Internet marketing via sem & seo
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Internet marketing via SEM & SEO
description
Search Engine Marketing (SEO) is required to increase the visibility of website over internet. It helps to improve organic search results. The Search Engine Marketing (SEM) is used to display advertisements through paid search.
Transcript of Internet marketing via sem & seo
Internet marketing via SEM & SEO
Search Engine Optimization
Increase website visibilityIncrease Page ranking
Two ways On page optimization Off page optimization
Insights of SEO
SEO process Results of SEO
Search Engine Marketing
Increase trafficIncrease sales
Component ppc
Insights of SEM
Search Engine Result Page
SEO Pros
It is responsible to generate organic traffic to your website.
It involves one time payment which is very cost effective.
Through SEO you can gain page rank, page authority and domain authority for a website.
The work done to improve page rank such as on page and off page work is never been destroyed.
SEM Pros
The search engine marketing ensures high traffic to your website. This also could improve your page rank.
This is more reliable than Search engine optimization.
Tracking the conversion rate is very easy for the company.
More sales conversion takes place in this type.
SEO Cons
The process to improve the optimized work takes very long duration.
The time and energy are needed more.If over stuffs are done, then search engine
make it as spam. It is very difficult to bring it back from spam.
Many people are doing black hat techniques to improve page rank.
SEM Cons
It is very expensive. If a wrong key word is chosen, the entire process of the campaign goes waste.
Due to competition all prefers to choose the high competition keyword. The high competition keyword is extremely costly.
Both SEM and SEO have its own specifications. You have to select them based on your requirements.
When to use?
What to consider?
