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    Investing In Stock Markets

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    Why Invest in Stock Markets

    Historically, on a long term horizon equities have givenhigher return than other asset classes

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    Source: www.rbi.org.in

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    Basics of the Stock Market

    Stocks :It is a term used to symbolize an investorsownership of a company.

    Stock Market : It is the place where buying & selling of theseshares happen. (also known as stock Exchanges)

    (Issues in Market Design )

    Primary: security markets where new issues of securitiesare initially sold.

    Secondary: A market where securities are resold. E.g. theNSE.

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    Basics of the Stock Market

    Face Value

    Market Value

    Dividend

    Bonus Shares

    Market Capitalization :

    No.of outstanding shares X Current Market Price

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    Small Cap :Market Capitalization less than 75 crores (High Risk high returns )

    Mid Cap :Market Capitalization between 75 to 7500 crores (Medium Risk Medium Returns)

    Large Cap :Market Capitalization more than 7500 Crores (Low Risk Low returns )

    Classification of Shares

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    The Trading Process

    The elements of the trading process can bedivided into 4 components:

    Information

    Order routing

    Execution

    Clearing

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    Some Issues in Stock market design

    The way the market is designed will affect

    what type of traders participate, the overall

    trading process and the behaviour of prices.

    2 factors to consider:

    Transparency

    Automation

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    Information

    Bid Price

    Ask Price

    Volume

    Percentage Change

    Day High / Day Low

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    Types of Orders

    Market Orders:Most common type of order placed by an investor

    on the NSE. It is an order to buy or sell at the best price currently

    available.

    Limit Orders:This is an order to buy/sell at a maximum/minimum

    price. These orders control the price paid or received, but investor

    has no way of knowing when the order will be filled.

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    Delivery orders : Trades for which the investor takes orgives delivery of shares depending upon the trade he has

    entered into.

    IntraDay Orders : Trades which have to be squared offon the very same day

    Types of Orders

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    Market Participants

    Regulators

    Exchanges

    Brokers

    Depository Participants

    Investors / Clients

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    Online Trading

    Aims at converting the Open Outcrysystem of trading to a screen based

    trading system.

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    Now what is Online Trading

    Buying &Selling of stocks, options, bonds, and other

    financial instruments using onlinebrokersweb sites and

    systems

    Management guru Tom Peters, "distance is dead".

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    How is it Done

    Online trading can be done through

    A Trading Platform ( Software )

    BrokersWebsite

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    Why trade online

    In a market where every second counts, you have toconstantly be up to speed.

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    OBJECTIVES

    OF ON LINE TRADING

    Leads to transparent deals in the market.

    Improves liquidity in the market

    Increases the market depth through quote-continuity

    Instantaneous dissemination of information through

    channels.

    Structured MIS reports for analysis.

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    Service Providers in India

    Brokerage Houses

    Sharekhan

    5paisa.com

    Indiabulls

    Angel Broking

    Financial institutions

    ICICIDirect

    HDFC Securities

    IDBI Capital

    Kotak Securities

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    Getting Started

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    Starting up

    Evaluate the Brokers

    Select the best broker

    Open a Demat A/c & Trading A/c with the broker.

    Open a savings Bank A/c which is linked with the

    Broker

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    DEMAT ACCOUNT

    Dematerialized account.

    Approach the DP .

    Must for trading and investing .

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    Scenario 1 3 Entities for D / T / S

    Date Particulars1stJan Give cheque to the broker

    3rdJan Money comes to your account

    5thJan Shares come in your trading A/c

    9thJan Shares Come to your demat A/c

    ( T + 2 )

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    Scenario 22 EntitiesD/TS(nl)

    Date Particulars1stJan Give cheque to the broker

    3rdJan Money comes to your account

    5thJan Shares come in your trading A/c (same day transferred

    to demat A/c)

    ( T + 2 )

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    Scenario 3 2 EntitiesD/TS (l)

    Date Particulars1stJan Give an online instruction money comes in your trading

    A/c, You purchase the share that day itself.

    3rdJan Shares come in your trading A/c (same day transferred to

    demat A/c)

    You may sell the shares off on the same day

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    Investor

    HDFC Bank

    (Savings a/c)SHAREKHAN

    (Demat a/c)

    Puts BUY order on

    www.sharekhan.com

    SHAREKHAN

    Savings account Balance

    checked & blockedContract note is sent through E-mail

    Buy order executed &

    Savings a/c debited

    Shares credited on T+2 day

    SHAREKHAN

    (Trading a/c)

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    YOUR SAVINGS A/C

    TRADING A/C

    WITH BROKER

    YOUR DP A/C

    MONEYCOMES IN

    PURCHASE SHARES

    SHARES TRANSFERREDINTO DEMAT A/C

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    Documents Required

    Photo ID Proof - Election Card , Driving Licence, PAN

    Residence ProofRation Card, MTNL bill, Electricity bill

    Bank A/c proof (Statement)

    PAN Card - MUST

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    Comparative analysis of broking

    firms

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    Comparative Analysis of different Broking Firms

    Following Broking Firms are taken for the purpose of comparative analysis :-Kotak SecuritiesSharekhanIDBI paisa builder.India BullsHDFC Securities

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    Parameters Used

    Parameters Used Weightage given

    Portal 30

    Brokerage 30

    Range of services offered (BSE, NSE,F&O, Commodities, PMS Etc.)

    20

    Customer service 20

    Total 100

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    1st Parameter :- Quality of PortalUSER FRIENDLINESS

    Name of the Firm Ranking Scores Total Weighted score(Scores * 30%)

    Kotak Securities 4th 40 12

    Sharekhan 2nd 80 24

    IDBI paisa

    builder.

    1st 100 30

    India Bulls 5th 20 6

    HDFC

    Securities*2nd 80 24

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    2nd Parameter :- Brokerage ChargedName of the Firm Ranking Scores Total Weighted score

    (Scores * 30%)

    Kotak Securities

    3rd

    60 18Sharekhan 2nd 80 24

    IDBI paisa

    builder. 2nd

    80 24India Bulls 1st 100 30HDFC Securities 2rd 80 24

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    3rd Parameter :- Range of Services OfferedName of the Firm Ranking Scores Total Weighted score

    (Scores * 20%)

    Kotak Securities 3rd 60 12Sharekhan 2nd 80 16

    IDBI paisa

    builder. 3rd

    60 12India Bulls 4th 40 08

    HDFC Securities 1st 100 20

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    4th Parameter :- Customer ServicesName of the Firm Ranking Scores Total Weighted score

    (Scores * 20%)

    Kotak Securities 2nd 80 16Sharekhan 1st 100 20

    IDBI paisa

    builder.4th 40

    08

    India Bulls 3rd 60 12

    HDFC Securities 1st 80 16

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    COMPARISON OF TOTAL WEIGHTED

    SCORE OF ALL THE FIRMS

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    Name ofthe firm

    Weighted

    Score onPortal

    Weighted

    Score onBrokerage

    Weighted

    Score on

    Range ofServices

    Weighted

    Score on

    CustomerServices

    Total

    Weightedscore

    RelativeRanking

    Kotak

    Securities12 18 12 16 58 3rd

    Sharekhan 24 24 16 20 84 1st

    IDBI paisa

    builder.30 24 12 08 74 2nd

    India Bulls 6 30 08 12 56 4th

    HDFC

    Securities24 24 20 16 84 1st

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    What is a Depository? ..a facility for holding securities which enablessecurities transactions to be processed by book entry. Physical securities may be immobilised by the depositoryor securities may be dematerialised (so that they existonly as electronic records).

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    Depositories in IndiaCDSL

    The Stock ExchangeMumbai (BSE) Bank of India

    Bank of Baroda

    State Bank of India

    HDFC Bank

    Standard Chartered Bank

    Global Trust Bank

    Union Bank of India

    Centurion Bank

    Bank of Maharashtra

    The Calcutta Stock ExchangeAssociation Ltd.

    NSDL Industrial Development Bank of

    India

    Unit Trust of India

    The National Stock Exchange of India

    State Bank of India

    Global Trust Bank Limited Citibank NA

    Standard Chartered Bank

    HDFC Bank Limited

    The Hong Kong and Shanghai

    Banking Corporation Limited Deutsche Bank

    Dena Bank

    Canara Bank

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    REGULATOR OF THE MARKET..

    SEBI :-

    Protecting the interest of the investors.

    Promoting and developing securities

    market.

    regulation of securities market

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    Exchanges

    28 exchanges in India

    Major exchanges are

    1. NSE

    2. BSE

    Welcome to a NEW INDIA

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    Welcome to a NEW INDIA

    Real GDP Growth 6.5 to 7.5%Inflation estimates at ~ 5%

    Nominal GDP Growth at 12.5%Corporate earnings growth at 15 18%

    IndiaAn Investment Opportunity

    Welcome to a NEW INDIA

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    Capital expenditureTo grow

    IIP(Industrial Index of Production) Growth to pick up again, will needcapacity expansion..Strong order book log improves revenue visibilityConsumption To get stimuli

    Per capita income has grown by 7% CAGR over the pastdecade; positive demographics

    Rising aspiration, availability and affordability of IndiansCompetitiveness Adds business confidence

    Compelling and sustainable Cost and Skill advantage

    Brand India gaining more acceptability globallyContinuation of structural reforms

    VATa good beginning; abolition of LTCG( Long Term Capital Gains ) inequityThrust on infrastructure creation

    Political will to push reforms despite resistance

    Fundamentals: 4 C Effect

    Welcome to a NEW INDIA

    Welcome to a NEW INDIA

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    Liquidity: More to come

    Indian households are under-invested in equity, thanks

    to high interest rate regime in the past

    Cumulative FII holdings in India: ~ 40bnUSD against

    total FII stocks globally: ~ 35trUSD. India still not rated

    as an investment grade

    More domestic institutional funds to come Insurance,

    Pension Funds, AMCs etc

    Long term global investors like pension funds and

    institutional trusts also have started participating in

    Opportunity India

    IndiaAn Investment Opportunity

    Welcome to a NEW INDIA

    Welcome to a NEW INDIA

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    India has come a long way from near bankruptcy in early 90s to being

    one of the fastest growing economy in the world

    64% of Indias GDP is consumption-led; providing sustainability to

    economic growth

    Average EPS growth rate of Sensex companies over the last 5 years:

    18% CAGR

    Healthy balance sheet and operating efficiency improved capacity

    utilisation, cash up, debt / equity down, growing profitability

    IndiaAn Investment Opportunity

    Valuation: Supported by Earnings

    Welcome to a NEW INDIA

    Welcome to a NEW INDIA

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    GDP growth to remain strong

    Changing lifestyle to boost consumption

    Capital spend to lead to increased demand for capital goods

    Continuation of structural reforms

    FDI to be more relaxed

    Market cap / GDP ratio still low

    Liquidity to continue Valuations Fair but not stretched

    Way AheadIndiaAn Investment Opportunity

    Welcome to a NEW INDIA

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    Concerns Expectation of high Interest Rates

    Expectation of high Oil Prices

    High Fiscal and Current Account Deficits Geopolitical Tensions

    Possibility of Liquidity Withdrawals

    Reduction in leveraged positions Flight to non-risky assets

    Huge VolatilityA Key Deterrent

    Case for Investing

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    Should we invest in equity?

    If in-the market, possibility of capital loss!!!

    If out-of the market, possibility of opportunityloss!!!

    Capital Lossv/s

    Oppor tun i ty Loss

    Dilemma

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    HOW MUCH SHOULD YOU EARN

    TO FIGHT INFLATION - 6%

    BANK INTEREST 7%

    Hence, you have to earn 13% just to stayafloat.

    Your real gain is the extra that you earn above13%. Equities gives you atleast 18 25% on aconservative estimate.(Moneylender calculation)

    ASSET ALLOCATION DECISION

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    Must be DRIVEN BY

    Your Financial Goals

    &

    Your Risk Appetite

    Hence, Time, Rate of Return & Risk

    ASSET ALLOCATION DECISION

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    Success of any Investment

    Longevity Growth

    Quality of Growth

    What to Invest In ?

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    i.e.: Which Stocks ?

    1. External Opportunities

    2. Sustainable Competitive Ability

    3. Scalability and Operating Leverage

    4. Management Quality and Capital efficiency

    5. Price and Value Divergence( What we buy and at what price webuy ? )

    What to Invest In ?

    What options do we have today ?

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    What options do we have today ?

    Investment with Limited Understanding and many uncertainties. So,

    Our entry pricing must give us a margin of safety

    Reduce LOSS and EXTENT OF LOSS

    LONG TERM rather than SHORT TERM

    WHY INDIA ???

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    WHY INDIA ???

    INDIA is a confluence of CAPITAL EXPENDITURE andCONSUMPTION CYCLE in INDIA is the highest.

    One of the several booming sectors therefore are: FMCG, Power,Construction and Engineering sector (infra).

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    When INVESTING

    Place greater emphasis on Superior Business Models rather thansectors for investing decisions.

    An Entrepreneur makes an invaluable difference to the investment

    returns.

    Eg.: INFOSYS, ADITYA B IRLA NUVO,B IOCON, BHEL

    Recognise the passion and the skills of the entrepreneur and thenbelieve in the VISION and BELIEFS of the entrepreneur, and above all

    VALIDATE THE RISKS that may or may not have been perceived bythe entrepreneur.

    Understand the broad drivers of PROFIT & GROWTH.

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    Drivers for Indian Equities

    Earnings Momentum Re-Rating Potential

    Lack of Investment alternatives for Indias growing

    Savings Larger Aspirations

    Rising Risk Appetite Equity Participation by Indian & Foreign Investors is still at a fairly nascent

    stage.

    Equity Valuations are still far away from their Peak Valuations.

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    To Summarise

    Superior Investment Returns are from a combination of

    WISDOM and PATIENCE

    rather than

    INTELLECT & EXPECTATIONS ofQUICK & HIGH RETURNS.

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    USUAL BUY Strategies

    INTRA DAY Buy in the morning when the market opens or during the day BUT selling it beforethe close of trading hours ON THE SAME DAY

    ( 9.55a.m to 3.30p.m).

    Two options (1) BUY - SELL ----Buy at LCL & Sell at UCL

    (2) SHORTSELL SELL at a High Price in anticipation of a drop in

    price as the day goes along.

    i.e.: Stock Opens at Higher Level SHORTSELL and then

    BUY at LOWER LEVELS by the AFTERNOON.

    INFORMATION With YOU from a RELIABLE Source.

    NEWS tickers on NEWS Channels, investment bankers, brokers.

    ON DELIVERY BASIS:

    Short term Long term

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    For Income Tax Purposes

    On Long term gains NIL Tax

    On Short term gains 10% income tax

    On Day Trades gains The gains are addedto your gross income and subjected to tax.(

    Treated as Business Income )

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    BA

    There was a one hour interview on

    CNBC with Warren Buffet, the second

    richest man who has donated $31 billion

    to charity. Following are some very

    interesting aspects of his life

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    BA

    1.He bought his first share at age 11 and he nowregrets that he started too late!

    Things were very cheap that time

    Encourage your children to invest2.He bought a small farm at age 14 with savings

    from delivering newspapers.

    One could have bought many things with little savingsEncourage your children to start some kind ofbusiness

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    BA

    3.He still lives in the same small 3-bedroom

    house in mid-town Omaha , that he bought

    after he got married 50 years ago. He saysthat he has everything he needs in that

    house. His house does not have a wall or a

    fence.

    Don't buy more than what you "really need" and

    encourage your children to do and think the same

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    BA

    4.He drives his own car everywhere and doesnot have a driver or security people around

    him.

    You are what you are

    5.He never travels by private jet, although he

    owns the world's largest private jet company.

    Always think how you can accomplish things

    economically

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    BA

    6.His company, Berkshire Hathaway, owns 63

    companies. He writes only one letter each

    year to the CEOs of these companies, giving

    them goals for the year. He never holds

    meetings or calls them on a regular basis.

    Assign the right people to the right jobs

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    BA

    7.He has given his CEO's only two rules.

    Rule number 1: do not lose any of your share

    holder's money.

    Rule number 2: Do not forget rule number 1.

    Set goals and make sure people focus on them

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    BA

    8.He does not socialize with the high societycrowd. His past time after he gets home isto make himself some pop corn and watch

    Television.

    Don't try to show off, just be your self and do whatyou enjoy doing

    9.Warren Buffet does not carry a cell phone,

    nor has a computer on his desk.

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    BA

    9.Bill Gates, the world's richest man met himfor the first time only 5 years ago. Bill Gates

    did not think he had anything in common

    with Warren Buffet. So he had scheduledhis meeting only for half hour. But when

    Gates met him, the meeting lasted for ten

    hours and Bill Gates became a devotee of

    Warren Buffet.

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    BA

    His advice to young people:

    "Stay away from credit cards (bank loans) and invest

    in yourself and Remember:

    A. Money doesn't create man but it is the man who

    created money.

    B. Live your life as simple as you are.C. Don't do what others say, just listen them, but

    do what you feel good.

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    BA

    D. Don't go on brand name; just wear thosethings in which you feel comfortable.

    E. Don't waste your money on unnecessarythings; just spend on them who really in

    need rather.

    F. After all it's your life then why give chance

    to others to rule our life."

    Buffets maxims for future

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    BA

    Buffet s maxims for future

    guidance (2009)

    Hard work: All hard work bring a profit, butmere talk leads only to poverty.

    Laziness: A sleeping lobster is carried

    away by the water current. Earnings: Never depend on a single

    source of income.. [At least make yourInvestments get you second earning]

    Spending: If you buy things you don'tneed, you'll soon sell things you need.

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    BA

    Savings: Don't save what is left afterspending; Spend what is left after saving.

    Borrowings: The borrower becomes the

    lender's slave. Accounting: It's no usecarrying an umbrella, if your shoes areleaking.

    Auditing: Beware of little expenses; Asmall leak can sink a large ship.

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    BA

    Risk-taking: Never test the depth of theriver with both feet. [Have an alternateplan ready]

    Investment: Don't put all your eggs in onebasket.

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    BA

    "The HAPPIEST

    people DONOTnecessarily have the

    BEST of all.

    They simply

    APPRECIATE what

    they find on theirway

    Let us choose the way to live

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    Power of Equity

    Unbelievablebut it has

    happened

    Just imagine

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    Just imagine

    How much can you make in 26years by just investing Rs.10,000

    initially in any of financialinstruments ?

    Take a wild guess ???Let us look at the real

    example

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    If yo u h ave subs cr ibed in 100 shares o f ________ company w itha face value of Rs. 100 in 1980

    In 1981 company declared 1:1 bonus = you have 200sharesIn 1985 company declared 1:1 bonus = you have 400shares

    In 1986 company split the share to Rs. 10 = you have 4,000sharesIn 1987 company declared 1:1 bonus = you have 8,000sharesIn 1989 company declared 1:1 bonus = you have 16,000sharesIn 1992 company declared 1:1 bonus = you have 32,000sharesIn 1995 company declared 1:1 bonus = you have 64,000sharesIn 1997 company declared 1:2 bonus = you have 1,92,000sharesIn 1999 company split the share to Rs. 2 = you have 9,60,000sharesIn 2004 company declared 1:2 bonus = you have 28,80,000sharesIn 2005 company declared 1:1 bonus = you have 57,60,000shares

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    At the end of 2005

    You have 57,60,000shares of the

    company

    Any guess about the company ?

    (Hint : Its an Indian company)Any guess about the presentvaluation ?

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    The result ofPower of

    Compounding

    Your present valuation is aboutRs. 200 Cr.+

    &

    The company is WIPRO

    O

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    Other such examples

    CIPLAInvestment of Rs. 10,000 in 1979

    will fetch Rs. 95 cr.+

    INFOSYSInvestment of Rs. 10,000 in 1992will fetch Rs. 1.5 cr.+

    RANBAXYInvestment of Rs. 1000 in 1980

    will fetch Rs. 1.9 cr.+