International Regatta“Cor Caroli – Bavaria Yachts,

powered by Lexus”

Welcome aboard!

Benefits of Regatta Sponsorship

Effective Sponsor Brand Communication

• Premium brand promotion– Selected audience

• Direct advertising– Branding

• Boat branding• Event branding• Clothes branding

– Extensive Media coverage & Social network presence

– Outdoor advertising– b2b communication

Internal Brand Benefits

• VIP guests– Build better partnerships in high-end, but yet

informal setting– Bring ultimate experience to your most loyal &

important parners• Team building

– Motivation of the team– Employee’s achievement appraisal

Cor Caroli 2013 vs. 2012

• 23% increase of boat participation• 25% increase of yachtsmen participants• Boats from 7 countries – 1 more than in 2012• 35% increase in print and online publications• All sponsors from 2012 supported 2013 event

(excl. Vivacom due to objective circumstances)• All sponsors from 2013 claimed participation

in 2014 event

Getting better every year

XIII International Regatta“Cor Caroli – Bavaria Yachts, powered by Lexus”

Varna / Nessebar / Balchik / Varna14 – 18 August 2013

2013 Event Sponsors

2013 Event Schedule and Participants

Event dates:14 – 18 August 2013

Schedule:14 August – Opening ceremony; Pro-Am Race I15 August – Race I: Varna – Nessebar (42 nm)16 August – Race II: Nessebar – Balchik (53 nm)18 August – Race III: Balchik – Varna (18 nm); Closing ceremony

47 yachts from 7 countries:Bulgaria, Austria, Ukraine, USA, Panama and France

320 sailors

Event Partners• Anett & Co• Suunto• UK Sailmakers• International Hotel Casino &

Tower Suites• Happy & Capt. Cook

Restaurants• Bulgarian Lottery• Domaine Boyar• Romance Confectionery

• Darik Radio• National Radio Varna• Sportal.bg• QM Media• Netinfo

Media&

Pro-Am Race I14.August 2013

Opening Ceremony14.August 2013

Texaco Havoline Offshore Race IVarna – Nessebar / 15.August 2013

Sponsor day 1 - Nessebar16.August 2013

Konica Minolta Offshore Race IINessebar - Balchik / 16-17.August 2013

Sponsor day 2 - Balchik17.August 2013

Sogelease Offshore Race IIIBalchik - Varna / 18.August 2013

Closing Ceremony18.August 2013

Event Branding

Sponsor day 1 Nessebar

16.August 2013

Nessebar

Nessebar

Event Branding

Sponsor day 2 Balchik

17.August 2013

Balchik

Balchik

Event Branding

Tent• 2 tents 5x5m (10x5 total)

Event Branding

Flags• Standard flags (120x300)

• “Winder” type flags (100x361)

Standard Flags – 120x300

Standard Flags – 120x300

Winder flags – 100x361

Winder flags – 100x361

Boat Branding

Yachts• Three sizes of stickers,

tailored to the size of the boats• Forestay flag – 100х400

Forestay Flag – 100x400

Forestay flag – 100x400

Stickers

Branding

Billboard10 locations in Sofia, Varna and Bourgas

Branding

Citylight20 locations in Varna

Branding

Hostesses

Clothes design

Branding

Award & Press stage• Award stage – 532x300• Press stage – 400x250

Award stage – 532x300

Award Stage – 532x300

Press stage – 400x250

Press stage – 400x250

Branded clothes

• More than 420 sets of hat and T-shirt were distributed among the event participants• Polo shirts and hats for organizers and VIP guests – 100 sets• Full sailing equipment for Lexus yachting crew: polo shirt, hat, jacket, bag and hat holder – 27 sets

Branded clothes

Cups and Plates

VIP Yacht sail

• Nessebar:2 voyages with catamaran x 30 people = 60 people

• Balchik:5 voyages x 12 people = 60 people

Event invitation

Press Clipping

Press Clipping until 10.09.2013

17 Print Media: Total print publications: 33Regional media 12 publications in 5 newspapersNational media 12 publications in 7 newspapers

Magazines 9 publications in 5 magazines143 Online Media: Total online publications: 423

Regional media Total of 85 publications in 31 websitesNational media 310 publications in 104 websites

International media 3 publications in 3 websitesfacebook publications 25 publications in 5 facebook pages

Total media: 160Total publications: 456

Press Clipping & Selected Picturesftp://ftp.toyota.bgUser: journalistPassword: pass4journalist

From the above ftp you can, please download:

• The full 2013 press clipping: COR CAROLI PRESS CLIPPING.zip (182 MB)

• Selected pictures 2012: COR CAROLI 2012 PICTURES - SELECTION.zip (1.9 GB)

• Selected pictures 2013: COR CAROLI 2013 PICTURES - SELECTION.zip (1.2 GB)

Thank you!