Introducing

The widest range of veterinary-recommended species-specific foods for small pets

Fiber matters

• Vets identify fiber as most important when recommending rabbit food• Selective Rabbit is the highest fiber extruded diet on the market• It feeds essential & beneficial bacteria in the gut• Stimulates healthy gut movement• Needs to be actively chewed – helps keep teeth healthy

24% Crude Fiber

Great taste, zero hidden sugars

• Added sugars can damage teeth and cause skin problems• They can lead to obesity, causing digestive, urinary & metabolic problems• Watch out for hidden sugars like molasses, syrup, glucose & fruit pulp

Extruded and tasty, no need for added sugars

• Selective is unique – it is an extrusion and not a pellet• Extrusions are cooked in the production process• This makes Selective taste great with no need for added sugars

Unique life-stage products

• Specially formulated for Junior, Adult and Mature Rabbits

Fixed formula recipes

• Recipes do not change in response to ingredient prices• We believe it is important to keep the recipe stable and avoid digestive upsets

The healthy choice

• With Omega fatty acids to regulate coat shine, thickness & color intensity• Natural prebiotics to boost beneficial bacteria in the gut

Premium packaging

• Foil fresh• Zip seal pack• Tactile, matt finish to encourage consumer pick up• Clear pack sides to display product• QR codes to provide extra product information