Interactive Marketing week 4 part 3 Ethan Chazin

Online User Communities

https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS

• Can be established quickly.• Used to build stronger customer relationships.• Good for building customer awareness and

encouraging exploration and commitment.

Online Communities

Which online communities do you

spend time in?

FOR DISCUSSION

http://www.facebook.com/profile.php?id=1079295901

Online Communities

http://forums.thomasnet.com/index.php

http://www.smallcompanybigimage.com/how-an-online-customer-community-is-different-than-your-company-website/

J&J Baby.com

http://www.baby.com/

http://blog.leadernetworks.com/2011/02/71-top-online-customer-communities-big.html

http://www.ikeafans.com/

The ACT Methodology

The Chazin Group The Chazin Group

• Attract visitors to your website.

• Convert: a complete stranger/1st time visitor into a paying customer.

• Transform: past and present successes into magnetic forces of attraction.

The Chazin Group The Chazin Group ACT


http://reneewarren.com/the-act-methodology/

Conversion DEMANDS you Have a Website.


I showed you mine…show me yours.


The formula to Get People to buy from you


Consumption of valuable content + time spent = Client


Interactive Marketing week 4 part 3 Ethan Chazin

Automotive

Transcript of Interactive Marketing week 4 part 3 Ethan Chazin