Inspire - Closing the Consumer Cycle

© 2012 Digital Generation Inc. All rights reserved.

Closing the consumer cycleAn innovation showcase of the next-wave of organic engagement

@rmanchee

Thursday, December 13, 12


old

mediatraditional

new



off onTV | PC



internet of thingsconnected

>Thursday, December 13, 12


billion7Thursday, December 13, 12


billion5.1Thursday, December 13, 12


billion4.2Thursday, December 13, 12


THIS YEARthere are more

networked devices than humans on

the planet

2012



whatever

whenever

wherever

convergence



Modern Family Viewing

86%Thursday, December 13, 12

57%

44%

44%

34%

29%

19%

16%

Checking Email

Surfing for unrelated info

Visiting Social Networking site

Checking sports scores

Looking up info related to content

Looking up content related to Ad

Looking for coupon/deal related to Ad


Dual Screen Activities What are Tablet and SmartPhone Users doing while watching TV?



Dual Screen Activities

Yahoo / Razonrfish Q4 2011

25%Consumers go online after seeing TV ad



content recognitionautomaticACR



2-waycommunication



2-waycommunication

AudioVisualWiFi

Bluetooth

NFC?Thursday, December 13, 12


assumedaudiencemeasurement



) ) )$

accurateaudiencemeasurement



Spot ID = Ad ID

>10 SecsClient-Side Solution



✗✗

✗20%Thursday, December 13, 12


Server-Side Solution

Spot ID = Ad ID

<2 Secs



2.34% CTR

17+% FULL 4 MIN VIDEO



activeengagement



next?


Interact


HD Ad

Retarget

5% off

Retarget10% off

Purchase



#1placement



Post-Production Product Placement



{weetabix}

won’t skip content



#2connection



visualrecognition



interaction#3



Andre



Julie & Jo

hn



#4communication



124SteveJohnson Goal!! What an absolute corker!!Got to be man of the match now?



#5conversion



Tablets used in the homemoreThursday, December 13, 12


+ 150k

+ 100k

+ 150k+ 250k

+ 50k

+ 50k

+ 50k+ 50k

+ 150k

1M+

€$£



VersaTag+ Concept DSP+?!

Spot ID = Ad ID

T

T

T



PLACEMENT COMMUNICATION

INTERACTION CONVERSIONCONNECTION



Datais growing fast

Last year, more data was generated by individuals than in the entire history of mankind through 2011



OneReportOptimizationDisplay

TV

In-Stream

Mobile

DG Servers

Search

deliver, engage, and measure a complete

digital story

Cross-Channel Platform


ENGAGEMENT EVERYWHERE[ ]

© 2012 Digital Generation Inc. All rights reserved.© 2012 Digital Generation Inc. All rights reserved.

[email protected]@rmanchee

THANK YOU

Ryan K Manchee


mailto:[email protected]

mailto:[email protected]

Inspire - Closing the Consumer Cycle

Technology

Transcript of Inspire - Closing the Consumer Cycle