Internet Reality Check
16
HAPPY SURFING 3.8 rv1.904 (beta)
description
Slideshow from NetCamp Romania, December 5th
Transcript of Internet Reality Check
HAPPY SURFING 3.8 rv1.904 (beta)
What Are You On?
Broadband, PC Blogs Facebook, YouTube, DailyMotion,
Hotmail, Gmail, Live ID,
Flickr, AIM, Skype, Del.icio.us,
SecondLife, PhotoBucket, Twitter,
LinkedIn, eBanking, MySpace,
LiveSpaces, ...
• How much time do you spend customizing all these things?• How much time do you spend ‘keeping up’?• As a marketeer, would you pull your client through this... Again?
Why Do You Connect?
Personal interest Business Contacts Leisure Convenience Because you’re invited Because someone else might steal
your nickname, user ID, digital persona
FriendsSocial Networks
A, B, C, D, ...
Would you like to invite yourentire address book ?FRAM
MAKING IT EASY FOR YOUR CUSTOMER/AUDIENCE
The no-no
A user group for every digital sigh 5 Anonymous YouTube logins for seeding MySpace page for every brand Yet another Social Network initiative Fake forum posts / conversations Yet another brand blog with happy users
Transparent Tidiness
One company, One blog Open Communication No more fake promises to clients A fan group with a reason One agency channel
Brand Love Goes A Long Way
Audience Feedback
Provide a channel, but don’t force one Make access easy Moderate React, Respond, Be Honest, Transparent
Do not hand out rocks if you have
a glass house...
So, where do you want to go?
Today
Search Engine Spam Fram Fake Content Information Overload User Overload
Tomorrow
Is up to YOU
Interact:
Use what is already out there Use it wisely Engage with people respectfully Pull, don’t push Be original Be creative Keep thinking: would I like it if...
