GTM for Startups

15
Tips & Tricks for Successful Marketing Jerome Teh ccessful Online Start

Transcript of GTM for Startups

Page 1: GTM for Startups

Tips & Tricks for Successful Marketing

Jerome Teh

Successful Online Startup

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SO YOU ARE A

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The number of entrepreneurs in Indonesia is less than 1% of its total population, while Singapore is 13% and United States is 7%.

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Reliable Internet = Increased Number of Entrepreneurs :

Online Startup & Online Market.

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But Online Startup means Online WAR.

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…and how to WIN THE WAR?

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Because consumers have more choice and less time. So…

End to End Service

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#1: Keep it simple

User-friendly is a MUST. Complication is a big NO.

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If you know yourself and your

enemy, you’d surely win. If you

know yourself but not your

enemy, you may either win or

lose. If you know neither yourself

nor your enemy, you would lose

--- Tsun Tzu

Because,

So,

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#2: Focus on what YOU do BEST

Do your research. Get noticed on your specialty. Identify your competitor’s specialty and DO IT BETTER.

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Because 10% influence the purchasing behavior of the other 90%, SO…Malcolm Gladwell - The Tipping Point

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Deliver on your PROMISE. COMMITMENT is a SELF-FULFILLING PROPHECY.

#3: Whatever you sell, you are actually selling TRUST.

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Because a HAPPY customer is your greatest ASSET, SO…

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#4: Give voice to Customers

Put yourself in your customer’s shoes.

Customer’s Expectation Manage Accommodate

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Thank You