INTRODUCEMENT FHC BERLIN SHG 2017

FHC BERLIN SHG****

BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE

WITH A STAY IN OUR FUTURIST HOTEL CONCEPT

INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE

CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL

THINK AREA, A DRINKING CONNECTED

RELAXATION AREA AND HELIPAD WITH VERRIN)

AND AN AUTOMATIC SELF VEHICLE GARAGE AND

500 SPACE ACCOMODATIONS (A HIGH TECH AND

DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC

SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES

ROOMS ORGANISED WITH SFVS SEMINAR FITTING

VERRIN SYSTEM) AND AN BLACKWATEREA AQUATIC

UNIVERSE (10 SPAIC BOXES, A CIRCULAR SOLARIUM

TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA

AND A JACUZZI HAMMAN CRYOTHERAPY

UNIVERSE) LOCATED IN BERLIN

PLAN

I – Analysis environnemental structure

A – Touristic trends in BERLIN

B – Robotics analysis

II – S.W.O.T. Analysis

A – Strenghts

B – Weaknesses

C – Opportunities

D- Trends

III – The commercial programm

IV – Distribution channels

V – The ad

VI – Staff board scheme

A – With robots

B – Without robots

VII – Staff planning

A – With robots

B – Without robots

VIII – Room architectist drawing

IX – Aquatic universe architectist drawing

X – Flexible roof top

XI – Groundfloor basis

XII – Futurist hotel concept architestist drawing

I- Analysis environnemental structure

A – Touristic trends in BERLIN

According to the Federal Statistical Office,

the German economy is doing well with

+ 1.7% in 2015 mainly driven by domestic

consumption. Thus, the GDP rose to

3026.6 billion euros in 2015 (+ 3.8%), which

represents 37 108 euros per inhabitants (+

3.1%).

With a + 0.7% increase in the number of

inhabitants from higher net immigration.

• By 2016, German growth should reach +

1.6% according to the latest

federal government.

• According to a GfK study on future issues,

55% of Germans look to the future with

Anxiety in 2015 compared to 31% in 2014

and 28% in 2013. Another survey by Ipsos

German on 2 talks about 2016 "with great

skepticism and mixed feelings".

Source : Source : Atout France – Lettre de

veille – Hiver 2016

Market Trends- Amplification of the rise in tourism of seniors in the 10 years to come- Increase in frequentation of stays- Reduced length of stay- Stable budget- Strong increase in MICE tourism (the MICE sector is flourishing in Germany andIncrease of 15% in turnover. Destination France was ranked second in 2012)

Attractive targets- A significant proportion of couples under 40 and without childrenla France- Families with children under 14 represent 17% of the German population and19% have undertaken at least one trip in the last 12 months.- Persons aged 40 to 59, with no children under 14 years of age, account for 28% ofPopulation and 31% have undertaken at least one trip in the last 12 months.

Tourist data inherent to the German market- Germany is the leading market for foreign tourists- A secure market that still needs to be maintained to build customer loyalty- Due to the uncertain economic situation, proximity destinations, EuropeMainly, should nevertheless be even more popular in 2013

In 2015, 79% of Germans spent at least one night outside theirHome for private or business reasons. It should be noted that 17% ofGermans left on a trip, left 4 or 5 times during the year.• 41% of the Germans left and went as a couple.• For those who did not leave, 31% mentioned financial reasons, 26%Are not on health grounds and 23% "prefer to stay at home, notMotivation to travel ".• The country (s) selected in 2015 for their holidays are: Germany (51% ofReplies), Spain (15%), Italy (13%), and France (10%).

• Reasons for leaving on vacation: 37% of the answers relate to the sun /beach. Followed by visits to family / friends (36%), nature (30%), andCulture (26%).• Natural features, quality of housing, cultural heritage andHistory are the main elements that would incite the Germans toGo back to the same place.• The most important sources of information for Germans on the choice ofOf a vacation destination are: recommendations from friends, colleaguesOr family (44% of respondents), personal experience (39%), sitesInternet (37%).

In 2016, the Germans are planning a holiday from 4 to 13Consecutive nights (44% of responses) or plan to leave for a longStay (more than 13 consecutive nights) (27%).• For those leaving, 25% think they are staying in Germany. 14% do not knowNot where they will leave.

The average budget of German holiday makers is rising slightly(+ 0.4%) in 2016, amounting to € 2,468. This makes it the 2nd country with theThe highest average budget.• On average, Germans go on holiday for 2 weeks duringThe summer.• This year

53% of Germans say they plan their holidays in(4 to 6 months). 42% of Germans reserve their accommodation via a computer.German customers are demanding and expect competitiveTerms of service / price and a commitment in terms of quality of service,• Germans are also very attentive to services and safety, maintenanceAnd the quality of accommodation,• A clientele sensitive to the themes of holidays nature and culture,• A clientele focused on cyclotourism, soft travel and tourismSustainable,• The Germans appreciate the beauty of nature, the charm of towns and villages,Diversity of tourist attractions and cultural attractions, as well asInfrastructure

People who decide at the last minute seem interested in tourismcultural• Reservations are always made very early (in January) for the holidaysAccording to GfK who interviewed for the TO ITS of the Rewe group about 2,000 families in allGermany about their holiday habits and wishes, it is the children whoDecide the next vacation destination in more than one family out of two (54%).

Source : IPK International. ITB Berlin

A – Robotics analysis

Just a few words : 1 robot for 3 humans. It means for FHC P’VEGAS’M an organization

with robots needs 47 staffs to run. Without them, the figure is 104. Read carefully this source

article below :

II – S.W.O.T analysis

A - Strenghts

- Business space on the roof with panoramic view and 12 meeting rooms et 6 subcommittee rooms- SPREA aquatic universe opens every day from 08.00 AM to 22.00 PM with 10 spaic boxes- Space accommodation with digital and dometicequipment- Automatic Self Garage System (ASGS)- Room service with high quality products from 06 H 30 to 00 H 00 issued from partnerships with restaurants- Groundfloor platform- Flexible rooftop- Bed Switch Bed machine (BSB)

B - Weaknesses

- No restaurant- High taxes- Big investment

C – Opportunities

- Competitive advantage for innovative product- Geographic adaptations of the project- SHG stands for SUSTAINABLE HOTEL GOODS which means long-term tools, renewal - machines and natural materials

D – Threats

• Administrative state disk• Maslowien blocking return in triumph• Terrorists risks

,

III – Commercial programm

See GUEST SEGMENT, STUDY OF COMPETITION, ADVERTISEMENT, LANDMARKS and AQUATIC UNIVERSE SPREA attachments

IV – Distribution networks

The best network is guest connections to various links as our internet site created with WIX. All has been thought and

designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMENT ABOVE RETURN). A

Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE, EXPEDIA, TO LIST,

TRAVEL AGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartphones and tablets

connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NEXT SPATIAL STAY ».

V- Advertisement

DISCOVERING FUTURIST HOTEL CONCEPT BERLIN

SUSTAINABLE HOTEL GOOD****

BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE

WITH A STAY IN OUR FUTURIST HOTEL CONCEPT

INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE

CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL

THINK AREA, A DRINKING CONNECTED

RELAXATION AREA AND HELIPAD WITH VERRIN)

AND AN AUTOMATIC SELF VEHICLE GARAGE AND

500 SPACE ACCOMODATIONS (A HIGH TECH AND

DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC

SPACE (12 MEETING ROOMS AND 6

SUBCOMMITTEES ROOMS ORGANISED WITH SFVS

SEMINAR FITTING VERRIN SYSTEM) AND AN

BLACKWATEREA AQUATIC UNIVERSE (10 SPAIC

BOXES, A CIRCULAR SOLARIUM TERRACE, AN

AQUALUDIC SPACE, A FOETISIC AREA AND A

JACUZZI HAMMAN CRYOTHERAPY UNIVERSE)

LOCATED IN BERLIN.

FHC BERLIN SHG****

Tél. 00 49 (0)30 75 12 00 00

Fax 00 49 (0)30 75 12 00 01

Email : [email protected]

Web site : www.fhcberlinshg.com

VI – Staff board scheme

A - With robots

GENERAL MANAGER

FINANCIAL ADMINISTRATION

MANAGER

SALES MANAGER

CASINO MANAGER

BUSINESS MANAGER

MAINTENANCE MANAGER

•MAINTENANCE FLEXIBLE ROOF TOP

•MAINTENANCE ACCOMODATION SPACE

•MAINTENANCE AQUATIC UNIVERSE AREA

•MAINTENANCE GROUND FLOOR BASIS

• MAINTENANCE ROBOTICS

HOUSEKEEPER

29 ROBOTS

SPA MANAGER

BUSINESS MANAGER

DRINK & BREAKFAST MANAGER

DRINK MANAGER

BREAKFAST MANAGER

FRONT OFFICE MANAGER

GENERAL MANAGER

FINANCIAL ADMINISTRATION

MANAGER

SALES MANAGER

CASINO MANAGER

•GAME STAFF 1

•GAME STAAFF 2

•GAME STAFF 3

•GAME STAFF 4

•GAME STAFF 5

•GAME STAFF 6

MAINTENANCE MANAGER

•MAINTENANCE FLEXIBLE ROOF TOP

•MAINTENANCE ACCOMODATION SPACE

•MAINTENANCE AQUATIC UNIVERSE AREA

•MAINTENANCE GROUND FLOOR BASIS

HOUSEKEEPER

•CHAMBERMAID 1

•CHAMBERMAID 2

•CHAMBERMAID 3

•CHAMBERMAID 4

•CHAMBERMAID 5

•CHAMBERMAID 6

•CHAMBERMAID 7

•CHAMBERMAID 8

•CHAMBERMAID 9

•CHAMBERMAID 10

SPA MANAGER

•THERAPIST 1

•THERAPIST 2

•THERAPIST 3

•THERAPIST 4

•THERAPIST 5

•THERAPIST 6

•THERAPIST 7

•THERAPIST 8

•THERAPIST 9

•THERAPIST 10

BUSINESS MANAGER

•FITTER 1

•FITTER 2

•FITTER 3

•FITTER 4

•FITTER 5

•FITTER 6

DRINK & BREAFAST MANAGER

•DRINK MANAGER

•DCRR 1

•DCRR 2

•DCRR 3

•BREAKFAST MANAGER

•BREAKFAST 1

• BREAKFAST 2

•BREAKFAST 3

•BREAKFAST 4

FRONT OFFICE MANAGER

•RECEPTIONIST 1

•RECEPTIONIST 2

•RECEPTIONIST 3

•RECEPTIONIST 4

•SWITCH RECEPTIONIST 1




•NIGHT 1

•NIGHT 2

•NIGHT 3

•NIGHT 4

B - Without robots

VII– Staff planning

A – With robots

P P P P P O O

P P P P P O O

P P P P P O O

O O P P P P P

P P P P P O O

CM CM CM CM CM O O

P P P P P O O

BKF BKF BKF BKF BKF O O

DM DM DM DM DM O O

SP SP SP SP SP O O

J J J J J O O

P P P P P O O

P P P P P O O

P P P P P O O

P P P P P O O

P P P P P O O

J J J J J O O

DN DN DN DN DN DN DN

P = 09.00 TO 19.00 PM DN = 24/24

DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM

M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM

RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM

SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM

D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM

GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM

BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING

SM=SPA MANAGER AS=ASSISTANT SPA TH=THERAPIST


HOUSEKEEPER

FOM

MAINTENANCE ROBOTICS

E= 05.00 PM TO 09.00 PM

BREAKFAST MANAGER

DRINK MANAGER

29 ROBOTS

MAINTENANCE AS 40 M2

MAINTENANCE ROOF TOP

MAINTENANCE AS 30 M2

SPA MANAGER

MAINTENANCE GROUNDFLOOR

MONDAY TUESDAY WEDNESDAYTHURSDAY

FLEXIBLE PLANNING FHC BERLIN SHG****

STAFF = 47

FRIDAY SATURDAY SUNDAY

GENERAL MANAGER

CASINO MANAGER

13/02/2017

FAM

SALES MANAGER

BUSINESS MANAGER

INTERNAL MANAGER

B- Without robots

P P P P P O O

P P P P P O O

P P P P P O O

O O P P P P P

P P P P P O O

CM CM CM CM CM O O

P P P P P O O


DM DM DM DM DM O O


O O BKF BKF BKF BKF BKF


SP SP SP SP SP O O

O O SP SP SP SP SP

TH TH TH TH TH O O

O O TH TH TH TH TH

TH TH TH TH TH O O

O O TH TH TH TH TH

TH TH TH TH TH O O

O O TH TH TH TH TH

TH TH TH TH TH O O

O O TH TH TH TH TH

TH TH TH TH TH O O

O O TH TH TH TH TH

J J J J J O O

GENERAL MANAGER

CASINO MANAGER

03/02/2017

FAM

SALES MANAGER

BUSINESS MANAGER

INTERNAL MANAGER

MONDAY TUESDAY WEDNESDAYTHURSDAY

FLEXIBLE PLANNING FHC BERLIN SHG****

STAFF = 104

FRIDAY SATURDAY SUNDAY

BREAKFAST MANAGER

BREAKFAST STAFF 2

BREAKFAST STAFF 3

DRINK MANAGER

BREAKFAST STAFF 4

THERAPIST 9

THERAPIST 10

SPA MANAGER

SPA MANAGER ASSISTANT


THERAPIST 1

THERAPIST 2

FOM

THERAPIST 5

THERAPIST 3

THERAPIST 4

THERAPIST 6

THERAPIST 7

THERAPIST 8

VIII – Room architectist drawing

ACCOMODATION SPACE DRAWING 30M2 ET 40 M2

MOVING SHELVES

RELA

X SP

AX

E (T

AB

LE + SO

FA + M

INIB

AR

HO

T A

ND

CO

LD)

DIGITAL WORK BOARDVISUAL WALL

SHO

WE

R W

ITH

BA

TH

DR

AW

ER

S 18

0 C

M X

90

CM

CA

PSU

LE H

YD

RO

MA

SSAN

TE

GTB BOX

LIFTA

BLE

BE

D W

ITH

VE

RR

IN 1

00

CM

X 9

0 C

M

LIFTA

BLE

BE

D W

ITH

VE

RR

IN 1

00

CM

X 9

0 C

M

IX – Aquatic universe architectist drawing

RELAXATIO

N LOUNGE C

ONNECTED

DRIN

KS

RELAXATIO

N LOUNGE C

ONNECTED

WIT

H DRIN

KS

HC1 HC2 HC3 HC4

RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE

FUTURIST AQUATIC UNIVERSE

PANORAMIC SOLARIUM TERRACCE

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CE

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CC

E

AU RESERVED AUMANAGER

WEL

CO

ME

SPA

CE

STA

FF C

LOA

KR

OO

MS

TECHNICALS LOCALS

WAITING SPACE

RELAXATIO

N LOUNGE C

ONNECTED

DRIN

KS

RELAXATIO

N LOUNGE C

ONNECTED

WIT

H DRIN

KS

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CE

PANORAMIC SOLARIUM TERRACCE

PA

NO

RA

MIC

SOLA

RIU

M TER

RA

CC

E

WEL

CO

ME

SPA

CE

STA

FF C

LOA

KR

OO

MS

X – Flexible roof top architectist drawing

FLEXIBLE FUTURIST ROOF TOP

RAIN H

ARVEST

SOLA

R PANEL

S

WIN

D TOOL

RAIN H

ARVEST

TRANSLUCENT ENVIRONMENTALIST SEPARATION

ARTISTR

Y

SOLA

R PANEL

S

WIN

D TOOL

DIGIT

AL THIN

K AREA

HELIS

URFACE W

ITH V

ERRIN

ARTISTR

YDIG

ITAL T

HINK A

REA

HELIS

URFACE W

ITH V

ERRIN

DRINKIN

G RELA

XATION

SATELLITE CLIMB

CAPSULE

SATELITTE CLIMB

CAPSULE

ARTISTR

YDIG

ITAL T

HINK A

REA

DRINKIN

G RELA

XATION

SATELLITE CLIM

CAPSULE

SATELLITE CLIMB

CAPSULE

XI – Groundfloor basis architectist drawing

GROUNDFLOOR BASIS (1 000 m2)

VT VTBED SWITCH CHANGEVT VTBED SWITCH CHANGE

MVT

MSP

MBSC LUGGAGERY

MVT

MSP

WELCOME SPACE

MBSC LUGGAGERY

SPATI

AL FRONT

OFFIC

E

ANSWERIE

& P

ORTERIE

MVT

MSP

MEWELCOME SPACE

SPATI

AL FRONT

OFFIC

E

ANSWERIE

& P

ORTERIE

DECIS

IONAL C

ENTE

R

MVT

MDP

MEWELCOME SPACE

SPATI

AL FRONT

OFFIC

E

ANSWERIE

& P

ORTERIE

MORNIN

G APESE

NTERIE

DECIS

IONAL C

ENTE

R

MDP

ME

MW

WELCOME SPACE

MORNIN

G APESE

NTERIE

VT

DEPOSITS

MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG) VT

DECIS

IONAL C

ENTE

R

MDP

MW

WELCOME SPACE

MORNIN

G APESE

NTERIELEGENDE :

VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY

MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING

MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER

MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE

VT MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG) VT

XII – Fututrist hotel concept architectist drawing

FLEXIBLE ROOF TOP

FHC BERLIN SHG****

MEETING ROOM MUGGELSEAMEETING ROOM WUHLEA

MEETING ROOM STADSTAATEA MEETING ROOM WANSEA MEETING ROOM LANDWEHRKANALEA

MEETING ROOM HAVELEA

SUBCOMMITTEE 2

SPACE DRINK ERPEA

MEETING ROOM BERGHAINEA

MEETING ROOM BRANDEBOURG

SUBCOMMITTEE 1

MEETING ROOM KITKLACLUBEA MEETING ROOM POSTDAMEREA

SUBCOMMITTEE 3

MEETING ROOM DAHMEA

SEM

INAR O

FFIC

E

SEMIN

AR O

FFIC

E

VE

GE

TA

L F

AC

AD

E

HO

US

EK

EE

PIN

G R

ES

ER

VE

SUBCOMMITTEE 4 SUBCOMMITTEE 5 SUBCOMMITTEE 6

ACCOMODATION SPACE (430,56 ft2)OFFIC

E

VE

GE

TA

L F

AC

AD

E

RELAX STAFF CONNECTED ROOM = 53 819,55 ft2

SP

A M

AN

AG

ER

SPAIC BOX 2SPAIC BOX 1 SPAIC BOX 3

SO

LA

R T

ER

RA

CE

SP

A T

EC

HN

ICA

L A

RE

A

SPAIC BOX 4 SPAIC BOX 6

AQUATIC UNIVERSE SPREEA

SP

A M

AN

AG

ER

SPAIC BOX 2

SPAIC BOX 5

SPAIC BOX 1 SPAIC BOX 3

SO

LA

R T

ER

RA

CE

SP

A T

EC

HN

ICA

L A

RE

A

ACCOMODATION SPACE (322,92 ft2)

VE

GE

TA

L F

AC

AD

E

LOBBY ROOM PDJ

LUGGAGE ROOM BACK OFFICE

IT

GM

RELIGIOUS AREA = 26 909,78 ft2

FAM

OFFIC

E

HO

US

EK

EE

PIN

G O

FF

ICE

FRONT OFFICE SM

VE

GE

TA

L F

AC

AD

E

ASVG

ELECTRIC

BREAKFAST OFFICE

DATA PRO CESSING

INTRODUCEMENT FHC BERLIN SHG 2017

Small Business & Entrepreneurship

Transcript of INTRODUCEMENT FHC BERLIN SHG 2017