Insights from Pubcon

Facebook

• Our clients competing with friends, family, and other pages on Facebook.

EdgeRank

What Works on Facebook?

1. Photos

What Works on Facebook?

2. Videos

What Works on Facebook

3. Links

What it Means for Our Clients

• Plan their messaging around popular posts

• Quality over quantity

• Always pair a written description

Create Content for Comments

• Write for the newsfeed

Brand Updates. Pick a Pattern.

• Be predictable

Facebook Timeline

Cover photo and profile image

Larger Pictures, Highlighted & Pinned Posts

Set Company Milestones

New Applications

Facebook Timeline for Small Businsses

• Marble Construction

Thank You.www.GraphicallySpeaking.ca