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Credits and experiences

Milan, 2013

intelliGO

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intelliGO’s credits

Most of the surveys we delivered full service, from recruitment to logistic to reporting and presentation

with the management of the client.

intelliGO is an independent MR company. We work usually in the Automotive, ICT, Media & Communication

markets, managing the Italian portion of international studies where we are coordinated directly by MR

agencies, as well as nationwide studies as full-service MR agency (from field to reporting and presentation).

Here below some brands intelliGO and its professionals have worked for:

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intelliGO to support your visibility on Media

Some interesting experience of this positive synergy were in ICT, Fashion and

Automotive.

Results could be either published or presented in official meeting, as part of

the communication strategy of the Company.

intelliGO offers its skill, to support media-center in Research activity improving the

visibility of their clients trough Marketing Research.

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intelliGO’s credits in Automotive sector

Recent-project descriptions :

Study 1: Integrated design qualitative clinic

An integrated design qualitative clinic with the scope

to support the car maker to plan the new design portfolio

proposals for the next 10 years. The study was conducted in several steps: 64 diaries - 10 focus groups 3 hours long

- 10 filmed in depth at home with a driving portion – a documentary showing an average day of traffic in Milan.

The f.gs. were moving around the design proposals (sketches) and 4 current vehicles. All the working team and the

client have been provided by wi-fi connection (24 clients + 8 respondents + moderator + two translators on site).

Two translator to translate into two languages simultaneously.

Study 2: Ethnographic qualitative

An integrated design and ethnographic qualitative

study in the small MPV segment, the study included

the next steps: 13 diaries including also an ethnographic portion - 6 paired interviews - 150 quantitative in central

location - 4 focus groups. At the end of every step there was a working session half day long with a traditional

reporting.

Study 3: Luxury-car clinic, pre-launch test

A car clinic on high level target, involving 160 owners of prestigious cars from 40k to 120k euros price in central

location, testing a new car (pre-launch) with structured interview, a conjoint test, focus groups and in-depth

interviews..

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intelliGO’s credits in Automotive sector

Recent-project descriptions:

Study 4: Entry-Premium C-segment

A clinic product test on a new new-car in C- entry-premium

segment was conducted with a quantitative&qualitative

methodology in CLT: 150 respondents evaluated with a structured questionnaire different versions of prototypes,

considering exterior design (two different versions were exhibited) and interiors (driving seats, consoles, seats. Data-

entry process and simultaneous translation was conducted during the clinic.

Study 5: FLY-OUT, Entry-Premium A-segment fly-our car-clinic

A fly-out were organised in order to have 75 young-adult drivers

owner or prospect of Entry-Premium city-car (A-segment).

intelliGO organised recruitment, focus-group moderations, assistance from Italy to Germany of all respondents for

a whole week-end.

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Recent-project descriptions :

Study 6

A clinic product test on a new car-seats proposal in B,B-MPV

segment was conducting with a quantitative methodology in CLT:

76 respondents evaluated with a structured questionnaire different versions of car-seats with different fabric and

pattern-fabric. Data-entry process and simultaneous translation of the verbatim was conducted during the clinic.

Study 7

An U & A survey was conducted to track the penetration of the

phenomenon in Italy, the results have been used by the EMEA

and the Italian subsidiary to support the business plans doing

different marketing activities in light of different targets (heavy users Vs new potential targets). To reach the goal

we did: 2800 F2F interviews representing all the Italian regions with weighing factors to represent families and

individuals

The survey was completely managed by intelliGO, from the questionnaire definition to the field running. The

weighting factors have been studied collecting different information available from Bureau census (gender, age

class, family size and scholar level). At the end a detailed report more than 120 pages long has been prepared to

have a two days long working session with the M&R and marketing client’s departments.

Recent projects description

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Recent projects description

Recent-project descriptions :

Study 8

A concept test on a difficult target (affluent people interested

in collecting gold coins) was conducted to weight evidences

from a previous qualitative study.

The test was carried out following a quantitative approach, with 400 in-home F2F interviews, 40 minutes long ,

splitting by clients and prospects. Among the objectives, there were a description of the brand-value of the

company in order to understand strengths and weaknesses for a brand-extension in luxury goods market. A final

report was delivered at the end of the study, with a presentation of most important finding to the top-

management of the client.

Study 9

A qualitative study (national portion of a cross-national

study) was conducted during a CLT session.

3 competitors vehicles + the one from the client have been showed to test the exterior design appeal of a

prototype for a pre-launch. 20 in-depth interviews with a 2 hours long unstructured guideline. A team of 4

qualitative senior interviewers were involved during two days within simultaneous sessions all audio transmitted

and translated simultaneously. A long and intense de briefing was the first step to produce a 100 pages Power-

point document with interpretation of result, including verbatim.

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Recent projects description

Recent-project descriptions :

Study 10

An integrated project that combining the quantitative data

CATI and qualitative from focus group, was conducted to check

possibilities of a “product placement” into one of the most

Important italian Fiction “I Cesaroni”. The survey investigated the appeal of the Fiction, the different audiences,

and the awareness of all the actors involved.

From the quantiative evidence, we’ve then focused our attention on the most characterized target audiences (the

supporters and the rejector) to recognize the best testimonial to be used, and the good point of a succesfull

product placement.

Study 11

A huge car clinic project, that involved more than 450

Respondents owners and prospect of SUV cars.

The study included quantitative questionnaire,

qualitative Focus Group.

We had 12 cars on show, some objects to be used as reference for visibility and cargo area roominess evaluation.

More than 14 interviewers has been involved in the study.

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Recent projects description

Recent-project descriptions :

Study 12

A quantitative FASHION study based on 2.500 CAWI.

All respondents had been invited to answer to a web

questionnaire, were to talk about their style preference,

and about some model description. Based on quantitative results we had the possibility to check the consistency

between the customers taste and the designer proposals.

Study 13

Quantitative study, conducted in the two main Italian

Cities (Milan and Rome), for a total of 450 interviews.

The aim of the study was to investigate the appraisal and

reason to reject electric cars.

The study was integrated with a qualitative one, based

on utilities, to have the two side of the coin:

-The point of view and the “investment” by the public

companies

-The point of view of customers, who are interested in this technology and, most important, are compatible with

the electric cars (km travelled per day, average parking duration).

The result of the survey has been presented in an International event in Lecce “Festival dell’energia 2010”.

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Recent projects description

Recent-project descriptions :

Study 14

A large ethnographic study involving 10 people:

5 ethnographers followed for a month (in different points over this period)

10 people in their most natural scenes (at home, at work, when shopping...)

in order to understand deeply values, attitudes and habits related to general

life-style and, more in particular, about smoking.

Final delivery was made of classic power point reports as well as several hours

of video-movies with also a synthesis of 30 minutes video-clip

Study 15

A qualitative study (12 FGs in Milan and Rome)

on kids (6-10 years old) about appeal of different

characters of a famous cartoon broadcast on

Main Italian pay-tv channels.

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intelliGO’s credits – examples of reporting

In recent intelliGO projects, our clients asked very different deliveries, from simple raw information

to complex, analytical reports.

This gave us opportunity to deal with different approaches (providing in-depth interpretations of

qualitative interviews or summaries of diaries/transcripts, simple tabulations or multivariate

statistical analysis), giving the best of our added-value with complete and in-depth reporting which

will try to briefly show in the next pages.

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Qualitative reports: diaries and paired-groups

Report, example 1:

From diary

homework portion:

more than 200 pages

with collages, digital

pictures from

respondents.

From paired groups:

more than 50 pages

with summary and of

the key findings.

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Report, example

2:

From a F2F

questionnaire

nationwide

distributed: 95

pages connecting

information from

the survey and

other external data

(from our previous

surveys, from

national bureau

office,…).

Quantitative reports: multivariate statistical analysis

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KEPI : Key Evaluation of Press Impact

… customizable output web based

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Pricing analysis

Pricing studies

Analisi di posizionamento di prezzo del modello

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intelliGO car clinic experience

•Skilled PM in automotive: We are fully English speaking, specialized in Car Clinic management.

•Cooperation granted: The assistance will be granted from the project approval, to the final presentation.

•Experience: Looking at the recent past from September 2009 intelliGO managed 10 clinic projects and 4 fly-outs. The components of the team, thanks to their experiences in their business life, have been managing about 100 clinics so far. From 2 wheels to 4 and more.

•Quality Recruitment: We can rely on a network of more than 20 professional recruiters centrally supervised by a professional in intelliGO. The recruitment status will be updated 2 per weeks.

•Knowledge on Italian market: We can rely on a scenario study we have been conducting since 2007. This study is based on large sample of Italian drivers and main topics refer to brand and product positioning, purchase process, market segmentation, communication issues.

•Our know-how will allow to offer you proper venue, and solution for every clinic issue: Staff, venue setup, car rental, car preparation

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Car-clinic, concept study, design inspiration clinic

(esempi reali da car-clinic condotti recentemente)

More than 10 years of experience:

Location, setup, interviewers, recruiters, moderators, translators, tech, for all your needs.

Reliable network of indipendent institutes to do Researches from

U.S. to CHINA

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To setup a clinic taking into account every small details

From an empty space …

To a comfortable and professional area where to conduct a clinic test

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A team at your service: the seniority

Elio Dalprato Owner of intelliGO Quantitative Automotive Tobacco ICT

• Our engine: intelliGO successes are also due to a very reliable network of professionals: fieldwork manager, recruiters, simultaneous translator (from Italian to English, French, German, Japanese, Korean), moderators, interviewers, mystery shoppers. For CAWI and CATI we can rely on partner institutes here in Italy and abroad.

Alessandro Ferrari Strategically Partner Customer Satisfaction Automotive & Health Data Acquisition Big Data

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intelliGO srl

Via Guido Calvalcanti, 5

20127 Milano

Contact:

Elio Dalprato

Tel: +39 (0)2 992 502 82

Mob: +39 340 005 1535

elio.dalprato@intelli-go.it

www.intelli-go.it