Intro to gamification
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GAMIFICATION BI 19.09.2012 Kent Barwin Director – OMG Digital Marketing OMG AS [email protected] twitter.com/kbarw www.linkedin.com/in/kbarw
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Introduction to Gamification held for MSc Strategic Marketing Management students at Norwegian Business School
Transcript of Intro to gamification
GAMIFICATION
BI 19.09.2012 Kent Barwin Director – OMG Digital Marketing
OMG AS [email protected]
twitter.com/kbarw www.linkedin.com/in/kbarw
What work I have done I have done because it has been play. If it had been work I shouldn’t have done it.
Mark Twain
GAMIFICATION ≠ NERD
Gartner Predicts Over 70 Percent of Global 2000 Organisations Will Have at Least One Gamified Application by 2014
http://www.gartner.com/it/page.jsp?id=1844115
MYSTERY WORLD
THE KEY
ADVANTAGES
FLAUNT IT
RULES
THE DISCOVERY
Status is a greater motivator than financial gain
THE MOVIE
= Gamification old style
THE WORLDS LARGEST GAME
- POINTS - LEVELS - RANK
REWARDS
CASE: KOBO
Or, how to turn something boring and individual into something engaging and social?
CASE: FITOCRACY
Fitness community with gamification
GAMIFICATION
The use of game mechanics to drive engagement Gamification = Best practice loyalty Does not have to involve actual games
The word most frequently used to describe engagement, particularly in a marketing context, is loyalty.
Gamification by Design by Gabe Zichermann
IT’S ABOUT LOYALTY
GAMIFICATION => SOCIAL CRM
SOCIAL CRM – CREATES VALUE § Loyalty § Engagement § Behavioral data § Member get member § Contact information § Brand building
HOW?
STUDY EXAMPLES
REMEMBER: NO SOCIETY IS EVER FLAT
Level 5 – 1 000 p
Level 10 – 3 000 p
Level 15 – 9 000 p
Level 20 – 27 000 p
Level 25 – 81 000 p
Level 30 – 243 000 p
Level 1 – 0 p
King
Lord
Knight
Appren;ce
Commoner
START SIMPLE
§ For example with a simple engine connected to facebook and the web page
§ Simple badges § Simple point system § Build for expansion
REMEMBER
§ Build something useful and/or entertaining for the client
§ Build to stimulate desired behaviour § If you have to push them, you are probably
doing something wrong – If they are pushing you, you are probably
doing something right
DO NOT
§ Market the gamification § Push the gamification § Make gamification mandatory for the clients
PLAY!
QUESTIONS?
Kent Barwin Director – OMG Digital Marketing
OMG AS [email protected]
twitter.com/kbarw www.linkedin.com/in/kbarw
