Introduction to Social Media for Professionals
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Transcript of Introduction to Social Media for Professionals
![Page 1: Introduction to Social Media for Professionals](https://reader036.fdocuments.in/reader036/viewer/2022070301/54530252b1af9f17128b460b/html5/thumbnails/1.jpg)
Simon J. RyanBusiness Marketing Specialist@simonjryan
AN INTRODUCTION TO SOCIAL MEDIA FOR FINANCIAL ADVISORS
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LandscapePost-consumerism
Changing attitudes to retirementContinued distrust of financial institutions
Growing use of informal advice sourcesImportance of stability as a recommendation driver
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There are no gurusin
Social Media
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Consider social media through the historical
lens of Internet or mobile phone
adoption adoption
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Consider social media for
Listening
Researching
Sharing
Networking
Collaborating
Acquiring/Retaining Clients
Hiring
Feeding the media
![Page 6: Introduction to Social Media for Professionals](https://reader036.fdocuments.in/reader036/viewer/2022070301/54530252b1af9f17128b460b/html5/thumbnails/6.jpg)
If you don’t, your competitors will
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It is essentially an online representation of what happens in the real world
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What we do online stays online
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The big numbers aren’t the story
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Your brand and your customer’s experience
are blending
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Business and personal personas are merging
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Ownership of social media is shared throughout your
business
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Don’t wait to measure. But what do you measure anyway?
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Step 1
Assess your customers social activities
![Page 15: Introduction to Social Media for Professionals](https://reader036.fdocuments.in/reader036/viewer/2022070301/54530252b1af9f17128b460b/html5/thumbnails/15.jpg)
Step 2
Decide what you want to achieve
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Step 3
Develop your approach by planning content and the
relationship you want to have
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Step 4
Plan and build your pages and groups
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Step 5
Monitor and measure.
Engage with those that engage you and act on what you are learning
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Remember the Consumer BackdropPost-consumerism
Changing attitudes to retirementContinued distrust of financial institutions
Growing use of informal advice sourcesImportance of stability as a recommendation driver