iPerceptions & Adgear present: Retargeting 2.0

iperceptions.com [email protected] #intentretargetingiperceptions.com [email protected] #intentretargeting

RETARGETING 2.0

RECOGNIZING VISITOR

INTENT IN REAL-TIME

WEBINAR STARTS AT 10:00 PST | 1:00 EST

IN PARTNERSHIP WITH

iperceptions.com [email protected] #intentretargeting

RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME

TODAY’S AGENDA

• Holiday retargeting trends and the cost of getting it wrong

• The biggest challenge of retargeting, relying solely on

behavior to execute campaigns

• How to improve the effectiveness of retargeting campaigns

by recognizing a visitor’s intent


80+COUNTRIES COLLECTING

+3,500ACTIVE BRANDS

+700MSURVEY INVITATIONS / YEAR

15PATENTSPENDING

20M+ VISITOR INTENT DATA POINTS/ YEAR

+14 YRSDIGITAL CUSTOMER EXPERIENCE

32SUPPORTED LANGUAGES

IPERCEPTIONS | DIGITAL CUSTOMER RESEARCH

24BHITS/ YEAR

Automobile Electronics Government Telecom Textile/RetailConsumer

GoodsMedia

Hospitality/

TourismFinancing


ACTIVE RESEARCH | REAL VISITORS REAL EXPERIENCES

ENGAGING IN THE

MOMENT OF TRUTH

ENRICHING MARKETING

TECHNOLOGIES WITH

THE VOICE OF THE CUSTOMER


CRM DATA

INTEGRATION

ADGEAR TRADER | POWERFUL FULL FEATURE DSP

RICH SET OF

CAMPAIGN TARGETING

OPTIONS

FULL TRANSPARENCY

ANALYTICS & REPORTING

CAMPAIGN OPTIMIZATION

& MACHINE

LEARNING

PROGRAMMATIC

BRAND

SAFETY

AUDIENCE

DATA

INTEGRATED

VIEWABILITY

METRICS

DYNAMIC

RETARGETING

RICH

MEDIA


Big Number - 2014 Holiday Season

DIGITAL MARKETERS | SPENDING MORE TO REACH CONSUMERS

$51B Total spending on US digital advertising

$22BTotal spending on US display advertising

(44% of total digital ad spending)

– eMarketer


Big Numbers 2014

NORTH AMERICA | BIGGEST SPENDERS

In 2014 B2C ecommerce sales worldwide will reach

$1,471 trillion, 20% increase

US and Canada will remain the leading region accounting

for around 1/3 of the dollars spent on digital purchases

worldwide

– eMarketer



HOLIDAY SEASON | ONLINE SALES CONTINUE TO GROW

Online sales will soar this holiday season, coming in a

$89 Billion, 13% increase from last year – Forrester


HOLIDAY SEASON | NEW ONLINE SHOPPERS

3.4 Million customers will fall into “new online shopper”– Forrester



HOLIDAY SEASON | ONLINE SHOPPERS SPENDING MORE

The average online shopper is predicted to spend

10% more this year– Forrester



RETARGETING DELIVERS | STAY TOP OF MIND

• 72% of visitors buy in the first 12 hours after first leaving a site

• 26% of customers will return to a site through retargeting

• Display retargeted visitor is 3x more likely to click on an ad

• Display retargeted visitor is 70% more likely to convert


HOLIDAY SEASON | THE OPPORTUNTITY SPIKE

SITENov. 2013 Traffic

Index

Dec. 2013 Traffic

Index

Ebay.com +44% +59%

Amazon.com +99% +25%

Walmart.com +31% +34%

Bestbuy.com +24% +10%

Kohls.com+77% +92%

Costco.com+21% +18%

Calculated on average monthly visits


Costs Are Up – “It’s a Pricy Time of the Year”

HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR

Sample of AdGear clients

CPC $1.6

August

CPC $4.8

November

3X INCREASE CPC - EXPENSIVE TO GET IT WRONG


HOLIDAY SEASON | IT’S A PRICEY TIME OF YEAR

6X INCREASE CPM - EXPENSIVE TO GET IT WRONG

CPM $0.48

August

CPM $2.9

November

Sample of AdGear clients


Retargeting Works – Companies are Interested in Smarter Retargeting

456,407 LIVE WEBSITES GOOGLE REMARKETING

20,837 LIVE WEBSITES PERFECT AUDIENCE

72,677 LIVE WEBSITES ADROLL

RETARGETING | QUICKER ADOPTION OF NEW TECHNOLOGY


RETARGETING 2.0 | INTENT DRIVES PERFORMANCE

RETARGETING 2.0

INTENT DRIVEN

RETARGETED

DISPLAY ADS

STANDARD

DISPLAY ADS


RETARGETING 2.0 | INTENT DRIVEN

STATED INTENT BEHAVIOR

RETARGETING

ADVERTISING

PERSONALIZATION

MARKETING

AUTOMATION

CHAT SOLUTIONS


OTHERS

BLANKET RETARGETING | THE CHALLENGES

15%OF VISITORS HAVE

THE STATED INTENT

TO PURCHASE

PURCHASE

INTENDERS

RESEARCHERS

SUPPORT

SEEKERS

USERS


BEHAVIORAL RULES | THE CHALLENGES

56%OF VISITORS IN THE CART

DON’T INTEND TO PURCHASE

67%OF PURCHASE INTENDERS

DON’T VISIT THE CART

WRONG SEGMENT MISSED OPPORTUNITY


BEHAVIORAL RULES | THE CHALLENGES

90%

Rules are complex and difficult

to maintain

SITES & CAMPAIGNS EVOLVE,

RULES NEED TO UPDATE

OF SESSIONS ARE UNIQUE

AFTER ONLY A FEW CLICKS


MISSED

OPPORTUNITY

BEHAVIORAL MODELS | THE CHALLENGES

SITE TRAFFIC

80%of opportunity missed

PURCHASE

RESEARCH

SUPPORT

USAGE

OTHERS


THE OPPORTUNITY | FIRST PARTY CUSTOMER FEEDBACK

FIRST PARTY DATA IS KING

Acting on first-party data should

be a priority for every company

Customer feedback is valuable

first party data


ACTIVE RECOGNITIONTM FOR RETARGETING

INCREASES THE PERFORMANCE OF RETARGETING CAMPAIGNS

BY RECOGNIZING VISITOR INTENT IN REAL-TIME.


ACTIVE RECOGNITION | AD CONTENT & BID ALIGNMENT

STATED INTENT / OBJECTIVE MESSAGE / CONTENT

PURCHASEIncrease Conversion

• Special Offers / Promos

• Coupons

• Price Comparison

RESEARCHEffective Lead Nurturing

• Product Awareness

• Competitive Comparison

• Product Specs / Options

SUPPORTIncrease Retention

• Live Support / Contact Info

• Support Topics / Search

• Community Knowledge

BID LEVEL


ACTIVE RECOGNITION | INTENT RETARGETING

RETARGETING 2.0

RECOGNIZE IMMEDIATE VISITOR INTENT

SETUP CAMPAIGNS

ACCORDING TO INTENT STATES

COLLECT STATED INTENT

TO FUEL ACTIVE RECOGNITION TECHNOLOGY

1 2 3


RETARGETING 2.0 | RECOGNIZING VISITOR INTENT IN REAL-TIME

5 TAKEAWAYS

Retargeting is evolving | need to be relevant

First party data is king | find innovative partners

Recognize visitor intent | ad content & bid alignment


RETARGETING 2.0 | SCHEDULE A MEETING TO LEARN MORE

SCHEDULE A MEETING

TO LEARN MORE

[email protected]


www.iperceptions.com |

IN PARTNERSHIP WITH

iPerceptions & Adgear present: Retargeting 2.0

Data & Analytics

Transcript of iPerceptions & Adgear present: Retargeting 2.0