Internet Marketing Explained - Internet Marketing Academy Australia
How Internet Marketing Can Promote Your Business- An overview
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Transcript of How Internet Marketing Can Promote Your Business- An overview
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Internet Marketing &
How It Can Help Your Business
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The Web = Market Place
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What is Internet Marketing
In web there are thousands of Websites/shops selling the same products or services as yours.
There is Competition.
Survive this competition in the web = Internet Marketing.
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What is Internet Marketing
“Internet Marketing is the process of Marketing your products/services over the Internet.”
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Why Take Your Business Online?
• Why take my business online?• What is the benefit of making a website?
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Why Take Your Business Online?
• Your product/service become global• Anyone in the world can see and purchase
from you.• The number of your ‘To Be’ Customers
Increases.
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Without Web, Just by Traditional Marketing
• Your marketing is restricted by geography.• You cannot sell to Global audience.
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Common Traditional Marketing Methods:
• Ads in News Papers.• Ads in TV• Flex Boards• Posters• Exhibitions & Trade Shows
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Different Methods of Internet Marketing:
• Search Engine Optimization (SEO)• Pay Per Click Campaigns (PPC)• Social Media Marketing (SMM)
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1. Search Engine Optimization (SEO)
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How Do People Buy?
• Millions of websites.• Thousands of websites selling the same
product.
From where should I buy?How to find a website that sells what I want?
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Answer=
Search Engines
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How Search is Performed?
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How Search is Performed?
• More than 80% of the people don’t go beyond the second page.
• Ranking Beyond 2nd Page = Invisible.
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How to Reach the 1st Page of Google?
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Search Engine Optimization
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What is SEO?
“Search Engine Optimization is the process of optimizing your website so that it ranks better in Organic Search results of Search Engines for related search terms.”
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2. Pay Per Click (PPC) Campaigns
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Google Search Results
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Advantages of PPC
• Pay only when a user click on the ads.• Instant Results.
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3. Social Media Marketing (SMM)
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Social Media Marketing (SMM)
• Method of marketing using social networks and communities like Facebook, Twitter, Linkedin etc.
• Effective Marketing Strategy for Branding.
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Can Internet Marketing be used to Promote a business in a smaller area like Kerala instead
of going Global?
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Eg:
Used Car Business in Kerala
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Can SEO and other Internet Marketing Methods be used to promote a business within a
district?
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Eg:
• Real Estate - Flats in Ernakulam• Kerala Tourism – Houseboats Alappuzha
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What if my business is to be promoted in a much more smaller area?
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Promote Your Business in Your Locality
• Search Engine Optimization• Google Local Business Listings• Local Directories
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Google Local Business Listings
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Local Directories
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I have never used internet to find anything. I don’t have a Facebook account. My customers
too use none of these. Is there any point in doing internet marketing?
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The upcoming generation is using internet.They are your future customers.
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In India over 100,000,000 internet users are there. By the end of 2011 it is expected to
grow by 20%.
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In India Internet Marketing is at its beginning phase. So the best time to take your business
online is NOW!!