Google Tag Manager Magento installation - How to install GTM on to your Magento store
Install Scroll Tracking with GTM in Google Analytics
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Transcript of Install Scroll Tracking with GTM in Google Analytics
GTMTraining.com
Scroll Tracking with Google Tag Manager
(new version of GTM)
presented by Julian Juenemann
I’ll show you how to get these
metrics
Scroll Tracking with GTM
1. Fire a dataLayer event upon scroll
(Custom HTML)
1. Pickup dataLayer values with GTM
1. Forward them onto Google Analytics
Note: jQuery required
Event Listener
dataLayer
Marketing Tool
Implement event Listener
http://scrolldepth.parsnip.io/
implement in GTM as customHTML
Implement the script as
an Event Listener
Pickup dataLayer Eventspick up values from the
dataLayer via Variables
mirror the dataLayer Values
when entering them as
Variables in GTM
create a tag triggered by the
dataLayer event and send the
data on to Google Analytics
Too fast?
Watch the video here:
http://youtu.be/UoOh58pvqG4