Interactive Marketing Week 4 part 1 Ethan Chazin
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Transcript of Interactive Marketing Week 4 part 1 Ethan Chazin
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The Chazin Group The Chazin Group
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The Chazin Group The Chazin Group
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The Chazin Group The Chazin Group
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Class Exercise:Class Exercise:
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OK, So What’s OK, So What’s Internet MarketingInternet Marketing??
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“Internet marketing is the process of building and maintaining customer
relationships through online activities to facilitate the
change of ideas, products, and services that satisfy the goals
of both parties.”
A Definition
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Why ISN’TWhy ISN’T
Internet MarketingInternet Marketing
SOCIAL MEDIASOCIAL MEDIA??
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SOCIAL MEDIA SOCIAL MEDIA isis social experiencessocial experiences
ONLINE!ONLINE!
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What’s Social MediaSocial Media?The Chazin Group The Chazin Group
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The act of leveraging social media platforms
(places where people places where people connect and communicateconnect and communicate) to promote a product or service.
The Chazin Group The Chazin Group
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Leverage SocialMedia to its
FULL Advantage
The Chazin Group The Chazin Group Establish a Brand Online
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Online & Offline:2 Worlds Collide
The Chazin Group The Chazin Group
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Let’s start by talking about social media as a vehicle to promote
the BRAND called “YOU.”
The Chazin Group The Chazin Group
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• Become a Subject Matter Expert• Get Published• Identify Your USPUSP• Your Product Features & Benefits• Build a Rolodex of References/Testimonials:
– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories• Actively Promote Yourself AT ALL TIMES• Defend Your Brand (Name) Against ALL Attacks
The Chazin Group The Chazin GroupSelf Promotion = = BRANDINGBRANDING
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The Chazin Group The Chazin GroupSocial Media Websites
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The Chazin Group The Chazin GroupBuild a Solid Foundation
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The Chazin Group The Chazin Group Start with LinkedIn
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The Chazin Group The Chazin GroupStart With LinkedIn
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The Chazin Group The Chazin GroupYour Summary Matters ALOT
Your “BRAND” U.S.P
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The Chazin Group The Chazin GroupLinkedIn
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The Chazin Group The Chazin GroupLinkedIn
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The Chazin Group The Chazin GroupYour Linked in Group Activity
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The Chazin Group The Chazin GroupRecommendations MATTER!!!
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Next Up…
The Chazin Group The Chazin Group Establish a Brand Online
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The Chazin Group The Chazin GroupLeverage Your Twitter Account
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The Chazin Group The Chazin GroupTweet Basics
Reference others
Shareinformation
140 Character Limit
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The Chazin Group The Chazin Group### Hash Tags
BuildBuildYourYour
Brand!Brand!
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The Chazin Group The Chazin GroupEducate & Inform