Internet of Things: a reality check
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Internet of Things – a reality check
Udine-IoT April 8th, 2016
Roberto SiagriChairman & CEO Eurotech Spa
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Eurotech: Committed to a Vision
"The Computer for the 21st Century", Scientific American,
Vol. 265 No.9, pp. 66-75, 1991
Mark Weiser
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it
Pervasive and Ubiquitous Computing
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DIGITAL TECHNOLOGIES FOR A BETTER WORLDwww.eurotech.com CONFIDENTIAL
Back in 2005: PERVASIVE Computing & GRID Scenario“Someday soon, more than one millionbusinesses will be connectedto more than one billionpeople by one trillion devices”
L.V. GerstnerFormer IBM
Chairman and CEO
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Now: IoT & CloudIoT & Cloud = Pervasive Computing & Grid + Software Virtualization Technologies & APIs
Mobile & Web Apps
Pervasive Computers
CLOUD
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Now: IoT the driver of Business Innovation
better products, new services and the outcome economy
Over time : the Technology for the “Uberization” of everything
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The Pervasive ComputerMachine-2-Machine / Internet of Things applications everywhere…
7
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The Innovation Imperative These forces
(together with the exponential growth of technology) create environments increasingly vulnerable
to disruption
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Late majority: Laggards:
Market share
TimeInnovators: Early majority:Early adopters:
Innovator Dilemmas:
From G. Moore
Crossing the Chasm
Crossing the Chasm
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Late majority: Laggards:
Market share
Time
Big Bang Market Adoption
Innovators: Early majority:Early adopters:
Innovator Dilemmas:
Trial users Everyone else
L.Downes P. Nunes Big Bang DisruptionFrom G. Moore Crossing the Chasm to
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Innovator Dilemmas:
Brinkler, Scott (2013):
Technology changes exponentially,Organizations change logarithmically
Technology changeexponentially
Organization changelogaritmically
Rate of Change
Time
??
????
??
??
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Companies in every industry need to assume that a software revolution is coming… Marc Andreessen
Innovator Dilemmas: Products Dematerialization & Value Chains Deconstruction
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GE CEO Jeff Immelt told his troops last year:
“If you went to bed last night as an industrial company, you’re going to wake up this morning as a software and analytics company.”
Data and the 4^ Industrial Revolution
Data are the new raw material: new source of innovation &lever to achieve business sustainability.
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Transition = Business Disruption
i.e. New value creation
• Improve operational efficiency
• New connected ecosystems
• Collaboration between humans and machines
• Emergence of an outcome economy
0 1 0 11 00 1 0 1 0 11 1 0 11
1 1 1 000 10 11 10 1 0 1 1 0 1 1 1 0 0 0 0 1
1 0 1 1 1 0 11 1 0 111 0 1 0 1 0 1 0
1 0 1 0 11 1 0000 1
1 0 1 1 0 11
0 1 0 11 00 1 0 11 0
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Adoption and impact path of the Industrial IoT
19
1. OperationalEfficiency
2. New Products & Services
3. Outcome Economy
4. Autonomous, Pull Economy
Near-term
Long-term
World Economic Forum:Industrial Internet of Things:Unleashing the Potential ofConnected Products andServices Jan.2015Time
Cha
nge
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Fundamental Business Model Shift
products
evolve to
integrated «bundles»
of services
is happening in almost all industries on a global scale
Servitization
DATA
IOT
Sensors
SERVICES
platform
M2M
monitoring
management
REM
OTE
Preventive Maintenance
many-to-one
machines
actu
ator
s
HM
I
near
real
-tim
e
MQTT
PR
OTO
CO
LS
field bus
gateway
MULTI SERVICE
REST unattended
OT
IT/OT INTEGRATION
iPaaS
IaaS
BIGDATA
ANA
LYTI
CS
business intelligence
IT
CEP
CLO
UD
on-premise
database
ES
B
SaaS
MOBILEAPPL
ICAT
ION
INTE
RN
ET
virtualizationIa
aS IP
open source
CONTEXT
Bus
ines
s M
odel
s
AS
SE
T
cellular
wirelesssatellite
BUSINESSservices
servitization
CUSTOMER
PARTNER
OE
Ms
ORGANIZATIONS
PRODUCT
VALUE
supp
ort
INFRASTRUCTURE
outs
ourc
ing new
business models
everything as a service
DaaSiPaaS
TCO
FLEXIBILITY
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Industry needs to combine IT and OT
IT OT
Internet ofThings
Information TechnologyBusiness Process Automation& Office Automation
Operational TechnologyIndustrial Process Automation& Factory Automation
i.e: Engagement
i.e.:Predictive Maintenance
+
IoT enables the fusion of IT & OT
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OT business opportunitiesbecause of IT integration
• Predictive maintenance• Remote Monitoring & Assets
Performance Management• Operational efficiency and
productivity gains• New more performing Products
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IT business opportunitiesbecause of OT integration
• Increase Customersretention and fidelization
• new business models• products-as-a-service,• pay-per-use • monetization of data
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The complexity trap in IoTIn need of a bridge between Distributed Things and Multiple Business Apps
Business Applications
Sensors, Actuators,Displays, …
@
24
How to tame complexity??
IT
OT
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The complexity trap in IoTIn need of a bridge between Distributed Things and Multiple Business Apps
Business Applications
Sensors, Actuators,Displays, …
@
25
How to tame complexity??
IT
OT
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Mobile & Web Apps
IoT platformPublic-Private
Cloud
The IT & OT Pyramids Internet of Things = Things to Cloud
TelecomInfrastructure
WAN Networks
SW Gateway(Software Frameworks & software)
Gateways
CLOUD
IT
OT
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Mobile & Web Apps
IoT platformPublic-Private
Cloud
The IT & OT Pyramids Internet of Things = Things to Cloud
TelecomInfrastructure
WAN Networks
SW Gateway(Software Frameworks & software)
Gateways
IT
OT
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Eurotech's approach to IoTBuilding a bridge between the field and business apps
Business Applications
PLCs, Sensors, Actuators, HMIs
@
Multi‐ServiceGateway
Everyware CloudIoTIntegrationPlatform
28
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Eurotech's approach to IoTBuilding a bridge between the field and business apps
Business Applications
PLCs, Sensors, Actuators, HMIs
@
Multi‐ServiceGateway
Everyware CloudIoTIntegrationPlatform
29
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??
Business Apps @
APIs Interfaces
IoTIntegrationPlatform
ActIntegrateStoreControlConnect
+
Field InterfacesField ‐Devices
The coupling trap in IoTIn need of a bridge between Distributed Things and Multiple Business Apps
Multi‐Service
IoT Gateway
CommunicateCompute Collect
30
Consumersof Data
Producersof Data
How to tame market and technology
uncertainties?
? ?
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Business AppsEcosystem
@
Enterprise interface (IT interface)
IoTIntegrationPlatform
ActIntegrateStoreControlConnect
+
Field Interfaces (OT Interface)
Future proofField – Devices
Eurotech’s Approach: Divide and Conquer Ingredients for successful IoT recipes
Multi‐Service
IoT Gateway
CommunicateCompute Collect
31
any JAVA hardware
OSGi
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Mobile & Web Apps
APIsIT Platform
(IoT Platform)DataCenter
The IoT IT PyramidInternet of Things = Co-Innovate Platform
IT
Co-IdeateCo-FundCo-BuildCo-DistributeCo-MarketCo-SellCo-Revenue Share
SaaS
PaaS
IaaS
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The IoT OT Pyramid Internet of Things = Scalability & HW agnostic
Iaas
WAN NetworksSoftware Defined Gateway(Frameworks ,Protocols)
HW GatewaysFieldbus, PAN, I/O
OTWired and Wireless Network
Infrastrutture
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IoT Platform as a a new Enterprise toolEfficiency & Added Value
Assets Relationship Management
Transforming Bits of Data at the Edge of the Network
into Actionable Information & Knowledge
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Go Innovate
with anIoTEcosystem
to Enable
YourInnovationEcosystem
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www.eurotech.com
ThankYou!