Internet marketing, Rank high in Google and social Media ... Training... · in Google and social...

www.ExecutiveEdge1.com Phone: (403) 246‐7386 Email: executive‐[email protected]

The Executive Edge is a Marketing and Mobile Marketing company based in Toronto and Calgary that has partnered with industry leaders in Toronto and Calgary from numerous disciplines to provide you

with a step-by-step, holistic approach to success.

AMulti‐Disciplined,“Holistic”ApproachtoSuccess

TogetherWeGeneratePredictable,MeasurableResultsNotJustPretty,ProfessionalPictures!

Internet marketing, Rank high

in Google and social Media Mastery for 2014


INTERNET MARKETING AND BUSINESS DECLARATIONS

1.Byfocusingandspeakingmygreatestdesires.Iamattractingthemeveryday.2.Iamconfident,Iamresilient,IamgreatmarketerandIamattractingnewclientseverysingleday.3.BytappingintothelawofattractionIcancreatewhatIwanttoanddoiteffortlessly.4.IaddvaluetopeopleandtheirlivesandIdothatfirstbeforehelpingmyself.5.ThereisnothingIcannotdoifIputmymindtoit.Iwanttomakeadifferencehelpingpeoplewhowanttomakeadifference,makingadifferenceinotherpeople'slives.


Getting what you want. By having a clear vision of what you really want. They say that many roads will take you to where you want to go. The fastest way to get where you want to go to is a straight line. By having an extremely clear vision of what you want in life you will be able to get there faster. This exercise will help you, by having you write down your top six goals in your life. By writing them on paper you make them real and the universe will hear you. 1._________________________________________________. 2._________________________________________________. 3._________________________________________________. 4._________________________________________________. 5._________________________________________________. 6.__________________________________________________. So there you have it, your goals on paper. How did that make you feel inside and how does it make you feel as you look and read over each of your goals individually. Pick a partner A & B. Tell your partner what your goals are and why you want them. This is a very important part of making your goals come true. By telling people what our goals are. You put that energy out to the universe and what you put out to the universe. You attract.


Do you have a compelling website that converts?


Are you tracking your stats using Google analytics?

I often wonder how the life of an SEO consultant would have been if there was no Google Analytics. I mean, sure in that case a lot of paid tools like Omniture, Webtrends etc. would have dominated the analytics segment of the online world, but then, that would also mean that business owners around the world would have had to pump in those extra bucks into their online marketing campaigns.

Google Analytics has become such an integral part of our data analysis and still quite often we land up criticizing it for some of its smallest flaws. But in all of this love and hate game, we always forget the most important feature of this wonderful tool i.e. its absolutely FREE and there are a lot of features that a lot of other paid tools do not offer.

On a personal note, I have always believed that Custom Reports, Custom Variables and User Defined Variables are some of the most underrated features of Google Analytics and many internet marketing firms do not use these amazing features to their fullest potential. In fact, if used intelligently, Google Analytics more than often can help you come out of tricky situations, especially when you are dealing with high end and high profile, demanding clients.

Imagine a client whose SEO, PPC and Social media campaigns are doing really well and yet he comes to you and states that he wants his website to generate more revenue. Keeping this situation in mind, I decided to analyze one of my client's website from usability point of view and as usual I turned to Google Analytics for some help.


Now before the word "usability" misleads you I would like to clarify that by usability I meant understanding and analyzing the performance of my website across different browsers in terms of the metrics provided by Google Analytics. I created a simple custom report with "Browser" as my key dimension. The whole idea was to find loopholes in the website from a browser point of view using some of the key user metrics like bounce rate and %exit. Once I have the data for the under-performing pages the next step would have been to identify any browser compatibility issues like page not loading properly or improper screen resolution etc.

Before we discuss the findings of the report let's just have a look at how to go about making this report.

We are generating a simple custom report with some of the key basic metrics like Revenue, Bounce Rate, %Exit, and Unique Purchases. And the dimensions selected are Browser, Page and Keyword. Now that we are done with the report let’s start with some analysis. For your information, only a few combination of metrics and dimensions are allowed. You can check the complete list here.

As I mentioned earlier, the whole idea was to generate a report that would help me in understanding the performance of the website in terms of its usability. But on creation of the report what I found was pretty startling.


For any internet marketer it's a dreaded sight to see large number of visits in conjunction with negligible revenue and I was well aware of the fact that it's only a matter of time before my client found out about it. It is clearly visible that Opera and Opera Mini browsers are driving almost same number of visits to our website but the difference in revenue is pretty huge. Obviously, this called for an investigation. The question hounded me for 10 whole minutes ( I mean sure 10 minutes sounds very less but trust me for those 10 minutes I was going crazy).

Anyway, while I was scratching my head over it, something else caught my attention.

I found that I was getting almost 5200% more (yeah you are seeing the right numbers!) revenue from Android browsers when compared against same number of visits from Opera Mini. I was nervous and happy at the same time and I knew that I had to get to the bottom of this. I immediately opened my website on Opera mini, Opera and Android browsers to understand what was stopping Opera Mini users from buying products from my site.

Well simply put, Opera and Opera Mini users were taken to the desktop version of the website. As you must be aware, Opera Mini is a mobile browser and as any SEO consultant would know, the obvious recommendation here would be to take the user to the mobile version of the website. But how do we convince the client?? The answer lies in the report itself.


That's when I showed the android numbers to the client. Turns out that Android users were taken to the mobile version of the website. (That's when we hit our Eureka moment ). This is nothing but hardcore evidence that shows that by simply taking the mobile users to the mobile version of the website the revenue will definitely improve. The above data when presented resulted into our recommendations getting implemented without any doubts or concerns at the client's end. Once again Google Analytics made me a hero. I would be sharing more such reports with all you amazing SEOs and would love to hear back from you.


Is your website mobilized?

Mobile-Optimised Websites Do you have a mobile-optimised website? If you don’t, this should be your top priority for engaging mobile customers. 57% of users say they won’t recommend a business with a poorly-designed mobile site, and 40% have turned to a competitor’s site after a bad mobile experience. Your mobile site will differ from your desktop site not just because of the size of the device, but because the mobile context reveals a different mindset for your consumers. Visitors to your mobile site may be at a different point of the purchase funnel. How does your site appear to mobile users? Are you making it easy for them to connect with you or putting obstacles between them and what they seek. The stats are that having a properly formatted mobile optimized website can increase your conversion ratio by up to 56%. Go to this page now - http://www.executiveedge1.com/mobile-website.html


Your Keyword Research using Market Samaria:


1. Goal=Start Title with a Keyword

Your title tag is the most important on-page SEO factor. An SEOMoz study found that pages that started their title with a keyword ranked higher than pages with the keyword in the middle or at the end:

Basically this chart shows that the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

“You don’t always need to start your title with your target keyword. But if there’s a keyword that you’re gunning for, make sure to put it in the beginning.“

2. Wrap Your Title in an H1 Tag

The H1 tag is your “headline tag”. Most CMS’s (like WordPress) automatically add the H1 tag to your post title. But some themes override this setting. Check your site’s code to make sure your title gets the H1 love it deserves.

“I used to just assume that Worpress hooked me up with H1 tags…until I actually looked at my site’s code. Then I realized that some WordPress themes sometimes lazily use H1 tags to increase text size. As an example, my email opt-in area at the end of posts used to use an H1 tag in the title:


It’s worth checking out your site’s code to make sure you only have one H1 tg per page, unless your site is using HTML5. In that case it’s OK to have multiple H1 tags on the same page.“

3. Add Modifiers To Your Title

Adding modifiers like “2013″, “best”, “guide”, and “review” can help you rank for long tail versions of your target keyword.

Allan’s Take:

“This is a great trick to wrangle in those long tail searchers that use 5-9 words per search (Also known as those keywords you see in your Google Analytics that make you say: “WTF?!”.).

Notice that in this post I made the title nice and long: “On-Page SEO: Anatomy of a Perfectly Optimized Page”.

These modifiers aren’t targeting any particular long tail keyword. But I’m sure that title will bring in a few more visitors per week than if it was simply “On Page SEO”.“

4. Leverage SEO-Friendly Permalink URLs

You want your page’s URL to be short and keyword rich. Avoid ugly URLs, like backlinko.com/p=123 or long URLs like: backlinko.com/on-page-seo-is-so-amazing-omg-its-the-best.

Google has stated that the first 3-5 words in a URL are given more weight.

“I think that this metric is getting less and less important as Google gets better at figuring out relevancy using off-page signals like co-citations. But they still bold keywords in a URL in the SERPS:

That makes me think that a keyword-rich URL still carries some weight.“


5. Drop Keyword in First 100 Words

Your keyword should appear in the first 100-150 words of the article. Putting the keyword early in the content complements the title tag by emphasizing the page’s topic.

“This is something that you probably do naturally. But a lot of writers love to start their posts off with a long, meandering intro…and use their keyword for the first time in middle of the post. It’s better to to try to drop your keyword somewhere in the first 100 words or so to make sure Google understands what your page is all about.“

6. Nail Loading Speed

Google has stated on the record that page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Make sure it doesn’t take more than 4 seconds for your page to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.

“CDNs and cache plugins are nice, but the #1 thing you can do to make your site faster is to move to a more expensive host. Hostgator and Bluehost are decent for the money you’re paying. But they don’t hook you up with serious speed.

Slash Bounce Rate

A bounce — when a visitor quickly leaves your site — might be used by search engines to gauge a page’s quality. Google can use the Google toolbar, Chrome browser, and Google Analytics data to determine a page’s bounce rate.

“Bounce rate isn’t the end-all-be-all of user experience metrics…but I think it matters. One of the easiest and most effective ways to decrease your bounce rate and time on site is to add internal links to the beginning of your content.

I think when people first get to a page they’re more “click happy” then when they’re deeper in an article. That’s why internal links at the beginning of your articles tend to get clicked more often…slashing bounce rate significantly.“

8. Use Social Sharing Buttons

Social signals are becoming a larger part of search engine algorithms. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.

“Social signals aren’t a large part of the Google algorithm yet. But they definitely give you a slight boost. And getting your content shared on social media means more eyeballs on your content: increasing the likelihood that someone will eventually link to you.“

9. Use Outbound Links

Outbound links to related pages is a relevancy signal that helps Google zero-in on your page’s topic. An industry study found that adding outbound links to authority sites boosted the page’s rank in Google.


“This might be the on-page SEO mistake that I see people make most often. I usually link out 2-4x per 1000 words. That’s a good rule of thumb for most sites.“

10. Sprinkle LSI Keywords

LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality).

“I don’t go nuts about LSI because I typically write long content. Long content makes makes it likely that you’ll include LSI keywords naturally. If you want to be sure you’re using LSI keywords, search for your keyword in Google and scroll down to the “Searches Related to…” area at the bottom:

And toss one or two of them into your post.“

11. Dazzle with Multimedia

Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two user interaction-based Google ranking factors.

“You probably notice that I use a lot of images, diagrams, and screenshots here at The Executive Edge. That’s because I firmly believe that it makes my content better. Adding cool multimedia helps you boost those user-interaction signals that Google has been paying more attention to.“

12. Post Long Content

The SEO adage “length is strength” was supported by a SERPIQ.com industry study which found that longer content ranked significantly higher in Google. Aim for at least 1500 words when targeting competitive keywords.

“As a rule, I make sure all of my articles have at least 1000-words of meaty, useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic…a win-win!““

Here are a few more important on-page SEO factors that I didn’t have room to include in the infographic:

Quality Content: I know that you’re sick and tired of hearing about “quality content”. And while search engines have no direct way of determining quality, they have plenty of indirect methods, especially user-experience metrics like:

Repeat visitors Chrome bookmarks Time on site


Dwell time (more on that next)

In other words, great content definitely won’t hurt you. So there’s no reason NOT to publish awesome stuff.

That may be true, but they definitely pay attention to “short clicks” vs. “long clicks”, also known as dwell time. This simply measures how long a searcher stays on your page before hitting the back button. If they hit their back button immediately after landing on your page, it’s a sign that the result may not be too great.

You can increase your average dwell time by writing long, engaging content that keeps people reading. That way, even if they bounce back to the search results, you at least have a “long click” to show Google that you gave them something of value.

Internal Links: Internal linking is SO money. If you want to see a great example of how to internal link on your site, check out Wikipedia. They add keyword-rich internal links to every entry:

Obviously, they can get away with 50+ internal links per page. I recommend a simpler (and safer) approach: link to 3-6 of your older posts whenever you publish a new one.

H2 and H3 Tags: I don’t think this is a big deal, but I do think you should include your target keyword at least once in a subheading. This also helps break up the content, making it easier to read.


Screaming Frog SEO Spider tool


HootSuite‐ Social Media Aggregator

Finally, after years of not using HootSuite because of lack of performance, the company has really stepped up to the plate and improve their software dramatically where now for only $10 per month. You can post to 50 social media websites at one time within a WordPress blog.

Some of the social media interfaces like Facebook or LinkedIn can have up to 10,000 members, this means, with a touch of a button and a little configuration. You can post to up to 200,000 or 300,000 people all at one time. This gives you social media reach, like never before.

Blogging 101:


You should be blogging two times a week.

Make sure that when you blog your blog is nothing salesy, or cheesy. Or it doesn't just say, by from me, by from me, by from me. People don't want to be sold; your blog should be about, education, information, a funny story and only after you provided some great value in your blog. Can you put your offer or sales tag at the end.

The reason the majority of people never read or buy anything from blogs in general is because the majority people's blogs just try to sell to them. And that's all.

Unless you're actually in the market for what the person is buying exactly at that time, you probably won't buy it. Think about all the e‐mails you get in your e‐mail box every single day. And the reason you don't open them or buy anything. The number one reason is because you don't know them and they're just trying to sell something to you and you know it. So make your blog fun and extremely valuable, give away some really valuable information that will create authority and trust in your potential clients so that when they are looking for what you're selling. They will look to you. I have installed and tested WordPress 3.8 on many of my WordPress blogs I use and it is a stable version. I am now using HootSuite as a WordPress plug‐in for my social media aggregator to send my blog posts to 50 different social media interfaces, thereby allowing me to contact hundreds of thousands of people at a click of a button.


Know Your Goals:

With Social Media, the number one thing you need to do is decide what your focus, your goals are that you want out of your social media efforts.

Do you want traffic to your blog? Do you want more customers to your local business? Do you want to build a list? Are you using it for customer service center to your customers?

You can use social media for all the above, but they all take a little different approach.

Once you decide what you want, then you need to stay focused on that path.

Share The Luv

With Social Media it is all about sharing, then engaging people with what you shared or what they shared. Make comments, reply, add your take, make a joke about a share whatever, it doesn’t matter.. what matters is that you show that you are really there and there to talk and chat and your real.

If your share, then be available for whatever conversation comes from that share. Do not share and walk away, doing that is like being a door to door saleman that gets someone to finally answer the door then turns and walks away. Silly right?

When you share without being there for what comes after, then you are the salesman walking away from a open door.

Build Your Community

With Social Media this becomes where you build that community. Where you build off the sharing and conversation you do with your middle finger.

Building a community on social media, isn’t something that happens overnight... But if you stay consistent, you will slowly build a nice following.

Building a community comes down to being a resource for great tweets you share, or a resource people know they can go to for help.

Once people realize you share great stuff and that you are always available to chat and always willing to help then that’s when you will see your social media community grow.


Share You Share Yours

With Social Media this is where you share you, you share your blog posts, your articles, your affiliate links. When it comes to sharing your stuff, you should always keep it to a minimum.

This is where “ Less is More”

If you start to share more you then you share others, you will slowly become the guy/girl that is either a spammer or all about themselves, two things are a fast track to social media death.

This is where you share your, share your personality, share more about you. You want to keep your personal sharing to a minimum, but you need to share you. People connect with people they know or trust.. well the fastest way for people to know and trust you, is if you give them a little personal.

Be Supportive and Helpful

With Social Media you need to be helpful and supportive to your followers. This is where you bring all the hard work you did with your 4 other fingers all into a successful social media campaign.

The fastest way to reach all your blog or business goals with social media, is to be helpful and supportive to your follower’s needs and issues.

I hope that helps you understand Social Media a little better. SM is not hard or complicated, so stop making it hard.

Follow these tips and some common sense and you will start to see all the benefits of SM and why every business in the world is moving to SM in a big way.

www.ExecutiveEdge1.com

Phone: (403) 246‐7386 Email: executive‐[email protected]

LinkedIn profile, needs updating

The most important parts of your LinkedIn profile.

Want to add 5 or 6 different experiences in your profile by adding a position each with a different search string of key phrases. IE: Business Training | Internet Marketing Training | Marketing Company | LinkedIn Expert trainer. This search string goes as your company name, title, and as the 1st piece of text in your description, only then afterwards, do you add actual real text to describe what the search string is talking about usually based on the 1st key phrase inside the search string. Look at the examples of my profile http://www.linkedin.com/profile/view?id=6199157


Lead generation: Using a combination of 3 software packages, all of which can be seen on my store page. http://www.executiveedge1.com/store.html Lead Finder Jack -


Here’s what this software does:

1. Gives you access to prospects that are ACTIVELY spending money on online advertising – which is precisely who you want to target

2. Built-in email autoresponder with professionally written emails that are proven to generate interest and response from your prospects

3. Mobile Website, Reputation Management & Social Media leads that you can filter with one click of a button. These are businesses that are in need of any of the three above services.

4. Much more…

Kijiji Bot Pro‐ Classified sites like Kijiji and craigslist are greatly underutilized, and the reason is difficult to post in multiple cities with multiple ads on a regular basis without spending a fortune. https://secure.payproglobal.com/orderpage.aspx?products=139073&affiliateid=53752 Craigslist Bot Pro‐ With Kijiji and craigslist bot pro‐you now can systematize the whole process.


Retargeting and remarketing: This is good be a huge buzzword for 2014, basically this is adding code to your website that when someone goes there. It puts a cookie on their computer. All of a sudden, when there are searching for something else on the Internet. They see an ad from you popping up on a regular basis, this will lead to greater sales and better conversions.

I just discovered Perfect Audience's retargeting platform and it has changed the way I think about online marketing. Using their simple dashboard you can create ad campaigns in minutes that bring back lost customers and deliver real ROI. When people visit your site and leave without converting, Perfect Audience serves your ads to them on Facebook and across the web. The best part? There's a $70 free trial if you sign up today:


It’s a whole new ballgame on Facebook business!! Create a new Facebook timeline cover image. The cover image provides amazing opportunities for branding and to visually inspire and connect with your fans. The options are endless as long as you stay within the Facebook guidelines outlined in #3 below. Create several different timeline covers so you can provide a fresh and inspiration experience for your timeline visitors! Image dimensions: 851 x 315 1. Know the Facebook cover image content guidelines (rules). Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image. What you CAN do: Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks. Inspire your audience with visually appealing graphics, colors and images. Use simple language that will help you inspire and connect with your fans. What you can NOT do: (Per https://www.facebook.com/help/search/?q=cover+guidelines Price or purchase information, such as “40% off” or “Download it at our website” Contact information, such as web address, email, mailing address or other information intended for your Page’s About section References to user interface elements, such as Like or Share, or any other Facebook site features Calls to action, such as “Get it now” or “Tell your friends” Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self‐promotion or hard sales. *Obviously make sure you have legal copyrights to all images and content. 2. No default landing tabs. You can no longer set a tab as a default landing tab. Now before you go off on a wild rant about how terrible this is, remember this is a post designed to help you move forward and do good things with your new Facebook timeline. Got it? Okay, great! Now here are a few things you CAN do: Maximize use and space of cover image. Use the unique urls of apps to direct people directly to the app from pages outside of Facebook as well as posts, status updates within Facebook. Maximize use of the top apps shown underneath your cover photo. Use the apps for call to actions and to engage your fans. Use this as an excuse to get out of your box and focus on truly inspiring and connecting with your audience 3. Tabs are now Apps! Apps are the new tabs. Although you can’t set one as a default landing tab for new visitors to your Facebook page, there are still many ways you can leverage apps. 4 apps are always on display underneath your Facebook cover image. You can utilize a max of 14 custom apps on your timeline. Create a custom thumbnail for your app. (see #7 below) Apps have a unique url that can be used to drive traffic to a specific app (see #6 below) A Facebook fan page is different than your personal profile. While you can have a personal profile your business cannot it can only be "a page". This is a place to put information about your company and things that relate to your business and its potential audience.


Here are some of the things that you want to put on your Facebook fan page;

What does your company do

Contact information

Press releases

Video

Blog feeds

Twitter updates

Company news Customer interaction

Setting up Your Facebook Page

By scrolling to the bottom of the page and clicking "advertising" you can then click "pages “and then "create a page". Fill in all the details keeping in mind that your keyword phrase should be prominent in most of your details this will help people to find you.

Promoting Your Facebook Fan Page

You cannot promote a fan page the same way that you can get connections with your profile. You have to

promote instead using a commendation of strategies.

Target Facebook friends based on their area of interest and what they will receive if they connect to

your Facebook fan page. In other words; WIIFM.

Use Facebook advertising PPC to get followers to your fan page.

Use your mailing list to promote your fan page.

Use search terms that when searched on Facebook people can find your fan page based on those

keyword phrases.

Put a Facebook fan page button on your website to help others find it. Fan Base

it will take likely a significant amount of time to build your fan base. Try to promote the page is much as possible and give people a reason to check on that page regularly. In other words; update information often and give relevant "how to's" and information that gives people a reason to show up. It’s a whole new ballgame on Facebook business‐let’s start from the top and work away down.


Facebook Resources: Below I have compiled numerous Facebook pages to help you get acquainted with the most recent changes as well as the standard guidelines for Facebook features such as advertising and promotions.

Start setup of a new Facebook Business Page: https://www.facebook.com/pages

Facebook Basics: https://www.facebook.com/help/?page=260315770650470&ref=hcnav

The Facebook Blog: https://blog.facebook.com/

Facebook Marketing Solutions Timeline Page: https://www.facebook.com/marketing

Build Your Brand with Facebook Pages: https://www.facebook.com/help/?page=198605806884743&ref=hcsubnav

Facebook Ads & Business Solutions: https://www.facebook.com/help/?page=195623423828629&ref=hcnav

Facebook Advertising Guidelines: https://www.facebook.com/ad_guidelines.php

Facebook Promotions Guidelines: https://www.facebook.com/promotions_guidelines.php

Facebook Cover Guidelines: https://www.facebook.com/help/search/?q=cover+guidelines

Facebook Pages Guidelines: https://www.facebook.com/page_guidelines.php

Facebook Platform Policy: https://developers.facebook.com/policy/ (apps on pages must adhere to these)

How to make a Facebook milestone: https://www.facebook.com/help/?faq=279680818764230#What’s‐a‐milestone?‐How‐do‐I‐make‐a‐milestone‐for‐my‐Facebook‐Page?

Facebook Community Standards: https://www.facebook.com/communitystandards

Facebook Data Use Policy: https://www.facebook.com/about/privacy/

Facebook Statement of Rights & Responsibilities: https://www.facebook.com/legal/terms

Facebook Apps, Games & Credits: https://www.facebook.com/help/?page=310847352301318&ref=hcnav

Facebook App Basics: https://www.facebook.com/help/?page=222844857728639

Facebook App Guidelines: https://developers.facebook.com/docs/guides/canvas/

Facebook Personal Timeline: https://www.facebook.com/help/timeline

Facebook Safety Timeline Page: https://www.facebook.com/security

Facebook Family Safety Center: https://www.facebook.com/help/safety

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Internet marketing, Rank high in Google and social Media ... Training... · in Google and social...

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Transcript of Internet marketing, Rank high in Google and social Media ... Training... · in Google and social...