PRODUCT PARTNERSHIP PROSPECTUSYour invitation to participate in

this established international self-drive holiday program.

2018-19 INTERNATIONAL MARKETING PROGRAM

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OverviewThe Sydney Melbourne Coastal Drive and the Sydney Melbourne Heritage Drive are among Australia’s most popular holiday touring routes. The capital cities of Sydney and Melbourne and the national capital, Canberra, hold great appeal for a wide range of international visitors to Australia. For these visitors, the option to drive at their own pace, stay in Australian towns, experience Australian nature, see Australian wildlife and meet Australian people is becoming more and more popular.

•BendigoTourism•VisitAlburyWodonga/AlburyCityCouncil•DestinationGippsland•DestinationPhillipIsland•Echuca-MoamaTourism

•SunCountryontheMurray/MoiraShireCouncil•SouthCoastNSW-SapphireCoastTourism,EurobodallaTourism,ShoalhavenTourism

•GeelongandtheBellarine

MessagefromtheChairmanWelcometothe2018-19Sydney-MelbourneTouringMarketingProgram.IencourageyoutojoinourprogramthathasthesupportofVisitVictoriaandVisitCanberra.WewillcontinuetoaggressivelypursueinternationaltrademarketingopportunitiesthatfocusonsellingtheSydneyMelbourneCoastalandHeritagedrives.Oursalesmission,tradepromotionsandmediaactivitywilltargettheUK,Europe,NewZealand,SouthEastAsiaandNorthAmericamarkets.

Onbehalfofthecommittee,welookforwardtoworkingwithyoutogrowthebenefitsfrominternationalmarketsbetweenSydneyandMelbourne.

Kindregards,

TerryRobinson Chairman,Sydney-MelbourneTouring

TheSydney-MelbourneTouringInternationalMarketingProgramgivesyouaccesstotheincreasingnumberofinternationalvisitorstakingthisoptionviaacomprehensivemarketingprogram.Targetingtheinternationaltraveltrade,theprogramaimstoincreaseglobalawarenessofSydneytoMelbournetouringoptions,encourageadditionalinternationalvisitationandincrease the level of product sold through international wholesalers.

Variousitinerariesarefeaturedinover60keytradewholesaleprogramsworldwide,withtheUK,Europe,SouthEastAsia, NewZealandandNorthAmericabeingthestrongestself-drivemarkets.

Sydney-MelbourneTouringIncisastrategicpartnershipmarketingalliancewithsupportandparticipationfromVisitVictoriaandVisitCanberra.Theallianceisalsosupportedbytheregionaltourismorganisations(RTOs)andlocalgovernments(LGs)alongeachofthekeytouringroutes.

2018-19supportingRTO’sandLG’sinclude:

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HowtheprogramisdeliveredThroughtheSydney-MelbourneTouringCommitteeofManagement,PaulCooperandAnthonyJiangdelivertheprogramthroughaMarketingActionPlan.Thecommitteeconsistsofrepresentativesfromstatetourismorganisations(STO)andregionaltourismorganisationsalongthemembertouringroutes–Sydney-MelbourneCoastalDrive(SMCD)andSydney-MelbourneHeritageDrive(SMHD).

Paul Cooper – Marketing and Business Development Manager PaulisresponsibleformanagingallofSydneyMelbourneTouring’smarketinganddevelopmentactivities.HeisalsothemainsalesandtradecontactforourprimarymarketsbeingtheUK,EuropeandNorthAmerica.ThroughPaul’slong-termcareerintourism,hehasbuiltastrongnetworkofcontactsbothonaprofessionalandpersonallevelandiswellregardedbyinternationaltradepartners.ThroughhisrolewithSydneyMelbourneTouring,Paulhasfurtherstrengthened and maintained relationships that had led to increased exposure and sales of our touring routes.

Anthony Jiang – Marketing Executive Asia Pacific AnthonystartedhisrolewithSydney-MelbourneTouringin2011andhassincegrowntobethemainsalesandtradecontactforouremergingmarketsbeingNewZealand,SouthEastAsiaandNorthAsia.AnthonyalsoprovidessupportonSydney-MelbourneTouringday-to-daybusinesses,administrationandassistPaulonallmarketactivities.

John McGaw – Product Sales Manager JohnwasappointedtheroleofProductSalesManagerin2017toassistwithproductsalesforSMT.Johnhasanindepthknowledgeofthetourismindustrywithovertwentyyearsexperience.HehasheldseniorsalesandmarketingpositionsatmajortourismorganisationssuchasDestinationMelbourneandCountryVictoriaTourismCouncil.Heis also the winner of the 2016VictorianTourismAwardsOutstandingContributionbyanIndividual,aswellasaninternationalhonorarymemberofLesClefsd’Or.

“Working with Sydney-Melbourne Touring is absolutely essential especially forself drive because there is so much product that is not going to get exposure in the UK otherwise and for someone like me who is not dealing with Australia day in and day out, Sydney Melbourne Touring does half the work for me! With recommendations on properties that we might not have even considered, what is a sensible driving time from A to B, keeping our staff trained on new openings and activities, this is the stuff we simply don’t get from the larger organisations at state level and country levels to the same degree.” David Warne – Commercial Director, Wexas Travel UK

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> ParticipationinAustralianTourismExchange2018and2019

> Minimumofthreetrademissions/salescallstoUK/Europe.

> Minimumoftwotrademissions/salescallstoNorthAmerica.

> Minimumoftwotrademissions/salescallstoNewZealand.

> Minimumoftwotrademissions/salescallstoSouthEastAsia.

> ParticipationinAustralianTourismExportCouncilMeeting Place2017-19.

> Tradefamilshostingkeywholesale/retailagentsandinboundtouroperatorstafftoshowcaseSydney-MelbourneTouringtouringroutesand regions.

> Co-operativemarketingcampaignswithkeywholesalepartners.

> Bi-annualInboundTourOperatorsalescallsandstafftraining.

> AnnualTourismAustraliabriefingandstaffpresentationinSydney aswellasoverseasofficeswhilein-market.

> Introducingnewproductstoinboundtouroperatorswith Sydney-MelbourneTouringledsalestrips.

> Bi-annualtradenewsletters.

> SocialmediamarketingincludingtargetedFacebookcampaigns.

MarketingActivitySydney-MelbourneTouringhascommittedtoanothertwoyearsofkeyinternationalmarketing

activityincludingbutnotlimitedtothefollowing:

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ProductPartnershipPackagesTheInternationalProductPartnershipisaTwoYearprogramputtingyourproductinfrontofover1500AussieSpecialisttravelagents,tradewholesalersandproductmanagersinternationallyandthekeyInboundTourOperatorsinAustralia.YourproductwillbefeaturedwithpicturesandadetailedlistingintheSydney-MelbourneTouringProductManualanddistributedtotraveltradeprofessionals.Thispackageoffersyouanextremelycosteffectiveoptionforensuringyourproductisinternationallyvisibleandable to be accessed easily by the international travel trade.

Product partnership benefits:> ListingonSydney-MelbourneTouringwebsite

> Sydney-MelbourneTouringInternationalProductManual 1/4 page listing

> Representationatallofthelistedinternationaltradeevents

> Accesstopromotenewsstoriesinourbi-annualtradenewsletter

> NewSydney-MelbourneTouringitinerariesdevelopedforkeymarketsforinclusion in wholesale programs

> Potentialtobefeaturedinin-marketcampaignswithwholesalepartners

> RepresentationtoInboundTourOperatorsalescallsandbriefings

> OpportunitytoparticipateinSydney-MelbourneTouringledagentandinbound tour operator famils

> DedicatedfacebookmarketingcampaigntodrawgreaterconsumerinteresttoyourSydney-MelbourneTouringpagelisting

ListingonSydney-MelbourneTouringwebsitewithdirectlinkstoyourbusinesswebsite,emailandonlinebookingpage(providedthatyouhavearealtimebookingsystem)

Level1–FullProductPartnerYour Investment $950+GST for two years Higherpriceof$1900+GSTappliestotourismoperatorsinregionsthatarenotsupportedbypartnering

RegionalTourismOrganisationsorLocalGovernments.

WebsiteOnlyListingYour Investment $600+GST For Two years

“It’s not easy to put together a good self drive and if you have got an organisation that knows all the products, all the destinations and can help you put it together along with good collateral and touring options it is very important and great to have one body taking care of the whole region. I love working with Sydney Melbourne Touring.”Sven Dijkstra – Director, QAS Holidays Netherlands

ParticipantsintheSydneyMelbourneTouringmarketingprogramshouldbeinboundready.VisitVictoria,VisitCanberraandTourismAustraliacanassistwithfurtherinformationonensuringyourproducthasplannedforinboundsuccess.

NEW SOUTH WALES

VICTORIA

SYDNEY

NOWRA

BATEMANS BAY

WOLLONGONG

EDEN

BAIRNSDALE

CANBERRA

BENDIGO

ECHUCA-MOAMA

YARRAWONGA-MULWALA ALBURY-

WODONGA

MARULAN

MITTAGONG

KIAMA

LIVERPOOL

GOULBURN

BUNGENDORE

QUEANBEYAN

NAROOMA

BEGA

COOMA

PAMBULA

GENOACANNRIVER

ORBOSTNOWANOWA

WALHALLASALE

TRARALGON

YARRAM

YARRAGON

WARRAGUL

INVERLOCHWONTHAGGI

FOSTER

WOODENDKYNETON

ELMORE

HOLBROOK

TARCUTTA

GUNDAGAI

COBRAM-BAROOGA

ROCHESTER

MERIMBULA

ULLADULLA

YASS

TUROSS HEAD

MELBOURNE

GEELONG

COWES

BARMAH N.P

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sydneymelbournetouring.com.au

@sydneymelbournecoastaldrive @sydneymelbourneheritagedrive

SILVER PARTNERSHIP$1,600+GST for two years

IncludesallFullProductPartnerbenefitsplus half page upgrade in the product manualandgreaterpresenceinmarketingactivities.

GOLD PARTNERSHIP$2,200+GST for two years

IncludesallSilverProductPartnerbenefitsplus full page upgrade in the product manual and greater website presence.

CORPORATE PARTNERSHIP$5,000+GST per year

IncludesallGoldProductPartnerbenefitsplus,higherfamilandmarketingcampaignpriority,logoandlinksontheSydney-MelbourneTouringwebsitehomepageand greater exposure at trade events and missions.

PleasecontactJohnMcGawdirecttodiscussCorporatePartnershipopportunity.

Level2–PartnershipUpgrade

M1

touring routes

Sydney-Melbourne Coastal Drive

miscellaneous

National Park

Accredited VisitorInformation Centre

Licensed Airport

Route Number

Sydney-Melbourne Heritage Drive

alternative routes

Highway/Major Road

Minor Road

Minor Unsealed Road

0

0

25

15

50

30

100 Kilometres

60 Miles

M1

John McGaw ProductSalesManager0422 934 093john@sydneymelbournetouring.com.au

Paul CooperMarketingandBusinessDevelopmentManager0407 548 839paul@sydneymelbournetouring.com.au

Anthony JiangMarketingExecutiveAsiaPacific0413 272 225anthony@sydneymelbournetouring.com.au

Tofindoutmorepleasecontact:

2018-19ProductPartnershipApplicationSydney-MelbourneTouringInc(Sydney-MelbourneTouring)TAXINVOICEABN: 68 279 509 093

>CONTINUEDOVERTHEPAGE

This form becomes a tax invoice once bookings are confirmed and payments processed. Please make a copy for your records.

Where to return your formEmail: SendyourcompletedformtoJohnMcGaw john@sydneymelbournetouring.com.au

YOUR CONTACT INFORMATION

Mr Mrs Ms Miss:

FirstName: Surname:

JobTitle: CompanyName:

ProductName(ifdifferentfromcompanyname):

StreetAddress: State: Postcode:

PostalAddress: State: Postcode:

Phone:

Email: Website:

ABN: Facebook:

PRODUCT PARTNERSHIP CATEGORY

Pleaseindicatewhichcategoryofmembershipyouwishtoapplyfor:

FullProductPartner: $950+GST = $1,045

SilverProductPartner: $1,600+GST = $1,760

GoldProductPartner: $2,200+GST = $2,420

WebsiteListingonly: $600+GST = $660

SydneyMelbourneTouring,inpartnershipwithstateandregionaltourismorganisations,runsaverysuccessfulfamiliarisationpro-gramwherekeytradeandmediafrominternationalmarketsarebroughttoAustraliatogainfirsthandexperiencesofthedestinationandthetourismproducts.Thisisakeyopportunityfortourismoperatorstoshowcasetheirproducttokeytravelbuyersandtravelmedia.Therefore,yourassistanceisrequestedtoprovideeitherfreeofchargeoryourbestrateinordertomaximisethese opportunities.

Iampreparedtoofferfamilsandtradevisitsfreeofchargerooms,seatsorentrysubjecttoavailability YES NO

IampreparedtoofferfamilsandtradevisitsCOSTPRICErooms,seatsorentrysubjecttoavailability YES NO

IwouldliketobelistedontheSydney-MelbourneTouringmemberdatabaseandreceiveregularnewsletters YES NO

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Mail: PostyourcompletedformtoSydney-MelbourneTouringInc. POBox430,SanRemoVIC3925

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PAYMENT

Pleasenominateyourpreferredpaymentmethod:

EFT / Direct Deposit* $

Account Name:Sydney-MelbourneTouringInc Bank:NationalAustraliaBank BSB: 083 932 Account Number: 75 253 8065

*Pleaseincludeyourbusinessnameas thereferenceforconfirmationpurposes

Credit CardPleasechargemycreditcardtheamountof $

CardType Visa Mastercard

CardNumber:

ExpiryDate: / AuthorisationNumber(last3digitsonreversesideofcard): Nameoncard:

Signature: (invalidwithoutsignature)

Cheque(Madepayableto‘Sydney-MelbourneTouringInc’.) $

Sendyourchequealongwithacopyofthisformto: Sydney-MelbourneTouringInc.,POBox430,SanRemoVIC3925

TERMS & CONDITIONS1. Completionandsignatureofthisproduct

partnership form constitutes a binding agreementtoparticipateintheSydney-Melbourne TouringMarketingPrograminaccordancewiththese terms and conditions.

2. Theparticipantagreestoensurethatits conduct or any information or material provided by it or published for it does not contain any defamatory,slanderous,misleadingordeceptive material or any infringement of copyright or otherwise contravene laws and regulations in forceinAustralia.

3. Sydney-MelbourneTouringreservestherightto refuse any substandard materials and to edit copy&imagessuppliedtofitadthemesandtemplates.

4. Onus is on the participant to ensure that images meet all relevant copyright laws.

5. Ovnus is solely on the participant to ensure that allinformationinanyadvertisementsinSydney-MelbourneTouringcollateraliscorrect.Proofswill be returned by email only.

6. Failuretoprovideanymaterialbythe appropriate deadlines will result in cancellation and loss of any monies paid.

7. TheparticipantagreestoindemnifyandholdharmlesstheSydney-MelbourneTouring CommitteeandtheSydney-Melbourne TouringMarketingandBusinessDevelopmentteamfromandagainstalllosses,liabilities,proceedings,claims,expensesandothercostsarising directly or indirectly as a result of or in connection with the promotion of the product or facilities of the participant.

8. WhenparticipatinginFull,SilverandGold partnership,theparticipantagreestoprovide appropriate commission off the published retail ratetointernationalwholesalersandInboundTourOperatorsasrequired.

9. Theparticipantagreestoparticipateinmediaand tradefamiliarisationsasrequired,pendingavailability.

10.Theparticipantagreestomakehighquality images available for international wholesalers andmediaasrequired.

11. Sydney-MelbourneTouringwillnotbe liable in any manner for loss or damage to anyfilm,artwork,orothermaterials,which may be supplied.

12.WhenparticipatinginFull,SilverandGold partnership,theSydney-MelbourneTouring ManagementTeamreservestherighttowith-draw a property from the program if it is deemed to be not suitable for the international travel industry,inwhichcasetheparticipationfeemaybe proportionally refunded.

13.Participationintheprogram,includinglistings intheProductManualisnotconfirmeduntilpayment has been received and selection criteria has been met.

14.Sydney-MelbourneTouringisnotanInboundTourOperator,wholesalerortravelagentand cannot negotiate on behalf of members. Allcontractsaretobenegotiateddirect.

15.The2018-19ProductPartnershipwillbevalidfora minimum of 24 months.

Fullpartnershipandapplicationenquiries:

John McGaw – Product Sales Manager M: 0422 934 093 E: john@sydneymelbournetouring.com.au

Fullpaymentandfinancialenquiries:

Helen Rose – Finance Officer P: 03 5156 1303 E:finance@sydneymelbournetouring.com.au

Date:

I have read and agree to the terms and conditions of product partnership in the Sydney-Melbourne Touring Marketing Program

Signed: