Interruption to Engagement
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Interruption to Engagement Friday, June 24, 2022
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Interruption to Engagement. Reinventing marketing services . Providing the innovative, “ big idea ” marketing, communications and creative solutions found in an A-List agency + The diverse, flexible and efficient personnel resource solutions of a staffing & recruitment firm - PowerPoint PPT Presentation
Transcript of Interruption to Engagement
Interruption to
Engagement
Saturday, April 22, 2023
Reinventing marketing services.Providing the innovative, “big idea” marketing, communications and creative solutions found in
an A-List agency+
The diverse, flexible and efficient personnel resource solutions of a staffing & recruitment
firm
Expertise and execution help WHEN you need it...without paying for it when you don’t.
Scott [email protected]
281-360-6811www.marketingavatar.wordpress.com
• 25+ years Advertising & Marketing• Media & Agency
• B2B & B2C
Marketing REvolution
THEORY
The Only 3 Marketing Objectives That Matter
• Create profitable growth
• Reduce expenses
• Increase customer satisfaction
Legacy Brand-centric Model…BRAND
ADS & PR
MEDIA CONTENTINTERRUPTION
CONTENT
Question:Question:
What Kind of What Kind of Value is Your Current Marketing Marketing Effort Delivering to Your Constituents?Effort Delivering to Your Constituents?
Percentage of buyers that conduct online research before buying a product or service
88%
Source: Pew Research, 9/29/10
Percentage of media influencing purchase decisions that comes from consumer-generated sources.
66%
Source: McKinsey “Consumer Journey” Report 2009
B2B versus B2C
C-Suite Internet Use• Under 50: 81% daily• 50+: 62% daily
Consumer Internet Use• 21% daily• 78% overall
Research Online for Business/Product/Service Intelligence
Emerging Content Marketing ModelEmerging Content Marketing Model
BRAND
CONTENTCONNECTIONSCOMMUNITY
CONVERSATIONS
ENGAGEMENT
Thought for the Day:Thought for the Day:
You donYou don’’t need a social media strategy.t need a social media strategy.
Your marketing strategy needs to be social.Your marketing strategy needs to be social.
Social Media is DANGEROUS without a content plan
Two Common Approaches that DON’T work:1. Using new channels to “push” old messages
2. Dabbling or worse
So, what is it?
Welcome to
Content Marketing
SearchSocial
Blogs
PRACTICE
Focus On…
Traffic Leads Conversion
CONTENT THAT CREATES LINKS
What Kind?
Where?
Why?
Who?
How Much?
How Much?
How Much?
New BehaviorsListen
Converse
Share
Social Content Marketing Process
Discover
Social Media Policy
Develop Deploy
Research
Analysis
Insights
Strategy
Concepts
Plan
Optimize
Syndicate
Monitor
Content Syndication Hub
Offline
Online
Your Site
75% of content distributed away from home site
How It WorksCreate, Optimize & Distribute
engaging Content everywhere
People find it& link to it
This increases search rankings
Which causes morepeople to find your
content,link to it and increase
your reach
1
2
3
4
B
MobilitMobilityy
Social is the New Social is the New SearchSearch
Community is the New Campaign
Video is the New Collateral
Customers are your New Agency
Social Good is the New PR
Non-Profit + Social• 75% of new media users believe social networks are
effective ways to learn about a company’s corporate social responsibility (CSR) efforts
• 74% expect companies to join conversations about their CSR practices happening in new media
• 40% are using new media for searching, sharing and disclosing CSR efforts in their networks
Source: New Media Study, Cone Communications, 2009
Location is the New Promotion
Games are the new TV and Radio
Online Links Offline
FireFox NetNewsWireMac
FeedDemonWindows
Monitor & Measure
Monitor & Measure
Good Reads
ww
www.marketingavatar.wordpress.com
Final Pieces of Advice• Don’t be an expert• Don’t stop learning• Do read and watch everything you can• Do eat your own dog food
Go Start A Conversation!
