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Inventionmachinebusinessinnovationconference2011 111019084607-phpapp02
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Transcript of Inventionmachinebusinessinnovationconference2011 111019084607-phpapp02
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1
Leveraging Big Data to Drive Innovation
December 14, 2011
Ken Klapproth,
Vice President, Product Marketing
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Agenda
Innovation
Opportunity
DOT 2:
Social
Media
DOT 3:
Blogs &
Forums
DOT 4:
Search
DOT 1:
Data
Explosion + + +
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THE MAIN EVENT
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“…” TWITTER HASHTAG: #BigDataToInnovate
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“Again, you can't
connect the dots
looking forward;
you can only connect
them looking
backwards.”
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Dot 1: Data Explosion
TWITTER HASHTAG: #BigDataToInnovate
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INFORMATION OVERLOAD
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8
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9
Storing
1.8 ZB of
information would take:
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Source: Symantec 2010 State of the Data
Center Global Data, January 2010
Terabytes
Only 388 Petabytes
(12.1M iPads)
Average amount
of storage per
company
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Source: IDC’s Top 10 Enterprise Server Predictions for 2011 (IDC #226698)
webcast, January 25, 2011
IDC predicts that between 1009 and 2020 digital data
will grow 44 times to 35ZB, basically a growth of .8ZB
in 2009 to 35ZB in 2020 for a CAGR of 44.99
TWITTER HASHTAG: #BigDataToInnovate
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:Dot 2 Social Media
TWITTER HASHTAG: #BigDataToInnovate
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TWITTER HASHTAG: #BigDataToInnovate
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TWITTER HASHTAG: #BigDataToInnovate
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f
Source: Comscore, February 2011
1 out of every 8 minutes online is spent on Facebook
TWITTER HASHTAG: #BigDataToInnovate
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Source: Blogher, April2011
93% of US adult Internet users are on Facebook
164M US
Internet
Users
152M US
Users
TWITTER HASHTAG: #BigDataToInnovate
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Facebook overtaking Google and Yahoo in time spent online
Source: Comscore, August 2011
TWITTER HASHTAG: #BigDataToInnovate
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Facebook now preferred way of sharing, second to email…
Source: Chadwick Martin Bailey, September 2010 … for now!
TWITTER HASHTAG: #BigDataToInnovate
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Social media puts web email on the decline
Source: Comscore, December 2010
% Change December 2009 – December 2010
TWITTER HASHTAG: #BigDataToInnovate
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Dot 3: Blogs/Forums
TWITTER HASHTAG: #BigDataToInnovate
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There are 152,000,000 blogs on the Internet
Source: UM, October 2010
TWITTER HASHTAG: #BigDataToInnovate
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US Internet users: 3x time on blogs/social than email
Source: The Nielsen Company, November 2010
TWITTER HASHTAG: #BigDataToInnovate
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Source: UM, October 2010
Global population of blog readers keeps growing
% Daily Internet Users Who Read Blogs
TWITTER HASHTAG: #BigDataToInnovate
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Source: eMarketer, August 2011
There are 31% more bloggers today than three years ago
Internet Users Updating Blogs at Least Monthly (millions)
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Has the amount of
information exceeded it’s
usefulness or is it simply
the way we search?
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:Dot 4 Search
TWITTER HASHTAG: #BigDataToInnovate
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Please click here to access the
remainder of the presentation,
as well as the on-demand replay
of the webinar:
http://InventionMachine.com/webcast-replay-
leveraging-big-data-to-drive-innovation