InterCHARM Moscow

Global Beauty EventOne of the world’s leading professional beauty event

Post-show report

www.intercharm.ru26-29 October 2016 | Crocus Expo, Moscow, Russia

InterCHARM is #1

• InterCHARM is the unique platform for presentation of new products, services and methods, finding partners and expanding the distribution geography in Russia and other countries of region.

• A must-attend beauty trade show which combines the exhibition –everything from ingredients and packaging for cosmetics to finished products – with professional and business programs for thousands beauty salons, clinics, nail & hair studios top-management, beauty professionals, retail representatives and distributors, manufacturers, experts and opinion leaders from Russia, CIS countries and regions.

• The only show in this prospective market that represents the entire industry value-chain at one place at one time – a perfect opportunity to do business.

• The high-standard mix of onsite business opportunities and full year running online tools for match-making activities before, during and after the show time to use the entire market perspectives as effective as possible.

• InterCHARM is one of the world's leading beauty events by number of visitors (69 864 in 2016).

Facts & figures 2016

• 4 exhibition halls of Crocus Expo, Moscow One of the largest and best equipped venue in Russia

• Net area: 19 788 sqm (+9% compared to 2015)

• 69 864 visitors (+11,3% compared to 2015)

• 998 exhibitors (+10% compared to 2015) from 36 countries (record-breaking!)

Debuting countries: Jordan, Peru and Serbia

• 404 companies are new to the show

• Over 3500 perfumery and cosmetic brands

• 12 country pavilionsChina, Egypt (new!), France, Germany, Italy, Morocco, Poland, Russia, S. Korea, Turkey, Taiwan, Thailand

• 20 unique events of professional and business show program for the beauty industry professionals

• Business premiere! Retail Connect Summit Unique conference, online and offline matchmaking programs422 F2F meetings onsite; 34 suppliers & 25 retail chains

• Numerous professional workshops and presentations on stands

• Over 85 media partners and strong advertising and PR mix covering the industry

InterCHARM’s beauty universe

The comprehensive showcase of diverse beauty industry:

• Perfumery and cosmetics • Hairdressing • Nail Service • Beauty Salon and Institute, spa

With special sections:

• Green Valley: Natural and organic beauty products

• Farma+Beauty: beauty and health products• La Niche: Artistic perfumery• InterCHARMvisage: Makeup• InterCHARMhome: Home care• InterCHARMaroma: Convenience products• Beauty franchising • ZOOM: Innovative and niche products • Coutry pavillions• FormulAction: Raw materials • InterCHARMpack: Packaging, labelling and

contract manufacturing• Novelties gallery

Exhibitor profile 2016

Visitor profile 2016

69 864 visitors

Visitor geography 2016

69 864 visitors

Efficiency only

72% exhibitors are completely satisfied with the show results

81% exhibitors intend to participate in InterCHARM 2017

82% visitors intend to visit InterCHARM 2017

100% suppliers who’ve been participated in Retail Connect matchmaking program intend to participate next edition

Russia: overview

• The Russian economy is expected to grow to almost $4 trillion in 2020

• Russia is the 6th largest economy in the world. The 2nd European.

GDP purchasing power parity, $ trillion

• Russia's middle class became 3 times larger in the last 5 years

• Russia is the 7th largest domestic market

Russia: perfect business destination

No matter what!

Uncertainty in different information channels about Russia cannot change the constants of the Russian market.

It remains to be:

• 4th largest beauty market in Europe• 6th most attractive region for investments• #1 shopping center market in Europe• 70% of investors consider Russia domestic

market as the most attractive with its 143,5 mln active consumers

• friendly for international business

Russian perfumery and cosmetics market grows by 6-12% annually depending on the sector:

• twice as dynamic than global market• has grown by 73,6% over the past 5 years.

Cosmetics import

• Import value (estimated): USD 2 559,6 mln

• No any sanctions and restrictions in this business segment for importers

Organiser: Reed Exhibitions

• Reed Exhibitions is the world’s leading events organiser, with over 500 events in 30 countries. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events.

• Reed's portfolio of over events serves many different industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel.

• Working closely with professional bodies, trade associations and government departments Reed Exhibitions ensures that each and every event is targeted and relevant to industry needs. As a result, many our events are market leaders in their field.

• We know how to find, identify and invite to our events the right target visitor; our unique visitor communication mix, extensive experience and broadly available resources allow us to reach your clients practically everywhere, on a public transport, at home, via both traditional and e-mail and most certainly by calling them personally.

• We possess and maintain the top class and sophisticated data management software designed to execute carefully planned and targeted communication and email, analyze effectiveness of various communications and their efficiency.

Learn more about us at www.reedexpo.comor our Russian office at www.reedexpo.ru/en

INTERCHARM

Global Beauty EventDiscover the entire business

potential of the Russian market!

Alexander Kalyagin, International Sales Manager | Reed Exhibitions Russia

E: alexander.kalyagin@reedexpo.ru | T: +7 (495) 937 6861

THANK YOU

ALEXANDER.KALYAGIN@REEDEXPO.RU +7 (495) 937 6861