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Introduction to Online Marketing Part 2 - Placer School for Adults
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Transcript of Introduction to Online Marketing Part 2 - Placer School for Adults
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Presented by:Coryon [email protected]/in/coryonredd
Win the Internet Marketing GameIntroduction to Online Marketing – Part 2
View this presentation online at: http://www.coryon.com/placer-intro-spring-2014
Placer School for AdultsSpring 2014
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Google Search Results are all about RelevancyLearn More at Google’s Webmaster Guidelines• https://support.google.com/webmasters/bin/answer.py?hl=en&answer=35
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PageRank – Quality of Incoming LinksBuild Your Reputation Through & Social Media
What’s Important to ?
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The Secrets to Success on Google
Google will reward pages that are:
Play by the rules of the game
Linked to from good websites
Content Rich
Well designed
Updated regularly
Keyword focused
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Building Landing Pages
Landing pages = Focused, Keyword-Rich Content
Figure Out Your Landing Pages in 4 easy Steps:1. Are There Enough Searches?2. Are Searches Relevant to my business?3. Are the landing pages logical? 4. Do I have time / money to build?
http://youtu.be/H0riar7tv_U
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How to build a website
What do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your
website should have.How much time do you have?What do you want to say?
Tools of the Trade – Wordpress, Joomla, Dreamweaver, etc.
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What is my supposed to do? Website Sales Funnel
The end of the funnel – Call to action, shopping cart, contact form, etc.
The start of the funnel – Visitors getting to your website.
The middle of the funnel – Browse website and consider sale.
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Have an Internet Presence!
Effective websites are:
Persuasive
Branded
Easy to use
Competitive in the marketplace
Have something to say
Built around how people search
Socially active
Are you ready to stand out?
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What is Content Marketing?
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:
Selling
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Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
Find Your Audience, Plan Your Content
Who’s Your Audience?
Fish Where the Fish AreBrainstorm Interesting TopicsKeyword ResearchSurvey CustomersSocial Listening Tools
Google Alerts, Topsy.com, SocialMention.com
Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
Make your Blog the Hubof your Online Marketing
Spread the Word
Blogger Outreach
Answer Questions in ForumsRSS DirectoriesPress ReleasesSocial Media• Facebook, Twitter, Linkedin, etc.
Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/
Case Study: Findinghappiness.com
Source: Findinghappiness.com/blog/
Goals for FindingHappiness.com
Educate and EntertainBuild Audience and Website TrafficIntegrated Marketing • Website, email, social media, SEO
Create and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.
Editorial Calendar (Oh no, it’s a spreadsheet)
Editorial Calendar (Oh no, still a spreadsheet)
Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
Create FocusTarget Your MarketPlan ContentMeasurement
=Simplified Marketing
The Big Picture
Don’t GetOverwhelmed
SimplifyYour Marketing
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Homework
Keyword Research – Create a spreadsheet with top keywords for your websiteCompetitor Research – Who is on the top of Google and what can they teach you. Get Google Analytics and Google Webmaster Tools set up on your site.
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THANK YOU!