the same color is used to matchthe cuffs.

The pockets are placed on the front of the jacket.They are internal pocketsand are red in color, to make them pop out more on red.

The text (Umbro)is placed on the leftbreast of the jacket

The Umbro logohas been placed on the right breastof the jacket

Two lines going down from the shoulder to the cuffadd a sporty feel tothe jacket.

The text is placed at the back of the jacket, the fontused is depicting ‘Vintage’ ,which was chosen as thetheme for the designs.

The neck label is red in color too, to match thejacket sleeves.

Umbro Umbro

The graphic of the eiffel towar was used right behind the umbro logo as i thought that it depicted vintage theme well and this ininspira-tion was taken from the boards.

We had to examine trend information relating to Autumn/Winter 2012 through focused research from a variety of sources, and carefully select one theme, which appeals to us from the three presented.

1. Classic2. Modern3. Future

Develop the theme by researching surface texture or pattern, trims/details, graphics, photography and finally colour palettes. These may emerge from exist-ing AW2012 trend themes.I chose classic because i have always like Vintage and Retro as themes and wanted to explore more into these.

JD Project

FM2026

Show us what you got, and win a free pair of Adidas 4 Element Hip-Hop Shoes !!

Put your break dancing shoes on,and get recording! Send us yourvideos and win a pair of Adidas 4element Hip-Hop Shoes!800 pairs tobe won! Send them to-www.jdsports.co.uk/competitions.

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Go To The Website

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Get Your Street On!!

Online marketing is growing and evolving faster than any form of promotion at the moment with brands and companies using the internet to get their latest product or message out en masse. With the ‘instant’ age upon us and people picking and choosing what type of adverts they are exposed to with minimal effort, an online marketing campaign can fulfill what traditional print exposure is sometimes lacking. For or-ganisations it increases their customer value and the building of sustainable capabilities, next to the increased profits as well as recognition on a global scale. With the use of Twitter and Facebook, and pop-up websites as well as exclusive online content, the online campaign is an

extremely important tool in today’s marketing and promotion industries.

Brief 1:You are required to select from the following lifestyle or sport-clothing brand.

•JD sports•Size

•Missgided•Bank

Analyses their existing image, brand and communication tone.

You must develop an online marketing campaign for your brand. Think about covering as many aspects as possible for their website.

• Social media platforms & E-mail campaigns are the main fronts of online marketing strategy• Also look and think about less obvious exclusive online content social network gaming, FourSquare, Smart codes etc.• Research print based media that encourage new signups methods to online media

Areas that will need to be production are the following:

1. A social media platform2. A e-mail (e-shot) campaign3. 1 Other online marketing tools consider something less obvious – network gaming, FourSquare, QR codes, Augmented reality etc…4. 1 Print based promotion to that can drive customers who may not be aware of an online presence to discover the brand online (postcards,

stickers, ads etc…)

Think you got what it takes?

Are you street enough?

Coming soon to a JD near you!

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Get Your Street On!!JD Project

FM2026

JD Project

JD Project

FM2026

JD Project

FM2026

India Brief

Final Logo Board

Colored

Black and White

Online

Whirlpool

Whirlpool

Whirlpool

I chose this font because its simple, but gives a slight twist to the ‘W’ to make itlook appropriate for the brand. I chose the Oval outline for the logo as thats howthe original one looks like and i think itssuitable for the logo. The whirlpool behind the logo depicts the brand.

This is how the logo will look like on blackand white background. This can be used on letterheads etc. I have kept the same whirlpool graphic behind the text, just in black and white.

This is how the logo will look like online on the website. I chose the maroon color as the background for the logo as the research shows the use of that color in most of the popular electronic companies.

FM2022

India has been acknowledged by many business pundits throughout the world as one of four countries who are likely to make a significant impact on the economic profile of the world,they

are commonly referred to as the BRIC countries: Brazil, Russia ,India and China.

Significantly most of the leading brands of the world have their products manufactured in In-dia and more recently many of the international `blue-chip` companies have established large

Research & Development centres in the country and yet India itself has very few Internation-al Brands

In addition the retail industry is growing at an alarming pace reflecting the greater spending power of the burgeoning middle class. The Indian Govt has also established a new National Design Policy to promote a `Designed in India`...`Made for the world` strategy which inevi-tably will mean greater activity in establishing Indian Brands which are acceptable Interna-

tionally and will cultivate brand allegiance worldwide.

Brief:Select two brands from the five listed and apply a re-design to the companies. A full logo and

symbol is required for one of the BRIC’s (Brazil, Russia, India, China).

Consider the customer profile for the brand and you must communicate the tone of the brand. Moving forward, the client would like the brand product not only to appeal to the current cus-tomer, but also to appeal to a younger customer profile to increase sales and profit reflecting

higher price and quality.

Final Logo Board

Shopper’s Stop

Shopper’s Stop

Colored

Black and White

Shopper’s Stop

Online

I chose this Font as its plain but boldand will attract the target audience.The Stop sign in the background isused to depict ‘stop’ in the name ofthe brand. The outline is rectangle as in the original logo, this was used asthe research directed me.

This is how the logo will look like black andwhite, which can be used to letterheads etc.The font is the same, so is the outlineof the logo. Instead of the red color on thestop sign, its white.

This is how the logo will look like onlineon the website. I just changed the stoplogo behind the text to a red shoppingbag so that it doesnt lose the meaning but depicts ‘shopping’.

FM2022

India Brief

The

Fashion WriterMay 2011

Looking for the right person for the job?

I’m ‘write’ here!!Content writer, fashion and

beauty features, styling, editor,layout designing

Looking for your next Fashion Features Writer?Shes just a phonecall away!

B.A. (Hons) fromUniversity of Central Lancashire

Over 2 years of experience in fashion writing , coordination and styling

29 Fishergate Hill PR1 8DNIsha Tikku

07794346909

Contact me ASAP!Outstanding communication skillswork well in a team or indivisually!

Great writing skills Interest in fashion

ITikku@uclan.ac.uk

Digital CV