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IP for businessand collaborations

Webinar on intellectual property rights

June 17, 2020 Felipe Aguilera-Børrersen

Innovation

Norway

• What are intangible assets and IP/IPR?

• How can IP be protected and used

• Why does IP matter?

• IP in collaborations

www.innovationnorway.no

ICEHOTEL

Hotel de Glace

Snow Hotel

Harbin Ice Festival

Snow Village

IP is what remains

once the ice

has melted

Intellektuell kapital

Immaterielle verdier

Immaterielle rettigheter (IPR/IP)

Industriellerettigheter (IR)

• Patent • Varemerke• Design

Intellectual capital

Intellectual assets

Intellectual property(IP/IPR)

Industrial property

• Patent • Trademark• Design

What are intellectual assets and IP?

PEOPLE

What the employeetakes home at the

end of the day

STRUCTURE

What remains in the company

RELATIONS

Externalrelationships ++

More specifically:

• Knowledge • Know-how• Competences• Skills• Education• Experience• Training

More specifically:

• Patents • Trademarks• Designs• Copyright• Trade secrets• Licences • Franchises• Inventions• Databases• Software • Publications

More specifically:

• Collaborations• Partnerships• Networks• Customer lists • Product

certifications• Brand• Goodwill

Intellectual assets

Innovation Norway 2016

What are intellectual assets and IP?

FormalIPR

Semi formalContracts

Informal

Related mainly to:

• Patents • Trademarks• Design rights• Copyright• Company names• Utility models• Geographical

indications• Integrated

curcuit layout• Domain name

Related mainly to:

• Confidenciality• Employee

inventions• Recruitment

freeze• Non-competition• Commercial use• Licensing• Certifications

Related mainly to:

• Secrecy• Publishing• Restrictions• Division of duties• Circulation of duties• Fast innovation

cycle• Complex product

design

Innovation Norway 2016Adapted from: KIS-PIMS IPR Manual

Industrial property

Methods to protect and extract value from IP

Patent Design Trademark Copyright

A patent is anexclusive right granted for an invention

Exclusive right to the look and shape of a product

Exclusive right to use a sign or brand capable of distinguishing the goods or services of companies

Grants the creator of an original work exclusive rights for its use and distribution

• New technical solution

• Inventive step• Industrial application

• Must differ from existing designs

• Must be novel

• Must differ from existing trademarks

• Cannot be descriptive

Original

Products, processesand applications

The look of products (also non physical),an ornament, interiorarrangements

Words, symbols, three-dimensional features, sounds or fragrances

Artistic expressionsmusic, texts, movies

20 years 25 years (5x) Unlimited (10x) 70 years (a.a.d.)

Stokke AS 2016




Exclusive right to use a sign or brand thatdistinguish goods or services



The look of products (also non physical), an ornament, interiorarrangements

Words, symbols, 3Dfeatures, sounds,fragrances

Artistic expressions, music, texts, movies

20 years 25 years (5x5) Unlimited (10x) 70 years (a.c.d.)

TM

Engine.is – Engstrom 2017











TM











TM

Descriptive Non descriptive

SkypeOffice Supplies

Co-axial Master Chronometer Blackberry









Artistic expressions, music, texts, movies,software










Artistic expressions, music, texts, movies,software


TM

Strong IP Strategy = Interplay of RightsIP and software-based business models

Need

Analysis

Technical solution

Source code / SW

Product / Service

Patents Trademarks Designs Copyrights Contracts Secrets

Innovation Norway 2019

Data

SW b

ased P

&S -

creation

steps

http://upload.wikimedia.org/wikipedia/commons/b/b0/Copyright.svg

www.innovationnorway.no

Strong IP Strategy = Interplay of Rights

Stokke AS

Patents

40+ patent families

Design

3 applications

Licenses

Technology out-licensing. Xiaomi, Smartisan, Texas Instruments, One Plus, OEMs

Copyright

Proprietary software

Domain Name

www.ellipticlabs.comCompany Name

Elliptic Laboratories

Trademarks & Brand

6 registered trademarks Inner Beauty® AI Virtual Smart Sensor Platform™

Contracts

Employees, suppliers, partners

INNER BEAUTY®Inner Magic™Inner Reflection™Inner Connection™

Strong IP Strategy = Interplay of Rights

Elliptic Laboratories AS

Why does IP matter?

Osvaldo Cavandoli

Why does IP matter?

Source: S&P 500

1. The value of companies is mostly intangible

Øvre Slottsgate - Oslo

Xiaomi 118 million phonesExtensive IP portfolioLicensees of EllipticLabs from Norway Opened 09.2019

DJI72% of global drone market. ExtensiveIP portfolio.A leading AIcompany in China

Polestar Volvo Car Group& Zhejiang GeelyHoldingOpened 10.2019Extensive IPportfolio

Why does IP matter?

Felipe Aguilera-Børresen 2019

1. The value of companies is mostly intangible2. Increasing international collaboration and competition

Why does IP matter?

1. The value of companies is mostly intangible2. Increasing international collaboration and competition3. IP mitigates risks and contributes to sustain competitive advantages

IP in collaboration projects


HumanityImpartiality

IndependenceNeutrality

Economic effectCompetitiveness

Market share

NGO

SME

Find a common ground and build trust


R&DTestsKnowledge

Business resourcesTechnical resourcesFinancial resources

ProductServicePlatformData

SME

NGO

Background Foreground Results

BrandMarket knowledge

Institutional knowledge

Establish clear roles, goals and ownership early on

Good sources of IP tools and infomation

European IPR HelpdeskHorizon Europe

UKIPO – Lambert Toolkit

Thank you!

Innovation Norway

www.innovationnorway.no/IPR

IP for business - innovasjonnorge.no › globalassets › 0-innovasjonnorge.n… · IP for business...

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