Internet Users in India & Digital Marketing Report

Pallab KakotiBlogs4Bytes.Wordpress.Comwww.hshdsh.com

Total Internet UsersIndia vs. Global

India Internet Users

India Internet UsersMetros vs. Rest of India

Active User: An individual who has used the Internetat least once in the last 1 month.

Claimed Internet User: An individual who has used the Internet at any point in time in the past.

India Internet UsersUrban India

India Internet UsersRural India

India Internet UsersUrban Active Internet Users

India Internet UsersIncreasing User Penetration

India Internet UsersActive Users Urban vs. Rural (2012)

India Internet UsersFrequency of Usage

India Internet UsersUsage Purpose Urban vs. Rural

India Internet UsersSocial Media Usage (June 2012)

India Internet UsersDesktop vs. Mobile (2008 - 12)

India Internet UsersMobile Users (2009 - 15)

India Internet UsersMobile Usage of Online Services

India Internet Usagee-Commerce Industry

India Internet Userse-Commerce Websites

India Internet UsersTotal Users vs. Mobile Users vs. e-Commerce vs. Ads

Total Internet population to touch 180mm30 million new Internet users in 201320% growth in the Internet population.38% are from Top 8 Metro*, 12% from 5-10 Small Metro*, and 29% from 2-5 Non-Metro*An Internet user in India on average is spending 13 hour per weekthis number will likely reach 16 hours per week in 201350 million or under 6% mobile users access Internet via mobile handsetsIn 2013 mobile Internet penetration will go up from 6% to 10%2012 India E-Commerce reached $550 million in gross revenueE-Commerce to touch $900 million in gross revenue by end of 2013India Internet advertising generated $300 million in revenue in 2012 and India Internet advertising can double in 2013 to reach $600 million

*For Metro, Small Metro & Non-Metro, refer to Cities by Strata on Slide No. 3

Source:http://techcircle.vccircle.com/2013/02/01/2013-india-internet-outlook/ http://swaroopch.com/2008/11/03/internet-usage-in-india/

India Internet UsersRural Internet Users

Rural India has 31 million Internet users & accessed at least once in the past month 38 million Internet users who have accessed Internet at least once in their lifetime3.6 million Mobile Internet users, up by 7.2 times from 0.5 million users in 201075% of the rural Internet users access the Internet for Entertainment purposes 56% of the users make use of the Internet for communication purposes50% of the users access educational services and online job sites39% of the rural Internet users make use of social networking services34% of the rural Internet users make use of e-commerce portalsPenetration of claimed internet users* in rural India grown from 2.6% in 2010 to 4.6% in 2012

*Claimed Internet User: An individual who has used the Internet at any point in time in the past.

Source: http://www.mxmindia.com/2012/08/i-cube-report-mobile-crucial-for-rural-india-to-access-net/ http://www.medianama.com/2012/09/223-i-cube-report-31-mn-rural-monthly-internet-users-3-6-mn-mobile-access-points/

India Internet UsersDigital Ads Market Growth

India Internet UsersTotal Online Ads Spend (2011 - 13)

India Internet UsersIndustry Ads Spend (2010 - 12)

India Internet UsersIndustry Ads Spend (2011 - 13)

India Internet UsersDisplay + SEO + SEM Ads Spend

India Internet UsersMobile + Social Media Ads Spend

India Internet UsersOnline Ads Market Trend

India Internet UsersOnline Ads Types Trend

India Internet UsersAds Conversion Ratio Chart

India Internet UsersOnline Ads User Attitude

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