Interactive Marketing week 5 part 2 Ethan Chazin
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Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.
Transcript of Interactive Marketing week 5 part 2 Ethan Chazin
Community
• Interwoven relationships built upon shared / common interests.
• Sense of community urges people to return to the website due to:– Attractive content; and– Community makes certain activities easier to satisfy
needs not achievable individually.
Community
Examples…
Customization
• The site can be altered/customized by the user or the organization.
• When visitor customizes the content to fit their needs, it’s called personalization. When the organization customizes the content, it’s called tailoring.
• Features that aide in customization:– Login: once we recognize you we can
customize your experience with us– Cookies: to track your behavior– Personalized (vanity) email accounts– Content & layout configurations– Agents (computer programs)
Customization
Examples…
Communications
• Organizations maintain contain with clients/Website visitors a number of ways:–Mass mailings– Email newsletters– FAQs– Broadcast events– Content update notifications
Communications
Examples…
Connections
• The degree to which a site can link to other sites, or from one web page on its site to another.
• Links can go to:– Other websites.– 3RD Party website with home page in the background.– Outsourced content such as stock quotes or news
feeds.
• Understand Pathways Out/Pathways In.
Connections
Examples…
• T• X• X• X• X• X• x
In Ne
Resources
