Is your

Marketing in

sync with your

Sales?

The marketing landscape has changed

Customers are

57%through the buying process before they

engage1

78%of CMOs say that

marketing’s influence on corporate strategy

is greater today3

82% of CMOs feel

underprepared for the data explosion2

1Source: http://www.executiveboard.com/exbd/sales-service/challenger/new-decision-timeline/index.page2Sounse: http://www-935.ibm.com/services/us/en/c-suite/csuitestudy2013/3 Source: ‘B2B CMOs Must Evolve Or Move On”, Forrester Research

Delivering amazing marketing experiences

Customer ExperienceEngaging

Multichannel

Personal

Proactive

Business ImpactChannel performance

Pipeline contribution

Conversion rate

Marketing ROI

Brand

Experience

What’s top of mind for marketing leaders

Build brand

Engage 1 to 1

Demonstrate impact

Companies that leverage MRM

effectively will save more than

of their annual marketing budgets1

Gartner

Build brand

Deliver consistent, compelling experience across touch points

Align branding and plan across internal and external resources

Collaborate with sales to deliver a seamless customer experience

15%

1Source: http://searchcrm.techtarget.com/news/1368587/Gartner-Now-is-

the-time-to-buy-marketing-resource-management-MRM-software

Engage one-to-one

Organizations that nurture their leads

experience a lift in

lead generation ROI over those

organizations that do not.1

MarketingSherpa

Personalize engagement via targeted, multi-stage campaigns

Deliver targeted, relevant content at the right time

Connect across channels –email, digital, social, SMS and traditional

45%

1Source: http://www.marketingsherpa.com/data/public/reports/special-

reports/SR-A-Tactical-Approach-to-Content-Marketing.pdf

Demonstrate impact

of CMOs say that their

leadership team now judges marketing

successes and failures faster by using

online systems and dashboards.1

Forrester Research

Manage marketing operations across internal and external teams

Understand marketing ROI and impact on pipeline & revenue

Optimize marketing mix across segment, channel and campaign

76%

1 “B2B CMOs Must Evolve Or Move On”, Forrester Research

Microsoft Customer Engagement Solutions

Personalized | Proactive | Predictive

Intelligent Customer Engagement

Budgeting Plan and manage marketing budget and spend

across channels

Marketing calendarAlign teams and plan around an integrated calendar

for increased transparency and collaboration

Marketing workflowIntegrate extended marketing teams with

automated processes and approvals

Digital asset managementCentrally manage digital assets with a powerful

repository tied to campaigns and calendar

Campaign designEasily manage campaigns with drag & drop across

email, digital, social, SMS & traditional channels

Personalized engagement Deliver one-to-one engagement with segmentation

& targeting based on behavior & demographics

Email and SMS marketing Easily design, test & launch contextual, personalized

email and SMS marketing campaigns

GovernanceAudited double opt-in, custom privacy policies,

flexible subscription centers and email governance

to optimize customer experience

Lead scoringDetermine sales-ready leads with flexible scoring based on behavior, demographics and time

Nurture campaignsFoster prospect interest with multistage, trigger based

nurture campaigns

Multiple scoring modelsAccommodate lead generation strategies and lead

scoring models by product, segment, and campaigns

Lead importsEnable leads from multiple sources with APIs for import

from external lists

Marketing visibility Empower sales teams with visibility into marketing calendar at individual contact and activity level

Targeting inputAllow sales to provide input into campaign

targeting

Marketing alertsSubscribe to alerts about customer behavior as part of an integrated campaign flow

Sales enablementEnable sales to initiate requests for campaigns and assets with closed loop workflow and project management

Social sentimentAnalyze sentiment with easy-to-read charts on the home page

Social amplificationAmplify campaign reach by posting directly to Facebook or Twitter

Collaboration Collaborate across internal & external teams with Yammer, Skype and Lync

Social curation Curate social messages to ensure compliance with brand standards

Reporting View campaign performance, financials & resource management with 120+ out-of-the-box reports

Rich analyticsAnalyze in-depth campaign performance & marketing impact with drill-down analytics

Role-based dashboardsRole-based preconfigured dashboards customizable with natural language search reports

Complete enterprise viewEmbedded PowerBI reports and analytics from sources including Dynamics CRM and any oDatasource

SMS inbound messagingMarket smarter by integrating SMS marketing in your multichannel campaigns. Create inbound SMS campaigns with SMS keywords to get SMS opt-ins.

Database building for opt-in and opt-outMaintain a database of opt-in and opt-out preferences.

SMS outbound messagingSend promotional SMS messages to opted-in contacts. Track SMS campaign performance.

Email marketing enhancementsEngage customers with personalized multichannel campaigns. Create emails and toggle between WYIWYG and generated HTML. Use the media library directly from the HTML code.

Email marketing deliverabilitySend high volume email with email deliverability, fault tolerance, logging and auditing services.

Sales & Marketing

Collaboration

Break down silos with

“outside-in” view of

marketing

True

Multichannel

Marketing across email,

digital, social, SMS,

events, and traditional

Why Microsoft Dynamics Marketing

Integrated

Marketing

Single cloud for end-to-

end marketing planning,

execution and analytics

Operational

Excellence

Budgets, financials, plans,

projects, campaigns,

programs, assets,

vendors, workflows and

approvals