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Transcript of Intercharm Professional 2012 ENG
7/30/2019 Intercharm Professional 2012 ENG
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INTERCHARM professional XI international exhibition of
professional cosmetics and equipment
for beauty salons
April 19–21, 2012
Moscow, Russia
accelerating success in Russian salon industry
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INTERCHARM professional: growth by 22%
400 exhibitors from 14 countries
Show grew by 22% compared to 2011
More than 2500 professional beautybrands
39 239 industry specialists attended
(+9%)
Over 2500 people enjoyed online
broadcast
More than 2500 free master-classes anddemonstrations on stands non-stop
14 events in the framework of the
program including new “Beauty inInternet” Conference
100 journalists from business, specializedand glossy press gave visibility to theshow
First mobile application for iOS и Android
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Russian professional cosmetics market: steady growth and
attractiveness for
the
next
coming
years
According to Euromonitor, professional cosmetics market equals to 10% of the total
Russian perfumery and cosmetics market – some USD1.3 bln, and will demonstrate
positive growth in the next years;
Russian salons’ clients still believe in better quality of foreign brands. 90% of the market
accounts for import products. But Russian manufacturers started to put on the market
qualitative professional cosmetics which can compete with foreign brands.
INTERCHARM professional presented these progressive brands;
Irregular growth of the sector in Russian regions in 2011: from 0.8% in Central District to
22.4% in North-Caucasus District;
Unsatisfied demand in professional skin care at reasonable prices;
The word-of-mouth promotion is traditionally high, thus most beauty salons’ clientspurchase professional products advised by their master to use at home.
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Active promo‐campaign resulted in 9% visitor growth
Sms, e-mailings and direct mailings to over 215 000 contacts;
Over 7000 senior managers and specialists from beauty salons, clinics andprofessional cosmetics distributors were invited.. Their geography covered regional
centers and big cities in the Central, North-West, Privolzhsky, Southern FederalDistricts as well as Yekaterinburg and Novosibirsk cities;
Advertisements and editorials in specialized and glossy press, on popular web-portals;
TV (NTV, RTR) and radio ads (Europa Plus);
Outdoor advertising and announcements in underground;
Active presence in social media (LinkedIn, Twitter, Facebook, LiveJournal,VKontakte, Odnoklassniki): overall Intercharm group audience reached 35 000 users
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INTERCHARM professional: highly effective tool
to expand
business
75% of exhibitors and 64% of visitors got
new perspective business contactsduring show days
Some 35% of exhibitors calculated morethan 50% of exceptionally business
contacts at their stands
27% - new audience of specialists!85% of attendees already plan to visit
again in 2013
77% of visitors are completely satisfied
with their visit
4 out of 5 exhibitors are likely to
participate in 2013
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Visitor profile by specialization
Cosmetologists
23%
Nail service
specialists
24%
Consumers and
other
6%
Owners &
Administrators of
beauty salons
3%
Representatives of
manufacturer
2%
Representatives of
distributor or retailer
9%
Doctors (plastic
surgeons,
dermatologists, etc)
13%Hairdessers &
stylists
20%
* Results of random sample of 5000 visitors of INTERCHARM professional 2012
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Total visitor attendance reached 39 239 and grew by +9% compared to 2011
Visitor profile by geography
Central District
except Moscow
41%
Moscow
49%
Foreign countries
1%
CIS
2%
Other Russian
regions
4%
North-West District
2%
Privolzhsky District
2%
Moscow Central District except Moscow North-West DistrictPrivolzhsky District Other Russian regions CIS
Foreign countries
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InterCHARM
October 24–27, 2012
INTERCHARM
professional
April 18–20, 2013
Crocus Expo, Moscow, Russia
www.intercharm.ru
T. (+7 495) 662 71 01
E‐mail: [email protected]