INSTITUTIONAL PRESENTATION 2015
63
INSTITUTIONAL PRESENTATION 2015 COMMUNICATION, BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Transcript of INSTITUTIONAL PRESENTATION 2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
HISTORY 1
Belmiro de Azevedo
was hired
START-UP OF THE BUSINESS DEVELOPMENT IN THE SECTOR AND VERTICAL INTEGRATION
1 HISTORY
3
50rsquos
Diversification of Sonae through the
acquisition of NOVOPAN
(particleboard manufacturing unit)
and additional investments aimed at
surface coated particle board production
(Aglomerite)
18 th August 1959
Foundation of Sonae -
Sociedade Nacional de
Estratificados
60rsquos 70rsquos 50rsquos 50rsquos 60rsquos 70rsquos
Inauguration of Porto Sheraton Hotel
Set up of the Group Holding Sonae Investments SGPS
Purchase of STAR
Start up of Sonae Real Estate
Opening of the first two shopping centres built and managed by Sonae
(Portimatildeo and Albufeira)
Acquisition of Spanboard (Ireland)
1 HISTORY
4
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Set up of Modelo Continente Hipermercados SARL
(with the French group Promodes as joint shareholder)
Set up of Sonae (UK) Ltd
Opening of the 1st Hypermarket in Portugal
Continente (Matosinhos)
Launch of Sonae in the capital markets
(21st December 1983)
8rsquos 80rsquos 80rsquos
1 HISTORY
5
90rsquos
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Launch of the newspaper Puacuteblico
Set up of Sonae Distribuiccedilatildeo Brasil
Sonae Induacutestria acquires a controlling position in
Tafisa (wood panels)
Set up of Sonae Tourism
Sonae the 1st Portuguese company to be a member of WBCSD
(World Business Council for Sustainable Development)
Opening of Centro Colombo the largest Shopping centre in
Iberian Peninsula
Acquisition of Torralta (Troacuteia)
Launch of Optimus
1 HISTORY
6
DEVELOPMENT OF STRATEGIC BUSINESSES AND EXPANSION INTO TELECOMMUNICATIONS
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Sonae Sierra opens AlgarveShopping
WeDo commercial launch
Launch of Sierra Funds
Partnership between MDS and Cooper Gay
Spin-off of Sonae Induacutestria
Disposal of Sonae Distribuiccedilatildeo Brasil to the
Wal-Mart Group
Belmiro de Azevedo becomes Chairman of Sonae
Aquisition of Carrefour Portugal by Sonae
Distribuiccedilatildeo
Presentation of the corporate strategy
and reorganisation of business areas
Creation of a new business area
dedicated to Investment Management
Celebration of Sonaersquos 50th Anniversary
(2009)
00rsquos 00rsquos
Creation of the convenience supermarkets through franchising (Meu
Super)
Sonae launches initiative of venture capital (Sonae EVentures) to invest in
e-commerce companies
Merger between Zon and Optimus gives rise to the NOS brand
International expansion of Sonae MC through exportation (wholesale)
1 HISTORY
7
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Launch of the new corporate identity
Worten acquires 7 PC City stores in Spain
International expansion of several insignias from Sonae
(Zippy Worten Sport Zone Berg Deeply hellip) focusing on Spain
and entry into new markets (Turkey Egypt Kazakhstan hellip)
10rsquos 2013 10rsquos 2013
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
HISTORY 1
Belmiro de Azevedo
was hired
START-UP OF THE BUSINESS DEVELOPMENT IN THE SECTOR AND VERTICAL INTEGRATION
1 HISTORY
3
50rsquos
Diversification of Sonae through the
acquisition of NOVOPAN
(particleboard manufacturing unit)
and additional investments aimed at
surface coated particle board production
(Aglomerite)
18 th August 1959
Foundation of Sonae -
Sociedade Nacional de
Estratificados
60rsquos 70rsquos 50rsquos 50rsquos 60rsquos 70rsquos
Inauguration of Porto Sheraton Hotel
Set up of the Group Holding Sonae Investments SGPS
Purchase of STAR
Start up of Sonae Real Estate
Opening of the first two shopping centres built and managed by Sonae
(Portimatildeo and Albufeira)
Acquisition of Spanboard (Ireland)
1 HISTORY
4
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Set up of Modelo Continente Hipermercados SARL
(with the French group Promodes as joint shareholder)
Set up of Sonae (UK) Ltd
Opening of the 1st Hypermarket in Portugal
Continente (Matosinhos)
Launch of Sonae in the capital markets
(21st December 1983)
8rsquos 80rsquos 80rsquos
1 HISTORY
5
90rsquos
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Launch of the newspaper Puacuteblico
Set up of Sonae Distribuiccedilatildeo Brasil
Sonae Induacutestria acquires a controlling position in
Tafisa (wood panels)
Set up of Sonae Tourism
Sonae the 1st Portuguese company to be a member of WBCSD
(World Business Council for Sustainable Development)
Opening of Centro Colombo the largest Shopping centre in
Iberian Peninsula
Acquisition of Torralta (Troacuteia)
Launch of Optimus
1 HISTORY
6
DEVELOPMENT OF STRATEGIC BUSINESSES AND EXPANSION INTO TELECOMMUNICATIONS
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Sonae Sierra opens AlgarveShopping
WeDo commercial launch
Launch of Sierra Funds
Partnership between MDS and Cooper Gay
Spin-off of Sonae Induacutestria
Disposal of Sonae Distribuiccedilatildeo Brasil to the
Wal-Mart Group
Belmiro de Azevedo becomes Chairman of Sonae
Aquisition of Carrefour Portugal by Sonae
Distribuiccedilatildeo
Presentation of the corporate strategy
and reorganisation of business areas
Creation of a new business area
dedicated to Investment Management
Celebration of Sonaersquos 50th Anniversary
(2009)
00rsquos 00rsquos
Creation of the convenience supermarkets through franchising (Meu
Super)
Sonae launches initiative of venture capital (Sonae EVentures) to invest in
e-commerce companies
Merger between Zon and Optimus gives rise to the NOS brand
International expansion of Sonae MC through exportation (wholesale)
1 HISTORY
7
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Launch of the new corporate identity
Worten acquires 7 PC City stores in Spain
International expansion of several insignias from Sonae
(Zippy Worten Sport Zone Berg Deeply hellip) focusing on Spain
and entry into new markets (Turkey Egypt Kazakhstan hellip)
10rsquos 2013 10rsquos 2013
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Belmiro de Azevedo
was hired
START-UP OF THE BUSINESS DEVELOPMENT IN THE SECTOR AND VERTICAL INTEGRATION
1 HISTORY
3
50rsquos
Diversification of Sonae through the
acquisition of NOVOPAN
(particleboard manufacturing unit)
and additional investments aimed at
surface coated particle board production
(Aglomerite)
18 th August 1959
Foundation of Sonae -
Sociedade Nacional de
Estratificados
60rsquos 70rsquos 50rsquos 50rsquos 60rsquos 70rsquos
Inauguration of Porto Sheraton Hotel
Set up of the Group Holding Sonae Investments SGPS
Purchase of STAR
Start up of Sonae Real Estate
Opening of the first two shopping centres built and managed by Sonae
(Portimatildeo and Albufeira)
Acquisition of Spanboard (Ireland)
1 HISTORY
4
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Set up of Modelo Continente Hipermercados SARL
(with the French group Promodes as joint shareholder)
Set up of Sonae (UK) Ltd
Opening of the 1st Hypermarket in Portugal
Continente (Matosinhos)
Launch of Sonae in the capital markets
(21st December 1983)
8rsquos 80rsquos 80rsquos
1 HISTORY
5
90rsquos
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Launch of the newspaper Puacuteblico
Set up of Sonae Distribuiccedilatildeo Brasil
Sonae Induacutestria acquires a controlling position in
Tafisa (wood panels)
Set up of Sonae Tourism
Sonae the 1st Portuguese company to be a member of WBCSD
(World Business Council for Sustainable Development)
Opening of Centro Colombo the largest Shopping centre in
Iberian Peninsula
Acquisition of Torralta (Troacuteia)
Launch of Optimus
1 HISTORY
6
DEVELOPMENT OF STRATEGIC BUSINESSES AND EXPANSION INTO TELECOMMUNICATIONS
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Sonae Sierra opens AlgarveShopping
WeDo commercial launch
Launch of Sierra Funds
Partnership between MDS and Cooper Gay
Spin-off of Sonae Induacutestria
Disposal of Sonae Distribuiccedilatildeo Brasil to the
Wal-Mart Group
Belmiro de Azevedo becomes Chairman of Sonae
Aquisition of Carrefour Portugal by Sonae
Distribuiccedilatildeo
Presentation of the corporate strategy
and reorganisation of business areas
Creation of a new business area
dedicated to Investment Management
Celebration of Sonaersquos 50th Anniversary
(2009)
00rsquos 00rsquos
Creation of the convenience supermarkets through franchising (Meu
Super)
Sonae launches initiative of venture capital (Sonae EVentures) to invest in
e-commerce companies
Merger between Zon and Optimus gives rise to the NOS brand
International expansion of Sonae MC through exportation (wholesale)
1 HISTORY
7
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Launch of the new corporate identity
Worten acquires 7 PC City stores in Spain
International expansion of several insignias from Sonae
(Zippy Worten Sport Zone Berg Deeply hellip) focusing on Spain
and entry into new markets (Turkey Egypt Kazakhstan hellip)
10rsquos 2013 10rsquos 2013
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Inauguration of Porto Sheraton Hotel
Set up of the Group Holding Sonae Investments SGPS
Purchase of STAR
Start up of Sonae Real Estate
Opening of the first two shopping centres built and managed by Sonae
(Portimatildeo and Albufeira)
Acquisition of Spanboard (Ireland)
1 HISTORY
4
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Set up of Modelo Continente Hipermercados SARL
(with the French group Promodes as joint shareholder)
Set up of Sonae (UK) Ltd
Opening of the 1st Hypermarket in Portugal
Continente (Matosinhos)
Launch of Sonae in the capital markets
(21st December 1983)
8rsquos 80rsquos 80rsquos
1 HISTORY
5
90rsquos
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Launch of the newspaper Puacuteblico
Set up of Sonae Distribuiccedilatildeo Brasil
Sonae Induacutestria acquires a controlling position in
Tafisa (wood panels)
Set up of Sonae Tourism
Sonae the 1st Portuguese company to be a member of WBCSD
(World Business Council for Sustainable Development)
Opening of Centro Colombo the largest Shopping centre in
Iberian Peninsula
Acquisition of Torralta (Troacuteia)
Launch of Optimus
1 HISTORY
6
DEVELOPMENT OF STRATEGIC BUSINESSES AND EXPANSION INTO TELECOMMUNICATIONS
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Sonae Sierra opens AlgarveShopping
WeDo commercial launch
Launch of Sierra Funds
Partnership between MDS and Cooper Gay
Spin-off of Sonae Induacutestria
Disposal of Sonae Distribuiccedilatildeo Brasil to the
Wal-Mart Group
Belmiro de Azevedo becomes Chairman of Sonae
Aquisition of Carrefour Portugal by Sonae
Distribuiccedilatildeo
Presentation of the corporate strategy
and reorganisation of business areas
Creation of a new business area
dedicated to Investment Management
Celebration of Sonaersquos 50th Anniversary
(2009)
00rsquos 00rsquos
Creation of the convenience supermarkets through franchising (Meu
Super)
Sonae launches initiative of venture capital (Sonae EVentures) to invest in
e-commerce companies
Merger between Zon and Optimus gives rise to the NOS brand
International expansion of Sonae MC through exportation (wholesale)
1 HISTORY
7
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Launch of the new corporate identity
Worten acquires 7 PC City stores in Spain
International expansion of several insignias from Sonae
(Zippy Worten Sport Zone Berg Deeply hellip) focusing on Spain
and entry into new markets (Turkey Egypt Kazakhstan hellip)
10rsquos 2013 10rsquos 2013
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
1 HISTORY
5
90rsquos
DIVERSIFICATION THROUGH ACQUISITIONS AND THE SET UP OF NEW BUSINESSES
Launch of the newspaper Puacuteblico
Set up of Sonae Distribuiccedilatildeo Brasil
Sonae Induacutestria acquires a controlling position in
Tafisa (wood panels)
Set up of Sonae Tourism
Sonae the 1st Portuguese company to be a member of WBCSD
(World Business Council for Sustainable Development)
Opening of Centro Colombo the largest Shopping centre in
Iberian Peninsula
Acquisition of Torralta (Troacuteia)
Launch of Optimus
1 HISTORY
6
DEVELOPMENT OF STRATEGIC BUSINESSES AND EXPANSION INTO TELECOMMUNICATIONS
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Sonae Sierra opens AlgarveShopping
WeDo commercial launch
Launch of Sierra Funds
Partnership between MDS and Cooper Gay
Spin-off of Sonae Induacutestria
Disposal of Sonae Distribuiccedilatildeo Brasil to the
Wal-Mart Group
Belmiro de Azevedo becomes Chairman of Sonae
Aquisition of Carrefour Portugal by Sonae
Distribuiccedilatildeo
Presentation of the corporate strategy
and reorganisation of business areas
Creation of a new business area
dedicated to Investment Management
Celebration of Sonaersquos 50th Anniversary
(2009)
00rsquos 00rsquos
Creation of the convenience supermarkets through franchising (Meu
Super)
Sonae launches initiative of venture capital (Sonae EVentures) to invest in
e-commerce companies
Merger between Zon and Optimus gives rise to the NOS brand
International expansion of Sonae MC through exportation (wholesale)
1 HISTORY
7
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Launch of the new corporate identity
Worten acquires 7 PC City stores in Spain
International expansion of several insignias from Sonae
(Zippy Worten Sport Zone Berg Deeply hellip) focusing on Spain
and entry into new markets (Turkey Egypt Kazakhstan hellip)
10rsquos 2013 10rsquos 2013
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
1 HISTORY
6
DEVELOPMENT OF STRATEGIC BUSINESSES AND EXPANSION INTO TELECOMMUNICATIONS
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Sonae Sierra opens AlgarveShopping
WeDo commercial launch
Launch of Sierra Funds
Partnership between MDS and Cooper Gay
Spin-off of Sonae Induacutestria
Disposal of Sonae Distribuiccedilatildeo Brasil to the
Wal-Mart Group
Belmiro de Azevedo becomes Chairman of Sonae
Aquisition of Carrefour Portugal by Sonae
Distribuiccedilatildeo
Presentation of the corporate strategy
and reorganisation of business areas
Creation of a new business area
dedicated to Investment Management
Celebration of Sonaersquos 50th Anniversary
(2009)
00rsquos 00rsquos
Creation of the convenience supermarkets through franchising (Meu
Super)
Sonae launches initiative of venture capital (Sonae EVentures) to invest in
e-commerce companies
Merger between Zon and Optimus gives rise to the NOS brand
International expansion of Sonae MC through exportation (wholesale)
1 HISTORY
7
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Launch of the new corporate identity
Worten acquires 7 PC City stores in Spain
International expansion of several insignias from Sonae
(Zippy Worten Sport Zone Berg Deeply hellip) focusing on Spain
and entry into new markets (Turkey Egypt Kazakhstan hellip)
10rsquos 2013 10rsquos 2013
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Creation of the convenience supermarkets through franchising (Meu
Super)
Sonae launches initiative of venture capital (Sonae EVentures) to invest in
e-commerce companies
Merger between Zon and Optimus gives rise to the NOS brand
International expansion of Sonae MC through exportation (wholesale)
1 HISTORY
7
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Launch of the new corporate identity
Worten acquires 7 PC City stores in Spain
International expansion of several insignias from Sonae
(Zippy Worten Sport Zone Berg Deeply hellip) focusing on Spain
and entry into new markets (Turkey Egypt Kazakhstan hellip)
10rsquos 2013 10rsquos 2013
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
1 HISTORY
8
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
Rollout of new store concepts for Worten Sport Zone MO and Zippy
Launch of 1st ZU store specialized in pets and cats
Rebranding from bookit to note
Franchising of Wellrsquos and note
Sport Zone opens first international store in franchising (Ceuta Spain)
International expansion of several insignias from Sonae with entry into 5 new markets
(Armenia Bulgaria Chile Georgia and Mozambique) and wholesale for 40 countries
10rsquos 10rsquos 2014
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
1 HISTORY
9
INTERNATIONAL GROWTH AND REORGANIZATION OF THE BUSINESS PORTFOLIO
10rsquos 10rsquos 2015
Meu Super reaches 150 stores in 1Q15 Sport Zone enters the Indian market Belmiro de Azevedo announces the decision of not being a candidate to Sonaersquos Board of Directors elected in 2015 Paulo de Azevedo becomes Chairman and Co-CEO of Sonae Acircngelo Paupeacuterio is elected as Co-CEO Continente celebrates 30 years Sonae RP concludes sale and leaseback transactions amounting to 185 Meuro
Sonae MC announces the creation of an affiliation agreement with the central purchasing body IFA Group Sonae MC acquired Makenotes a Portuguese high quality and design stationery brand Sonae launches Cartatildeo Universo a credit and loyalty card with a highly innovative value proposition Sonae acquired Losan a company based in Spain with strong international presence specialised in kidswear wholesale
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
CORPORATE PROFILE
2
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Telco
NOS
244 ()
2 CORPORATE PROFILE
11
EFANOR
SONAE INDUacuteSTRIA SONAE CAPITAL SONAE 53 69 63
100
Food Retail
SONAE MC
() Through Sonaecom
Investment Management
SONAE IM
16 to 899
Shopping Centres developer owner
and manager
SONAE SIERRA
50
Financial Services
SONAE FS
100
Retail Properties
SONAE RP
100
Specialised Retail
SONAE SR
100
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
2 CORPORATE PROFILE
12
INTERNATIONAL EXPANSION
72 COUNTRIES
December 2015 (This includes operations third party services representative offices franchising agreements and partnerships)
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
2 CORPORATE PROFILE
13
KEY INDICATORS
FY2015
393Meuro 5014Meuro 1293Meuro
CAPEX
300Meuro 175Meuro 150Meuro
Turnover EBITDA Net Financial Debt
Net Income
attributable to shareholders
Dividends Paid
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
MISSION amp VALUES
3
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
3 MISSION amp VALUES
15
MISSION
To create long-term economic and social value bringing the benefits of progress and innovation to an ever increasing number of people
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
TRUST AND INTEGRETY PEOPLE ARE THE CENTRE OF OUR SUCESS
AMBITION
3 MISSION amp VALUES
16
VALUES
We are committed to creating economic value in the medium and long term built on relationships founded on integrity
and trust
Setting constant challenges and being open to change are crucial in attracting ambitious people Our people are a determining factor in the markets where we operate and for that reason we invest in developing their capabilities and skills and thereby further enrich our culture
Ambition is born from continuously establishing goals which will stretch us to our limits stimulating our energy and reinforcing our determination Ambition drives us and keeps us dissatisfied with the status quo forcing us to go beyond our past successes
INNOVATION
Innovation is at the heart of our businesses Innovation involves risks but we are aware of the importance of identifying and managing these risks so as to maintain them within reasonable limits We know that only by innovating can we grow sustainably
SOCIAL RESPONSABILITY
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
We have an active sense of social responsibility and try to contribute to improving the communities within which we operate Our behaviour takes into account the most recent environmental concerns and sustainable development policies
FRUGALITY AND EFFICIENCY
COOPERATION AND INDEPENDENCE
We are willing and ready to cooperate with central and local governments in order to improve regulatory legal and social frameworks and to ensure the best solutions for the communities within which we operate but we also take care to maintain our independence in relation to all such entities
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
STRATEGIC GUIDELINES
4
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
INTERNATIONAL EXPANSION DIVERSIFICATION OF INVESTMENT STYLE
LEVERAGE AND REINFORCE EXCEPTIONAL ASSETS AND COMPETENCES
A faster international growth pace requires a more flexible investment style This enables us to leverage our financial and human resources multiplying our ability to seize different and larger opportunities becoming a well networked company and improving our access to relevant information
Future growth options depend on the deployment of new business opportunities that leverage our competences and resources Nurturing a portfolio of options reinforces our path for growth in international markets as well as our ability to defend the asset base in Portugal
4 STRATEGIC GUIDELINES
18
ORGANIZATIONrsquoS STRATEGIC PILLARS
Our home market has limited size and growth potential particularly considering the maturity and strong competitive positions of our core business International expansion is critical to enable stronger growth prospects and a higher return on investments
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
BUSINESS PORTFOLIO
5
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
FOOD RETAIL 51
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
21
1 FOOD RETAIL IN
PORTUGAL
Turnover 3490Meuro Underlying EBITDA 215 Meuro stores 746 (237 franchises) Total sales area 673000 m2
FOOD RETAIL
SONAE MC is Sonaeacutes business area responsible
for food retail being Portugalrsquos leader
2015
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
SONAE MC has various types of businesses and brands
Hypermarkets Convenience supermarkets Supermarkets
Stationer and gifts Bookshops stationer and gifts
Health well-being and opticians
FOOD RETAIL
5 BUSINESS PORTFOLIO
2015
Dogs and cats products and services
22
Proximity stores in a franchising format Coffee shops
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
FOOD RETAIL
BOM BOCADO BAGGA
Coffee shops
CONTINENTE Hypermarkets
111 stores Sales area of 6000 m2
(+5 stores in franchising)
40 stores Sales area of 283000 m2
123 stores Sales area of 246000 m2
(+7 stores in franchising)
NOTE MAKENOTES Bookshops
stationer and gifts
WELLrsquoS Health well-being and opticians
205 stores Sales area of 35000 m2
25 stores Sales area of 6000 m2
(+5 store in franchising)
152 stores Sales area of 16000 m2
16 beauty centers (+15 stores in franchising)
MEU SUPER Proximity stores in a franchising format
CONTINENTE MODELO Supermarkets
2015
23
CONTINENTE BOM DIA Convenience supermarkets
52 stores Sales area of 58000 m2
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
SPECIALISED RETAIL
52
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
25
Presently
5 formats outside Portugal
(Worten Sport Zone Zippy MO and Losan)
SPECIALISED RETAIL
SONAE SR is responsible for Sonaersquos specialised retail
in sports fashion and electronics
Turnover 1294 Meuro
Underlying EBITDA 5 Meuro
stores 585 (80 franchises)
Sales area 377000 m2
2015
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Electrical appliances consumer electronics and entertainment
Mobile Telecommunications
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
26
ELECTRONICS DIVISION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
27
SPECIALISED RETAIL
ELECTRONICS DIVISION
Own stores 138 in Portugal 50 in Spain (188000m2 sales area)
WORTEN Electrical appliances consumer electronics and entertainment
WORTEN MOBILE Mobile Telecommunications
39 in Portugal (1000m2 sales area)
2015
Franchised stores 4 in Portugal
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Clothing footwear and accessories
Sports clothing and equipment Outdoor Sports Cycling products Surf amp Lifestyle
Fashion for Kids Man amp Woman
SPECIALISED RETAIL
5 BUSINESS PORTFOLIO
2015
28
Clothing footwear and accessories for babies and children
SPORTS amp FASHION DIVISION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
29
SPECIALISED RETAIL
SPORTS DIVISION
Own Stores 75 in Portugal 33 in Spain (95000m2 sales area)
SPORT ZONE Sports equipment and clothing
Franchised stores 4 in Portugal 5 in 3 countries
2015
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
30
SPECIALISED RETAIL
FASHION DIVISION
Own stores 108 in Portugal (54000m2 sales area)
MO Clothing footwear and accessories
ZIPPY Clothing footwear and
accessories for babies and children
Own stores 38 in Portugal 24 in Spain (19000m2 sales area)
Franchised stores 5 in Portugal 12 in 4 countries
Franchised stores 50 in 22 countries
2015
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
RETAIL PROPERTIES
53
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
SONAE RP is an independent business unit focused on management development and enhancement of its retail real estate assets in support of Sonaes retail businesses and of its growth objectives
5 BUSINESS PORTFOLIO
32
RETAIL PROPERTIES
Sonae RP is Sonaersquos business area that aims to create value
in managing and exploring its real estate assets through a
proactive and efficient attitude creating specific expertise
and privileged relations in the real estate sector in Portugal
Turnover 121 Meuro
Underlying EBITDA 109Meuro
2015
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
FOOD RETAIL ndash SONAE MC 284 STORES
bull27 Continente stores sales area of ~7400 m2
bull73 Continente Modelo sales area of ~2000 m2
bull16 Continente Bom Dia sales area of ~900 m2
bull168 stores under other brands of food retail
bull~378000 m2 of sales area held
bullTotal sales area of food retail 61
SPECIALISED RETAIL ndash SONAE SR 171 STORES
bull73 Worten stores sales area of ~700 m2
bull11 Sportzone stores sales area of ~600 m2
bull66 MO stores sales area of ~500 m2
bull21 stores under other brands specialized retail
bull~97000 m2 of sales area held
bullTotal sales area of specialised retail 27
INVESTMENT MANAGEMENT | SONAE IM 4 STORES bull4 stores sales area of ~1900 m2
bull~7400 m2 of sales area held bullTotal sales area of Investment Management 14
5 BUSINESS PORTFOLIO
33
RETAIL PROPERTIES
2015
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
FINANCIAL SERVICES
54
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
35
FINANCIAL SERVICES
Sonae FS is a business segment responsible to fostering
financial services It includes the ldquoUniversordquo card ldquoDaacuterdquo card
Continente Money Transfer and Cross-Selling over store
credit
2015
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
INVESTMENT MANAGEMENT
54
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
37
INVESTMENT MANAGEMENT
Sonae IM creates value for Sonae supporting the
implementation of corporate and business strategies
maximising shareholder return on its portfolio of companies
actively supporting the planing and execution of mergers and
acquisitions and strenghtening the network of Sonaersquos
business contacts with other companies consutants and
investment banks
Turnover 249 Meuro
Underlying EBITDA 16 Meuro
2015
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
38
INVESTMENT MANAGEMENT
Sonae IM has various types of businesses and brands
Retail technology Media 2015
Cyber Security Services Software and Information Systems
Insurance brokerage
DIY and construction materials
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
SHOPPING CENTRES
55
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
40
SHOPPING CENTRES
SONAE SIERRA is a Sonae business area and an international
shopping centre specialist passionate about creating unique
shopping experiences
It is owned 50 by Sonae and 50 by Grosvenor
Owner 45 shopping centres
Management andor commercialization 80 shopping centres
Presence and operation 11 countries
Portugal Spain Italy Germany Greece Romania Turkey Colombia Brazil Algeria Marocco
2015
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
41
SHOPPING CENTRES
Turnover
About
tenants
226 Meuro
9000
EBIT
More than
visitors
105 Meuro
430 million
Management of
of GLA (gross leasable area)
23 million m2
2015
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
TELECOMMUNICATIONS 56
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
5 BUSINESS PORTFOLIO
TELECOMMUNICATIONS
Through Sonaecom Sonae holds a participation of
244 at NOS share capital
NOS is a company with a strong competitive position in
every segment of the Portuguese telecommunications
market with a leading position in convergence
NOS is a telecommunications and entertainment group
which offers a wide range of telecommunication services to
all market segments (residential personal corporate and
wholesale) with a leading position in Pay TV Next
Generation Broadband services and in cinema film
exhibition and distribution in Portugal
43
2015
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
NOS
5 BUSINESS PORTFOLIO
44
TELECOMMUNICATIONS
CAPEX
408 Meuro Net results
83 Meuro EBITDA
533 Meuro
More than
285 M RGUs convergent
More than
402 M customers in the mobile segment
RGU ndash Revenue Generating Unit
2015
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
HUMAN CAPITAL
6
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
6 HUMAN CAPITAL
46
EMPLOYEES PROFILE
Sonae employs circa
40000 employees
Employees are at the heart of our success and constitute a distinguishing factor in the market - because of their talent energy professionalism and dedication
SONAE IS THE
BIGGEST PRIVATE
EMPLOYER IN PORTUGAL
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
HUMAN CAPITAL BY GENDER
EMPLOYEES BY SEGMENT
6 HUMAN CAPITAL
EMPLOYEES PROFILE
EMPLOYEES BY AGE
Food Retail Specialised Retail NOS Investment Management Shopping Centres Retail Properties
~630 ~210
~60 ~50 ~30 ~01
Women Men
~66 ~34
18 ndash 34 35 ndash 44 45 ndash 54 gt 55
~55 ~29 ~13
~3
pessoas
47
2015
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
6 HUMAN CAPITAL
TRAINING
The training and development of employees are vital elements for the strategy of creating value in the short medium and long term
Employees have their training offer organized in a learning system that allows them to develop their skills throughout their professional career aligned with the strategic axes of various businesses To that end there are several schools and academies focused on the various functional areas or area of transversal competences that include training itineraries based on the employeersquos career stage
Sonae Retail School Management amp Leadership Academy or the Training Centre are examples of this reality in Sonae
48
+ than 13 million
training hours
+ than
164 thousand
training courses
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
SUSTAINABILITY 7
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Launch of ldquoProjeto Horizonrdquo having as its main goal the strengthening of the environmental management as a factor of differentiation and competitive advantage Sonae becomes a member of the WBCSD (World Business Council for Sustainable Development)
Launch of the Eco2 XXI programme effective implementation of actions aimed at increasing eco-efficiency
7 SUSTAINABILITY
MAIN MILESTONES
Sonae joins the UN Global Compact
Publication of the 1st Environmental Report Founding member of the BCSD Portugal
Sustainability principles have been part of Sonae since its creation
50
2001 1995 1999 2004
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
7 SUSTAINABILITY
MAIN MILESTONES
Publication of ldquoSonae Much More Than Numbersrdquo Subscription of the HIV Code of Conduct Subscription of the United Nations Universal Declaration of Human Rights
Adoption of Fishing Sustainability Policy Publication of ldquoA commitment 50 years aheadrdquo
51
Set up of the Sustainability Forum Sonae signs on to the World Safety Declaration
Publication of the 1st Sustainability Report
2008 2005 2007 2009
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
2012 2010 2011 2013
7 SUSTAINABILITY
MAIN MILESTONES
Sonaersquos Sustainability Forum event under the theme ldquoSonae For the Betterrdquo
Integration of GEP Global Enterprise Project Sonae joins Retail Forum for Sustainability
Integration within the European Commissionrsquos Forum for Relations between Production and Distribution (FAN) Sonae signs on to the European Code of Conduct for the Food Supply Chain
52
Creation of the Sustainability Award
Association to the European Initiative to reduce the waste produced in the retail business
Creation of Sonae Activshare Sonaersquos volunteering and corporate responsability programme
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
2014
7 SUSTAINABILITY
MAIN MILESTONES
Joined the High Level Group on the Competitiveness of the European Retail Sector a new advisory group for the European Comission Release of the new Code of Ethics and Conduct containing a set of principals and rules for all the activities of the Sonae Group
Release of the Supplierrsquos Code of Ethics and Conduct aiming to create ethical relationships and trust in the medium and long-term
53
Sonae signs the Paris Pledge for Action
Sonae was distinguished in the fight against climate change by the non-governmental organisation the Carbon Disclosure Project (CDP)
2015
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
SOCIAL RESPONSIBILITY
71
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
Sonae believes that its businesses can contribute for the promotion of the social and cultural well-being in the communities where they operate acting on 6 priorities
7 SUSTAINABILITY
55
COMMUNITY SUPPORT
bull Equipa Worten Equipa (Worten Team)
bull Earth Water
bull Serralves
bull Casa da Muacutesica
bull MNAC ndash Chiado Museum
bull Porto de Futuro (Porto of the Future)
bull Junior Achievement Portugal
bull Choices Program (Project ldquoBueacute drsquoEscolhas)
bull Sport Zone Running Experience
bull National Walking and Running Program
bull Portuguese Athletics Federation
bull Projeto Pecircra (Pear Project)
bull
bull COTEC
bull IPATIMUP
bullBizShare
bullCreative Problem Solving
bullStudy Tours
bull Food donations
bull Missatildeo Continente(Continente Mission)
bull Coacutedigo DaacuteVinte
bull Love in a Box
bull Make-a-wish
ENVIRONMENTAL AWARENESS
SOCIAL SOLIDARITY
HEALTH AND SPORTS
SCIENCE AND INNOVATION
EDUCATION CULTURE
2015
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
1557 84 Meuro 916 4400
7 SUSTAINABILITY
COMMUNITY SUPPORT
Of direct support for the community
Volunteers engaged
Volunteering hours
Institutions supported
56
2015
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
INNOVATION 8
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
58
INNOVATION IN NUMBERS
More than
100 Meuro Invested in
I+D+I
More than
4300 people involved
EXAMPLES OF INNOVATION ACTIONS
8 INNOVATION
Creative Problem Solving sessions and Design Thinking activities
ShineOn (initiatives to collect ideas from employees)
Agile Marathon (Event expanded to Spain in 2014 with students from Madrid universities)
BizShare
(sharing of knowledge and experiences)
Academy2Business
(collaboration with Portuguese universities)
2015
Inspiration Dive (inspirational program developed in 2015 with Sport Zone in Milan)
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
BRANDS IN RETAIL
9
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
9 BRANDS IN RETAIL
BRANDS IN RETAIL
82 BRANDS
92000 PRODUCTS
60
2015
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
AWARDS 10
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
10 AWARDS
62
MAJOR AWARDS In 2015
147 awards
52 international
2015
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
INSTITUTIONAL PRESENTATION
2015
COMMUNICATION BRAND AND CORPORATE RESPONSIBILITY DIRECTION
