INTRODUCING ISSA/INTERCLEAN AMSTERDAMAmsterdam RAI, May 2014

Who will you meet?

28.001 visitors

79% involved in purchasing

72% from abroad

from 130 countries

almost 5.000 distributors

ISSA/INTERCLEAN Amsterdam at a glance

Who is exhibiting?

670 exhibitors

almost 95 % manufacturer

92% exhibitors from abroad

from 42 countries

net booth space 28.698m2

ISSA/INTERCLEAN Amsterdam is Worlds largest and most international Cleaning Show

Machines, accessories and components

Equipment/tools for cleaning, care and safety

Chemicals, care and disinfection materials/products

Sanitary appliances, accessories and supplies

Cleaning Services

Management, planning, research and consultancy

Education, training, certification, media and associations

Related products and services

Exhibition program ISSA/INTERCLEAN®

Innovation Award nominee pavilion – Entrance Elicium

Washroom – Hall 10 and 11

High Pressure – Hall 5 and outside demonstration area

Steam – Hall 6

MiniSkills demonstration area – Hall 6

Brushwork – to be decided

Country Pavilions

France – Hall 4

UK – Hall 1

Special interest areas ISSA/INTERCLEAN®

Visitor evaluation Amsterdam 2012

28.001 visits 19.028 unique persons 14.051 unique companies Visitor grade 7.9 - scale 1-10 41% first time visit 72% from abroad From 130 countries 79% involved in purchasing 51% did order/requested quotation 92% expects to visit 2014

Visitor development Amsterdam

NetherlandsWestern Europe

excl. Netherlands

Southern Europe Eastern Europe Middle East

South East/Eastern

AsiaNorth America Africa Oceania South America Southern and

Central Asia

2006 8103 7360 1524 940 301 301 284 149 98 45 552008 5800 7603 1702 1091 302 259 218 147 101 56 562010 4862 7475 1623 1238 358 227 219 188 97 68 842012 5432 8272 1860 1490 513 402 357 284 137 129 120

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

FROM DISTRIBUTERS TO MANUFACTURERS EXHIBITING

cleaning contractor/buyer/facility manager

distributor/agent

manufacturer

Inte

rclea

nVi

sitor

- Ex

hibi

tor

ISSA/INTERCLEAN

Exhibitor - Visitor

Top 15 visiting foreign countries*

* Netherlands not included

2147

1294

990

774

730

440

458

363

417

335

196

306

279

141

2.096

1.389

1.227

1.009

834

511

492

481

420

396

388

365

294

258

0 500 1000 1500 2000 2500

Germany

Belgium

United Kingdom

Italy

France

Denmark

Norway

Sweden

Spain

Switzerland

Russia

Finland

Poland

United States

2012

2010

38% of visitors has a CEO position

38

18

8

7

7

6

6

3

1

1

4

0 5 10 15 20 25 30 35 40

CEO / Director / Owner

Sales / Marketing manager

Manager other

Purchasing manager

Employee / Staff

Facility manager

Technical manager

Advisor / Consultant

Building / Site manager

Student

Other

Visitor interest (%) products/services

44

41

40

39

38

26

25

24

18

11

11

10

9

9

8

6

2

0 5 10 15 20 25 30 35 40 45 50

Washroom hygiene appliances, accessories and supplies

Chemicals, agents, disinfection and care products

Industrial cleaning machines, equipment, accessoires and parts

Machines and related accessories

Equipment like mops, cloths and trolleys

Cleaning Services

HP equipment, machines, components and accessories

Window and façade cleaning equipment and accessories

Outdoor cleaning machines, equipment and products

Laundry equipment and services

Planning, management and consultancy

Education, training, certification and research

Components for manufacturing and maintenance

Measurement products, solutions and services

Car wash equipment and related products

Pestcontrol equipment and related products

Other

Most visitors (%) active in the distribution channel

29

28

14

8

3

2

2

1

1

1

11

0 5 10 15 20 25 30 35

Distributor / Wholesale

Contract cleaning / Cleaning services

Manufacturer of cleaning related machines/tools etc.

Other Manufacturer / Industrial premises

Hospital / Institutional care

Educational premises

(Semi/Local)) Government

Operator offices / Commercial premises

Hotel, Restaurant, Catering, Recreation company

(Trade) Media and (Trade) Associations

Other

>2 hour traveling

<2 hour traveling

Amsterdam

< 2 hour traveling Cleaning Companies End-customers Facility Managers Local Distributors

> 2 hour traveling Corporate buyers Facility Managers Foreign Distributors

The longer the travel the higher the buying potential

19.028 unique visitors 43% in distribution 72% from abroad 1.2 person per company From 130 countries

19.028visiting persons

Almost 5.000* distributors from 130 countries

43%In distribution

= 8.182

72%foreign

distributors= 5.891

*5.891 visitors in distribution / 1.2 person per distributor = 4.909 distributors

51% of visitors who did order/requested quotation

43

26

10

6

4

9

0 5 10 15 20 25 30 35 40 45 50

We will re-sell the products in our territory/region (we are in distribution/whole sale)

We will use the products to offer cleaning services (we are a cleaning contractor)

We will use the products to clean in our own company

We need to know what is available to select the right cleaning contractor/service

We are looking for a (new) cleaning service/contractor

Other/does not apply

Exhibitor evaluation Amsterdam 2012 670 exhibitors 203 new exhibitors (171 - 1st timer, 32 before 2010) from 42 countries booth space net 28.698 92% exhibitors from abroad exhibitor grade 8.0 - scale 1-10 97% would advise colleague/competitor to exhibit next edition 97% expects to exhibit in 2014 75% evaluates ISSA/INTERCLEAN Amsterdam as their most valuable event

Exhibition space m2 development Amsterdam 2004 – 2012

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

9.000

America's Benelux China / Asia Pacific

Denmark Finland Norway

Eastern Europe and

CIS

France Germany Schweiz Austria

Italy ROW Spain Turkey Greece

United Kingdom +

Ireland

2004

2006

2008

2010

2012

670 exhibitors from 42 countries

55

97

76

31 28 32

93

140

12

2715

64

0

20

40

60

80

100

120

140

160

For more information please contact

Sales – Gerard Rijnbeek/g.rijnbeek@rai.nl

Statistics - Rob den Hertog/r.d.hertog@rai.nl