Intro to Growing Your Brand with Facebook and Twitter
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Transcript of Intro to Growing Your Brand with Facebook and Twitter
Intro to Growing Your Brand with Facebook and
TwitterTracy Gold
Social Media Consultanttracycgold.com
@tracycgold
Define Broad Goals
Your Missio
n
Engage
Recruit
Reach
Share
Educate
Network
Know Your Audience
Establish Your Voice
Know the Technology
Person?• Use as an individual, not as a company
Do: • Set your comfort levels: who will you connect
with?• Tag friends before and after meetings and events• Promote events
Don’t:• Post anything you wouldn’t want your boss, mom,
or kid to see
Page?• Use for your business
Do:• Use your logo as your profile picture (150 x 150
px)• Use a cool image for your cover, and change it up
(851 by 315 px)
Do: • Engage with
customers • Connect with other
pages and other businesses
Do:• Highlight important news
Don’t:• Sell
Go to localist.com to find out how you can buy!
Group?• Use for associations and interest groups
Do:• Take advantage of various notification levels• Bring in the clan for discussion
Don’t:• Shamelessly self promote
My business is simply the best. Call me at 867-5309 today for a quote.
What is a tweet?• 140 characters of text that’s sent from a Twitter
account:
• This content is public
What is a retweet?• Another person’s tweet, resent by a new person,
with attribution• To retweet someone, click the retweet button or
type RT @twittername• This content is public
What is a mention? • A tweet including another Twitter handle
• Most twitter users pay special attention to mentions
• If you start a tweet with @ and a user’s name, only people who follow both you and that person will see the tweet on their streams
What is a message?• What Anthony Weiner
messed up• Sent directly to
another Twitter user• This content is private• To send a DM, users
must both be following each other
• Type DM @twitter_user or go to “Direct Messages”
What is a hashtag?• Any term preceded by the # sign • Click to see all tweets about that term• Hashtags make it easier to have a group conversation
on Twitter • Hashtags help you find people who share your interests• Sometimes, they’re just for fun
Do:• Tweet:
o Thoughtso Quoteso Adviceo Notes to contactso Links to articleso Links to pictures
Do:• Use Twitter at
professional and networking events
Don’t:• Tweet:
o What you had for breakfast
o Personal dramao Anything personal on
the company profileo Your social security
number
Don’t:• Promote an account without a plan to maintain it
Don’t:• Click on sketchy links
Remember Your Goals
Your Missio
n
Engage
Recruit
Reach
Share
Educate
Network
Questions• Download slides:
o http://bit.ly/CCCslides
• Get in touch:o @tracycgoldo Tracycgold.com
Image Credits• http://www.flickr.com/photos/kommerij/34397779
14/sizes/m/in/photostream/
• http://www.flickr.com/photos/mhl20/3449326505/sizes/z/in/photostream/
• http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
• http://www.mediabistro.com/alltwitter/files/2012/02/twitter-2012-statistics.jpg