Intro to Growing Your Brand with Facebook and

TwitterTracy Gold

Social Media Consultanttracycgold.com

@tracycgold

Define Broad Goals

Your Missio

n

Engage

Recruit

Reach

Share

Educate

Network

Know Your Audience

Establish Your Voice

Know the Technology

Facebook

Person?• Use as an individual, not as a company

Do: • Set your comfort levels: who will you connect

with?• Tag friends before and after meetings and events• Promote events

Don’t:• Post anything you wouldn’t want your boss, mom,

or kid to see

Page?• Use for your business

Do:• Use your logo as your profile picture (150 x 150

px)• Use a cool image for your cover, and change it up

(851 by 315 px)

Do: • Engage with

customers • Connect with other

pages and other businesses

Do:• Highlight important news

Don’t:• Sell

Go to localist.com to find out how you can buy!

Group?• Use for associations and interest groups

Do:• Take advantage of various notification levels• Bring in the clan for discussion

Don’t:• Shamelessly self promote

My business is simply the best. Call me at 867-5309 today for a quote.

Twitter

What is a tweet?• 140 characters of text that’s sent from a Twitter

account:

• This content is public

What is a retweet?• Another person’s tweet, resent by a new person,

with attribution• To retweet someone, click the retweet button or

type RT @twittername• This content is public

What is a mention? • A tweet including another Twitter handle

• Most twitter users pay special attention to mentions

• If you start a tweet with @ and a user’s name, only people who follow both you and that person will see the tweet on their streams

What is a message?• What Anthony Weiner

messed up• Sent directly to

another Twitter user• This content is private• To send a DM, users

must both be following each other

• Type DM @twitter_user or go to “Direct Messages”

What is a hashtag?• Any term preceded by the # sign • Click to see all tweets about that term• Hashtags make it easier to have a group conversation

on Twitter • Hashtags help you find people who share your interests• Sometimes, they’re just for fun

Do:• Tweet:

o Thoughtso Quoteso Adviceo Notes to contactso Links to articleso Links to pictures

Do:• Use Twitter at

professional and networking events

Don’t:• Tweet:

o What you had for breakfast

o Personal dramao Anything personal on

the company profileo Your social security

number

Don’t:• Promote an account without a plan to maintain it

Don’t:• Click on sketchy links

Remember Your Goals

Your Missio

n

Engage

Recruit

Reach

Share

Educate

Network

Questions• Download slides:

o http://bit.ly/CCCslides

• Get in touch:o @tracycgoldo Tracycgold.com

Image Credits• http://www.flickr.com/photos/kommerij/34397779

14/sizes/m/in/photostream/

• http://www.flickr.com/photos/mhl20/3449326505/sizes/z/in/photostream/

• http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/

• http://www.mediabistro.com/alltwitter/files/2012/02/twitter-2012-statistics.jpg